Jasco Products

What Jasco Products does

Jasco Products Company LLC is a privately held consumer electronics manufacturer founded in 1975 and headquartered in Oklahoma City. The company designs, sources, and distributes a broad portfolio of home electronics — including LED lighting, smart home devices, timers, home security products, power and charging solutions, cables, and home entertainment accessories — sold under its own house of sub-brands (Enbrighten, myTouchSmart, Cordinate, UltraPro, Power Gear, Titan, EcoSurvivor, Lights by Night, Projectables, Uber, mySelectSmart, Strauto) and under long-running licensing agreements with GE, Philips, Energizer, Disney, Nickelodeon, and Universal. Its smart home line supports WiFi, Zigbee, and Z-Wave protocols, positioning it as a multi-ecosystem participant rather than a single-vendor play. The portfolio is anchored by 99+ patents covering inventions such as Eternity Lights, OneTouch Remotes, the Hover Antenna, and EZ Grip Extension Cords.

Jasco's revenue model combines unit-priced hardware sales with brand licensing royalties, with no recurring subscription component. Products are sold through a direct-to-consumer ecommerce storefront (byjasco.com) offering free shipping over $50, plus an extensive retail network that includes Amazon, Walmart, Target, Best Buy, Home Depot, Lowe's, Costco, Sam's Club, Meijer, and Staples, supplemented by a B2B sales support channel and an affiliate program. Pricing spans approximately $7-$80, with budget accessories at the low end and premium smart home and entertainment products at the top. The company operates a unique charitable program, Give Your Way, which donates 50% of net profits from Jasco-branded sales to Water4, Convoy of Hope, Habitat for Humanity, and Food for the Hungry, and has cumulatively donated over $280 million since inception.

The company is led by founder Steve Trice, President and CEO Cameron Trice, and Sales Director Chad Lee, and operates with 251-500 employees. There have been no disclosed funding rounds, M&A activity, or major leadership transitions in the provided data, reflecting Jasco's status as a long-tenured, founder-influenced private business that has scaled organically through brand licensing and multi-channel retail distribution over nearly five decades.

Name

Jasco Products

Legal name

Jasco Products Company LLC

Website

https://byjasco.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

251–500 employees

Short description

Jasco Products is a privately held, Oklahoma City-based consumer electronics manufacturer founded in 1975 that designs, sources, and distributes LED lighting, smart home, power, cable, and home entertainment products under its own sub-brands and licensed brands (GE, Philips, Energizer, Disney) through major US retailers and D2C channels.

Ownership category

akta.pro rank

Product category

Consumer Electronics

NAICS

Household Appliances, Electric Housewares, and Consumer Electronics Merchant Wholesalers (42362), Electronics and Appliance Retailers (449210), Hardware Retailers (44414), Electronics and Appliance Retailers (44921)

SIC

Wholesale-Electrical Appliances, Tv & Radio Sets (5064), Retail-Building Materials, Hardware, Garden Supply (5200), Household Audio & Video Equipment (3651), Electric Housewares & Fans (3634)

akta.pro primary industry

Smart Lighting & Controls Retail (Smart Switches, Dimmers, Hubs) (CRAIAHAF)

akta.pro secondary industries

Smart Home Hubs & Controllers Retail (CRAIAMAA), Electrical Supplies Retail (Wiring, Switches, Breakers, Conduit) (CRAIADAE)

Keywords

• Consumer electronics products
• Smart home devices
• LED lighting solutions
• Power management products
• Home entertainment accessories

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Product Sales: Jasco generates revenue through the sale of physical consumer electronics products including LED lighting, smart home devices, timers, home security products, power and charging solutions, cables, and home entertainment equipment. Products are sold through direct e-commerce, major retail channels, and B2B sales. Revenue is one-time purchase based with no recurring subscription component.
2. Licensing and Brand Partnerships: Jasco operates under licensing agreements with major brands including GE, Philips, Energizer, Disney, and Nickelodeon, selling products under these licensed brand names in exchange for licensing fees or revenue sharing arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels5 records

Core offering

Jasco Products designs, develops, and distributes a broad portfolio of consumer electronics and home improvement products including LED lighting, smart home automation devices (WiFi, Zigbee, Z-Wave), indoor and outdoor timers, home security products, surge power strips and extension cords, USB and wireless charging solutions, cables, and home entertainment accessories such as TV antennas and universal remotes. Products are sold under proprietary sub-brands (Enbrighten, myTouchSmart, Cordinate, UltraPro, Power Gear, Titan) and licensing agreements with major brands including GE, Philips, Energizer, Disney, and Nickelodeon.

