Jetour
Jetour is a Chinese automotive brand (Chery subsidiary, founded 2018) designing and selling SUVs and plug-in hybrid crossovers across 100+ countries, serving value-conscious and lifestyle-oriented SUV buyers in emerging markets through exclusive distributors, wholly-owned subsidiaries, and planned local assembly.
- Company typePrivate
- Founded2018
- HeadquartersJiujiang, China
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Jetour does
Jetour is a Chinese automotive brand and wholly-owned subsidiary of Chery Automobile, launched in January 2018 and headquartered in Wuhu, Anhui, China. The company designs, manufactures, and markets SUVs and plug-in hybrid crossovers organized across three product stages: Stage 1.0 travel SUVs (X70, X90, DASHING), Stage 2.0 comfortable off-road vehicles (T1, T2 and their i-DM PHEV variants), and Stage 3.0 professional off-road vehicles (G700, G700 Whisling Arrow). The current commercial lineup centers on six core models, all built on Jetour's proprietary GAIA Architecture platform and equipped with the C-DM hybrid powertrain (45.95% thermal efficiency) and XWD intelligent four-wheel drive system with 90% terrain recognition accuracy.
Jetour generates revenue primarily through hardware sales of vehicles, sold via a hybrid distribution model combining exclusive distributors (Elite Group Holding in UAE, Global Motors Centre in Kenya), wholly-owned subsidiaries (JETOUR Brazil, JETOUR SOUEAST Mexico), and OEM/local-assembly partnerships (JSW Motors in India, Chery South Africa at the former Nissan Rosslyn plant). Pricing varies significantly by market, ranging from approximately Rs 15-30 lakh in India to over R779,900 for premium PHEV variants in South Africa, positioning Jetour as a value-to-mid-tier alternative to Japanese and Korean SUV brands in emerging markets while increasingly targeting premium segments with the G700. The company served customers in 100+ countries with 2,000+ sales and service outlets, selling 622,590 units globally in 2025 and reaching cumulative sales of 2.26 million units by March 2026.
Jetour's go-to-market is anchored by its 'Travel+' lifestyle brand positioning, deployed through football sponsorships in Latin America, Africa, and the Middle East, Discovery Channel co-produced conservation documentaries, auto show demonstrations (including public water-fording events), and a community of 300+ owner clubs. The customer base spans urban lifestyle SUV buyers, PHEV-adopting eco-conscious consumers, value-conscious emerging-market SUV buyers, and premium off-road enthusiasts — with regional manufacturing roadmap (19 KD plants targeted by 2030) intended to support a stated ambition of 1.1 million overseas units and 100 billion RMB revenue by 2030.
Jetour firmographics
Firmographics- Name
- Jetour
- Legal name
- Wuhu JETOUR Automobiles Sales Co.,Ltd
- Website
- https://jetourglobal.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Jetour is a Chinese automotive brand (Chery subsidiary, founded 2018) designing and selling SUVs and plug-in hybrid crossovers across 100+ countries, serving value-conscious and lifestyle-oriented SUV buyers in emerging markets through exclusive distributors, wholly-owned subsidiaries, and planned local assembly.
- Ownership category
- akta.pro rank
Jetour industry classification
Industry- NAICS
- Other Motor Vehicle Dealers (4412)
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Specialty Off-Road Utility Vehicles (UTVs, ATVs, Side-by-Sides) (IMAHAIAG)
Keywords
Where Jetour is headquartered
LocationHeadquarters
- HQ city
- Jiujiang
- HQ country
- China
- HQ region
- Asia
Offices6 records
Markets served
Jetour business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure, Operations
Revenue model
- Vehicle Sales: Jetour generates revenue primarily through the sale of SUVs including T1, T2, T1 i-DM, T2 i-DM, G700, and G700 Whisling Arrow models. The company sold 622,590 units globally in 2025, a 9.5% year-over-year increase, with cumulative sales exceeding 2.26 million units by March 2026.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | T1 i-DM PHEV - South Africa |
| One time/ perpetual license | Pay-as-you-go | T2 i-DM PHEV - South Africa |
| One time/ perpetual license | Pay-as-you-go | SUV Lineup - Kenya |
| One time/ perpetual license | Pay-as-you-go | T2 Electric SUV - Indonesia |
| One time/ perpetual license | Pay-as-you-go | T2-based SUV - India (Expected) |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
Jetour product offering
Product offeringCore offering
Jetour designs, manufactures, and sells SUVs and crossovers across global markets, with a current lineup organized in three product stages: Stage 1.0 travel SUVs (X70, X90, DASHING), Stage 2.0 comfortable off-road vehicles (T1, T2 series including i-DM plug-in hybrid variants), and Stage 3.0 professional off-road vehicles (G700, G700 Whistling Arrow). The brand's core offering centers on plug-in hybrid and intelligent four-wheel-drive SUVs built on the proprietary GAIA Architecture and C-DM hybrid technology, distributed through over 2,000 sales and service outlets across 100+ countries.
