Holidaily Brewing Company

What Holidaily Brewing Company does

Holidaily Brewing Company is a privately held, women-owned craft brewery founded in 2015 by Karen Hertz in Golden, Colorado, and recognized as the largest dedicated gluten-free brewery in the United States. Operating from a single 100% dedicated gluten-free facility at 801 Brickyard Circle, Holidaily is one of only 16 dedicated gluten-free breweries in the country and the only certified woman-owned brewery in the U.S. The brewery produces five year-round styles — Favorite Blonde (golden ale), Fat Randy's IPA, Confidence Booster Juicy IPA, Darty Lager, and the Fruited Blonde line (Wild Tangerine, Sweet Melon, Citrusy Passion Fruit) — using millet malt and buckwheat malt as the primary grain base with traditional craft brewing techniques and rigorous gluten-free certification. Its core technology differentiation rests on proprietary alternative-grain recipes, dedicated equipment isolation from gluten-containing grains, and ten years of accumulated brewing expertise in this niche.

Holidaily generates revenue through a multi-channel model: wholesale packaged beer (4-packs and 6-packs) distributed to grocery and liquor retail partners across 13 states (AZ, CA, CO, ID, KS, MN, MO, MT, OR, TX, UT, WA, WY), on-premise sales at the Golden Taproom including draft beer, flights, crowlers, specialty drinks (Beer-Buchas, Beermosas, Red Beers), and non-alcoholic options like house-made Holidaily Root Beer, plus DTC online ordering via the Arryved commerce platform with pickup and shipping to select states where permitted, and 1/6 barrel keg sales to commercial buyers. Pricing is unit-based with taproom draft pours ranging $3.50-$9.75, flights $10.75-$28.50, and a Monday-Friday happy hour offering $1 off flagship pints.

The company serves primarily individuals with celiac disease (approximately 1 in 133 Americans) and non-celiac gluten-sensitive consumers, with secondary demand from health-conscious craft beer drinkers and foodservice operators seeking certified gluten-free options. In June 2025 Holidaily closed a nearly $1 million equity crowdfunding raise on StartEngine from over 300 investors to fund expansion and equipment upgrades, and in 2025 ranked No. 723 on the Inc. 5000 list of America's fastest-growing private companies. The leadership team is small (founder Karen Hertz, COO Laura Ukowich, Head Brewer Alan Windhausen) and the business is founder-controlled with no institutional venture backing.

Name

Holidaily Brewing Company

Legal name

Holidaily Brewing Company

Website

https://holidailybrewing.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Holidaily Brewing Company is the largest dedicated gluten-free craft brewery in the U.S., producing five year-round beer styles from millet and buckwheat malt in Golden, Colorado. It distributes in 13 states and serves celiac, gluten-sensitive, and health-conscious consumers through retail, taproom, and e-commerce channels.

Ownership category

akta.pro rank

Product category

Gluten-Free Craft Beer

NAICS

Breweries (312120), Beer, Wine, and Liquor Retailers (445320)

SIC

Malt Beverages (2082)

akta.pro primary industry

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)

akta.pro secondary industry

Craft Beer Retail & Bottle Shops (Off-Premise) (CRANAAAC)

Keywords

• Gluten-free beer
• Craft brewery
• Taproom experience
• Beer distribution
• Alternative grain brewing

Headquarters

HQ city

Golden

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain

Revenue model

1. Beer Sales - Retail Distribution: Sale of canned and packaged beer through retail distribution partners in 13 states. Products include 4-packs and 6-packs of flagship beers sold in grocery stores, liquor stores, and other retail outlets.
2. Taproom Sales: On-site beer sales at the Golden Taproom including draft beer, flights, crowlers, merchandise, and non-alcoholic options. Features happy hour pricing and specialty offerings like Beer-Buchas and Beermosas.
3. Online Direct Sales: Direct-to-consumer online ordering through Arryved commerce platform for beer pickup at the Golden location and shipping to select states where permitted by law.
4. Keg Sales: Sale of 1/6 barrel unikegs of flagship beers to commercial customers, available for pickup at the taproom.
5. Equity Crowdfunding: Capital raised through equity crowdfunding on StartEngine platform, enabling expansion and equipment upgrades. The campaign attracted over 300 investors.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Holidaily Brewing Company manufactures and sells 100% certified gluten-free craft beer in five year-round styles (Favorite Blonde, Fat Randy's IPA, Confidence Booster Juicy IPA, Darty Lager, and Fruited Blonde), brewed with millet and buckwheat malts. The company distributes packaged beer (4-packs and 6-packs) through retail partners in 13 U.S. states, operates a flagship taproom in Golden, Colorado featuring draft pours, flights, specialty drinks, and brewery tours, and sells direct-to-consumer online via the Arryved commerce platform.

Product overview

Holidaily Brewing Company is a 100% dedicated gluten-free brewery offering five core beer products: Favorite Blonde (golden ale), Fat Randy's IPA (American IPA), Confidence Booster Juicy IPA, Darty Lager, and Fruited Blonde (with Wild Tangerine, Sweet Melon, and Citrusy Passion Fruit variants). The company operates a taproom experience in Golden, Colorado featuring on-tap beers, flights, specialty drinks (Beer-Buchas, Beermosas, Red Beers), and non-alcoholic options including house-made gluten-free root beer. The product portfolio also includes merchandise, gift cards, and monthly brewery tours. The company distributes its gluten-free beer products across 13 U.S. states (AZ, CA, CO, ID, KS, MN, MO, MT, OR, TX, UT, WA, WY) with retail availability in 4-packs and 6-packs, plus taproom sales in crowlers and individual pours.

