Promisia Healthcare

What Promisia Healthcare does

Promisia Healthcare Limited is a New Zealand-based aged care and retirement living provider listed on the NZX under ticker PHL (with warrants under PHLWA) and headquartered in Wellington. The company operates five facilities across provincial New Zealand — Ranfurly Manor and Nelson Street in Feilding, Aldwins House in Christchurch, and Golden View and Ripponburn in Cromwell — delivering a combined capacity of 401 care beds, 76 care suites/apartments, and 156 villas. Service lines span the full continuum of care: resthome, hospital, dementia, young people with disabilities (YPD), palliative, respite, and adult day care, alongside independent living villas and care-suite assisted living. Customers are predominantly elderly individuals aged 65+ and YPD clients under 65, entering the system through NASC agency referrals, GP recommendations, or direct private inquiry.

Revenue is generated through three streams: government-regulated maximum contribution rates for residential care (partially subsidised via the Residential Care Subsidy for means-tested residents), one-time Occupation Right Agreement (ORA) sales of care suites and villas (villa pricing NZD $360k–$485k at Ranfurly Manor), and recurring monthly maintenance fees. The company's technology stack is undifferentiated — interRAI-based clinical assessments and conventional care planning systems — with the ACC-accredited Ran-fit exercise programme being the only branded proprietary offering, now extended into the wider Feilding community via the Sports Manawatu partnership.

Go-to-market is referral-led and sales-led within the regulated aged care sector; the company also maintains an NZX investor relations function to support capital raising for facility expansion. Operations are concentrated entirely within New Zealand, with no offshore presence. The business was transformed into an aged care provider in 2020 and has since pursued a roll-up strategy funded by NZX-listed equity capital.

Name

Promisia Healthcare

Legal name

Promisia Healthcare Limited

Website

https://promisia.co.nz

Company type

Public

Founded year

2020

Operating status

Operating

Headcount range

251–500 employees

Short description

Promisia Healthcare is a New Zealand-based aged care and retirement living provider operating five facilities in Feilding, Christchurch, and Cromwell, delivering resthome, hospital, dementia, palliative, YPD, respite, and independent living services to elderly and disabled residents.

Ownership category

akta.pro rank

Product category

Residential Aged Care

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Large Campus / Multi-Building Assisted Living Communities (HLADABAG)

akta.pro secondary industries

Assisted Living with Memory Care (Mixed Campus) (HLADABAB), Community-Based Senior Centers with Adult Day Services (HLADAIAJ), Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)

Keywords

• Aged care services
• Retirement living
• Residential care
• Dementia care
• Palliative care

Headquarters

HQ city

Tairua

HQ country

New Zealand

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Residential Care Fees: Charges based on maximum contribution rates set by government, with subsidies available through Residential Care Subsidy for eligible residents. Revenue from rest home, hospital, dementia, YPD, palliative and respite care services.
2. Occupation Right Agreements (ORA): Care suites and villas are sold through Occupation Right Agreements where residents purchase rights to live in the property. Includes monthly maintenance fees covering lawns, gardens, and maintenance. Rates and building insurance paid by Promisia.
3. Villa Sales: Independent living villas sold with prices ranging from $360,000 to $485,000 at Ranfurly Manor. Purchase price includes floor coverings, curtains, dishwasher, and stove.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Promisia Healthcare is a New Zealand-based aged care and retirement living provider that operates resthome, hospital, dementia, young people with disabilities (YPD), palliative, respite, and adult day care services across five facilities. The company also sells independent living villas and care suites (under Occupation Right Agreements) for elderly individuals seeking community-connected retirement living with onsite care options.

Product overview

Promisia Healthcare is a New Zealand-based aged care and retirement living provider operating a portfolio of residential care facilities and retirement villages. The company's offering consists of core care services (Resthome, Hospital, Dementia, YPD, Palliative, Respite, Adult Day Care, Assisted Living) and Independent Living options including villas and care suites. These services are delivered across five named communities: Ranfurly Manor (Feilding), Nelson Street (Feilding), Aldwins House (Christchurch), Golden View (Cromwell), and Ripponburn (Cromwell). The company also offers a proprietary wellness programme called Ran-fit, an ACC-accredited exercise programme available at its care homes. The portfolio includes 401 care beds, 76 care suites/apartments, and 156 villas according to investor information.

