Rally King Brewing

What Rally King Brewing does

Rally King Brewing is a privately held craft brewery founded in 2015 and headquartered in a single taproom at 1624 S Lemay Ave #4 in Fort Collins, Colorado, owned and operated by husband-and-wife team Matt and Michelle Kriewall. Matt Kriewall, the head brewer, developed his craft through homebrewing starting in 2009, amassing 80–89 competition awards by 2012–2015, including Best of Show at the Great American Beer Challenge and awards at the National Homebrew competition; this brewing pedigree is the core technical foundation of the business and the source of its product quality.

The brewery's product portfolio is a rotating catalog of approximately 20 craft SKUs spanning IPAs (flagship Surfer Girl, Shark Attack Blood Orange IPA, Citra-licious Grapefruit IPA, How to Haze Hazy IPA, Cheers to Us Brut IPA), lagers and pale ales (Roxanne, Rally King, Something in the Middle IPL, Lindsay Vienna Lager, California Memories), sours (Imperial Sour Lemon Tee with Happy Lucky's Tea House, Illegal Lemonade Stand, Bloody Good, weekly Friday Sour), stouts (Prospector's Porridge Oatmeal Stout, If You Give A Mouse A Stout Chocolate Peanut Butter), a French Saison (Round Table), and a rotating seltzer, plus non-alcoholic options including a proprietary nitro coffee roasted by Conundrum Coffee and Untitled Art non-alcoholic Italian Pilsner. Adjacent retail lines include branded merchandise (t-shirts, hats, stickers, 32oz/64oz growlers) and local artisan snacks (Matador Burritos, MouCo cheese, Nita Crisp crackers, Blue Moose hummus, Walrus ice cream, Rocky Mountain Salsa).

The business model is exclusively direct-to-consumer, with 100% of beer revenue generated through on-premise draft sales at the Fort Collins taproom; there is no wholesale, no distribution, and no online beer sales. Pricing is unit-based with event-driven promotional mechanics (Tuesday BOGO with RK Gear, all-day happy hour with free cookies, $25 gnome-making class). The target customer base is segmented into three personas — craft beer enthusiasts, families and pet owners, and cyclists using the adjacent Spring Creek Trail — and customer acquisition is driven by community programming (quarterly featured artist shows, recurring events) and organic social/Instagram presence rather than paid acquisition. The company is fully founder-owned with no institutional capital, no parent company, and no subsidiaries.

Name

Rally King Brewing

Legal name

Rally King Brewing

Website

https://rallykingbrewing.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Rally King Brewing is a privately held craft brewery operating a single taproom in Fort Collins, Colorado since 2015, founded by Matt and Michelle Kriewall. It sells rotating on-premise draft beer, merchandise, and local artisan food directly to neighborhood craft beer enthusiasts, families, pet owners, and cyclists.

Ownership category

akta.pro rank

Product category

Craft Brewing

NAICS

Breweries (312120), Drinking Places (Alcoholic Beverages) (722410)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Taprooms & Brewpubs (CRANACAF), Craft Beer Bars & Taprooms (THAFAEAG)

Keywords

• Craft beer brewing
• Craft brewery operations
• On-premise taproom
• Craft beer retail
• Brewery merchandise sales

Headquarters

HQ city

Fort Collins

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Taproom Beer Sales: On-site draft beer sales at the taproom with rotating taps featuring seasonal, flagship, and specialty craft beers.
2. Merchandise Sales: Sale of branded merchandise including t-shirts, hats, stickers, wall tackers, and growlers (32oz and 64oz).
3. Food Sales: Sale of local artisan snacks including Matador Burritos, MouCo cheese, Nita Crisp crackers, Blue Moose hummus, Walrus ice cream, and Rocky Mountain Salsa.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Rally King Brewing is a craft brewery that produces and sells rotating craft beers (IPAs, Brut IPAs, hazy IPAs, wheat beers, saisons, stouts, lagers, sours, seltzers, and non-alcoholic beverages including nitro coffee) through a single on-premise taproom in Fort Collins, Colorado. The taproom operates as a family- and pet-friendly neighborhood gathering space with an outdoor patio, board and card games, and big-screen televisions, complemented by branded merchandise sales (apparel, growlers, stickers) and locally sourced artisan snacks.

