LaFontaine Ford of St. Clair

What LaFontaine Ford of St. Clair does

LaFontaine Ford of St. Clair is a franchised new- and pre-owned vehicle dealership based in Saint Clair, Michigan, operating under a manufacturer-dealer agreement with Ford Motor Company. The dealership is privately held and operates as a single rooftop within the LaFontaine Automotive Group, a diversified dealer conglomerate. Its core offering spans the full Ford model lineup — including the F-Series trucks (F-150 through F-650/750 Super Duty), Mustang and Mustang Mach-E, Bronco and Bronco Sport, Explorer, Expedition, Escape, Maverick, Ranger, and Transit commercial vans — together with pre-owned vehicles from multiple manufacturers and Ford Certified Pre-Owned inventory. The showroom also offers Ford EVs (Mustang Mach-E, F-150 Lightning, plug-in hybrids), positioning the store against the industry's electrification shift.

The business generates revenue across three streams: one-time vehicle sales (new, certified pre-owned, and used); finance and insurance income on loans and leases arranged through the in-house finance office; and recurring service, parts, and collision-center revenue, including a mobile service unit that delivers on-site maintenance. Pricing is not publicly disclosed; transactions carry a $280 documentation fee and $24 CVR fee, with Michigan taxes and government fees itemized separately. Distribution is via the physical showroom at 1200 S. Carney Drive (Monday-Friday 9am-8pm, Saturday 10am-4pm) plus online scheduling and search tools.

The go-to-market model is sales-led, with Ford specialists guiding customers through vehicle selection, test drives, financing, and service handoff. Marketing relies on the dealership website (search, specials, financing applications, service scheduling), organic social media presence, manufacturer co-op programs, and ongoing promotions (President's Award, Employee Pricing, Summer Getaway, tire rebates, Price Match Guarantee). The customer base is dominated by individual consumers in Southeast Michigan (Saint Clair, Port Huron, and surrounding communities), with a secondary commercial segment serving fleet and business buyers. The dealership has earned the Ford President's Award and a J.D. Power Brand Award, signaling peer-relative sales and customer-experience performance. No AI/ML capabilities, proprietary technology, patents, or disclosed revenue figures were identified in the input data.

Name

LaFontaine Ford of St. Clair

Legal name

LaFontaine Ford St Clair

Website

https://lafontainefordstclair.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

LaFontaine Ford of St. Clair is a privately held Ford franchise dealership in Saint Clair, Michigan (part of LaFontaine Automotive Group) that sells new Ford vehicles, pre-owned vehicles, and certified pre-owned vehicles, alongside finance, service, parts, collision, and mobile service offerings for individual and commercial customers in Southeast Michigan.

Ownership category

akta.pro rank

Product category

Automotive Retail (Ford Franchise Dealership)

NAICS

New Car Dealers (44111), Used Car Dealers (44112)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Garage Liability & Dealers (Auto Dealers, Repair Shops) (FSAJABAF)

akta.pro secondary industries

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD), New & Used Auto Purchase Loans (FSAKADAA), Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

Keywords

• Ford dealership
• New vehicle sales
• Certified pre-owned
• Automotive service center
• Auto financing leasing

Headquarters

HQ city

Saint Clair

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Vehicle Sales: Sale of new Ford vehicles, certified pre-owned vehicles, and used vehicles from various manufacturers. Revenue generated through vehicle transactions at varying price points based on model, trim, and condition.
2. Finance and Insurance Products: Financing arrangements for vehicle purchases including loans and leases. Help shoppers with various credit scores and down payment sizes. Offer flexible terms and competitive rates.
3. Service and Parts: On-site service department providing vehicle maintenance and repairs using OEM parts. Includes mobile service, collision center, and parts sales. Revenue from service labor and parts replacement.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Authorized Ford franchise dealership that retails new Ford vehicles (cars, SUVs, trucks, and EVs including Mustang, Mach-E, Bronco, Explorer, F-150, F-150 Lightning, Super Duty, Transit, Maverick, Ranger), certified pre-owned and pre-owned vehicles from multiple manufacturers. The dealership also operates an on-site OEM parts service department, a collision center, mobile service, and a finance and insurance office offering auto loans, leases, and trade-in valuations.