Product overview

Jasco Products is a home electronics company operating under a multi-brand licensing model, offering a diverse portfolio of consumer electronics and smart home products. The company manufactures products under licensed brands including Philips, GE, Energizer, Disney, and Nickelodeon, alongside its own Jasco brand and proprietary sub-brands such as Enbrighten (smart WiFi lighting), myTouchSmart (smart home automation), Cordinate (cable management), and Z-Wave/ZigBee smart home protocols. The product portfolio centers on LED lighting solutions, smart home automation systems, timers and security devices, power management (surge protectors, extension cords, USB chargers), cables and connectivity, and home entertainment accessories (TV antennas, universal remotes). Notable patented innovations include Eternity Lights (permanent outdoor seasonal lighting), OneTouch Remotes, Hover Antenna, and EZ Grip Extension Cords. The company sells through major retail channels including Amazon, Walmart, Costco, Target, Best Buy, Home Depot, and Lowe's, and maintains a charitable giving program donating 50% of net profits.

Differentiator

Problem solved

Functional benefit

Brands

• Enbrighten: LED lighting and smart home products brand
• myTouchSmart
• Cordinate
• UltraPro
• Power Gear
• EcoSurvivor
• Projectables
• Lights by Night
• Titan
• Uber
• mySelectSmart
• Strauto
• Energizer
• Disney
• Philips
• GE
• Nickelodeon
• Universal

Products and services

• LED Lighting
• Smart Home Products
• Timers
• Home Security Products
• Power and Charging Solutions
• Cables
• Home Entertainment Accessories
• Eternity Lights (Patented Permanent Outdoor Lighting)
• OneTouch Remotes (Patented Universal Remotes)
• Hover Antenna (Patented HD TV Antenna)
• EZ Grip Extension Cords (Patented)

Quantifiable outcome

• Over $280 million donated to charitable causes globally
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Water4coreStrategic or Co-development PartnerWater4 is a charitable partner in Jasco's Give Your Way program, receiving donations from 50% of net profits from Jasco brand sales. The partnership supports clean water initiatives in developing countries.
• Convoy of HopecoreStrategic or Co-development PartnerConvoy of Hope is Jasco's disaster relief charitable partner in the Give Your Way program, receiving donations to support disaster response and recovery efforts worldwide.
• Habitat for HumanitycoreStrategic or Co-development PartnerHabitat for Humanity is Jasco's shelter-focused charitable partner in the Give Your Way program, receiving donations to support affordable housing initiatives globally.
• Food for the HungrycoreStrategic or Co-development PartnerFood for the Hungry is Jasco's food security charitable partner in the Give Your Way program, receiving donations to support nutrition and food assistance programs.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Belkin International: Belkin designs and sells consumer electronics accessories including surge protectors, charging solutions, smart home (WeMo), and cables — directly overlapping with Jasco's power/charging, smart home, and cable categories, and sold through the same major retail channels.
• Anker Innovations: Anker (including Eufy and Soundcore) sells consumer electronics accessories — charging, cables, smart home, and audio — competing head-to-head with Jasco at mass retail and Amazon, with comparable price-tier strategy.
• Lutron Electronics: Lutron is a leading manufacturer of lighting controls and smart home dimmers/switches using Caseta and other protocols; competes directly with Jasco's Enbrighten and Z-Wave smart lighting product lines.
• TP-Link / Kasa: TP-Link's Kasa and Tapo brands offer WiFi-based smart plugs, lighting, and home automation devices sold through Amazon, Best Buy, and Walmart — directly competing with Jasco's WiFi smart home lineup.
• Leviton Manufacturing: Leviton produces electrical wiring devices, surge protection, and Z-Wave/Zigbee smart home switches and outlets, overlapping with Jasco's electrical, smart home, and home improvement product lines.
• Cync (GE Lighting / Savant): GE Lighting (now owned by Savant) sells Cync smart bulbs, plugs, and switches under the GE brand — directly competing with Jasco's GE-licensed and Z-Wave smart home products, with both brands leveraging GE's equity.

Broad incumbents

• Signify (Philips Lighting): Signify owns the Philips lighting brand that Jasco licenses — they compete with Jasco's Philips-licensed lighting SKUs while also selling higher-end Hue and professional lighting systems through overlapping retail channels.
• Honeywell Home (Resideo): Resideo's Honeywell Home portfolio includes smart home automation, security, and connected comfort products sold through Home Depot, Lowe's, and Amazon — competing with Jasco in smart home, timers, and home security categories.
• Energizer Holdings: Energizer licenses its brand to Jasco for lighting products while also selling its own branded batteries, lighting, and portable power — partially competing and partially partnered with Jasco's Energizer-branded SKU line.
• Legrand: Legrand is a global incumbent in electrical and digital building infrastructure including wiring devices, lighting controls, and AV — competing with Jasco in professional-grade electrical and smart home categories at Home Depot and Lowe's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/jascoproducts
• YouTubeyoutube.com/user/JascoProductsCompany
• Facebookfacebook.com/jascoproducts
• LinkedInlinkedin.com/company/jasco-products
• Instagraminstagram.com/jascoproducts
• TikToktiktok.com/@jascoproducts

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jasco Products