Trolli
Trolli is a privately-held gummy candy manufacturer under the Mederer Group, producing over 30 SKUs of sour, novelty, vegan, and frozen gummy confections for mass-market consumers across the US, Europe, and APAC through major grocery retailers.
- Company typePrivate
- Founded1948
- HeadquartersPaterna, Spain
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Trolli does
Trolli is the confectionery brand operated by the privately held Mederer Group, manufacturing gummy candies for mass-market consumers worldwide. Its product portfolio spans 30+ SKUs across categories including sour worms (Glumies, Sour Glowworms), 3D novelty shapes (Octopus, Party Burger Minis, Big Burger, Sharks, Dracula, Catz, Tarantula), ring gummies (Apple Rings, Peach Rings), dietary-specialized lines (V-Label vegan Dinorex, Halal-certified gelatin products), and intensified-flavor variants under the Flavorbomb line. Manufacturing runs across production facilities in Fürth (Germany HQ), Paterna/Spain, Mecklenburg-Western Pomerania (Germany), and China, with US market fulfillment handled through a manufacturing partnership with Wells Enterprises (a Ferrero Group subsidiary). Technically, Trolli operates an IFS-certified quality management system with HACCP integration and conducts active R&D into plant-based gelling agents, prebiotic functional gummies (GOMINT project), and 3D candy shapes.
Trolli firmographics
Firmographics- Name
- Trolli
- Legal name
- Trolli Ibérica, S.A.U.
- Website
- https://trolli.es
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Trolli is a privately-held gummy candy manufacturer under the Mederer Group, producing over 30 SKUs of sour, novelty, vegan, and frozen gummy confections for mass-market consumers across the US, Europe, and APAC through major grocery retailers.
- Ownership category
- akta.pro rank
Trolli industry classification
Industry- Product category
- Confectionery / Gummy Candies
- NAICS
- Nonchocolate Confectionery Manufacturing (311340), Sugar and Confectionery Product Manufacturing (3113), Ice Cream and Frozen Dessert Manufacturing (311520)
- SIC
- Sugar & Confectionery Products (2060), Ice Cream & Frozen Desserts (2024)
- akta.pro primary industry
- Chewing Gum & Mints (CRADABAC)
Keywords
Where Trolli is headquartered
LocationHeadquarters
- HQ city
- Paterna
- HQ country
- Spain
- HQ region
- Europe
Offices4 records
Markets served
Trolli business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Gummy Candy Product Sales: Trolli generates revenue through the manufacture and sale of gummy candies, including worms, rings, sour varieties, and novelty shapes. Products are sold through retail grocery stores, with suggested retail price of $5.99 for 10-pack frozen treats.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Gummi Pop Very Berry 10-pack |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Trolli product offering
Product offeringCore offering
Trolli manufactures and sells branded gummy candies in distinctive 3D shapes and bold flavors under the Trolli name, including the Glumies worm line, Octopus variants, Burger line, ring gummies, the Flavorbomb intensified-flavor line, vegan-certified varieties, and seasonal offerings such as the Halloween Sweet & Sour mix. The company also offers a frozen gummi treat extension (Gummi Pop) manufactured in partnership with Wells Enterprises and sold at US grocery retailers. Products are distributed through major grocery chains and international retail partners to mass-market consumers.
Product overview
Trolli is a gummy candy brand owned by the Mederer Group, offering a diverse portfolio of fun-shaped and flavored gummy products. The product lineup includes iconic core products like Glumies (sour gummy worms), Octopus variants (classic, sour, blue, and spicy), burger-shaped candies (Party Burger Minis, Big Burger), ring gummies (Apple Rings, Peach Rings, Red Fruits Mini Rings), and novelty shapes (Sharks, Catz, Tarantula, Dracula, Chick Parade). Trolli also offers vegan products marked with the European Vegetarian Union seal, including Dinorex (dinosaur-shaped) and Flavorbomb variants. The Flavorbomb line provides intensified-flavor versions of popular shapes. Products are categorized by format (standard bags, mini sizes, bulk tubs), dietary specializations (vegan, halal), and flavor profiles (sour, spicy, original). Trolli is known for 3D gummies, sour varieties, and innovative seasonal products like Halloween Sweet & Sour mixes.
