Bethel Bible Village

What Bethel Bible Village does

Bethel Bible Village is a Tennessee-licensed, faith-based nonprofit founded in 1954 that provides residential care and trauma-informed education for children in grades 6-12 facing adversity in the Chattanooga region. Its core service is the S.P.I.R.E. residential care program, which addresses children's spiritual, physical, intellectual, relational, and emotional needs in a coordinated team model that integrates houseparents, social workers, therapists, teachers, and families. The organization operates Bethel Christian Academy (BCA), a Cognia-accredited private middle and high school on the Hixson campus that serves both residential students and community day students in class sizes of 3-12 students per teacher.

The organization's revenue model is donor-funded and diversified across individual donations (one-time and recurring via online portal), in-kind contributions through Amazon Wishlist, retail revenue from the wholly-owned Bethel Thrift Store on Hixson Pike, tuition from BCA day students, and proceeds from four annual fundraising events: the Country Connection concert, the Bethel Golf Classic (since 1975), the Superheroes Run For Hope 5K, and the Pickleball Tournament. Corporate partnerships with Coca-Cola (since the early 1970s), Wingfield Scale, Yerbey Concrete, and regional tourism brands (Ruby Falls, Rock City) provide supplementary capital and in-kind support.

Bethel Bible Village operates from a single campus at 3001 Hamill Road in Hixson, TN, with the additional Bethel Thrift Store location at 5135 Hixson Pike. Distribution is regional (Chattanooga Metropolitan Area), and its go-to-market relies on community-led engagement through faith-based networks, local churches, civic organizations, and multi-generational donor families. The organization does not disclose financials, has no app or API integrations, and has no observable technology moat beyond its trauma-informed care methodology and brand reputation built over 70+ years. Leadership includes Rosalind Liles Connor as President and CEO, Ron Bailey as Chairman of the Board, with board representation from long-tenured family partners.

Name

Bethel Bible Village

Legal name

Bethel Bible Village

Website

https://bethelbiblevillage.org

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

11–50 employees

Short description

Bethel Bible Village is a Tennessee-licensed, faith-based nonprofit founded in 1954 that provides trauma-informed residential care and accredited private education (grades 6-12) for children in crisis in the Chattanooga region, supported by donations, events, a thrift store, and tuition.

Ownership category

akta.pro rank

Product category

Residential Child Care and Christian Education

NAICS

Child and Youth Services (62411), Religious Organizations (8131), Educational Support Services (611710)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG)

akta.pro secondary industries

Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD), Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK), Faith-Based Childcare Centers (EDACAAAN)

Keywords

• Residential child care
• Trauma-informed education
• Christian school services
• Youth residential programs
• Donor-funded ministry

Headquarters

HQ city

Hixson

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Donations: One-time and recurring donations from individuals, families, and organizations. Online donation portal with options for one-time gifts or scheduled recurring contributions.
2. Bethel Thrift Store: Retail thrift store selling donated clothing, furniture, home decor, and other items. All net proceeds directly fund Bethel Bible Village programs and operations.
3. Annual Events: Fundraising through Country Connection concert, Golf Classic, Run For Hope 5K, and Pickleball Tournament. Events include sponsorship opportunities for corporate partners.
4. Amazon Wishlist Donations: In-kind donations of physical goods (cottage supplies, daily-use items) through Amazon wishlist program
5. Bethel Christian Academy Tuition: Tuition payments from families of day students. Residential student costs determined in admission process with financial agreements and monthly payment options.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Bethel Bible Village provides residential care for children in grades 6-12 facing adversity, delivered through the S.P.I.R.E. framework that addresses spiritual, physical, intellectual, relational, and emotional needs. It operates Bethel Christian Academy, a Cognia-accredited private school offering trauma-informed personalized education with class sizes of 3-12 students, and supplements operations with the Bethel Thrift Store and annual fundraising events.

Product overview

Bethel Bible Village is a Christian ministry offering a portfolio of services centered on residential child care and education. The core offerings include children's residential care through the S.P.I.R.E. program and Bethel Christian Academy (BCA), a private trauma-informed school for grades 6-12. Additional services include the Bethel Thrift Store for fundraising, volunteer programs, and major annual fundraising events (Country Connection concert, Golf Classic, Run for Hope, Pickleball Tournament). Donations and volunteer engagement support the ministry's operations serving families in crisis.

