Red Lorry Yellow Lorry
Red Lorry Yellow Lorry is a founder-owned international B2B tech communications and marketing agency serving enterprise and mid-market technology clients across AI, cybersecurity, fintech, blockchain, and nine other verticals, with offices in London, Paris, Berlin, Boston, and Los Angeles.
- Company typePrivate
- Founded2010
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Red Lorry Yellow Lorry does
Red Lorry Yellow Lorry (RLYL) is a founder-owned international B2B tech communications and marketing agency headquartered in London with additional offices in Bristol, Berlin, Paris, Boston, and Los Angeles. The agency serves enterprise and mid-market B2B technology brands across ten vertical specializations including AI, cybersecurity, fintech, blockchain, enterprise technology, martech and commerce, mediatech, medtech, logistics, and sustainability. Its service portfolio spans media relations, analyst relations, social media, influencer engagement, crisis communications, brand positioning, campaign development, content creation, creative design, paid media, PPC/paid social, and SEO including AI-powered search optimization (GEO/AEO). Reported client outcomes include share-of-voice increases from 0% to 75% in four months, 300+ million impressions on a single campaign, and nearly 700 pieces of coverage for blockchain security clients.
The agency's go-to-market is consultative enterprise field sales targeting B2B technology buyers, complemented by content marketing, the COMMversations podcast, and an active presence at major industry events such as RSA Conference and Infosecurity. RLYL generates revenue through retained PR and communications engagements and project-based campaigns with custom quote-based pricing; no public pricing tiers are disclosed. The firm is 100% founder-owned with no external investors, reports staff turnover under 10% (less than half the industry average), and maintains client relationships spanning 10+ years.
RLYL's core platform differentiator is the Convoy Global PR Group, a network it founded and leads comprising 40+ independent specialist agencies across 100+ countries and 600+ PR consultants. The network enables centralized campaign strategy with localized multi-region execution, a structure that supports global enterprise clients such as Avid, LogMeIn, Extreme Networks, ConsenSys, NICE, and Focused Energy. The agency has won multiple industry recognitions including three Gold Bell Ringer Awards in 2025, PRNEWS 2023 Agency Elite Top 100, and American Business Awards (Stevie) recognition.
Red Lorry Yellow Lorry firmographics
Firmographics- Name
- Red Lorry Yellow Lorry
- Legal name
- Red Lorry Yellow Lorry Communications Ltd
- Website
- https://rlyl.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Red Lorry Yellow Lorry is a founder-owned international B2B tech communications and marketing agency serving enterprise and mid-market technology clients across AI, cybersecurity, fintech, blockchain, and nine other verticals, with offices in London, Paris, Berlin, Boston, and Los Angeles.
- Ownership category
- akta.pro rank
Red Lorry Yellow Lorry industry classification
Industry- Product category
- B2B Tech PR and Marketing Communications Services
- akta.pro primary industry
- Technology & B2B PR (MPAAADAC)
Keywords
Where Red Lorry Yellow Lorry is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
Red Lorry Yellow Lorry business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- PR and Communications Retainers: Ongoing retained agency relationships providing strategic PR, media relations, brand positioning, and communications counsel to B2B technology clients.
- Digital Marketing Services: PPC, paid social, SEO, content creation, creative design, and social media services, typically bundled with PR or delivered as standalone engagements.
- Project-Based Campaigns: Discrete creative marketing campaigns, crisis communications engagements, lead generation programs, and event-driven PR projects with defined scopes and timelines.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels10 records
Red Lorry Yellow Lorry product offering
Product offeringCore offering
Red Lorry Yellow Lorry (RLYL) is an international B2B tech communications and marketing agency that delivers integrated PR, brand, content, paid media, and lead generation services for technology brands. Its core offering combines media relations, analyst relations, social media, crisis communications, brand positioning, content creation, creative design, paid media/PPC, SEO and AI-powered search optimization, and lead generation. Services are sold primarily as retained agency engagements or discrete project-based campaigns to enterprise and mid-market B2B technology companies across verticals including AI, cybersecurity, fintech, blockchain, enterprise tech, martech, mediatech, medtech, logistics, and sustainability.
Product overview
Red Lorry Yellow Lorry (RLYL) is an international B2B tech communications and marketing agency offering a comprehensive suite of PR and marketing services. The agency provides core service pillars including media relations, analyst relations, social media, influencer engagement, crisis communications, brand positioning, campaign development, content creation, creative design, paid media, and SEO/AI-powered search. Services are delivered across sector specializations in AI, enterprise technology, cybersecurity, fintech, blockchain, martech and commerce, mediatech, medtech, logistics, and sustainability. The agency operates from offices in London, Paris, Berlin, Boston, and Los Angeles, with a global partner network called Convoy PR Group covering over 100 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Media Relations Builds and maintains media relationships with journalists, editors, and influencers relevant to B2B tech brands. Combines deep network ties with storytelling for thought leadership features, product launches, crisis comms, and profile-building, sold as a standalone agency service or as part of integrated retained engagements.
