Webpals Group
Webpals Group is a privately held performance-based online marketing company serving the global gaming industry. Founded in 2007 and headquartered in Tel Aviv, Israel, the firm employs 251-500 staff under a results-based compensation model led by CEO Stuart Simms.
- Company typePrivate
- Founded2007
- HeadquartersTel Aviv, Israel
- Headcount251–500
- GTM typeB2B
- OfferingServices
Webpals Group firmographics
Firmographics- Name
- Webpals Group
- Website
- https://webpals.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Webpals Group is a privately held performance-based online marketing company serving the global gaming industry. Founded in 2007 and headquartered in Tel Aviv, Israel, the firm employs 251-500 staff under a results-based compensation model led by CEO Stuart Simms.
- Ownership category
- akta.pro rank
Webpals Group industry classification
Industry- Product category
- Performance Marketing Services
- NAICS
- Gambling Industries (7132)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Online Casino Aggregators & Game Hubs (Multi-Brand Portals) (MPAEABAI)
Keywords
Where Webpals Group is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Markets served
Webpals Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Webpals Group product offering
Product offeringCore offering
Webpals Group is a performance-based online marketing company operating in the gaming industry. It delivers digital advertising, media buying, and user-acquisition services to gaming operators and advertisers, monetizing online gaming traffic through performance-driven campaigns.
Differentiator
Problem solved
Functional benefit
Companies that use Webpals Group
Customer profileIdeal customer profiles1 record
Webpals Group technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Webpals Group competitors and assessment
Company assessmentDirect peers
- Catena Media: Catena Media is one of the largest publicly listed iGaming affiliate marketing companies, operating performance-based and SEO-driven portals that funnel players to online gaming operators. Direct overlap with Webpals on customer (operators), distribution model (performance marketing), and vertical (online gambling).
- Better Collective: Better Collective is a leading iGaming affiliate and sports betting content group operating performance-based marketing platforms across multiple regulated markets. Directly comparable to Webpals in business model (commission-based player acquisition) and target verticals (sports betting, casino).
- Gambling.com Group: Gambling.com Group operates a portfolio of performance marketing websites in online gambling with revenue tied to player acquisition. Closely aligned with Webpals in operating model (CPA/RevShare), verticals served, and dependence on SEO and paid acquisition funnels.
- Raketech: Raketech is a Malta-based iGaming affiliate and performance marketing company operating comparison and review portals for online gaming operators. Strong direct peer match on vertical, customer base, and performance-marketing revenue model.
- XLMedia: XLMedia is a digital performance marketing company with a strong gaming and gambling affiliate portfolio, earning revenue from operator clients via CPA and revenue-share models. Directly comparable to Webpals on business model, verticals, and channel mix.
Broad incumbents
- Commission Junction (CJ Affiliate): CJ Affiliate (formerly Commission Junction) is a large, established affiliate network offering performance-based marketing across many verticals including gaming. Broadly comparable as a performance-marketing intermediary, though it is not gaming-specialized like Webpals.
- Awin: Awin is a global affiliate marketing network with significant gaming and gambling advertisers, comparable to Webpals' performance-based model. A broader incumbent that overlaps on the affiliate marketing infrastructure layer rather than the gaming-specialist niche.
Emerging players
- Taboola: Taboola is a content discovery and performance advertising platform with overlap into high-CPM verticals including gambling. Comparable as a digital performance marketing operator serving demand from gaming advertisers, though broader in scope.
Regional players
- Perion Network: Perion Network is an Israel-based digital advertising company operating performance marketing and search-mediated advertising products. Comparable on geography (Tel Aviv tech ecosystem), business model (performance-based), and overlap in digital advertising channels, though with less gaming vertical focus.
- ironSource (Unity): ironSource, now part of Unity, is an Israel-founded mobile performance marketing and monetization platform. Comparable on geography and business model, though focused on mobile/gaming-app monetization rather than iGaming operator acquisition.
Market position
Customer concentration
Webpals Group social profiles
Digital presenceWebpals Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Webpals Group leadership team
Management profileNumber of profiles
Profiles1 record
Webpals Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Webpals Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Webpals Group
What does Webpals Group do?
Webpals Group is a performance-based online marketing company operating in the gaming industry. It delivers digital advertising, media buying, and user-acquisition services to gaming operators and advertisers, monetizing online gaming traffic through performance-driven campaigns.
Is Webpals Group a public or private company?
Webpals Group is a private company. It is classified as unknown and is currently operating.
When was Webpals Group founded?
Webpals Group was founded in 2007. It employs 251 to 500 people.
Where is Webpals Group based?
Webpals Group is headquartered in Tel Aviv, Israel, in the Middle East region.
Who are Webpals Group's main competitors?
Direct peers on record are Catena Media, Better Collective, Gambling.com Group, Raketech and XLMedia. Broad incumbents are Commission Junction (CJ Affiliate) and Awin. Taboola is listed as an emerging player. Regional players are Perion Network and ironSource (Unity).
Does Webpals Group have an API?
No public API is recorded for Webpals Group.
What industry is Webpals Group in?
Webpals Group's product category is Performance Marketing Services. Its primary akta.pro industry code is MPAEABAI, Online Casino Aggregators & Game Hubs (Multi-Brand Portals). Its NAICS code is 7132 and its SIC code is 7311.