Differentiator

Problem solved

Functional benefit

Products and services

• Bethel Christian Academy (BCA) A private, trauma-informed middle and high school (grades 6-12) located on the Bethel Bible Village campus that provides personalized academic education, therapeutic support, and serves both residential students and community day students. Licensed by the state of Tennessee and accredited by Cognia.
• Children's Residential Care (S.P.I.R.E.) Children's residential care program providing homes for children in grades 6-12 facing adversity, addressing spiritual, physical, intellectual, relational, and emotional needs through the S.P.I.R.E. framework to set them up for successful futures.
• Bethel Thrift Store A retail thrift store at 5135 Hixson Pike accepting donated items and selling them to the public (Mon-Sat 10am-6pm; donations accepted Tue-Sat 10:30am-4pm). All net proceeds support Bethel Bible Village's mission to bring freedom and hope to children.
• Donations & Giving Online and mail-based donation platform accepting one-time and recurring gifts, car donations via CARS, and Amazon Wishlist in-kind contributions to support the ministry's operations.
• Country Connection Annual premier country music fundraising event featuring a writers-in-the-round format at the Chattanooga Convention Center to support children overcoming adversity.
• Bethel Golf Classic Annual golf tournament fundraising event held at local golf courses, featuring multiple flight competitions and skills challenges to support the ministry.
• Superheroes Run for Hope Annual 5K and 1-mile community run/walk event held at Bethel campus and Greenway Farms to raise funds for the ministry.
• Pickleball Tournament Annual pickleball tournament held at the Bethel Bible Village campus to raise funds and community engagement for the ministry.

Quantifiable outcome

• Alumni success in higher education and careers
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Nossi College of Art and DesignminorGTM or Marketing Partner · 1 January 2024Bethel Christian Academy alumnus Dallion Dawkins-Kirby was accepted into Nossi College of Art and Design in Nashville, TN with guidance from BCA principal and social worker.
• Ruby Falls and Rock CityminorGTM or Marketing Partner · 1 January 2023In partnership with Coca-Cola, Ruby Falls and Rock City fully funded creation of an educational garden adjacent to Bethel Christian Academy in 2023.
• Gracious Role ModelsminorGTM or Marketing Partner · 1 January 2016Founder Myra Monroe has provided the girls at Bethel with the Gracious Role Models program since 2016, teaching self-worth and confidence with runway shows.
• Kelley LovelacecoreGTM or Marketing Partner · 1 January 2012Hit songwriter and Nashville creative has served as celebrity spokesperson and host for Bethel's Classic Events since 2012. Has songs recorded by Brad Paisley, Carrie Underwood, Jason Aldean, Luke Bryan, and others. Helps connect Bethel with country music industry for Country Connection event.
• Hornsby Brand DesignminorGTM or Marketing Partner · 1 January 2012Knoxville design firm whose son Hunter was a Bethel resident 2007-2009. Chris and Bridget give financially to show gratitude for the ministry's impact on their family.
• Clear Creek Church of ChristminorGTM or Marketing Partner · 1 January 2011Steve Jett serves as Secretary of Bethel's Board representing this church. Church volunteers host food drives (350+ pounds in Fall 2024) and serve lunch monthly at Bethel Christian Academy.
• Kentucky Campers on MissionminorGTM or Marketing Partner · 1 January 2006Kentucky Campers on Mission began serving Bethel in 2006 when Randy Speicher (former Director of Operations) connected them. Group visits campus twice yearly, sending over 25 volunteers since 2007. Helps with cleaning, painting, small construction, and organizing. Joins campus events like Superheroes Run For Hope.
• Pat BoonecoreGTM or Marketing Partner · 1 January 1978Renowned singer Pat Boone became celebrity host for the Bethel Golf Classic in 1978, succeeding Tom T. Hall. Over 35 years, he dedicated time and passion to the ministry, securing artists like Perry Como and Glen Campbell for events, and spending time with children on campus. Visited in 2019 for 65th anniversary.
• Wingfield ScaleminorGTM or Marketing Partner · 1 January 1975Jackson Wingfield's company has been a sponsor for the Bethel Golf Classic Weekend events for over 50 years. The company has funded multiple trips for Bethel residents including the annual Lake Winnepesaukah outing. Jackson's family foundation provides matching gifts for Giving Tuesday.
• Chattanooga Dental CommunityminorGTM or Marketing Partner · 1 January 1974Dr. George S. Edwards initiated dental care program in March 1974, coordinating 17 dentists (12 general practitioners, 5 specialists) to provide free dental care to children for over 10 years.
• Coca-Cola CompanycoreGTM or Marketing Partner · 1 January 1970The Coca-Cola Company has supplied Bethel with refreshments since the early 1970s. Coca-Cola employees including Richard Floyd (former Sales Manager), Tony Killen (Key Account Manager), and Lawrence Edwards (Business Development Manager) have served on Bethel's board and participated in golf tournaments. In 2023, Coca-Cola partnered with Ruby Falls and Rock City to fund a garden project at Bethel Christian Academy.
• Yerbey Concrete / Yerbey FamilycoreStrategic or Co-development Partner · 1 January 1960Gary Yerbey and family (starting with father B.H. Yerbey) have been ambassadors since early 1960s. B.H. donated time and resources through Yerbey Concrete for campus maintenance. Gary has served on board for 45+ years combined. Family built Bethel Christian Academy building in 2001 and renovated in 2016. Campus road renamed Yerbey Family Circle in 2012.

