Clarity Funds Management

What Clarity Funds Management does

Clarity Funds Management Limited is a privately-held, New Zealand-based active investment management firm founded in 2007 and headquartered in Takapuna, Auckland. Operating under a Managed Investment Scheme license regulated by the Financial Markets Authority, Clarity offers a platform of 13 actively managed funds across three categories: local shares (NZ and Australian equities), global shares (via mandates with MFS, Capital Group, and Nanuk), fixed income (including NZ bonds, Enhanced Cash PIE, and Daintree PIEs), and diversified multi-asset portfolios. The firm is owned by its directors and staff through the Investment Services Group, alongside sister companies Shaw and Partners, Select Wealth Management, Devon Funds, and TAHITO.

Clarity serves primarily New Zealand retail investors, high net worth individuals, charitable foundations, and financial advisers, addressing the need for transparent, understandable, professionally managed investment options across NZ, Australian, and international markets. The core technology stack is an active fund management platform supported by industry-leading fund administration, custodial, and supervisory service providers; investor access is via a web-based application portal (clarityinvestorapp.mmcnz.co.nz) hosted by third-party administrator MMC NZ. Distribution combines direct-to-consumer online applications, telephone support, and a financial adviser channel.

The business model is straightforward: Clarity generates revenue exclusively through transparent annual management fees ranging from 0.26% to 1.21% p.a. (including GST) on assets under management, with no performance fees charged. The lean core management team of approximately 5 people — CEO, Executive Directors, Portfolio Manager, Investment Analyst, and Compliance Manager — operates with high fee discipline and tax-efficient PIE fund structures tailored to NZ investors.

Name

Clarity Funds Management

Legal name

Clarity Funds Management Limited

Website

https://clarityfunds.co.nz

Company type

Private

Founded year

2007

Operating status

Operating

Short description

Clarity Funds Management is a New Zealand-based, privately-held active investment management firm offering 13 managed funds across equities, fixed income, and diversified strategies to retail and high net worth investors, generating revenue through transparent asset-based management fees.

Ownership category

akta.pro rank

Product category

Investment Management

NAICS

Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910)

SIC

Investment Advice (6282)

akta.pro primary industry

Fund of Funds & Multi-Manager Mutual Funds (FSAAAEAL)

Keywords

• Actively managed funds
• Investment management services
• Fixed income securities
• Equity fund management
• Diversified investment funds

Headquarters

HQ city

Takapuna

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Management Fees: Charges transparent and reasonable management fees based on assets under management. Fee rates range from 0.26% to 1.21% p.a. depending on the fund. No extra charges for good performance.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Clarity Funds Management operates a platform of 13 actively managed investment funds offered to New Zealand investors. The portfolio includes local share funds (NZ and Australian equities), global share funds managed by external partners MFS and Capital Group, fixed income funds (including PIE structures managed by Daintree Capital), and diversified funds combining multiple underlying strategies. The company earns revenue through transparent management fees ranging from 0.26% to 1.21% per annum on assets under management, with no performance fees charged.

Product overview

Clarity Funds Management is an investment management company offering a platform of 13 actively managed investment funds to New Zealand investors. The product portfolio includes equity funds (local shares covering New Zealand and Australian markets, and global shares funds managed by external managers MFS and Capital Group), fixed income funds (including direct New Zealand fixed interest and PIE funds managed by Daintree Capital and Nanuk), and diversified funds that combine multiple underlying Clarity funds. The funds are offered as a unified platform where investors can select individual funds or diversify across the range, with transparent fee structures and no performance fees.

Differentiator

Problem solved

Functional benefit

Products and services

• Clarity Fixed Income Fund Fixed income fund investing in high quality New Zealand bonds and term deposits, designed for lower risk investors seeking returns higher than bank deposits. Management fee 0.71% p.a. including GST.
• Clarity Trans-Tasman Value Fund Actively managed fund providing exposure to New Zealand and Australian equities using a value investing strategy, typically favouring companies with higher earnings yields. Management fee 1.06% p.a. including GST.
• Clarity Dividend Yield Fund Actively managed fund investing in New Zealand and Australian shares that offer strong and sustainable dividend yields, targeting regular income from shares. Management fee 1.06% p.a. including GST.
• Clarity New Zealand Equity Fund Actively managed fund investing exclusively in New Zealand listed shares for diversified exposure to the New Zealand share market. Management fee 1.06% p.a. including GST.
• Clarity Global Shares Fund Actively managed international equities fund managed by MFS, using fundamental and quantitative analysis to select companies for diversified international exposure. Management fee 1.06% p.a. including GST.
• Clarity – Capital Group New Perspective Fund Actively managed international equities fund managed by Capital Group, favouring companies expected to benefit from structural trends in the global economy. Management fee 1.21% p.a. including GST.
• Nanuk New World Active PIE Actively managed international equities fund seeking to outperform traditional international equity indices through investment in companies positively impacted by global sustainability trends. Portfolio managed by Nanuk Asset Management. Management fee 1.16% p.a. including GST.
• TAHITO Ethical Sustainable Fund Indigenous ethical and sustainable fund investing in New Zealand and Australian shares based on Māori values and principles. Distributed through Clarity's platform.
• Daintree Core Income PIE Tax-efficient access to the Daintree Core Income Trust, investing in Australian credit fixed interest securities with currency hedging back to NZD. Portfolio managed by Daintree Capital Management. Management fee 0.72% p.a. including GST.
• Daintree High Income PIE Fixed income fund investing in international credit fixed income securities with allocation to non-investment grade securities, hedged back to NZD. Portfolio managed by Daintree Capital Management. Management fee 0.92% p.a. including GST.
• Enhanced Cash PIE Short-term investment alternative to term deposits, investing in short maturity New Zealand fixed interest securities and interest-earning bank accounts. Management fee 0.26% p.a. including GST.
• Clarity Diversified Income Fund Diversified fund investing in a dynamic mix of the Clarity Fixed Income Fund and Clarity Dividend Yield Fund for regular income from fixed income and dividend-paying equities. Management fee 0.96% p.a. including GST.
• Clarity Diversified Growth Fund Diversified fund investing in a selection of other Clarity share funds to provide actively managed exposure to New Zealand, Australian and international shares. Management fee 1.16% p.a. including GST.

