Gadget and Gear
Gadget and Gear is Bangladesh's Apple Authorized Reseller and multi-brand consumer electronics retailer, operating 20+ physical stores across Dhaka, Chattogram and Sylhet alongside a nationwide e-commerce platform. Founded in 2011, it sells smartphones, laptops, tablets, wearables and accessories from Apple, Samsung and other major brands to mass-market and premium Bangladesh consumers.
- Company typePrivate
- Founded2011
- HeadquartersDhaka, Bangladesh
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Gadget and Gear does
Gadget and Gear is a Bangladesh-headquartered, founder-owned multi-brand consumer electronics retailer operating since 2011, anchored by its long-standing Apple Authorized Reseller status. The company runs an omnichannel model combining 20+ physical retail locations concentrated in Dhaka (with additional presence in Chattogram and Sylhet) and a nationwide e-commerce platform at gadgetandgear.com. A dedicated Apple-focused premium sub-brand, Gadget Studio, operates inside bti Landmark in Gulshan, while the wider chain distributes a broad multi-brand portfolio spanning Apple, Samsung, Xiaomi, OnePlus, Google Pixel, HONOR, OPPO, vivo, Realme, Tecno, Infinix and Huawei across smartphones, tablets, laptops, smartwatches, audio equipment, action cameras, drones, networking hardware and lifestyle gadgets. Accessories are sourced from a deep bench of brands including Spigen, Torras, Anker, Belkin, JBL, Bose, Sony, Marshall, DJI and GoPro.
The retail stack is a conventional e-commerce platform with integrated store inventory and nationwide last-mile delivery, supported by an exchange program, loyalty rewards and a 0% EMI facility offered through bank-card partnerships that materially lowers affordability barriers on premium Apple hardware. There is no proprietary AI, no app, no disclosed SDK/API surface and no documented in-house software IP — the technology layer is an operational e-commerce and retail management system, not a software platform business.
Revenue is generated almost entirely through unit-priced hardware sales and accessories, with EMI-originated transaction fees as a secondary stream. The customer base is fragmented across entry-level to flagship smartphone buyers, Apple Premium Enthusiasts, Professionals/Creators, Fitness/Health consumers and Content Creators — a diversified persona mix with no disclosed enterprise anchors. Ownership is private and founder-controlled with no external funding rounds, M&A activity, or public-market presence disclosed.
Gadget and Gear firmographics
Firmographics- Name
- Gadget and Gear
- Legal name
- Gadget & Gear
- Website
- https://gadgetandgear.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Gadget and Gear is Bangladesh's Apple Authorized Reseller and multi-brand consumer electronics retailer, operating 20+ physical stores across Dhaka, Chattogram and Sylhet alongside a nationwide e-commerce platform. Founded in 2011, it sells smartphones, laptops, tablets, wearables and accessories from Apple, Samsung and other major brands to mass-market and premium Bangladesh consumers.
- Ownership category
- akta.pro rank
Gadget and Gear industry classification
Industry- Product category
- Consumer Electronics Retail
- NAICS
- Electronics and Appliance Retailers (4492), Electronics and Appliance Retailers (44921)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Big-Box Electronics + Wearables & Personal Tech Retail (CRACAAAJ)
- akta.pro secondary industries
- Smartwatches (CRACAIAA), Drone Parts, Batteries & Accessories Retail (CRACAHAL)
Keywords
Where Gadget and Gear is headquartered
LocationHeadquarters
- HQ city
- Dhaka
- HQ country
- Bangladesh
- HQ region
- Asia
Offices3 records
Markets served
Gadget and Gear business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Hardware Sales: Primary revenue stream from selling smartphones, laptops, tablets, watches, and other consumer electronics from Apple, Samsung, and other major brands through retail stores and e-commerce platform.
- Accessories Sales: Secondary revenue from phone cases, screen protectors, chargers, power banks, cables, and other mobile accessories from brands like Spigen, Torras, Anker, Belkin, and Meko.