Differentiator
Problem solved
Functional benefit
Brands
- Glumies: Iconic, popular, and slightly crazy gummy worms - an essential gummy candy for all audiences
- Flavorbomb
- Gummi Pop
Products and services
- Glumies Iconic sour gummy worms marketed as the most popular gummy worms in the world, a must-have gummy candy for all audiences.
- Octopus (Classic, Sour, Blue, and Spicy variants) The signature Trolli Octopus-shaped gummy candy offered in classic, extra sour, blue-colored, and spicy variants for diverse taste preferences.
- Big Burger Large burger-shaped gummy candy, ideal for parties and celebrations, exemplifying Trolli's 3D gummy technology.
- Party Burger Minis Mini burger-shaped gummy candies in 170g packages, essential for parties.
- Apple Rings Apple-shaped ring gummy candies, one of the original Trolli products launched in 1982.
- Peach Rings Peach-flavored ring gummy candies, original Trolli product from 1982.
- Dinorex (Vegan) Dinosaur-shaped vegan gummy candies made with plant-based ingredients (pectin or starch instead of gelatin), marked with the European Vegetarian Union vegan seal.
- Flavorbomb Line (Mango, Strawberry, Cherry Cola, Sour Glowworms, Kiss Flavorbomb) Flavorbomb is a sub-brand of intensified-flavor gummy candies in bold fruit and soda profiles including Mango, Strawberry, Cherry Cola, Sour Glowworms, and Kiss-shaped variants.
- Gummi Pop Very Berry (Frozen) Frozen gummi treat combining Berry Punch and Blue Raspberry flavors, part of the Gummi Pop frozen product line initially launched in 2025.
- Halloween Sweet & Sour Halloween-themed sour gummy candy mix in 360g packages, available as a seasonal offering.
- Multi Mix Mixed variety gummy candy assortment in a 430g package combining multiple Trolli shapes and flavors.
- Sour Brite Octopus Sour Brite Octopus candy featured in co-branded foodservice offerings such as Rita's Sour Blue Pucker Italian Ice.
Quantifiable outcome
- Candy Kettle Award received by Herbert Mederer in 1993 for gummy candy innovation
- +1 more outcomes
Companies that use Trolli
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Trolli technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Trolli partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, minor and core.
- Rita's Italian Ice & Frozen CustardflagshipRita's launched Sour Blue Pucker Italian Ice featuring Trolli Sour Brite Octopus candy on top. The product taps into the sour candy-inspired flavor trend and is part of Rita's 20th anniversary partnership with Alex's Lemonade Stand Foundation.
- PepsiCo (Mountain Dew)minorCo-marketing collaboration between PepsiCo's Mountain Dew and Ferrara Candy Co.'s Trolli as part of CPG brand partnership trend to boost sales and attract new customers.
- SmartSweetscoreStrategic partnership between SmartSweets and Trolli for co-developing vegan formulations, allowing Trolli to expand its plant-based product portfolio.
- Alex's Lemonade Stand FoundationminorCharitable partnership through Rita's Italian Ice 20th anniversary campaign. The chain has received over $5.8 million from the chain since 2006. Customers can donate $1 for a paper lemon to be displayed on Rita's Wall of Hope.
- ICEX España Exportación e Inversiones / European Union Next Generation EUcoreResearch and development funding for traceability systems, spectral technologies for candy properties, unique vegan formulations, and texturization for vegan and Halal products. Funded by Plan de Recuperación, Transformación y Resiliencia (PRTR) de la Unión Europea-Next Generation EU.
- IVACE (Instituto Valenciano de Competitividad Empresarial)coreRegional development agency funding R&D in cooperation projects (PIDCOP-CV) including research on novel algae extracts for vegan gummy formulations and prebiotic gummy development (GOMINT project) with FEDER funding 2021-2027.
- Business Adapter, S.L.minorExternal consultancy handling Data Protection Officer functions and management of the Internal Whistleblowing Channel for Trolli Ibérica, ensuring compliance with GDPR and Law 2/2023.
