Daraz BD

Name

Daraz BD

Legal name

Daraz Bangladesh Limited

Website

https://daraz.com.bd

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Online Marketplace

NAICS

Department Stores (45511)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Generalist Marketplaces & Online Malls (BPAMAGAA)

akta.pro secondary industry

Grocery, Food & Essentials Commerce Platforms (BPAMAGAF)

Keywords

• Online marketplace platform
• E-commerce retail
• Grocery delivery
• Mobile shopping app
• Third-party sellers

Headquarters

HQ city

Dhaka

HQ country

Bangladesh

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Marketplace Commission: Daraz operates as a marketplace platform connecting third-party sellers with buyers. The company earns commission on transactions between sellers and customers.
2. Seller Services: Provides seller onboarding, storage, and fulfillment services through Seller Center. Sellers pay fees for platform access and promotional placement.
3. Advertising and Promotions: Sellers pay for featured placements, sponsored products, and promotional campaign participation during major sales events.
4. Affiliate Program: Commission-based affiliate marketing where partners earn up to 18% commission on Net Sales generated through their referral links.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Daraz BD operates an online marketplace platform that connects third-party sellers with consumers across Bangladesh, offering 10+ million products spanning electronics, fashion, beauty, home appliances, groceries, and lifestyle categories. The platform supports cash on delivery, digital wallet payments, and installment-based purchases, with home delivery covering all of Bangladesh via its own and partner logistics. Complementary sub-brands such as Daraz Mart (grocery), Daraz Mall (verified brand products), and Daraz Express (faster delivery) provide vertical-specific shopping experiences within the same marketplace.

Product overview

Daraz BD operates as a multi-category e-commerce marketplace platform with a modular architecture. The core offering is the Daraz Online Marketplace complemented by the Daraz Mobile App for personalized shopping. Supporting products include Daraz Mart (grocery), Daraz Mall (branded goods), Daraz Express (fast delivery), and Daraz Pay/Daraz Card (payments). Additional value-added services encompass Seller Center, Daraz University (seller education), Daraz Affiliate Program (commission-based marketing), and social impact initiatives like Daraz Cares and Daraz Donates. The platform also offers features like Flash Sales, Daraz Live cricket streaming, and D-Bills payment services.

Differentiator

Problem solved

Functional benefit

Brands

• Daraz Mart: Grocery and essential products delivery service
• Daraz Mall
• Daraz Express
• Daraz University
• Daraz Cares
• Daraz Donates

Products and services

• Daraz Online Marketplace Multi-category e-commerce marketplace featuring 10+ million products across electronics, fashion, beauty, home appliances, groceries, and lifestyle items. Connects third-party sellers with buyers in Bangladesh, offering home delivery, cash on delivery, digital wallet payments, and installment options.
• Daraz Mobile App iOS, Android, and Huawei AppGallery shopping application providing a personalized shopping experience, exclusive app deals, flash sale access, and Daraz Express faster delivery options for individual consumers.
• Daraz Mart Online grocery section offering everyday low prices, fresh produce, dairy, and household essentials with dedicated delivery, targeting consumers who want groceries and essentials delivered.
• Daraz Mall Section of the marketplace that curates authentic brand products from verified sellers, with a 100% original product guarantee for consumers concerned about counterfeit goods.
• Daraz Express Faster home delivery service for select products on the marketplace, providing expedited order fulfillment for time-sensitive shoppers.
• Seller Center Web-based platform that enables third-party sellers to list products, manage inventory, fulfill orders, and access seller analytics on the Daraz marketplace.
• Daraz Affiliate Program Commission-based marketing program that allows affiliates to earn up to 18% commission on Net Sales by promoting Daraz products through custom referral links on their websites, blogs, and social channels.
• Daraz Pay Digital payment solution for secure online transactions within the Daraz platform.
• Daraz Card Co-branded credit card with payment partners offering exclusive discounts and rewards to consumers for purchases on the platform.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• Lazada GroupcoreStrategic or Co-development PartnerDaraz is part of the Lazada Group network, operating as Lazada's Bangladesh platform. Lazada is owned by Alibaba Group, providing access to cross-border trade, technology, and operational expertise from one of the world's largest e-commerce ecosystems.
• Payment Gateway Partners (Visa, MasterCard, American Express)coreTechnology or IntegrationIntegration with international payment networks enabling credit and debit card transactions for online purchases on the platform.
• bKashcoreTechnology or IntegrationLeading mobile financial services provider in Bangladesh integrated for digital payments, enabling customers to pay via bKash mobile wallet.
• NagadcoreTechnology or IntegrationDigital payment service provider integrated for seamless mobile payment options on the platform.
• Daraz International (Pakistan, Nepal, Sri Lanka, Myanmar)coreChannel Partner/ Reseller/ DistributorRegional expansion partnerships enabling cross-border shopping and seller access across South Asian markets through the Lazada/Daraz network.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Daraz (Pakistan): Direct peer under the same Daraz/Lazada/Alibaba umbrella operating the Pakistan marketplace with the same tech stack, GTM playbook, and sub-brand architecture — making it the closest comparable for benchmarking Daraz BD's GMV, take-rate, and category mix.
• Chaldal: Bangladesh's leading online grocery and quick-commerce platform; directly competes with Daraz Mart in everyday essentials and same-day delivery, and represents the most credible category-specialist threat to Daraz BD's grocery vertical.
• Evaly: Bangladesh-based general e-commerce marketplace with broad assortment and installment payment options; competes head-on with Daraz BD in electronics and fashion, and has historically been a price-aggressive local challenger.
• Ajkerdeal: Early Bangladesh online marketplace still operating in general merchandise; smaller scale than Daraz BD but competes for the same mass-market consumer wallet, particularly outside Dhaka.
• Flipkart: India's leading horizontal e-commerce marketplace; comparable in scale ambitions, Big Billion Days-style mega-event GTM, sub-brand verticals (Grocery, Fashion, Plus), and emerging-market consumer dynamics — useful proxy for long-term GMV/margin trajectory.
• Shopee: Sea Group's emerging-market marketplace with deep mobile-first GTM, aggressive discount events (11.11, 12.12), and seller-affiliate monetization; directly comparable in mobile-led emerging-market playbook even though not active in Bangladesh today.

Broad incumbents

• Lazada Group: Parent platform and regional incumbent across Southeast Asia; comparable marketplace model, GMV scale, and sub-brand architecture (LazMall, LazPay) provide the most direct operating benchmark for Daraz BD's vertical-stack strategy.
• Alibaba (Taobao/Tmall): Ultimate parent ecosystem; the original horizontal marketplace model with category malls, advertising-led monetization, and cross-border supply that Daraz BD leverages — provides strategic and operational benchmarking for the long-term vertical-stack path.
• Amazon: Global horizontal e-commerce incumbent with comparable marketplace-plus-verticals (Fresh, Prime, Pay) architecture; represents the ultimate aspirational benchmark for marketplace scale, logistics depth, and monetization layer expansion relevant to Daraz BD's trajectory.

Emerging players

• Pickaboo: Bangladesh-focused electronics and gadgets e-commerce retailer; competes with Daraz Mall in the high-AOV branded electronics category and represents a vertical-specialist threat to Daraz Mall's authentication positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/DarazBangladesh
• YouTubeyoutube.com/@DarazBangladeshOfficial
• Facebookfacebook.com/pickaboocom
• Instagraminstagram.com/darazbangladesh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daraz BD