- EMI and Financing Services: Revenue generated through 0% EMI facility partnerships with banks, providing installment payment options to customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level smartphones under 20,000 Taka |
| Unit Pricing | Pay-as-you-go | Mid-range smartphones 20,000-50,000 Taka |
| Unit Pricing | Pay-as-you-go | Flagship smartphones above 50,000 Taka |
| Unit Pricing | Pay-as-you-go | Apple Products (iPhone, MacBook, iPad, Apple Watch, AirPods) |
| Other | Monthly | EMI Financing Options |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Gadget and Gear product offering
Product offeringCore offering
Gadget and Gear is Bangladesh's largest Apple Authorized Reseller and a multi-brand consumer electronics retailer, operating 20+ physical stores across Dhaka, Chattogram, and Sylhet alongside an e-commerce platform offering nationwide delivery. The company sells Apple products (iPhone, MacBook, iPad, Apple Watch, AirPods), smartphones from Samsung, Xiaomi, OnePlus, Google Pixel, HONOR, OPPO, Vivo, Realme, Tecno, Infinix, and Huawei, plus tablets, smartwatches, headphones, speakers, cameras, drones, networking gear, and a full range of mobile and computer accessories.
Product overview
Gadget and Gear is Bangladesh's premier multi-branded technology retail platform and Apple Authorized Reseller, operating since 2011. The company offers a comprehensive portfolio of consumer electronics organized into core product categories and accessories. The core product lineup includes Apple devices (iPhone, MacBook, iMac, Mac Mini, Mac Studio, iPad, Apple Watch, AirPods), Samsung devices (Galaxy smartphones, Galaxy Watch, Galaxy Buds), and Android smartphones from Xiaomi, OnePlus, Google Pixel, HONOR, OPPO, Vivo, Realme, Tecno, Infinix, and Huawei. The company also offers tablets from multiple brands, networking equipment, drones, and cameras. The accessories portfolio spans phone cases and screen protectors (Spigen, Torras, PITAKA, UAG), audio equipment (headphones, speakers, earbuds from JBL, Bose, Marshall, Sony), smart watches and bands, computer accessories (keyboards, mice, hubs, laptop bags), power banks and chargers, camera accessories including gimbals, routers and mesh systems (TP-Link), Starlink, gaming peripherals, and lifestyle gadgets (AirTag, TV boxes, air purifiers). The business model combines physical retail stores across Bangladesh with a full e-commerce platform offering nationwide delivery.
Differentiator
Problem solved
Functional benefit
Brands
- Gadget Studio: Apple Authorised Reseller Store - a dedicated Apple-focused retail outlet under the Gadget & Gear brand, located at bti Landmark, Gulshan, Dhaka.
Products and services
- iPhone Apple's flagship smartphone lineup including iPhone 17 series, iPhone Air, and previous generations sold as Apple Authorized Reseller with official warranty support for Bangladeshi consumers.
- MacBook Apple's premium laptop series including MacBook Air, MacBook Pro, and MacBook Neo models with M-series chips (M2 through M5) available in various configurations for Bangladeshi consumers.
- iMac Apple's all-in-one desktop computer featuring M4 chip, 24-inch display, and integrated design for Bangladeshi consumers.
- Mac Mini Apple's compact desktop computer with M4 chip, offering powerful performance in a small form factor for Bangladeshi consumers.
- Mac Studio Apple's professional desktop workstation featuring M4 Max chip for high-performance creative and computational workflows in Bangladesh.
- iPad Apple's tablet lineup including iPad Air with M4 chip, iPad with A16 chip, and various storage configurations available for Bangladeshi consumers.
- Apple Watch Apple's smartwatch lineup including Apple Watch Series 11, Apple Watch Ultra 3, and Apple Watch SE 3 with health tracking and smart connectivity.
- AirPods Apple's wireless earbuds including AirPods Pro 3, AirPods Max 2, and various AirPods models with active noise cancellation and spatial audio for Bangladeshi consumers.
- Samsung Smartphones Samsung smartphone lineup including Galaxy S26 series, Galaxy M series, and various Galaxy A series devices with 5G connectivity for Bangladeshi consumers.
- Xiaomi Smartphones Xiaomi smartphone lineup including Xiaomi 17T and other Redmi devices with high-end specifications at competitive prices for Bangladeshi consumers.
- OnePlus Smartphones OnePlus smartphone lineup including Nord CE5 5G and flagship models known for performance and smooth user experience for Bangladeshi consumers.
- Google Pixel Smartphones Google Pixel smartphones known for AI-powered photography, clean Android experience, and timely software updates for Bangladeshi consumers.
- HONOR Smartphones HONOR smartphone lineup including X9d 5G and Honor 600 series with various 5G models and configurations for Bangladeshi consumers.