- Analyst Relations Connects clients with industry analysts through strategic briefings, ongoing engagement, data sharing, and message development to strengthen reputation and credibility in B2B tech markets.
- Social Media Social media strategy and management for B2B tech brands, including community building, influencer partnerships, always-on campaigns, reactive storytelling, and trend/sentiment tracking.
- Influencer Engagement Connects brands with creators for one-off collaborations or long-term influencer marketing programs, structured around shared audience values and language.
- Crisis Communications Internal and external crisis communications for B2B tech brands, including risk assessment, rapid-response strategy design, and brand-protective messaging to maintain trust.
- Brand Positioning Brand strategy development for B2B tech brands, combining research, data, and creativity to articulate a differentiated market position and category narrative.
- Campaign Development Creative marketing campaign development for B2B tech brands, translating strategy into integrated multi-channel campaigns tailored to the client's narrative.
- Content Creation Content production for B2B tech brands, spanning thought leadership, video, social campaigns, and case studies, built from audience insight and creative instinct.
- Creative Design Creative design services for B2B tech brands, including brand identities, campaign visuals, video, digital, and print design assets.
- PPC/Paid Social Data-driven PPC and paid social campaign management for B2B tech brands, spanning awareness to conversion across Google Ads, LinkedIn Ads, and other platforms.
- SEO and AI-Powered Search SEO and AI-powered search optimization (including GEO and AEO) services for B2B tech brands to improve organic visibility in traditional and generative search environments.
- Brand Strategy Strategic brand development including brand positioning, customer communication, and messaging framework development for B2B tech brands.
- Customer Communication Strategic communication programs for customer engagement, including onboarding sequences, product updates, success stories, and community building initiatives.
- Messaging Framework Key messaging development including core narratives, proof points, elevator pitches, and brand messaging frameworks to ensure consistent and aligned client communications.
- Leadership Profiling Executive profiling programs positioning client leaders as industry voices via media placements, speaking opportunities, thought leadership, and strategic positioning.
- Media Training Executive media training preparing spokespeople for live interviews, press Q&As, and crisis responses with clarity and brand-aligned voice.
- Public Affairs Public affairs strategies including strategic briefings, stakeholder mapping, policy monitoring, and thought leadership to connect B2B tech brands with policymakers and decision-makers.
- Paid Media Display, native, and paid social media campaign management combining data-driven insight with creative development to drive quantifiable results for B2B tech brands.
- Lead Generation B2B lead generation services combining PR and digital marketing to produce qualified leads through strategic content and multi-channel campaign execution.
Quantifiable outcome
- 300+ million total impressions for a single campaign (Focused Energy)
- +9 more outcomes
Companies that use Red Lorry Yellow Lorry
Customer profileNamed customers27 records
Segments10 records
Ideal customer profiles1 record
Red Lorry Yellow Lorry technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Red Lorry Yellow Lorry partnerships and signals
Strategic signalPartnerships
40 partnerships are on record, tiered minor and core.
- Crux CommsminorNordic partner agency specializing in AI-enhanced PR operations. Joined Convoy in 2025 to expand Northern Europe coverage. Uses AI tools to accelerate content production and reduce turnaround times by up to 70% for clients.
- PRAM Consulting (Czech Republic)minorCzech public relations and public affairs agency joining Convoy to drive success in Central Europe. Founded 2005, provides creative and tailor-made approach to external communications and brand development.
- W7Worldwide (Saudi Arabia)minorSaudi Arabia-based agency joining Convoy's MENA regional network to expand coverage across the Middle East.
- LatAm IntersectminorFull-service PR agency specializing in Latin America with presence in 13 markets locally, extensive experience across B2B, technology, startup and fintech space.
- Sing Comunicação (Brazil)minorCommunication boutique/ PR Agency in Brazil providing customized PR, corporate communication, media relations, digital PR, crisis prevention and management.
- About PR Studio (Spain)minorPR, marketing and social media agency based in Barcelona. Doubled down on Convoy's Spain operations. Serves clients across B2B tech sector and beyond including biotech, fintech, and logistics software.
- Southpaw Productions (Czech Republic)minorPublic relations and public affairs company founded 2005, based in Prague. Offers creative, tailor-made approach to external communications, brand development, market analysis and influencing legislative processes.
- PerfectPitch (Asia)minorNetwork of independent agencies across Asia providing communications that move the needle in every market.
- COMMSX (Ukraine)minorUkrainian agency offering PR, creative direction, web development and digital marketing services. Has worked with international tech clients including Logitech, Micron/Crucial, Roborock, and WOWCube.
