Cheetah Conservation Fund
Cheetah Conservation Fund is an international non-profit founded in 1990 in Namibia, dedicated to conserving wild cheetahs and their ecosystems through field research, livestock guarding dog programs, habitat restoration, and the only major cheetah rescue center in the Horn of Africa.
- Company typePrivate
- Founded1990
- HeadquartersOtjiwarongo, Namibia
- Headcount—
- GTM typeB2C
- OfferingServices
What Cheetah Conservation Fund does
Cheetah Conservation Fund (CCF) is an international non-profit conservation organization founded in 1990 by Dr. Laurie Marker and headquartered in Otjiwarongo, Namibia, with affiliate fundraising chapters in the United States, Canada, the United Kingdom, Australia, and Italy. Its mission is the conservation of wild cheetahs and their ecosystems, and it is one of the longest-running organizations dedicated to the species, with the stated goal of being the world's leader in cheetah conservation. CCF operates a Research and Education Centre in Namibia and the Cheetah Rescue & Conservation Centre (CRCC) in Geed-Deeble, Somaliland, which is positioned as the only major cheetah rehabilitation center in the Horn of Africa addressing the illegal wildlife trade.
CCF's core programs span four pillars: conservation (cheetah care, rehabilitation, and habitat restoration), research (cheetah biology, ecology, and field data collection using camera traps and tracking technologies), education (Future Farmers of Africa, Cheetah Champions youth program, and school outreach), and policy/advocacy. Its most distinctive program is the Livestock Guarding Dog (LGD) initiative, which has placed over 800 Kangal and Anatolian Shepherd dogs with farmers in Namibia, South Africa, and Tanzania since 1994, achieving an 80–100% reduction in livestock losses and training nearly 10,000 rural farmers. A secondary initiative, Bushblok, converts invasive thornbush into compressed biomass briquettes for carbon-neutral energy, simultaneously restoring cheetah habitat. Recent capability additions include mobile X-ray and handheld ultrasound equipment at the CRCC (March 2026) and the launch of a Cheetah Ranger Program in Namibia (February 2026).
CCF's revenue model is donation-based. Primary streams include one-time and recurring individual donations processed via WooCommerce Payments, Stripe, and CanadaHelps; cheetah sponsorships at approximately $8,000–$10,000 per year; livestock guarding dog sponsorships at over $1,500 per year; merchandise (wildlife photography prints priced from $97 to $600); safari tours in Namibia; and corporate partnerships (B2Gold, Dundee Precious Metals, JETOUR, Royal Commission for AlUla, Discovery Channel, Macrobia Expeditions). The organization claims 98% of Canadian donations flow directly to field operations. The primary customer segments are individual conservation donors (primary), corporate ESG sponsors, Namibian livestock/game farmers, and educational institutions. CCF has received a Charity Navigator Four Star rating and a 2026 GARC Center of Excellence designation.
Cheetah Conservation Fund firmographics
Firmographics- Name
- Cheetah Conservation Fund
- Legal name
- Cheetah Conservation Fund
- Website
- https://cheetah.org
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Short description
- Cheetah Conservation Fund is an international non-profit founded in 1990 in Namibia, dedicated to conserving wild cheetahs and their ecosystems through field research, livestock guarding dog programs, habitat restoration, and the only major cheetah rescue center in the Horn of Africa.
- Ownership category
- akta.pro rank
Cheetah Conservation Fund industry classification
Industry- Product category
- Wildlife Conservation Services
- NAICS
- Environment, Conservation and Wildlife Organizations (813312)
- akta.pro primary industry
- Wildlife Conservation & Species Protection (BPAGAGAB)
- akta.pro secondary industries
- Wildlife Rescue, Rehabilitation & Release (BPAGAIAC), Advocacy, Policy & Public Awareness (Animal Welfare) (BPAGAIAJ)
Keywords
Where Cheetah Conservation Fund is headquartered
LocationHeadquarters
- HQ city
- Otjiwarongo
- HQ country
- Namibia
- HQ region
- Africa
Offices6 records
Markets served
Cheetah Conservation Fund business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Others, Marketing or Sales
Revenue model
- Individual Donations: One-time and recurring donations from individual supporters worldwide, processed through secure payment processors. Donations are tax-deductible in applicable countries.
- Cheetah and Dog Sponsorship: Sponsors pay approximately $8,000-$10,000 per year to sponsor a resident cheetah, receiving exclusive video updates. Livestock guarding dog sponsorships support breeding and training costs.
- Merchandise Sales: Sale of wildlife photography prints (metal, acrylic, canvas) through partnership with Canvas n' Decor. Prices range from $97 to $600 depending on size and material.