- Vivo Smartphones Vivo smartphone lineup offering cameras and stylish designs for various price segments for Bangladeshi consumers.
- Realme Smartphones Realme smartphone lineup offering value-for-money devices with competitive specifications for Bangladeshi consumers.
- Tecno Smartphones Tecno smartphone lineup including SPARK series offering affordable smartphones with modern features for Bangladeshi consumers.
- Infinix Smartphones Infinix smartphone lineup including Hot series offering budget-friendly options for Bangladeshi consumers.
- Huawei Smartphones Huawei smartphone lineup with emphasis on camera technology and design for Bangladeshi consumers.
- Samsung Galaxy Watch Samsung smartwatch lineup including Galaxy Watch 8, Galaxy Watch 8 Classic, and Galaxy Watch Ultra with health tracking features.
- Tablets (Non-Apple) Tablet PCs from Samsung Galaxy Tab, Honor Pad, Huawei, Xiaomi Redmi Pad, Lenovo, Amazon Fire, and Infinix for various price segments in Bangladesh.
- Drones Consumer and professional drones for aerial photography and videography for Bangladeshi consumers.
- Headphones & Speakers Over-ear and on-ear headphones from Bose, Sony, JBL, Marshall, plus portable and home speakers including Bluetooth and smart speakers for Bangladeshi consumers.
- Earbuds True wireless earbuds from Samsung, Huawei, Honor, Anker Soundcore, and various brands with ANC features, plus neckband-style wireless earphones for Bangladeshi consumers.
- Smart Watches & Bands Smartwatches from Samsung, Huawei, Honor, Amazfit, and fitness bands/trackers from Huawei and Xiaomi for health monitoring and connectivity for Bangladeshi consumers.
- Phone Cases & Screen Protectors Protective cases from Spigen, Torras, UAG, PITAKA, Belkin, and screen protectors including tempered glass and privacy protectors for iPhone, Samsung, and other smartphones in Bangladesh.
- Power Banks Portable chargers from Anker, Oraimo, OTTO, Meko, and other brands with various capacities for Bangladeshi consumers.
- Chargers & Cables Phone chargers, wall adapters, wireless chargers, and charging/data transfer cables including USB-C and Lightning from Anker, Belkin, Apple, and other brands for Bangladeshi consumers.
- Computer Accessories Computer keyboards (Apple Magic Keyboard, Razer, Logitech), mice (Apple Magic Mouse, gaming mice), USB-C hubs and docking stations (Belkin), laptop bags/sleeves (Incase, Tucano), and surge protectors (Belkin) for Bangladeshi consumers.
- Cameras & Gimbals Action cameras from DJI, Insta360, GoPro, smartphone and camera gimbals from DJI, Zhiyun, microphones including DJI Mic Mini 2, and security/IP cameras for content creators and consumers in Bangladesh.
- Networking Equipment Wi-Fi routers and mesh systems from TP-Link, D-Link, plus Starlink satellite internet hardware for high-speed broadband connectivity in Bangladesh.
- Gaming & Gadgets Gaming consoles, controllers, gaming peripherals, plus miscellaneous tech gadgets including Apple AirTag, TV boxes (Google TV Streamer, Apple TV), air purifiers, hair dryers, trimmers, shavers, car accessories, and memory cards for Bangladeshi consumers.
- Gadget Studio Retail Concept Dedicated Apple Authorised Reseller Store under the Gadget & Gear sub-brand located at bti Landmark, Gulshan, Dhaka, offering premium in-store Apple shopping experience.
Quantifiable outcome
- Over 20 retail locations serving customers across Bangladesh
- +3 more outcomes
Companies that use Gadget and Gear
Customer profileSegments5 records
Ideal customer profiles5 records
Gadget and Gear technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gadget and Gear partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Apple Inc.coreGadget & Gear is Bangladesh's most trusted Apple Authorized Reseller since 2011, offering complete range of authentic Apple products including iPhone, MacBook, iPad, Apple Watch, AirPods, and official Apple accessories. As an authorized reseller, Gadget & Gear provides genuine Apple products with official warranty support, exclusive deals, and premium shopping experience both in-store and online.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Gadget and Gear competitors and assessment
Company assessmentRegional players
- Croma: India's largest omnichannel consumer electronics and appliance retailer (Tata-owned). Comparable in scale, multi-brand electronics assortment, EMI offerings, and omnichannel strategy; provides a regional benchmark for similar South Asian retail models.
