What E. Gluck does

E. Gluck Corporation is a family-owned wholesale watch manufacturer and distributor founded in 1956 and headquartered at 60-15 Little Neck Parkway in Little Neck, New York, with a showroom at 411 Fifth Avenue in Midtown Manhattan. The company designs, manufactures, and distributes a portfolio of owned and licensed fashion watch brands including Armitron (its flagship since 1975), Torgoen (aviation watches acquired in 2019), WITHit (wearable tech accessories acquired in 2021), and licensed lines for Anne Klein, Nine West, Vince Camuto, Steve Madden, Joseph Abboud, Badgley Mischka, Juicy Couture, ESQ, Express, Madden, and Rachie Shnay. It operates as a vertically integrated manufacturer with full-service 3PL capabilities, producing private label and licensed timepieces at scale for major retail partners.

E. Gluck sells primarily through wholesale to seven named U.S. department store chains (Macy's, Kohl's, Walmart, Dillard's, JCPenney, Nordstrom, Lord & Taylor), with WITHit products reaching more than 8,500 U.S. retail stores and additional distribution through global travel retail and duty-free channels (TFWA, DFNI, TR Consumer Forum). Pricing spans from $14.99 entry-level wearable accessories to Torgoen aviation watches starting at $250. The company also operates direct-to-consumer eCommerce through egluck.com, torgoen.com, and withitgear.com.

The company filed for Chapter 11 bankruptcy in Manhattan on December 8, 2025, citing declining traditional watch sales, failed diversification into smartwatch accessories, supply chain disruptions, and liabilities exceeding assets. On February 17, 2026, American Exchange Group acquired E. Gluck Corporation and formed E. Gluck Holdings LLC, continuing operations as a major wholesale fashion watch and jewelry platform with expanded global retail reach. E. Gluck is a CTPAT-validated participant and a member of the Leather Working Group.

Name

E. Gluck

Legal name

E. Gluck Corporation

Website

https://egluck.com

Company type

Private

Founded year

1956

Operating status

Acquired

Headcount range

101–250 employees

Short description

E. Gluck is a family-owned wholesale watch manufacturer and 3PL operator founded in 1956, distributing owned (Armitron, Torgoen, WITHit) and licensed (Anne Klein, Steve Madden, Vince Camuto, Joseph Abboud) fashion and aviation timepieces to major U.S. retailers and global travel retail channels.

Ownership category

akta.pro rank

Product category

Fashion Watches and Wearable Accessories

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159), Clothing and Clothing Accessories Retailers (45811), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Luxury & Designer Eyewear (CRAAAKAD)

akta.pro secondary industries

Eyewear Retail & DTC Brands (Frames & Sunglasses) (CRAAAKAK), Wearable-Integrated & Smart Performance Apparel (CRAAAEAL)

Keywords

• Fashion watches
• Wearable accessories
• Licensed brand watches
• Private label watches
• Watch manufacturing

Headquarters

HQ city

Little Neck

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Fashion Watch Sales: Wholesale fashion watches sold through major retail chains including Macy's, Kohl's, Walmart, Dillard's, JCPenney, Nordstrom, and Lord & Taylor. Also produces private label and licensed brands.
2. Fashion Jewelry and Accessories: Fashion jewelry and wearable accessory products sold through wholesale and retail channels globally.
3. Licensing and Private Label: Production of private label and licensed brands including Anne Klein, Joseph Abboud, Vince Camuto, Steve Madden, and Nine West watches under licensing agreements.
4. Direct-to-Consumer eCommerce: DTC eCommerce sales through owned brand websites, serving customers directly with innovative new ways.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

E. Gluck Corporation designs, manufactures, and distributes fashion watches and wearable technology accessories under owned brands (Armitron, Torgoen, WITHit) and licensed brands (Anne Klein, Vince Camuto, Steve Madden, Nine West, Joseph Abboud, and others). The company also offers full-service product development, manufacturing, and 3PL logistics for private-label and licensed-brand programs sold through major U.S. retailers and global travel retail channels.