Product overview
JETOUR is a Chinese automotive brand (subsidiary of Chery Group, launched January 2018) offering a portfolio of SUVs and plug-in hybrid vehicles organized across three product stages: Stage 1.0 travel SUVs (X70, X90, DASHING), Stage 2.0 comfortable off-road vehicles (T1, T2), and Stage 3.0 professional off-road vehicles (G700, G900, F700). The current core lineup consists of six vehicle models: G700 and G700 Whistling Arrow (premium hybrid off-road), T1 and T1 i-DM (urban lite off-road), and T2 and T2 i-DM (rugged adventure SUV). All models feature the proprietary XWD intelligent four-wheel drive system and support hybrid/electrified powertrains. The brand operates under a 'Travel+' strategy positioning vehicles as lifestyle accessories for adventure and exploration.
Differentiator
Problem solved
Functional benefit
Brands
- G Series: Premium luxury off-road SUV series including G700, positioned in the high-end off-road segment
- T Series
- X Series
- JMK Series
Quantifiable outcome
- 500,000 T2 units sold within 33 months, fastest boxy SUV to reach this milestone globally
- +5 more outcomes
Companies that use Jetour
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles1 record
Jetour technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature6 records
Jetour partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor, core and major.
- AutoheldenminorGerman auto parts platform beginning direct imports of China-exclusive EVs including Jetour models to Germany and Europe. Platform managed by team behind die-autohelden.de, targeting 50,000 vehicles in first full operational year.
- JSW MotorscoreIndian partnership for local assembly of T2-based SUV. JSW received design patent approval for first SUV based on Jetour T2. Planned launch around Diwali 2026 at Chhatrapati Sambhajinagar, Maharashtra facility. Vehicle to carry JSW branding rather than Jetour branding.
- Elite Group HoldingcoreExclusive UAE distributor for Jetour and SOUEAST. Opened largest Jetour service centre globally on Sheikh Zayed Road, Dubai (100,000 sq ft, 250-300 vehicles/day capacity). Also launched Jetour Trusted Preowned programme and dedicated multi-brand showrooms in Al Ain and Ajman. Provides 1-million-km warranty, roadside assistance, and complimentary service for three years.
- Safra Finance, Carbon, SertradingcoreFinancing agreements supporting Brazil launch of JETOUR and SOUEAST with three plug-in hybrid SUV models (T1, T2, S06) during São Paulo launch event.
- Chery South AfricacoreJetour (subsidiary of Chery) plans to produce T-Series models (T1 and T2) in South Africa from 2027 at Chery's Rosslyn plant acquired from Nissan. Targets 50,000 units annually by mid-2027, creating 3,000+ jobs.
- Paula SchermajorCollaboration with renowned graphic designer Paula Scher to create visual identity for G-series vehicles including G700. Produced 'Ridge of Steel' symbol representing Scher's first comprehensive automotive partnership. Unveiled at Auto China 2026.
- Estafeta Supply ChainminorLogistics partnership in Mexico to improve nationwide parts distribution within two days to key hubs, supporting Jetour's market expansion in Mexico.
- Global Motors Centre LimitedcoreLaunched Jetour SUVs in Kenya introducing Dashing, X70 Plus, T1, and T2 Traveler models. Exclusive distributor for Kenyan market with competitive pricing from KES 4.9 million to KES 7.8 million.
- Liwa International Off-Road FestivalminorPartnership with Liwa Festival in Abu Dhabi. Jetour showcased off-road vehicles with test-drives, desert parade, and appearances by rally driver Robby Gordon. Festival attracted 600,000+ visitors.
- Al Ahly SC (Egypt)majorFootball sponsorship partnership announced 2025. Al Ahly SC is Egypt's legendary football club. Jetour provided 400-vehicle fleet for top-tier intercontinental football tournament in Arab region in 2026.
- Cheetah Conservation Fund (CCF)majorLong-term conservation partnership. First phase in Namibia, second phase in Somaliland (Horn of Africa), planned for South Africa in 2026. Includes wildlife rescue, rehabilitation, and public awareness programs.
- Discovery ChannelmajorStrategic alliance with Discovery Channel for global exploration and conservation. Co-produced 'Return of the Cheetah' documentary winning Telly Awards. Partnership includes cheetah conservation initiatives across Africa.
- Club Universitario de Deportes (Peru)majorOfficial sponsor entering fourth year in 2026. Supplies vehicles including T1, T2, and DASHING models for team transportation. Long-term football partnership in South America.
