What FIIG does

FIIG Securities Limited is an Australian privately-held fixed income specialist founded in 1998 and headquartered in Sydney, with additional offices in Melbourne, Perth, and Brisbane. The firm holds Australian Financial Services Licence No. 224659 issued by ASIC and operates across retail, wholesale, institutional, and adviser segments, serving approximately 6,000 Australian investors with access to over 1,000 bonds and A$4.5bn in funds under advice.

The company's core technology is a fixed income investment platform providing direct access to corporate bonds, government bonds, and short term money market products, delivered through the MyFIIG client portal and supported by a proprietary market data service (Bond Rate Sheet) and weekly research publication (The WIRE). Product breadth has expanded from pure bond broking into pooled vehicles, including the FIIG Australian Bond Fund and FIIG Monthly Income Fund, alongside the Direct Bonds Service, Managed Discretionary Account, Managed Income Portfolio Service, Debt Capital Markets arranging for corporate issuers, Private Debt intermediation, and Short Term Money Markets / custodial services.

Revenue is generated through a combination of bond trading fees, advisory fees, custodial service fees, and management/performance fees on pooled funds and managed portfolios. Pricing is unit-based with minimum investment thresholds (A$50,000 for the Direct Bonds Service, A$10,000 for the Australian Bond Fund following its March 2024 retail opening), and wholesale client access enables parcel sizes below A$500,000. The go-to-market model is sales-led, combining direct sales channels (Private Client, Institutional, Adviser Services) with self-directed access, supported by a content-driven marketing engine of seminars, webinars, publications, and educational videos that function as top-of-funnel acquisition and customer education.

Name

FIIG

Legal name

FIIG Securities Limited

Website

https://fiig.com.au/

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

FIIG Securities is a privately-held Australian fixed income specialist founded in 1998, providing retail, wholesale, and institutional investors with direct access to over 1,000 corporate, government, and money market securities alongside managed funds and debt capital markets services across four Australian cities.

Ownership category

akta.pro rank

Product category

Fixed Income Brokerage / Bond Investment Services

NAICS

Investment Banking and Securities Intermediation (523150), Portfolio Management and Investment Advice (523940), Securities and Commodity Contracts Intermediation and Brokerage (5231)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)

akta.pro primary industry

Fixed Income Brokerage (Bonds) (FSAEACAJ)

akta.pro secondary industry

Fixed Income Mutual Funds (FSAAAEAB)

Keywords

• Fixed income brokerage
• Corporate bond trading
• Government bond access
• Debt capital markets
• Managed bond portfolios

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others, Infrastructure

Revenue model

1. Bond Trading and Advisory Services: FIIG generates revenue through fees charged for bond trading services, custodial services, and investment advisory. The company provides custody arrangements for client assets held in safe custody.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

FIIG Securities is Australia's fixed-income specialist providing direct access to the Australian and international bond market. The company offers trading in over 600 corporate and government bonds, managed portfolio services, two investment funds (FIIG Australian Bond Fund and FIIG Monthly Income Fund), debt capital markets services for corporate issuers, private debt arrangement, short-term money market solutions, and custodial services. These are delivered across retail, wholesale, and institutional client segments via direct sales teams and the MyFIIG online portal.

Product overview

FIIG Securities is a full-service fixed income specialist providing direct access to the Australian bond market. The core offering revolves around the Direct Bonds Service, which enables investors to access over 600 high yield and investment grade bonds from Australian companies. This is complemented by managed portfolio solutions including the Managed Income Portfolio Service (MIPS) for wholesale investors seeking professional management, the FIIG Monthly Income Fund, and the FIIG Australian Bond Fund for diversified fixed income exposure. For issuers, FIIG offers Debt Capital Markets services to arrange long-term bond financing, and Private Debt for mid-market corporate and property credit. Short Term Money Markets services provide liquidity solutions. All services are supported by extensive research, educational resources including The WIRE news publication, webinars, and a Professional Fixed Income Course.