Differentiator

Problem solved

Functional benefit

Brands

• Ran-fit: ACC-accredited in-house exercise programme designed to improve strength, balance and flexibility for residents
• The Promisia Badge

Products and services

• Resthome Care Residential care for people who are largely independent but require some support with personal care and general day-to-day activities.
• Hospital Care Care for residents with significant disability and/or medical concerns, delivered by a team of competent nurses and caregivers supported by external GP services.
• Dementia Care Specialized care in secure environments with specialist staff ensuring maximum wellbeing and safety for residents with dementia.
• Young People with Disabilities (YPD) Care Care for people under 65 who require support with self-care, mobility and/or communication due to lifelong disabilities.
• Palliative Care Specialist medical services and clinical staff for end-of-life residents requiring comfort and dignity in their final stages.
• Respite Care Short-term support care to give caregivers a break or to help individuals recover after a period of illness.
• Assisted Living (Care Suites) One-bedroom apartments with optional service packages ranging from meal and housekeeping to personal care support, suitable for independent people seeking a safe, vibrant community.
• Independent Living Villas Modern villas designed for individuals or couples looking to downsize while having access to care facilities and support services nearby.
• Adult Day Care Daytime care services providing activities and support for individuals who live at home but benefit from structured daytime programs.
• Ran-fit Exercise Programme ACC-accredited exercise programme with sitting and standing options, including strength and balance assessments to track resident progress.

Quantifiable outcome

• Ran-fit participants report improved independence - 'I was struggling to get in and out of my chair and bed. I recently joined Ran-fit, and it changed my life.'
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• Sports ManawatuminorStrategic or Co-development PartnerPartnership to provide no-cost access to Ranfit exercise classes to the wider Fielding community. Classes originally began at Ranfurly Manor in Fielding and have been extended to the community through this partnership.
• Sports CanterburyminorStrategic or Co-development PartnerReviewed Ran-fit at Aldwins House in Christchurch, giving the programme a glowing review that praised the variety of exercises, adaptability to fitness levels, warmth and confidence of instructors, and social connection provided.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Others

• Estia Health: ASX-listed aged care operator with residential aged care homes across Australia. Comparable regulatory-driven operating environment (government-funded care, accreditation requirements) and continuum services, though primarily Australian rather than NZ-focused.

Direct peers

• Radius Care: NZ aged care provider offering resthome, hospital, dementia, and specialist care across regional NZ. Directly comparable to Promisia in service offering and provincial footprint; notably, Promisia's COO Graeme Dodd previously held senior leadership at Radius Care.
• Heritage Lifecare: NZ aged care provider operating resthomes, hospitals, and dementia units across regional NZ. Comparable in scale, service mix, and provincial concentration to Promisia.
• Oceania Healthcare: NZ-listed operator of retirement villages and aged care facilities across the country, with a continuum model (independent living, resthome, hospital, dementia). Closest direct competitor to Promisia given similar product offering, NZX-listed status, and provincial/metro footprint.

Regional players

• CHT Healthcare Trust: NZ charitable trust operating aged care and retirement villages across the upper North Island. Comparable continuum-of-care offering though primarily serving different regional catchments (Auckland/Waikato) than Promisia.

Broad incumbents

• Summerset Group Holdings: NZ-listed retirement village and aged care operator with national footprint. Comparable to Promisia in continuum-of-care model and ORA-based villa sales, though significantly larger and more geographically diversified.
• Metlifecare: NZ-listed retirement village operator offering independent living, resthome, hospital, and dementia care under a continuum model. Comparable revenue mix (ORA + care fees) and regulatory exposure to Promisia, with deeper Auckland/Wellington presence.
• Ryman Healthcare: Largest listed NZ retirement village and aged care operator with a national continuum-of-care model. Comparable to Promisia in service mix (independent living through hospital/dementia care) but materially larger scale, providing a benchmark for what Promisia could scale into.
• Arvida Group: NZ-listed retirement village and aged care operator offering continuum of care. Comparable in continuum model and NZX-listed capital base, though Arvida's portfolio is concentrated in larger centres and is materially larger than Promisia's.
• Bupa New Zealand: Subsidiary of global Bupa Group operating aged care and retirement villages across NZ, including resthome, hospital, dementia, and respite services. Comparable care services and NASC-referral pathway, but backed by a global parent with substantially greater resources.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/promisia-integrative-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries6 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Promisia Healthcare