Quantifiable outcome

• Clarity Global Shares Fund: 31.5% 1-year return, 23.9% 3-year p.a., 16.2% 5-year p.a.
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• MFS Investment ManagementcoreStrategic or Co-development PartnerGlobal fund manager appointed as external portfolio manager for Clarity Global Shares Fund. MFS uses a mix of fundamental and quantitative analysis to select international equity investments.
• Capital GroupcoreStrategic or Co-development PartnerGlobal investment manager appointed for Clarity Capital Group New Perspective Fund. Capital Group conducts proprietary company research and favours companies expected to benefit from structural global economy trends.
• Nanuk Asset Management Pty LimitedcoreStrategic or Co-development PartnerPortfolio manager for Nanuk New World Active PIE fund - actively managed international equities fund seeking to outperform through investments positively impacted by global sustainability trends.
• Daintree Capital Management Pty LimitedcoreStrategic or Co-development PartnerPortfolio manager for Daintree Core Income PIE and Daintree High Income PIE funds. Manages diversified portfolio of international credit fixed income securities.
• Nikko Asset ManagementminorStrategic or Co-development PartnerProvider of underlying fund for Enhanced Cash PIE. Referenced in responsible investment policy with fiduciary ESG principles.
• Investment Services GroupcoreStrategic or Co-development PartnerParent company ownership group. Clarity is owned by Investment Services Group directors and staff. Sister companies: Shaw and Partners, Select Wealth Management, Devon Funds, TAHITO.
• ToitūminorStrategic or Co-development PartnerEnvironmental certification body granting Toitū Enviromark Gold certification to Clarity for environmental management of business activities.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Booster Investment Management: NZ KiwiSaver and managed funds provider offering active and passive options across equities, fixed income and multi-asset. Comparable on product breadth across NZ, Australian and global exposures and on NZ retail/KiwiSaver distribution.
• Devon Funds Management: NZ-based active equity and multi-asset fund manager and direct sister company within Investment Services Group. Highly comparable on product mix (NZ/Aus equities, global, multi-asset), fee structure, distribution through NZ advisers, and target retail/HNW investor base.
• Fisher Funds Management: One of NZ's largest boutique active managers, offering NZ equity, global, fixed income and KiwiSaver funds. Directly comparable on product breadth, active management approach, retail/KiwiSaver distribution, and transparent fee model.
• Milford Asset Management: NZ boutique active manager with NZ equity, global, fixed income and diversified funds sold through advisers and direct. Highly comparable on product category, active philosophy and NZ retail/HNW targeting.
• Harbour Asset Management: NZ-based active manager offering NZ/Aus equities, global equities, fixed income and multi-asset funds. Comparable on product suite, institutional and retail split, and active management orientation.
• Mint Asset Management: NZ boutique active manager offering NZ equity, global equity, and listed property funds. Comparable as a small NZ active equity specialist with similar adviser-led distribution and HNW/retail investor base.
• Salt Funds Management: NZ boutique active manager offering NZ equity, global equity, and listed infrastructure funds. Closely comparable on boutique scale, active-only philosophy, and adviser-channel distribution.
• Pathfinder Asset Management: NZ-based responsible investment manager offering ethical and conventional active funds. Comparable on PIE fund structures, NZ retail targeting, and ESG-led proposition (similar to Clarity's Toitū certification and ESG-integration messaging).

Emerging players

• Kernel Wealth: NZ digital-first fund manager offering low-cost NZ, Australian and global equity and fixed income funds via a PIE structure. Comparable product set but differentiated by passive/low-cost orientation and direct-to-consumer digital model — illustrates the competitive threat Clarity faces from low-fee disruptors.

Broad incumbents

• Russell Investments NZ: Global multi-asset manager with significant NZ presence offering actively managed multi-manager funds. Comparable on multi-manager fund model (Russell curates underlying managers much as Clarity uses MFS, Capital Group, Daintree, Nanuk) but at much greater scale and broader asset coverage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clarity Funds Management