Differentiator

Problem solved

Functional benefit

Products and services

• Direct Bonds Service Provides direct access to over 600 high yield and investment grade corporate bonds and government bonds from Australian and international issuers, denominated in AUD, USD, GBP and Euro. Minimum investment AUD $50,000, with trades executable in $10,000 parcels. Designed for self-directed retail, wholesale, and institutional investors seeking fixed income exposure with the option of a free consultation with FIIG's fixed income experts.
• Managed Income Portfolio Service (MIPS) Enables wholesale investors to combine direct ownership of fixed income securities with professional investment management from FIIG's team. Targeted at wholesale/sophisticated investors who want active management of their bond portfolios rather than self-directed trading.
• Managed Discretionary Account (MDA) Provides managed discretionary account services allowing FIIG to professionally manage client investment portfolios with discretion, suited to investors seeking delegated fixed income portfolio management.
• FIIG Monthly Income Fund An efficient income solution through a diversified portfolio of Australian and global floating and fixed rate bonds, available to both retail and wholesale investors seeking regular monthly income.
• FIIG Australian Bond Fund An actively managed investment fund providing diversified exposure to the Australian Investment Grade Fixed Income Market by investing in government and corporate bonds, mortgage-backed securities, asset-backed securities, and cash instruments. Available to both retail (AUD $10,000 minimum) and wholesale investors.
• Debt Capital Markets (DCM) Arranges long-term, flexible AUD bond financing for rated and unrated Australian and New Zealand corporates through FIIG's Debt Capital Markets team, serving corporate issuers seeking access to bond investors.
• Private Debt Facilitates direct investment by wholesale investors into mid-market corporate and property credit opportunities, sourcing bespoke funding solutions for borrowers and credit opportunities for investors.
• Short Term Money Markets (STMM) Provides custom liquidity and cash solutions tailored to each client's needs, including access to term deposits from an extensive range of APRA-regulated banks, credit unions, and building societies.
• Custodial Services Provides custodial services whereby client bond and fixed income assets can be held in safe custody by FIIG, with beneficial ownership of assets remaining with the client at all times and transparent custody arrangements.
• Professional Fixed Income Course Online professional development course providing a solid understanding of fixed income as an asset class, designed for professional investors, financial advisers, and other finance professionals seeking structured fixed income education.

Quantifiable outcome

• 86% of corporate bond investors have had a positive experience
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• MarketAxess: Global electronic fixed income trading platform that facilitates institutional trading of corporate bonds and other fixed income instruments — directly comparable to FIIG's bond brokerage and market access model, though at significantly larger institutional scale.
• Tradeweb Markets: Leading electronic marketplace for institutional, wholesale, and retail fixed income trading across government, corporate, and municipal bonds — comparable operating model to FIIG's direct bond access platform with similar intermediation economics.

Broad incumbents

• TP ICAP: Global interdealer broker with substantial fixed income, rates, and credit intermediation operations — comparable as a fixed income intermediary serving institutional and wholesale clients, though with a much broader multi-asset footprint.
• Intercontinental Exchange (ICE Bonds): Operates one of the largest fixed income electronic trading networks, providing institutional bond trading and market data — comparable to FIIG's bond brokerage and price-discovery services but at vastly larger scale across multiple asset classes.
• PIMCO: One of the world's largest active fixed income asset managers — comparable to FIIG's managed income portfolio service (MIPS) and bond funds in terms of AUM-driven fee model and active credit management, though with global scale and broader product set.
• Vanguard: Global asset manager with extensive Australian fixed income ETF and fund offerings — competes with FIIG's Australian Bond Fund and Monthly Income Fund for retail fixed income allocation, especially among cost-sensitive investors.

Regional players

• BetaShares: Leading Australian ETF provider with a growing range of fixed income and high-yield bond ETFs — competes with FIIG's bond funds for Australian retail fixed income flows, offering a low-cost passive alternative to FIIG's actively managed approach.
• VanEck: Australian and global ETF provider with fixed income products including corporate bond and hybrid ETFs — competes with FIIG for Australian retail fixed income allocation and increasingly for adviser-sold fixed income exposure.
• Lonsec: Australian investment research and ratings house providing fixed income research and model portfolios — comparable to FIIG's research arm (The WIRE, Credit Research) in serving Australian advisers and wholesale investors with fixed income insights.
• Bell Potter: Australian full-service stockbroker and wealth manager with fixed income desk and adviser services — directly competes with FIIG's Private Client and Adviser Services channels for HNW and adviser-sold fixed income business in Australia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/FIIGSecurities
• YouTubeyoutube.com/user/fiigsecurities
• Facebookfacebook.com/FIIGSecurities
• LinkedInlinkedin.com/company/fiig-securities
• Instagraminstagram.com/fiigsecurities

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FIIG