- Reliance Digital: Large Indian electronics specialty retail chain (Reliance Retail). Comparable omnichannel multi-brand electronics retail with strong authorized partnerships, offering a regional proxy for the format Gadget & Gear operates.
Broad incumbents
- Best Buy: Largest US consumer electronics specialty retailer. Comparable in big-box electronics assortment, Geek Squad-style services, multi-brand portfolio, and omnichannel model; useful broad incumbent reference.
- MediaMarkt: Europe's largest consumer electronics specialty retailer. Comparable in big-box electronics assortment, multi-brand strategy, and in-store experience focus; a global benchmark for category-leading electronics retail.
- Samsung Experience Store Bangladesh: Samsung's own-brand retail and authorized channels in Bangladesh selling Galaxy smartphones, watches, buds, and tablets. Competes head-on in Samsung device distribution and increasingly in premium brand-store experience.
- Daraz Bangladesh: Leading marketplace in Bangladesh operated by Alibaba-affiliated Daraz. Competes with Gadget & Gear on consumer electronics and smartphone categories through a wide third-party seller base, broader assortment, and aggressive logistics.
- Apple (direct retail): Apple operates its own Apple Stores and apple.com in many markets. As the brand owner of Gadget & Gear's core authorized product line, Apple's direct retail strategy is the most consequential competitive and structural factor for the business.
Direct peers
- iStore Bangladesh (Apple Authorized Reseller): Apple Authorized Reseller in Bangladesh offering iPhone, Mac, iPad, and Apple Watch. Direct competitor for authorized Apple sales, with overlapping target customers (premium Apple buyers) and similar warranty-backed positioning.
- Star Tech: Bangladesh-based multi-brand retailer of laptops, desktops, components, smartphones, and electronics accessories. Comparable product breadth and consumer segments, with both physical retail and e-commerce presence.
- Pickaboo: Bangladesh-headquartered online electronics and gadget retailer. Closely comparable to Gadget & Gear in product mix (smartphones, laptops, accessories) and target consumer segment, though with a primarily e-commerce-led model versus Gadget & Gear's omnichannel approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Gadget and Gear social profiles
Digital presenceGadget and Gear financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gadget and Gear leadership team
Management profileNumber of profiles
Gadget and Gear subsidiaries and ownership
Company hierarchySubsidiaries1 record
Gadget and Gear funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gadget and Gear M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gadget and Gear
What does Gadget and Gear do?
Gadget and Gear is Bangladesh's largest Apple Authorized Reseller and a multi-brand consumer electronics retailer, operating 20+ physical stores across Dhaka, Chattogram, and Sylhet alongside an e-commerce platform offering nationwide delivery. The company sells Apple products (iPhone, MacBook, iPad, Apple Watch, AirPods), smartphones from Samsung, Xiaomi, OnePlus, Google Pixel, HONOR, OPPO, Vivo, Realme, Tecno, Infinix, and Huawei, plus tablets, smartwatches, headphones, speakers, cameras, drones, networking gear, and a full range of mobile and computer accessories.
Is Gadget and Gear a public or private company?
Gadget and Gear is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gadget and Gear founded?
Gadget and Gear was founded in 2011. It employs 251 to 500 people.
Where is Gadget and Gear based?
Gadget and Gear is headquartered in Dhaka, Bangladesh, in the Asia region.
How does Gadget and Gear make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are accessories Sales and EMI and Financing Services.
Who are Gadget and Gear's main competitors?
Regional players on record are Croma and Reliance Digital. Broad incumbents are Best Buy, MediaMarkt, Samsung Experience Store Bangladesh, Daraz Bangladesh and Apple (direct retail). Direct peers are iStore Bangladesh (Apple Authorized Reseller), Star Tech and Pickaboo.
Does Gadget and Gear have an API?
No public API is recorded for Gadget and Gear.
What industry is Gadget and Gear in?
Gadget and Gear's product category is Consumer Electronics Retail. Its primary akta.pro industry code is CRACAAAJ, Big-Box Electronics + Wearables & Personal Tech Retail, with a secondary code of CRACAIAA, Smartwatches. Its NAICS code is 4492 and its SIC code is 5734.