What eDaijia does

eDaijia (e代驾), legally Beijing Yixin Yixing Automotive Technology Development Service Co., Ltd. (北京亿心宜行汽车技术开发服务有限公司), is a Beijing-headquartered O2O mobile-internet company founded in November 2011 that operates China's leading on-demand designated-driver marketplace. The platform connects vehicle owners with pre-screened professional drivers (average 18.43 years of driving experience) for scenarios including drunk-driving replacement, valet parking, car maintenance, vehicle inspection, female-driver requests, hourly bookings, business/executive transport, and long-distance driving. Coverage spans 300+ Chinese cities — 100% in tier 1-3 cities and 95% in tier 5 cities — and the platform has fulfilled over 400 million cumulative rides. The technical stack is built on LBS (location-based services) architecture with Baidu Maps integration, real-time path monitoring, one-click alarm, in-car voice recording, and a four-angle pre-trip vehicle inspection workflow.

The company monetizes primarily through a per-ride transaction model, taking a 20% information service fee from each driver ride plus a 2 yuan per-ride accident rescue fund, with ancillary revenue from VIP/corporate accounts, gift cards (10/40/500/1,000 yuan denominations), and vehicle-maintenance commissions across a 10,000+ 4S dealership network. Distribution spans the company's own iOS/Android consumer and driver apps plus embedded integrations in the four major Chinese super-apps — WeChat 9-grid travel services (2019), Meituan ride-hailing (2023), JD local life (2024), and Douyin local life (2024) — supported by a city-franchise model across 13+ province clusters and a 1M+ restaurant partnership network. Customer segments split between individual vehicle owners (primary) and corporate/enterprise accounts (secondary), the latter handled by a dedicated enterprise sales team for VIP and business designated driving.

eDaijia has raised USD 125 million across four rounds, most recently a USD 100 million Series D in May 2015 led by Warburg Pincus at an USD 800 million post-money valuation, alongside Matrix Partners China, Luminous Ventures (former Lightspeed China Partners), and 58.com. The company has used this position to author China's national designated-driving standard (2019) and the first industry safety group standard (2021), giving it regulatory influence over how the category operates. Leadership comprises co-founder and CEO Jiajun Yang, Founder and Chairman Bin Huang, and co-founder and COO Jingchuan Sun. The company remains privately held with no public listing, and headcount is reported in the 1,001-5,000 range.

Name

eDaijia

Legal name

北京亿心宜行汽车技术开发服务有限公司

Website

https://edaijia.cn

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

eDaijia (e代驾), founded in Beijing in 2011, is a mobile O2O platform that matches vehicle owners in 300+ Chinese cities with pre-screened professional designated drivers for drunk-driving replacement, valet parking, business transport, and related driving services.

Ownership category

akta.pro rank

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Driver Information Service Fee (信息服务费): Platform charges drivers 20% of each ride's service fee as information service fee, collected from driver's pre-deposit account per ride. Also collects 2 yuan per ride as an accident rescue fund for insurance and traffic accident property damage compensation.
2. VIP Membership & Gift Cards: VIP membership program offering corporate group accounts, designated driver gift cards, electronic vouchers, and dedicated driver services for executives and government/Corporate welfare. Gift cards available at 10元, 40元, 500元, 1000元 denominations.
3. Driver Pre-Deposit Account Management: Drivers must maintain a pre-deposit account with sufficient balance; platform deducts information fees and accident rescue fees automatically. Accounts below minimum balance result in service suspension.
4. Vehicle Maintenance & Inspection Services: By 2021, eDaijia's car maintenance business covered 10,000+ 4S dealerships nationwide. Platform monetizes through vehicle maintenance and inspection service commissions.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

eDaijia operates an LBS-based mobile platform that connects vehicle owners with professional designated drivers across 300+ Chinese cities. Core services include post-drinking designated driving, valet parking, car maintenance, vehicle inspection, female driver on-demand, and business/executive transport, with an average 5-second response and 5-minute urban arrival. The platform monetizes via a 20% information service fee per driver ride plus a 2 yuan accident rescue fund, VIP/corporate subscriptions, and gift cards.