- Corporate Partnerships: Partnerships with companies like B2Gold for biodiversity monitoring, Dundee Precious Metals for research support, and JETOUR for conservation campaigns. May include grants and cause marketing.
- Safari Tours: CCF Safari experiences in Namibia generate revenue while educating visitors about conservation efforts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Cheetah Sponsorship |
| Subscription | Annual | Livestock Guarding Dog Sponsorship |
| Unit Pricing | Pay-as-you-go | Canvas Prints |
| Unit Pricing | Pay-as-you-go | Acrylic Prints |
| Unit Pricing | Pay-as-you-go | Metal Prints |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Cheetah Conservation Fund product offering
Product offeringCore offering
Cheetah Conservation Fund runs science-based cheetah conservation programs including cheetah care and rehabilitation, a Livestock Guarding Dog breeding and placement program, habitat restoration via Bushblok biomass briquetting, and field research on cheetah biology and ecology. It funds these programs through individual donations, cheetah and dog sponsorships, safari tourism, merchandise, and corporate partnerships. The organization also operates the Cheetah Rescue & Conservation Centre in Somaliland, addressing the illegal cheetah pet trade, and runs community education and farmer-training initiatives across Namibia.
Differentiator
Problem solved
Functional benefit
Products and services
- Cheetah Sponsorship Program Annual sponsorship of a resident cheetah at CCF's facilities, covering feeding, housing, medical care, and enrichment, with sponsors receiving exclusive video updates twice per year. Targeted at individual conservation supporters.
- Livestock Guarding Dog Sponsorship Annual sponsorship of a Kangal or Anatolian Shepherd in CCF's breeding and training program, supporting training, food, vaccinations, and new-owner support, with over 800 dogs placed since 1994.
- CCF Safari Tours in Namibia Guided safari experiences at CCF's Research and Education Centre in Otjiwarongo, Namibia, providing visitors with firsthand exposure to cheetah conservation work and generating program revenue.
- Wildlife Photography Prints Wildlife photography prints of CCF cheetah imagery available on canvas, acrylic, and metal substrates in multiple sizes, fulfilled through a partnership with Canvas n' Decor, with a portion of proceeds supporting conservation work.
- Bushblok Biomass Briquettes Compressed biomass briquettes produced from invasive thornbush harvested for cheetah habitat restoration, sold as a carbon-neutral alternative energy product through CCF's Bushblok factory.
- Livestock Guarding Dog Placement Program Breeding, training, and placement of Kangal and Anatolian Shepherd livestock guarding dogs with farmers in Namibia, South Africa, and Tanzania, with more than 800 dogs placed since 1994 and an 80-100% reported reduction in livestock kills.
- Cheetah Rescue & Conservation Centre (CRCC) Rehabilitation Rescue, veterinary care, and rehabilitation of cheetahs confiscated from the illegal pet trade, delivered through the Cheetah Rescue & Conservation Centre in Geed-Deeble, Somaliland, with mobile X-ray and handheld ultrasound diagnostic capability.
Quantifiable outcome
- 80-100% reduction in livestock kills by cheetahs and other predators for farmers with LGDs
- +4 more outcomes
Companies that use Cheetah Conservation Fund
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Cheetah Conservation Fund technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature3 records
Cheetah Conservation Fund partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Macrobia ExpeditionscoreTourism partner in Somaliland that supports local communities and has partnered with CCF for cheetah conservation initiatives. Macrobia Expeditions is an adventure tourism operator that has won TripAdvisor's Travelers' Choice Award for six consecutive years.
- JETOURcoreJETOUR partnered with Discovery Channel and CCF to relaunch the 'Return of the Cheetah' conservation initiative focusing on the Horn of Africa, an area affected by cheetah trafficking. The campaign includes awareness raising, wildlife rescue and rehabilitation efforts, and emphasizes corporate responsibility through 'Travel + ESG' initiative.
- Discovery ChannelcoreDiscovery Channel partnered with JETOUR and CCF for the 'Return of the Cheetah' documentary and conservation campaign, extending the success of a previous documentary filmed in Namibia.
- B2GoldcoreB2Gold is a Canadian mining company that partners with CCF for biodiversity monitoring projects. Executive representatives regularly meet with CCF staff. Partnership supports conservation work through corporate sponsorship.
- Dundee Precious MetalsminorDundee Precious Metals helped safeguard cheetah research through funding support, helping CCF train Iranian biologists in conservation techniques.
- Canvas n' DecorminorCanvas n' Decor provides high-quality printing services (metal, acrylic, canvas) for wildlife photography, with profits supporting CCF's conservation work.
- SnaptiqueminorPhoto booth rental partnership providing photo walls at CCF Canada events in Ottawa, Toronto, and Montreal with over 21 unique booths.