Scale indicators4 records
Recent moves9 records
Expansion highlights6 records
Trolli competitors and assessment
Company assessmentDirect peers
- Haribo: German-founded global gummy candy leader (Gold-Bears, etc.) and Trolli's closest direct competitor in sour/novelty gummies across Europe and North America; both share German heritage, gummy-only focus, and multi-country manufacturing footprints.
- Jelly Belly Candy Company: US manufacturer of jelly beans and a growing range of gummy candies sold through grocery and specialty retail; competes with Trolli in non-chocolate confections and shares the same novelty/shape-driven merchandising playbook.
- Albanese Confectionery: US gummy and novelty candy manufacturer known for 12-flavor gummi bears and extreme-size SKUs; a direct competitor in the bagged gummy category with overlapping retail customers and similar shape/novelty positioning.
- Katjes: German vegan gummy and licorice manufacturer with a strong European specialty/dietary positioning; directly comparable to Trolli's vegan and halal-certification strategy and a fellow German-headquartered confectionery peer.
Broad incumbents
- Ferrara Candy Company: Major US sugar confectionery manufacturer (parent of Trolli US operations via Ferrero-related Wells relationship) producing brands like Brach's, Now and Later, and Lemonheads; comparable as a broad-line gummy/fruit-candy incumbent serving the same mass grocery channel as Trolli.
- Mars Wrigley: World's largest confectionery company (Skittles gummies, Starburst, etc.); a broad incumbent competing with Trolli in fruit-flavored gummies and across mass grocery channels with materially larger marketing and distribution leverage.
- Hershey: US-listed confectionery leader (chocolate-focused with growing gummy/Sour Patch Kids competitor portfolio); comparable as a US mass-channel confectionery incumbent whose gummy investments directly pressure Trolli's shelf position.
- Mondelez International: Global snacks giant owning Sour Patch Kids and other sour gummy brands; competes head-to-head with Trolli in the sour gummy segment while operating at much larger scale across US and international grocery channels.
- Perfetti Van Melle: European-headquartered sugar confectionery manufacturer (Mentos, Chupa Chups, Fruit-tella); directly comparable to Trolli in non-chocolate gummy/fruit confectionery across European grocery channels.
Emerging players
- SmartSweets: North American better-for-you gummy brand with reduced-sugar positioning; Trolli is co-developing vegan formulations with SmartSweets, and the two compete for the same health-conscious and younger consumer segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Trolli social profiles
Digital presenceTrolli financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trolli leadership team
Management profileNumber of profiles
Profiles3 records
Trolli subsidiaries and ownership
Company hierarchySubsidiaries2 records
Trolli funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trolli M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trolli
What does Trolli do?
Trolli manufactures and sells branded gummy candies in distinctive 3D shapes and bold flavors under the Trolli name, including the Glumies worm line, Octopus variants, Burger line, ring gummies, the Flavorbomb intensified-flavor line, vegan-certified varieties, and seasonal offerings such as the Halloween Sweet & Sour mix. The company also offers a frozen gummi treat extension (Gummi Pop) manufactured in partnership with Wells Enterprises and sold at US grocery retailers. Products are distributed through major grocery chains and international retail partners to mass-market consumers.
Is Trolli a public or private company?
Trolli is a private company. It is classified as family owned and is currently operating.
When was Trolli founded?
Trolli was founded in 1948. It employs 51 to 100 people.
Where is Trolli based?
Trolli is headquartered in Paterna, Spain, in the Europe region.
How does Trolli make money?
One revenue line is on record: gummy Candy Product Sales.
Who are Trolli's main competitors?
Direct peers on record are Haribo, Jelly Belly Candy Company, Albanese Confectionery and Katjes. Broad incumbents are Ferrara Candy Company, Mars Wrigley, Hershey, Mondelez International and Perfetti Van Melle. SmartSweets is listed as an emerging player.
Does Trolli have an API?
No public API is recorded for Trolli.
What industry is Trolli in?
Trolli's product category is Confectionery / Gummy Candies. Its primary akta.pro industry code is CRADABAC, Chewing Gum & Mints. Its NAICS code is 311340 and its SIC code is 2060.