Product overview

E. Gluck Corporation is a traditional watch industry leader operating since 1956, with a portfolio of owned and licensed watch brands including Armitron (its flagship owned brand), Torgoen, and WITHit, alongside licensed brands Anne Klein, Nine West, Vince Camuto, Steve Madden, ESQ, Express, Madden, Rachie Shnay, and Joseph Abboud. The company offers traditional timepieces, wearable technology accessories (smart watch bands, wireless earbud accessories), and provides manufacturing services including product development, private label production, and third-party logistics (3PL) for retail partners. The portfolio spans from affordable fashion watches (Armitron) to mid-luxury aviation watches (Torgoen starting at $250 with Swiss movements) to fashion lifestyle brands, distributed through major retailers including Macy's, Kohl's, Walmart, Nordstrom, and travel retail channels.

Differentiator

Problem solved

Functional benefit

Brands

• Armitron: Watch brand since 1975 offering performance-focused ProSport Collection, classic casual and dress styles for men and women, and unisex Retro Collection.
• Anne Klein
• Nine West
• Torgoen
• Vince Camuto
• Steve Madden
• Badgley Mischka
• Juicy Couture
• ESQ
• Express
• Joseph Abboud
• Madden
• Rachie Shnay
• WITHit

Products and services

• Armitron watches One of the most trusted watch brands in America since 1975, offering performance-focused ProSport Collection, classic casual and dress styles for men and women, and unisex Retro Collection watches at affordable price points.
• Torgoen aviation watches Aviation-inspired pilot watches powered by Swiss quartz and automatic movements, manufactured in Switzerland, targeting pilots and aviation enthusiasts with vintage cockpit instrument-inspired designs starting at $250.
• WITHit wearable tech accessories Fashionable straps, bracelets, and protective covers for smart watches and wireless earbuds for Apple, Fitbit, and Samsung devices; backed by more than 30 patents and licensed for Star Wars, Disney, French Bull, Dabney Lee, and Peanuts.
• Anne Klein watches Licensed fashion designer watch brand under E. Gluck, offering timepieces reflecting confidence, honesty, and adventure with everyday essentials and a coordinated closet concept.
• Nine West watches Licensed global fashion authority watch line, originating as a footwear brand, offering style-driven timepieces and accessories including colorful straps and modern bracelets.
• Vince Camuto watches Licensed fashion watch line offering statement-making timepieces for men and women with bold style and innovative design for day-to-evening wear.
• Steve Madden watches Licensed lifestyle watch brand inspired by rock and roll, embracing individuality and authenticity, sold in over 80 countries worldwide.
• Joseph Abboud watches Licensed menswear watch brand featuring high-quality Japanese movements, multi-functional movements, solar movements, and three-hand movements, designed under the WHP Global licensing deal.
• ESQ watches Licensed watch brand offered by E. Gluck with warranty and instruction documentation available.
• Express watches and Apple bands Licensed watch and Apple bands/accessories brand offered by E. Gluck with warranty documentation.
• Madden watches Licensed watch brand offered by E. Gluck with warranty documentation available.
• Rachie Shnay watches Owned watch brand offered by E. Gluck with warranty and information card documentation available.
• Badgley Mischka watches Licensed watch brand under E. Gluck portfolio.
• Juicy Couture watches Licensed watch brand under E. Gluck portfolio.
• E. Gluck Manufacturing Services (private label, licensed brands, and 3PL) Full-service capabilities including product development, manufacturing, and a complete 3PL team, supporting production of private label and licensed brands with sales, marketing, and creative services.

