The Hearthstone

What The Hearthstone does

The Hearthstone is a non-profit Continuing Care Retirement Community (CCRC) operating a single three-building campus on the shores of Green Lake in Seattle, Washington. Founded in 1966 by the Lutheran Council of Seattle, the community serves seniors aged 62 and older of all faiths, genders, and orientations across three integrated buildings—Lakeside (the flagship on the lakefront), Cove West, and Cove East—offering independent living apartments ranging from 336 sq ft studios to 1,600 sq ft two-bedroom units. The continuum of care spans independent living, assisted living (personalized help with daily activities, medication management, and mobility), and cognitive support/memory care for residents with Alzheimer's, vascular dementia, Lewy body dementia, and other forms of cognitive decline; skilled nursing services were discontinued on April 4, 2025, with higher-acuity care absorbed into an expanded assisted living model.

The Hearthstone monetizes through a classic CCRC dual-revenue model: a one-time entrance fee—calibrated by apartment size, vertical location, view, building, and remodel status—that funds capital improvements and secures priority access to higher acuity care, plus ongoing monthly service fees covering housing, programs, amenities, and continuum-of-care access. Additional fees apply for assisted living and cognitive support based on care level. A separate 501(c)(3) entity, The Hearthstone Foundation (formed July 2023), accepts charitable donations for a Resident Assistance Program, Capital Projects, and Greatest Need Fund, underwriting the costs of residents who outlive their financial resources.

The company sells through a sales-led, direct-to-consumer motion—phone inquiries, dedicated websites for independent living and assisted living, in-person campus tours, and a Parkside Club waitlist with reservation agreements and deposits. Marketing is multi-channel: content marketing via an educational blog, organic social on Facebook and Instagram, and community engagement events (e.g., Hearthstone Olympics, Syttende Mai). Newsweek and Statista have ranked The Hearthstone #1 in Washington State for three consecutive years (2024–2026) and 11th–13th nationally among 300–320 CCRCs surveyed, making it a top-tier nonprofit CCRC in the Pacific Northwest.

Name

The Hearthstone

Legal name

The Hearthstone

Website

https://hearthstone.org

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

251–500 employees

Short description

The Hearthstone is a Seattle-based, non-profit Continuing Care Retirement Community offering independent living, assisted living, and cognitive support to seniors 62+ across a three-building Green Lake campus, funded by entrance fees, monthly service fees, and charitable donations through The Hearthstone Foundation.

Ownership category

akta.pro rank

Product category

Continuing Care Retirement Community (Senior Living Services)

NAICS

Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Life Plan / Entrance-Fee CCRCs (HLADAEAA)

akta.pro secondary industries

Nonprofit / Faith-Based CCRCs (HLADAEAC), Luxury / High-End Assisted Living Communities (HLADABAD), Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD)

Keywords

• Senior living community
• Continuing care retirement
• Assisted living services
• Independent living apartments
• Memory care support

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Entrance Fees: One-time entrance fee for Independent Living residents based on apartment size, vertical location, view, building and remodel status. The entrance fee contributes to capital improvements and affords priority access to high acuity Assisted Living if needed.
2. Monthly Service Fees: Ongoing monthly service fees for independent living covering housing, common areas, programs, amenities, and access to the care continuum. Additional fees may apply for assisted living and cognitive support services.
3. Donations and Charitable Support: The Hearthstone Foundation, a 501(c)(3) nonprofit, accepts donations for Resident Assistance Program (supporting residents who outlive financial resources), Capital Projects (modernization of buildings and grounds), and Greatest Need Fund.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

The Hearthstone is a non-profit Continuing Care Retirement Community (CCRC) that provides residential living and care services to seniors age 62 and older across three buildings (Lakeside, Cove West, and Cove East) on Green Lake in Seattle. Its core offerings are Independent Living (apartments with maintenance-free lifestyle and amenities), Assisted Living (personalized help with daily activities, medication management, and mobility), and Cognitive Support/Memory Care (specialized services for individuals with dementia). Residents gain priority access to the full continuum of care on a single campus under an entrance-fee plus monthly-service-fee model.

Product overview

The Hearthstone is a non-profit Continuing Care Retirement Community (CCRC) offering a continuum of care services. The community consists of three buildings: The Lakeside (flagship on Green Lake shores), Cove West, and Cove East. Core services include Independent Living (apartments for seniors 62+ from studios to two bedrooms), Assisted Living (personalized daily activity support), and Cognitive Support/Memory Care. Additional amenities include dining venues (main dining room and Water's Edge Bistro), fitness centers, transportation services, and wellness programs. The Hearthstone Foundation provides financial assistance to residents who outlive their resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living

Quantifiable outcome

• Ranked #1 CCRC in Washington State - Newsweek/Statista 2026, 2025, 2024
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Northwest CentercoreOthers · 23 October 2024Partnership for disability inclusion and workforce development. Northwest Center's mission is to remove barriers to disability inclusion at school, work and in the community. Their services empower people with disabilities from cradle through career and help schools, businesses and the broader community embrace inclusive, anti-ableist practices. The Hearthstone was awarded the Governor's Employer Award in the Medium Non-Profit Employer category for this partnership and employment of members of their program.

Scale indicators6 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Sunrise Senior Living: National senior living provider offering independent living, assisted living, and memory care with a similar continuum-of-care approach. Directly comparable on core services, though multi-site and for-profit versus The Hearthstone's single-site nonprofit structure.
• ABHOW (American Baptist Homes of the West): Faith-affiliated nonprofit operator of senior living and CCRC communities on the West Coast with a continuum-of-care model. Directly comparable mission-driven, faith-rooted nonprofit CCRC structure to The Hearthstone.
• Presbyterian Communities and Services: Faith-based nonprofit operator of continuing care retirement communities offering independent living, assisted living, skilled nursing, and memory care. Directly comparable to The Hearthstone as a faith-heritage nonprofit CCRC with similar mission-driven structure.
• Life Care Services: Operator of more than 140 Life Plan/CCRC communities nationwide, including faith-based and nonprofit campuses. Closely comparable business model with entrance-fee structure, continuum of care, and nonprofit governance similar to The Hearthstone.

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator with communities spanning independent living, assisted living, and memory care. Comparable in continuum-of-care offerings, though for-profit and broadly distributed, in contrast to The Hearthstone's faith-based nonprofit single-campus model.
• Atria Senior Living: Major U.S. senior living operator offering independent living, assisted living, and memory care communities nationwide. Comparable service lines (IL/AL/MC) but for-profit, multi-site scale and broader geographic distribution.

Regional players

• Aegis Living: Pacific Northwest-focused senior living operator with assisted living and memory care communities across Washington, Oregon, and California. Closely comparable on geography and service mix, and a direct Seattle-area competitor for assisted living and memory care residents.
• Merrill Gardens: West Coast-focused senior living operator headquartered in Seattle with independent living, assisted living, and memory care communities across multiple states. Direct regional competitor for premium independent living and care continuum services in the Puget Sound market.
• Era Living: Seattle-based senior living management company operating independent living, assisted living, and memory care communities across the Puget Sound region. Direct in-market peer to The Hearthstone for premium Seattle senior living residents and family decision-makers.

Others

• Pacific Retirement Services: Nonprofit operator of CCRCs primarily in the western U.S. and an affiliated management company that supports Life Plan communities. Relevant adjacent peer for nonprofit CCRC governance and operating practices comparable to The Hearthstone's model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HearthstoneRetirementLiving
• Instagraminstagram.com/hearthstonegreenlake
• Xx.com/the_hearthstone

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Hearthstone