- META Advisory (Estonia)minorEstonian agency providing marketing and brand communication, lifestyle marketing, digital and social media management, and pan-Baltic government relations consulting.
- Convoy Global PR GroupcoreRLYL founded and leads Convoy Global PR Group, the first global agency group specializing in B2B tech PR and marketing. Convoy comprises 40+ independent sector-specialist agencies covering 100+ countries across 6 continents, providing clients access to 600+ PR consultants worldwide. The network enables joined-up multi-region campaigns with centralized strategy and localized delivery.
- Factivity (Belgium)minorBoutique agency specializing in PR, content creation and employee engagement in technology, fintech, logistics, industrial and gaming sectors across Belgium and Luxembourg.
- The PR Group (Singapore/Australia)minorPurpose-driven agency specializing in technology and innovation. Over 10 years helping emerging tech companies and market leaders. Offices in Melbourne, Sydney and Singapore.
- Canela Public Relations (Spain/Portugal)minorIndependent dynamic PR agency operating since 2006. Offices in Barcelona, Madrid and Lisbon with multidisciplinary team of 25+ consultants serving Consumer Technology, B2B and lifestyle sectors.
- King Street PR (Nordics)minorNordic independent communications agency specialized in strategic business-driven communications. Based in Stockholm, Copenhagen, Helsinki and Oslo covering all Nordic markets.
- PRLab (Netherlands)minorAmsterdam-based agency specializing in supporting tech start-ups and B2B scale-ups globally, with second office in Stockholm for Nordic coverage.
- Red Ribbon Communications (South Africa)minorAward-winning specialist B2B communications agency with 15+ years of experience serving local and multi-national companies across PR, digital and social media.
- ReBlonde (Israel)minorGlobal PR agency known for innovative solutions and smart communications. Award-winning team providing PR for tech, health tech, blockchain and startup companies.
- Stark Narrative (Netherlands)minorDistinctive communications firm specializing in investments, legal services and IT services and information security sectors. Provides messaging, campaign development and event management.
- Lumitas (Australia)minorFull-service integrated communications agency for technology, gaming, B2B and B2C clients in Australia, Asia Pacific and Japan.
- Techworks Asia (China/Hong Kong)minorTop technology PR agency in China and Hong Kong specializing in tech with focus on electronics, semiconductors and industrial technology sectors.
- Priority Consultants (Asia)minorCommunications firm specializing in reaching opinion influencers and key stakeholders in Asia. Services include media outreach and PR in Southeast Asia, India and Hong Kong, digital communications and content marketing.
- NettResults (UAE)minorAward-winning PR agency operating across the Middle East from Dubai head offices with satellite offices in Abu Dhabi, Jeddah and Riyadh.
- Procre8 (Middle East)minorBoutique full-service B2B PR agency based in Dubai with 15+ years of market knowledge and strong media relationships across the GCC region.
- Pursuit PR (New Zealand)minorLeading New Zealand B2B PR agency with extensive technology sector experience. Trusted by global tech brands, combining entrepreneurial spirit with big agency best practices.
- Wimbart (Africa)minorIndependent PR agency specializing in Africa and emerging markets with focus on continent's tech and start-up sectors, producing hyper-targeted media campaigns.
- TrainTracks (Japan)minorBoutique and independent Tokyo-based marketing communications agency blending agility of a start-up with 15 years of experience to open up market opportunities in Japan.
- Chayun Public Relations (Korea)minorOne of the most recognized independent communications services groups in Korea. Established 1992, with global capabilities in PR, brand marketing, corporate communications, digital marketing, social media and market access.
- Northern Link PR (Sweden)minorIndependent and flexible network of experienced communications consultants across Nordic countries.
- EXTROVERT (Greece)minorPR agency based in Athens focused on premium business communications since 2012. Creates transformative business value through strategic, quality-driven activities.
- Rheinfaktor (Germany)minorIndependent owner-led communications agency with core expertise in strategic consultancy, advertising, digital communication and PR.
- IMAGEWARE (Italy)minorItalian agency organized in four divisions enabling fully integrated communications delivery for IT and pharmaceutical businesses.
- Quorum PR (Italy)minorSpecialist IT PR agency based in Milan supporting clients across the Italian market.
- PR Solutions (Poland)minorPolish agency with over 15 years of experience creating and managing tech PR and marketing campaigns in Poland.
- PS:PRovocative (Hungary)minorBrand and reputation management agency in Hungary trusted by some of the world's biggest technology businesses.
- Element PR (North Macedonia)minorFull service agency in Skopje with over 10 years of experience in PR across all industries, having worked with over 100 brands.