Product overview

Rally King Brewing is a Fort Collins, Colorado craft brewery founded in 2015 by Matt and Michelle Kriewall. The brewery offers a rotating selection of craft beers including flagship IPA Surfer Girl, Blood Orange IPA (Shark Attack), Hazy IPA (How to Haze), Brut IPA (Cheers to Us), Pale Ales, Saisons, Oatmeal Stouts, Chocolate Peanut Butter Stouts, Lagers, India Pale Lagers, California Commons, and a variety of Sour beers. The taproom serves as a family and pet-friendly gathering space with non-alcoholic options including Nitro Coffee, non-alcoholic beer, sparkling water, juice, and root beer. The brewery also offers merchandise including apparel and growlers.

Differentiator

Problem solved

Functional benefit

Products and services

• Surfer Girl IPA Rally King Brewing's flagship India Pale Ale, heavily hopped but not overly bitter with balanced body and bountiful hoppy aroma; ABV 7.4%, IBU 70. Targeted at adult craft beer enthusiasts visiting the Fort Collins taproom.
• Shark Attack Blood Orange IPA A higher-ABV version of Surfer Girl with amped-up flavor, citrus and hop aromas, and a juicy blood orange burst; ABV 8.4%, IBU 70. Targeted at craft beer enthusiasts seeking bold, fruit-forward IPAs.
• How to Haze Hazy IPA A hazy IPA bursting with tropical fruit notes; ABV 6.8%. Targeted at craft beer enthusiasts favoring juicy, fruit-forward hazy IPAs.
• Cheers to Us Brut IPA A Brut IPA brewed with champagne yeast for a dry, champagne-like finish and delicate sweet fruit taste; ABV 6.5%. Targeted at craft beer enthusiasts exploring newer IPA styles.
• Citra-licious Grapefruit IPA Surfer Girl IPA infused with freshly zested pink grapefruit for a bitter yet fruity profile; ABV 8.4%, IBU 70. Targeted at craft beer enthusiasts who like citrus-driven IPAs.
• Sun Up Wheat A refreshing summer wheat beer brewed with Apollo and Amarillo hops and finished with orange zest. Targeted at craft beer enthusiasts seeking seasonal warm-weather offerings.
• Roxanne (Red Pale Ale) A red pale ale with malty body, medium hop bitterness, and an aroma combining American hops and specialty malts; ABV 4.8%, IBU 36. Targeted at craft beer enthusiasts who prefer malty, balanced ales.
• Rally King Pale Ale A pale ale using Strata hops in the boil and dry hopped with Equaknot; ABV 5.4%. Targeted at craft beer enthusiasts seeking sessionable hop-forward pale ales.
• Round Table French Saison A French saison with citrus and clove flavors, made with Island Island yeast out of Denver; ABV 4.4%. Targeted at craft beer enthusiasts favoring farmhouse-style ales.
• Prospector's Porridge Oatmeal Stout A medium-to-full-bodied oatmeal stout with chocolate and coffee malt notes, smooth and slightly sweet; ABV 6.7%. Targeted at craft beer enthusiasts preferring dark, roasty stouts.
• If You Give A Mouse A Stout (Chocolate Peanut Butter Stout) An oatmeal stout infused with peanut butter and Nuance Chocolate cacao nibs; full bodied; ABV 6.4%. Targeted at craft beer enthusiasts seeking dessert-style stouts.
• Something in the Middle India Pale Lager An India Pale Lager brewed with CTZ and Centennial hops and lagered for weeks; clean, easy drinking, and hoppy; ABV 5.5%. Targeted at craft beer enthusiasts who like hop-forward lagers.
• Lindsay Light Vienna Lager A crisp, light, refreshing, and easy-drinking Vienna lager; ABV 5.6%. Named after a visiting brewery dog. Targeted at craft beer enthusiasts seeking sessionable lagers.