Scale indicators6 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Childhelp: Childhelp operates residential villages, advocacy, and therapy programs for abused and neglected children. Comparable residential care + therapeutic services + donor-funded operating model, though secular rather than faith-based.
• Agape Children's Ministries: Agape provides faith-based residential, adoption, and family services for at-risk children, primarily in Tennessee. Direct Tennessee-based peer operating cottage residential care with comparable referral and funding channels.
• Boys Town: Father Flanagan's Boys Town provides residential care, education, and trauma-informed services for at-risk youth, operating its own accredited school system. Directly comparable to Bethel as a faith-rooted, residential-plus-academy model serving children in crisis with multi-generational donor support.
• St. Joseph's Indian School: Catholic-affiliated residential school serving Native American children in South Dakota with trauma-informed education and on-campus housing. Comparable faith-based, donor-funded, residential-school operating model serving children from adverse circumstances.
• Arrow Child & Family Ministries: Arrow provides Christian foster care, family preservation, and residential services for children across multiple states. Comparable faith-rooted operating model with similar residential capacity, donor funding base, and trauma-informed programming.
• Baptist Children's Homes of North Carolina: BCH provides faith-based residential care, foster care, and family services for children across North Carolina with multiple campuses. Comparable faith-rooted residential children's services model with multi-site footprint and donor-driven funding.
• Methodist Home for Children (Alabama): Methodist Home for Children offers residential, foster care, and education services rooted in the Methodist tradition, including on-campus K-12 schooling. Mirrors Bethel's denomination-affiliated, campus-based residential + school integration.
• Crossnore School & Children's Home: Crossnore provides residential care, therapy, and education for children in crisis across North Carolina, with a faith-based heritage and an on-campus accredited school. Closely mirrors Bethel's integrated residential + private school + trauma-informed care model.

Broad incumbents

• Devereux Advanced Behavioral Health: Devereux operates a national network of residential treatment centers and behavioral health services for children with trauma and emotional disorders. Broader, multi-state incumbent offering clinical-grade residential care that overlaps with Bethel's trauma-informed residential mission.

Regional players

• Tennessee Baptist Children's Homes: Tennessee Baptist Children's Homes operates faith-based residential and family services within the same state as Bethel, including cottage-style residential care. Direct regional peer sharing Tennessee's regulatory environment, donor pool, and faith-based referral network.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bethelbiblev
• YouTubeyoutube.com/channel/UC0TIHlmwbORI9qmZr2y6gMA
• Facebookfacebook.com/bethelbiblevillage
• Instagraminstagram.com/bethelbiblevillage_
• LinkedInlinkedin.com/company/bethel-bible-village

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bethel Bible Village