Product overview

eDaijia is an O2O mobile internet company based on LBS (Location-Based Services) architecture, providing designated driver and driving-related services. The core platform consists of the e代驾APP (consumer app) and e代驾司机端APP (driver app), which work together to connect users needing designated drivers with professional drivers. The service portfolio includes core services like 酒后代驾 (drunk driving service) and 商务代驾 (business designated driver), along with add-on modules including 代泊车 (valet parking), 代保养 (car maintenance), 代年检 (vehicle inspection), and 女司机包时服务 (female driver hourly service). Premium offerings include VIP/企业账户 (corporate VIP accounts) and 代驾礼品卡 (gift cards). The company operates a city franchise model in 13 provinces/regions and has expanded to third-party platforms including Meituan, JD.com, and Douyin. The platform has served over 400 million rides since 2011, with 100%+ coverage in tier 1-3 cities and 95% in tier 5 cities, partnering with over 1 million restaurants nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• e代驾APP (eDaijia Consumer App)
• e代驾司机端APP (eDaijia Driver App)
• 酒后代驾 (Drunk Driving Designated Driver Service)
• 代泊车 (Valet Parking Service)
• 代保养 (Car Maintenance Service)
• 代年检 (Vehicle Inspection Service)
• 女司机包时服务 (Female Driver Hourly Service)
• 商务代驾 (Business Designated Driver Service)
• VIP/企业账户 (VIP/Enterprise Account Service)
• 代驾礼品卡 (Designated Driving Gift Cards)
• 不要小车服务 (No Small Car Service)
• 城市加盟合作 (City Franchise Partnership Program)

Quantifiable outcome

• 累计提供代驾服务超4亿人次
• +5 more outcomes

Named customers1 record

Segments2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability6 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• 百度 (Baidu)coreTechnology or IntegrationBaidu provides core location services (百度定位/百度地图/百度导航/百度司乘同显) including positioning, mapping, route planning, navigation, and real-time driver-passenger display. Collects device info, location data (GNSS, WiFi,基站, sensors), and network info via SDK.
• 支付宝 (Alipay)coreTechnology or IntegrationAlipay provides payment services for order processing. SDK collects Android ID, IP address, app list, carrier, CPU serial, and order data for payment confirmation.
• 微信支付 (WeChat Pay)coreTechnology or IntegrationWeChat Pay processes payments and enables WeChat login. SDK collects installed app list, order numbers, and order amounts for payment processing.
• 城市加盟合伙人 (City Franchise Partners)coreChannel Partner/ Reseller/ DistributorRegional franchise partners operate in designated provinces/cities, receiving platform product support, customer service systems, training, data access, promotional materials, marketing support, and order dispatching. Partners cover: Shandong, Jiangsu, Zhejiang, Sichuan; Henan, Guangdong, Hebei, Guizhou, Yunnan, Shanxi, Shaanxi, Inner Mongolia, Guangxi, Hainan; Anhui, Hunan, Jiangxi, Liaoning, Hubei, Fujian, Heilongjiang, Jilin; Xinjiang, Tibet, Gansu, Qinghai, Ningxia.

Scale indicators11 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Blacklane: Global professional chauffeur service app offering pre-booked, airport-to-city, and hourly driver services. Closest international comparable to eDaijia's premium business and corporate designated driving offering, with similar app-based dispatch and professional-driver positioning.
• Carey International: Established global chauffeured ground transportation provider with strong corporate and executive travel focus. Comparable to eDaijia's VIP/enterprise account business and long-distance executive transport service.
• GroundLink: US chauffeur and black-car service with app-based booking, airport specialty, and corporate account business. Comparable on the airport-transfer and corporate-chauffeur use cases that overlap with eDaijia's business designated driving segment.
• Shenzhou Zhuxuan (神州专车): Premium chauffeur-driven ride-hailing service operated by CAR Inc./Shenzhou, with a similar positioning of providing professionally chauffeured vehicles for business and executive transport. Comparable on premium/corporate use cases and vehicle-with-driver model.
• Wingz: US-based pre-booked, flat-rate airport and city ride service with vetted professional drivers. Closest US analog to eDaijia's airport transfer, executive, and standardized professional-driver model.

Regional players

• Meituan Dache (美团打车): Ride-hailing vertical within Meituan's super-app, which has also entered designated driving in partnership with eDaijia. Represents both a competitor for ride-hailing demand and a critical distribution channel that eDaijia depends on.

Broad incumbents

• T3 Mobility (T3出行): Major Chinese ride-hailing joint venture backed by Changan, Dongfeng, FAW and other state-owned automakers. Operates a professional driver fleet and competes for ride-hailing share in tier 1-2 cities where eDaijia also has strong coverage.
• Didi Chuxing: China's dominant ride-hailing platform, which has expanded into designated driving (代驾) services. Vastly larger user base and capital resources make it the principal incumbent threat to eDaijia's core market, even though Didi's designated driving is a smaller line item within its broader mobility portfolio.
• Caocao Mobility (曹操出行): Geely-backed premium ride-hailing platform operating a large fleet of new-energy vehicles with professional drivers. Competes for the same corporate/executive and premium chauffeur segment as eDaijia's business designated driving service.

Emerging players

• GetTransfer: Global marketplace for pre-booked transfers and chauffeur services across 150+ countries. Comparable to eDaijia's intercity/tourism designated driving and long-distance driver offering through an aggregator platform model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eDaijia