• California Memories (California Common) A malt-forward, smooth California Common ale; ABV 5.1%. Targeted at craft beer enthusiasts interested in traditional West Coast ale styles.
• Friday Sour Series A weekly rotating small-batch sour beer release available only on Fridays at the taproom; when the keg kicks, it's gone. Targeted at sour beer enthusiasts seeking limited releases.
• Imperial Sour - Lemon Tea A collaboration imperial sour brewed with Happy Lucky's Tea House using Ceylon Vithanakanda black tea and lemon; ABV 9.3%. Targeted at sour beer enthusiasts and fans of tea-infused brews.
• Illegal Lemonade Stand (Strawberry Raspberry Lemonade Kettle Sour) A strawberry-raspberry lemonade kettle sour that tastes like lemonade with a sour punch; ABV 6.7%. Targeted at craft beer enthusiasts seeking fruit-forward sour offerings.
• Bloody Good (Kettle Sour Rye Saison with Blood Orange) A kettle sour rye saison with a bold blood orange citrus nose and a tart, dry, juicy finish; ABV 6.7%. Targeted at craft beer enthusiasts exploring complex sour styles.
• Rotating Seltzer A rotating-flavor hard seltzer with seasonal flavor variations; ABV 5.8%. Targeted at non-beer drinkers and craft beverage enthusiasts seeking lighter options.
• Holidaily Favorite Blonde (Gluten Free) A gluten-free light blonde ale produced by Holidaily Brewing using millet and buckwheat instead of barley, served as a guest beer at the Rally King taproom. Targeted at gluten-intolerant craft beer consumers.
• Nitro Coffee A non-alcoholic nitro coffee brewed with a special roast from Conundrum Coffee in Loveland, CO, served on tap at the taproom. Targeted at non-alcoholic drinkers, designated drivers, and coffee-loving adults.
• Untitled Art Non-Alcoholic Italian Pilsner A non-alcoholic Italian Pilsner sourced from Untitled Art and served on tap. Targeted at non-alcoholic drinkers and designated drivers seeking craft-style beverages.
• Rally King Taproom The brewery's on-premise taproom at 1624 S Lemay Ave #4, Fort Collins, with bar top and table top seating, an outdoor patio, board games, card games, and coloring books. Kid- and pet-friendly with non-alcoholic options. Targeted at adults seeking craft beer in a neighborhood gathering setting, including families and cyclists off the Spring Creek Trail.
• Rally King Merchandise Branded merchandise sold in the taproom including t-shirts, hats, wall tackers, stickers, and 32oz and 64oz growlers. Targeted at craft beer consumers and brand loyalists visiting the taproom.
• Local Artisan Food and Snacks Sale of local artisan snacks at the taproom including Matador Burritos, MouCo cheese, Nita Crisp crackers, Blue Moose hummus, Walrus ice cream, and Rocky Mountain Salsa, with outside food and delivery from nearby restaurants also welcome. Targeted at taproom visitors seeking food pairings.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• Happy Lucky's Tea HouseminorStrategic or Co-development PartnerCollaboration imperial sour beer called 'Lemon Tee' brewed with Happy Lucky's Tea House Ceylon Vithanakanda black tea and lemon to create a delicious and refreshing brew.
• Holidaily BrewingminorStrategic or Co-development PartnerProvides the 'Holidaily Favorite Blonde' gluten free beer to Rally King taproom, a light blonde ale made with millet and buckwheat instead of barley.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rallykingbrew
• Facebookfacebook.com/Rally-King-Brewing-100774688105674
• LinkedInlinkedin.com/company/rally-king-brewing-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rally King Brewing