- Promedia (Turkey)minorFully integrated public relations and marketing firm based in Istanbul, Turkey since 1992. Intuitive, innovative and independent communications consultancy.
- prSTEPS (Romania)minorCommunication and branding agency with over 15 years of industry experience focusing on technology, eCommerce and entrepreneurship verticals.
- ITComms (Uzbekistan/CIS)minorTech-focused platform providing PR and marketing services for companies in Central Asia and CIS countries including Uzbekistan, Kazakhstan, Azerbaijan, Georgia and Armenia.
- Swaytech (New Zealand)minorFull service marketing and communications agency partnering with companies across a broad spectrum of technology sectors in New Zealand, from start-ups to multinationals.
Scale indicators8 records
Recent moves12 records
Expansion highlights5 records
Red Lorry Yellow Lorry competitors and assessment
Company assessmentDirect peers
- Hotwire Global: Global B2B technology communications agency with comparable vertical specialization across enterprise software, cybersecurity, and emerging tech; offers similar media relations, content, and integrated marketing services with multi-region delivery.
- LEWIS Global: International B2B communications and digital marketing agency competing head-to-head for enterprise tech, fintech, and cybersecurity engagements; similar global office footprint and integrated PR-plus-demand-gen model.
- Walker Sands: US-based B2B tech PR and integrated marketing agency focused on enterprise software, SaaS, cybersecurity, and fintech clients with comparable demand-generation and PR service mix.
- PAN Communications: B2B tech PR and content marketing agency serving enterprise technology, cybersecurity, healthcare tech and fintech clients with integrated media relations, analyst relations, and content services akin to RLYL.
- RH Strategic: Boutique B2B communications firm focused on technology, public affairs, and policy-driven campaigns; competes for the same enterprise and public-sector tech brand mandates.
- Touchdown PR: B2B tech specialist PR agency with vertical expertise in cybersecurity, enterprise IT, and SaaS; competes for the same enterprise and mid-market technology brand briefs as RLYL.
Emerging players
- Bospar: Tech-only PR and marketing agency specializing in B2B software, AI, and emerging technology brands with content-led and media-relations services that overlap RLYL's offerings.
- Diffusion PR: Boutique technology PR agency serving B2B SaaS, fintech, and emerging tech clients; directly comparable in vertical focus, agency size, and integrated communications services.
Broad incumbents
- Finn Partners: Large, US-headquartered integrated marketing and PR firm with a substantial technology vertical practice; serves many of the same enterprise tech clients as RLYL but as a much broader portfolio offering.
- Zeno Group: Global integrated communications agency with a dedicated technology practice and global offices; competes for enterprise B2B tech mandates while operating across consumer and broader sectors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Red Lorry Yellow Lorry social profiles
Digital presenceRed Lorry Yellow Lorry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Lorry Yellow Lorry leadership team
Management profileNumber of profiles
Profiles8 records
Red Lorry Yellow Lorry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Lorry Yellow Lorry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Lorry Yellow Lorry
What does Red Lorry Yellow Lorry do?
Red Lorry Yellow Lorry (RLYL) is an international B2B tech communications and marketing agency that delivers integrated PR, brand, content, paid media, and lead generation services for technology brands. Its core offering combines media relations, analyst relations, social media, crisis communications, brand positioning, content creation, creative design, paid media/PPC, SEO and AI-powered search optimization, and lead generation. Services are sold primarily as retained agency engagements or discrete project-based campaigns to enterprise and mid-market B2B technology companies across verticals including AI, cybersecurity, fintech, blockchain, enterprise tech, martech, mediatech, medtech, logistics, and sustainability.
Is Red Lorry Yellow Lorry a public or private company?
Red Lorry Yellow Lorry is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Red Lorry Yellow Lorry founded?
Red Lorry Yellow Lorry was founded in 2010. It employs 11 to 50 people.
Where is Red Lorry Yellow Lorry based?
Red Lorry Yellow Lorry is headquartered in London, United Kingdom, in the Europe region.
How does Red Lorry Yellow Lorry make money?
Three revenue lines are on record. PR and Communications Retainers are the primary driver. The others are digital Marketing Services and project-Based Campaigns.
Who are Red Lorry Yellow Lorry's main competitors?
Direct peers on record are Hotwire Global, LEWIS Global, Walker Sands, PAN Communications, RH Strategic and Touchdown PR. Emerging players are Bospar and Diffusion PR. Broad incumbents are Finn Partners and Zeno Group.
Does Red Lorry Yellow Lorry have an API?
No public API is recorded for Red Lorry Yellow Lorry.
What industry is Red Lorry Yellow Lorry in?
Red Lorry Yellow Lorry's product category is B2B Tech PR and Marketing Communications Services. Its primary akta.pro industry code is MPAAADAC, Technology & B2B PR.