- Royal Commission for AlUlacoreRoyal Commission for AlUla is investing in the future of cheetah conservation, supporting CCF's work in the Horn of Africa region.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Cheetah Conservation Fund competitors and assessment
Company assessmentBroad incumbents
- Fauna & Flora International: Long-established UK-rooted international conservation NGO with species-protection programs across multiple continents and shared corporate/partnership fundraising channels. Comparable international affiliate structure but much broader species scope.
- San Diego Zoo Wildlife Alliance: Combined zoo and conservation NGO operating wildlife recovery, breeding, and field programs globally, including cheetah conservation. Shares the species-recovery and donor engagement model though anchored in a destination zoo operation.
- Wildlife Conservation Society: Large global wildlife NGO with conservation programs across multiple species and ecosystems, including African big cats and habitat. Overlaps with CCF on species protection and donor segments but operates a much broader geographic and species portfolio.
- Conservation International: Major global conservation NGO with ecosystem and species programs across Africa. Overlaps with CCF in donor base and corporate ESG partnerships, but is oriented around broader biodiversity, climate, and ocean priorities.
- WWF (World Wildlife Fund): World's largest conservation NGO with active cheetah-range programs and established international donor infrastructure. Overlaps in donor audience and field methodology but covers far more species and policy areas than CCF.
Direct peers
- African Wildlife Foundation: Pan-African conservation NGO working across wildlife protection, habitat management, and community programs. Strong geographic overlap with CCF in cheetah-range countries and a similar donor-funded model with corporate and individual giving streams.
- Born Free Foundation: International wildlife charity with strong big cat programmatic emphasis, UK-rooted governance, and global field operations. Comparable donor base, international affiliate structure, and use of cause-based fundraising campaigns.
- Panthera: Global big cat conservation NGO working across cheetah, lion, tiger, leopard, jaguar, and snow leopard range. Shares the same species-specialist, donor-funded non-profit model and operates comparable science-based field conservation, community, and policy programs at similar geographic scale.
- Snow Leopard Trust: Specialist big cat NGO dedicated to a single wild felid species. Closely comparable single-species, science-led, community-partnered non-profit model with similar international donor base and field-research orientation.
- Cheetah Conservation Botswana: Specialist non-profit dedicated to conserving free-ranging cheetahs in Botswana. Operates in neighbouring cheetah range with overlapping human-wildlife conflict and farmer-coexistence focus analogous to CCF Namibia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Cheetah Conservation Fund social profiles
Digital presenceCheetah Conservation Fund financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cheetah Conservation Fund leadership team
Management profileNumber of profiles
Profiles2 records
Cheetah Conservation Fund subsidiaries and ownership
Company hierarchySubsidiaries5 records
Cheetah Conservation Fund funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cheetah Conservation Fund M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cheetah Conservation Fund
What does Cheetah Conservation Fund do?
Cheetah Conservation Fund runs science-based cheetah conservation programs including cheetah care and rehabilitation, a Livestock Guarding Dog breeding and placement program, habitat restoration via Bushblok biomass briquetting, and field research on cheetah biology and ecology. It funds these programs through individual donations, cheetah and dog sponsorships, safari tourism, merchandise, and corporate partnerships. The organization also operates the Cheetah Rescue & Conservation Centre in Somaliland, addressing the illegal cheetah pet trade, and runs community education and farmer-training initiatives across Namibia.
Is Cheetah Conservation Fund a public or private company?
Cheetah Conservation Fund is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Cheetah Conservation Fund founded?
Cheetah Conservation Fund was founded in 1990.
Where is Cheetah Conservation Fund based?
Cheetah Conservation Fund is headquartered in Otjiwarongo, Namibia, in the Africa region.
How does Cheetah Conservation Fund make money?
Five revenue lines are on record. Individual Donations are the primary driver. The others are cheetah and Dog Sponsorship, merchandise Sales, corporate Partnerships and safari Tours.
Who are Cheetah Conservation Fund's main competitors?
Broad incumbents on record are Fauna & Flora International, San Diego Zoo Wildlife Alliance, Wildlife Conservation Society, Conservation International and WWF (World Wildlife Fund). Direct peers are African Wildlife Foundation, Born Free Foundation, Panthera, Snow Leopard Trust and Cheetah Conservation Botswana.
Does Cheetah Conservation Fund have an API?
No public API is recorded for Cheetah Conservation Fund.
What industry is Cheetah Conservation Fund in?
Cheetah Conservation Fund's product category is Wildlife Conservation Services. Its primary akta.pro industry code is BPAGAGAB, Wildlife Conservation & Species Protection, with a secondary code of BPAGAIAC, Wildlife Rescue, Rehabilitation & Release. Its NAICS code is 813312.