Product overview

LaFontaine Ford of St. Clair is a Ford franchise dealership offering a comprehensive automotive retail experience. The core offering consists of new Ford vehicles (cars, trucks, SUVs, and electric vehicles), pre-owned vehicles, and certified pre-owned vehicles across the full Ford model lineup. Supporting services include a service and parts department, collision center, mobile service, and finance/leasing options. The dealership operates as part of the LaFontaine Automotive Group and primarily sells Ford brand products including the F-Series trucks (F-150 through F-750), Mustang/Mustang Mach-E, Bronco/Bronco Sport, Explorer, Expedition, Escape, Maverick, Ranger, and Transit commercial vans.

Differentiator

Problem solved

Functional benefit

Products and services

• New Ford Vehicles New Ford automobiles, SUVs, trucks, and electric vehicles (Mustang, Mach-E, Bronco, Bronco Sport, Explorer, Expedition, Escape, Maverick, Ranger, F-150, F-150 Lightning, Super Duty, Transit) sold new from manufacturer inventory.
• Pre-Owned Vehicles Used cars, trucks, and SUVs from various manufacturers offered at reduced prices, including a Vehicles Under $20K subset and a CarFax 1-Owner subset.
• Certified Pre-Owned Ford Vehicles Ford manufacturer-certified pre-owned vehicles that have passed rigorous inspection standards and come with extended warranty coverage.
• Commercial Vehicles Ford commercial trucks and vans including Transit, Transit Connect, Super Duty, F-150, and E-Series sold to business and fleet buyers, with a dedicated commercial inventory section and a used commercial inventory section.
• Service and Parts On-site service department performing vehicle maintenance and repairs using genuine OEM Ford parts, plus parts ordering for retail and wholesale customers.
• Collision Center Collision repair services including body work, painting, and restoration delivered through the Collision Care+ program.
• Mobile Service Maintenance and light repair services delivered to the customer's location via mobile service vans and the Ford Pickup & Delivery program.
• Finance and Leasing Auto loan and lease arrangements for vehicle purchases with flexible terms for a range of credit profiles and down payment sizes, supported by online application and payment calculator tools.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ford Motor CompanycoreOEM/ Whitelabel/ Licensing PartnerAuthorized Ford franchise dealership operating under a manufacturer-dealer agreement with Ford Motor Company. Sells new Ford vehicles, certified pre-owned vehicles, and uses Ford branding, marketing, and manufacturer programs. Access to Ford customer programs, incentives, and factory support.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bill Brown Ford: Long-standing Ford franchise dealership in Southeast Michigan serving similar Metro Detroit / regional customer base with new Ford vehicles, used inventory, service, and F&I. Direct competitor for the same Ford brand allocation and regional customer pool.
• North Brothers Ford: Authorized Ford franchise dealership in Southeast Michigan offering the full Ford lineup including F-Series trucks, Mustang, Bronco, and commercial vehicles. Directly competes for the same regional Ford customers and manufacturer programs.
• Elder Ford: Ford franchise dealer located in the broader Southeast Michigan market, offering new Ford vehicles, certified pre-owned, service, and parts. Comparable in operating model, brand mix, and customer acquisition approach.
• Suburban Collection: Large multi-brand and multi-location automotive dealer group based in Southeast Michigan operating franchised dealerships with similar sales, service, and F&I business model. Directly comparable as a competing dealer conglomerate in the same regional market.
• Golling Automotive Group: Multi-location automotive dealer group operating franchises in Southeast Michigan including Ford. Comparable in business model (franchise retail, service, F&I) and regional customer overlap.

Broad incumbents

• AutoNation: Largest publicly-traded automotive retailer in the U.S., operating franchised dealerships across multiple brands nationally. Comparable in core dealership operations (sales, service, F&I) but operates at vastly greater scale and geographic breadth.
• Lithia Motors: One of the largest U.S. automotive retailer groups operating franchised dealerships across all major OEMs. Comparable in revenue model (franchise sales + service + F&I) but with much broader geographic and brand diversification.
• Group 1 Automotive: Large publicly-traded automotive retailer with franchised dealerships across the U.S. and U.K. Same franchise dealership operating model (new/used sales, service, F&I) at significantly larger scale.
• Penske Automotive Group: Diversified international automotive retailer operating franchised dealerships and premium brands. Comparable business model in franchised retail with strong service and F&I economics.
• Sonic Automotive: Publicly-traded U.S. automotive retailer operating franchised dealerships and the EchoPark used-vehicle platform. Comparable franchised dealership model with similar revenue mix across new, used, service, and F&I.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LaFontaineFordStClair
• LinkedInlinkedin.com/company/lafontaine-ford-st.-clair-service

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LaFontaine Ford of St. Clair