- Club Social y Deportivo Colo-Colo (Chile)majorOfficial sponsor expanded to include women's football team in 2026. Supplies vehicles for team transportation as part of long-term sports sponsorship in Latin America.
Scale indicators14 records
Recent moves12 records
Expansion highlights6 records
Jetour competitors and assessment
Company assessmentDirect peers
- BYD: Chinese global automaker with rapidly expanding plug-in hybrid and electric SUV lineup (Atto 3, Seal U, Song Plus DM-i). Directly comparable to Jetour as a China-based OEM pushing PHEV SUVs into the same emerging markets and competing on price/spec efficiency.
- GWM (Great Wall Motors) - Tank & Haval: Chinese OEM whose Tank (off-road) and Haval (SUV) brands are the closest analogue to Jetour's positioning: lifestyle and adventure-led SUVs with global ambitions, including in the Middle East, South Africa, and ASEAN markets where Jetour also competes.
- Chery Tiggo / Omoda / Jaecoo: Sister brands under the same parent (Chery Holdings). Same engineering and supply-chain base, overlapping dealer footprint, and competing SUV portfolio targeting the same emerging-market buyers; effectively internal competitors within Chery.
- MG Motor (SAIC): Chinese-owned (SAIC) brand with a fast-growing global SUV/PHEV lineup (ZS, HS, eHS) sold through similar emerging-market distributor networks. Comparable on price-point, electrification mix, and overseas expansion strategy.
- Mahindra & Mahindra: Indian SUV specialist (XUV700, Scorpio, Thar) targeting similar adventure/lifestyle SUV buyers in emerging markets and increasingly in global markets. Comparable on rugged SUV positioning, value pricing, and Asia-rooted brand attempting to internationalize.
- Tata Motors: Indian OEM with Safari and Harrier SUVs positioned against premium mid-size SUV buyers — directly comparable to Jetour's value-conscious SUV segment and similarly expanding into new geographies.
Emerging players
- Leapmotor: Chinese EV/PHEV startup with a global joint venture (Stellantis) for international distribution. Overlaps with Jetour on China-sourced electrified SUVs going global at accessible price points, though Leapmotor is more BEV-skewed.
Broad incumbents
- Geely Auto: Larger Chinese OEM group with multiple SUV sub-brands (Geometry, Lynk & Co, Zeekr) targeting overlapping buyers. Broader portfolio and bigger scale than Jetour, but comparable on overseas expansion and emerging-market focus.
- Toyota: Dominant incumbent SUV portfolio (Land Cruiser, Prado, RAV4) — the player Jetour benchmarks against in Middle East SUV share (ranked #3 behind Toyota and Nissan). Provides the pricing and reliability benchmark Jetour's products must match.
Regional players
- BAIC Group: Chinese state-owned OEM with Beijing-brand SUVs and off-road heritage. Comparable on China-based SUV manufacturing and emerging-market expansion, though its international brand presence is weaker than Jetour's.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Jetour social profiles
Digital presenceJetour compliance and trust
Trust signalCompliance2 records
Jetour financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jetour leadership team
Management profileNumber of profiles
Jetour subsidiaries and ownership
Company hierarchySubsidiaries3 records
Jetour funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jetour M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jetour
What does Jetour do?
Jetour designs, manufactures, and sells SUVs and crossovers across global markets, with a current lineup organized in three product stages: Stage 1.0 travel SUVs (X70, X90, DASHING), Stage 2.0 comfortable off-road vehicles (T1, T2 series including i-DM plug-in hybrid variants), and Stage 3.0 professional off-road vehicles (G700, G700 Whistling Arrow). The brand's core offering centers on plug-in hybrid and intelligent four-wheel-drive SUVs built on the proprietary GAIA Architecture and C-DM hybrid technology, distributed through over 2,000 sales and service outlets across 100+ countries.
Is Jetour a public or private company?
Jetour is a private company. It is currently operating.
When was Jetour founded?
Jetour was founded in 2018. It employs 1 to 10 people.
Where is Jetour based?
Jetour is headquartered in Jiujiang, China, in the Asia region.
How does Jetour make money?
One revenue line is on record: vehicle Sales.
Who are Jetour's main competitors?
Direct peers on record are BYD, GWM (Great Wall Motors) - Tank & Haval, Chery Tiggo / Omoda / Jaecoo, MG Motor (SAIC), Mahindra & Mahindra and Tata Motors. Leapmotor is listed as an emerging player. Broad incumbents are Geely Auto and Toyota. BAIC Group is listed as a regional player.
Does Jetour have an API?
No public API is recorded for Jetour.
What industry is Jetour in?
Its primary akta.pro industry code is IMAHAIAG, Specialty Off-Road Utility Vehicles (UTVs, ATVs, Side-by-Sides). Its NAICS code is 4412 and its SIC code is 3714.