Differentiator

Problem solved

Functional benefit

Products and services

• Favorite Blonde A 5% ABV golden ale with light malty aroma, subtle hints of lemon, and light hop notes. Brewed with millet malt and buckwheat malt, featuring Cascade and Centennial hops. The original flagship beer of Holidaily Brewing Company, sold in 4-packs and 6-packs to retail, taproom, and online customers.
• Fat Randy's IPA A 7% ABV American-style IPA with strong forward notes of pine, citrus, and tropical fruits, and background hints of malty sweetness. Features Mosaic, Cascade, and Centennial hops with millet malt and buckwheat malt grain bill. Sold in 4-packs and 6-packs.
• Confidence Booster Juicy IPA A 6% ABV juicy IPA featuring supercharged hops with punch of orange, pineapple, berry, and pine. Medium notes of tropical fruits and citrus with low perceived bitterness. Uses Erebus, Cashmere, Simcoe, and Citra hops. Available in Colorado, Texas, and Minnesota.
• Darty Lager A 4.5% ABV crisp, crushable lager with soft notes of grain, bright pale golden hue, and light malt sweetness. Brewed with millet malt and light Cascade hops.
• Fruited Blonde A 5% ABV fruit-infused blonde ale line featuring three flavors: Wild Tangerine, Sweet Melon, and Citrusy Passion Fruit. All brewed on the Favorite Blonde base with added natural fruit flavors, sold in mixed 6-packs.
• Golden Taproom Holidaily's physical taproom location in Golden, Colorado at 801 Brickyard Circle, Unit B, featuring on-tap beers, flights, Beer-Buchas, Beermosas, Red Beers, non-alcoholic options including house-made gluten-free root beer, food trucks on weekends, outdoor seating, fire-pits, and brewery tours on the first Saturday of each month.
• Holidaily Root Beer 100% gluten-free and 100% organic house-made soda made with brown and cane sugar, vanilla, and spices. Available at the Golden Taproom.
• Brewer's Tours Monthly behind-the-scenes tours of the Holidaily brewing facility conducted on the first Saturday of each month at 3pm. Tours include beer tastings, last approximately 60 minutes, and have a capacity of 8 people. Closed-toe shoes required, 21+ only.
• Keg Sales 1/6 barrel unikegs of flagship beers available for commercial purchase at the Golden Taproom for restaurant and bar operators. Orders placed via email to [email protected].
• Merchandise & Gift Cards Holidaily branded merchandise and gift cards available for purchase online through the Arryved commerce platform and at the Golden Taproom location.

Quantifiable outcome

• Over 30% growth in 'Gluten Free' menu mentions over 4 years with 42.7% total menu penetration

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Glutenberg Brewing: Canadian dedicated gluten-free craft brewery producing beers from alternative grains (millet, buckwheat, quinoa). Closest direct competitor to Holidaily: same dedicated-facility GF positioning, similar product mix (blondes, IPAs, lagers), and overlap in mission-driven brand storytelling.
• Ghostfish Brewing Company: Seattle-based dedicated gluten-free craft brewery producing beer from millet, rice, and buckwheat. Competes head-to-head with Holidaily on West Coast retail shelves and shares the dedicated-facility safety argument central to celiac consumers.
• Ground Breaker Brewing: Portland, Oregon-based dedicated gluten-free brewery using chestnuts and other alternative grains. Direct competitor in the PNW and a fellow member of the small cohort of dedicated (vs. gluten-reduced) GF U.S. craft breweries.
• Burning Brothers Brewing: Minnesota-based dedicated gluten-free craft brewery using chestnuts, rice, and other GF grains. Direct geographic overlap with Holidaily's Minnesota distribution and similar small-scale dedicated GF positioning.
• Alt Brew Labs: Wisconsin-based dedicated gluten-free brewery producing craft beer from millet, buckwheat, and sorghum. Operates with a similar taproom-plus-distribution hybrid model and comparable small-batch craft production scale.
• Omission Brewing: Widely distributed gluten-removed beer brand (originally from Craft Brew Alliance/Widmer Brothers). Competes in the same celiac/gluten-sensitive consumer occasion using enzymatic removal rather than dedicated GF brewing, and has substantially larger distribution.

Broad incumbents

• New Belgium Brewing: Large U.S. craft brewery (Fat Tire brand) with broad distribution. While not gluten-free, New Belgium has experimented with gluten-reduced lines and competes for the same craft beer shelf space, on-premise taps, and consumer occasions that Holidaily targets.
• Allagash Brewing Company: Respected Maine-based craft brewery that has publicly invested in gluten-free product development. Broad craft competitor with national distribution that could enter the dedicated GF segment more aggressively if category economics improve.
• Estrella Damm Daura: Spanish gluten-removed lager brand from Damm, a major international brewer. While brewed with barley then enzymatically treated (not dedicated GF), it competes directly for gluten-conscious consumers and is widely available in U.S. import channels.
• Stone Brewing: Large California-based craft brewery with national distribution. Competes for premium craft tap handles and shelf space; relevant comparable for understanding what scale Holidaily would need to reach to compete at the national craft beer tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HolidailyBrew
• YouTubeyoutube.com/@holidailybrewingco.8911
• Facebookfacebook.com/holidailybrewingcompany
• Instagraminstagram.com/holidailybrew

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holidaily Brewing Company