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• WITHitcoreTechnology or Integration · 23 March 2021E. Gluck acquired a controlling interest in WITHit, a Las Vegas-based wearable technology accessories designer and manufacturer. WITHit is one of the largest wearable tech accessory manufacturers in the U.S., holding more than 30 patents. Products include straps, bracelets and protective covers for Apple, Fitbit, and Samsung devices. WITHit makes products under license for Star Wars, Disney, French Bull, Dabney Lee and Peanuts.
• East Wind Advisors and Vinson & ElkinsminorImplementation/ SI/ Consulting Partner · 23 March 2021East Wind Advisors and Vinson & Elkins advised E. Gluck Corporation on the WITHit acquisition transaction.
• WHP Global (Joseph Abboud)coreGTM or Marketing Partner · 29 July 2020WHP Global entered into a licensing agreement with E. Gluck Corporation to design, develop and distribute watches for the Joseph Abboud brand. New watch collections launched Winter 2020, available at existing retail partners throughout the U.S. and internationally in 60 countries. E. Gluck brings manufacturing expertise while WHP Global manages the brand.
• TorgoencoreStrategic or Co-development Partner · 11 December 2019E. Gluck acquired Torgoen, a U.S.-based aviation-inspired pilot watch brand founded in 2010. The acquisition expanded E. Gluck's portfolio with a brand focused on high-quality yet affordable aviation watches featuring Swiss quartz and automatic movements. Torgoen brought a strong DTC digital strategy and loyal customer base.
• Leather Working GroupminorOthersE. Gluck and all its affiliates are members of the Leather Working Group (LWG), which advances responsible leather manufacturing practices. The membership supports LWG's mission to reduce environmental impact, enhance transparency, and strengthen governance within the leather manufacturing industry.
• Consensus Advisors and Strategic Law PartnersminorImplementation/ SI/ Consulting PartnerConsensus Advisors and Strategic Law Partners advised WITHit on the acquisition transaction with E. Gluck Corporation.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Fossil Group: Fossil Group is the closest direct peer: a US-headquartered wholesale fashion watch company that designs, markets, and distributes owned and licensed watches (Fossil, Skagen, Michael Kors, Armani, Diesel, Emporio Armani, Kate Spade) through department stores and DTC, mirroring E. Gluck's model of operating a portfolio of owned and licensed fashion watch brands.
• Movado Group: Movado Group operates a wholesale fashion watch business combining owned brands (Movado, Concord) with licensed brands (Coach, Tommy Hilfiger, Hugo Boss, Lacoste, SCVwela), distributed through department stores and specialty retailers - the same owned-plus-licensed, department-store-led structure E. Gluck runs.
• Timex Group: Timex Group is a US-based watch manufacturer and licensor running both owned (Timex, Nautica) and licensed (Guess, Versace, Salvatore Ferragamo) watch brands through wholesale and DTC - the most direct structural analogue to E. Gluck's Armitron-plus-Anne-Klein etc. model.
• Sequel International (Sequel AG): Sequel operates licensed fashion watch brands (Guess Watches, DKNY, Tommy Hilfiger watches historically) through a model highly analogous to E. Gluck's licensing-heavy approach with brands like Anne Klein and Steve Madden.

Broad incumbents

• Citizen Watch (Bulova): Citizen Watch operates Bulova, a wholesale fashion watch brand widely sold at Macy's and other E. Gluck retail partners; as a broader, larger Japanese watch conglomerate, it competes for the same department-store watch real estate as Armitron and licensed fashion lines.
• Casio America: Casio (G-Shock, Baby-G, Casio) competes in the same affordable watch category at E. Gluck's retail partners and overlaps with Torgoen on men's sport/pilot positioning; a broader incumbent in fashion/performance watches.

Others

• WHP Global: WHP Global is the brand-management company that licenses Joseph Abboud (among others) to E. Gluck for watches; as a counterparty shaping the supply and economics of E. Gluck's licensed brand portfolio, it is a directly comparable ecosystem participant and adjacent licensor.
• American Exchange Group: Parent acquirer of E. Gluck (Feb 2026); an accessories and fashion watch platform making this the closest same-vertical operating peer in scale, focus, and channel strategy to combined E. Gluck Holdings LLC.

Emerging players

• Shinola: US-headquartered lifestyle watch and accessory brand sold through premium department stores and DTC; competes with E. Gluck's higher-end Torgoen line and licensed fashion brands for the same premium specialty-store watch buyer.
• Guess?, Inc. (Guess Watches): Guess licenses its fashion watch line through other manufacturers sold at Macy's and similar E. Gluck retail partners; a directly adjacent licensed fashion watch brand competing for the same consumer-facing shelf space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about E. Gluck