SMB Capital
SMB Capital is a privately-held, founder-owned proprietary trading desk in Midtown Manhattan that recruits and trains new and experienced traders to trade US equities, options, and futures with firm capital, proprietary Gr8trade/Gr8py execution technology, and structured mentoring programs.
- Company typePrivate
- Founded2005
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What SMB Capital does
SMB Capital (legal entity SMBU LLC) is a proprietary trading firm headquartered at 640 Fifth Avenue, 16th Floor, in Midtown Manhattan, New York. Founded in 2005 by Mike Bellafiore and Steve Spencer — both Wharton-educated traders with 30+ years of combined market experience — the firm operates a single-desk model trading US equities, options, and futures using its own capital. SMB recruits two cohorts of traders: new traders seeking training and experienced traders with a track record, providing them with capital, proprietary technology, structured training, coaching, and daily mentoring. SMB is founder-owned, privately held, and shows no evidence of external institutional investment or public listing.
The firm's core technology stack is Gr8trade® and Gr8py®, two proprietary execution platforms not sold or licensed externally. They support both discretionary and automated trading workflows, with integrated scripting for alerts and analysis, Jupyter/Bokeh-based research and backtesting, and purpose-built post-trade analytics — all running on architecture designed for low-latency execution and redundancy during market stress. SMB's trader-development ecosystem comprises SMB DNA of Successful Trading (14 on-demand modules), The Winning Trader (20 professional strategies), Team Trading under Senior Traders, and a daily schedule of mentoring sessions including the SMB AM Meeting with Spencer, Reading the Tape, and 'These Guys Are Good' post-close reviews.
Commercially, SMB operates as a principal, not as a vendor: it does not sell its technology, charge tuition for training publicly disclosed as pricing, or serve external customers in a traditional sense. Its economic engine is the firm's share of trading P&L generated by desk traders, with traders progressing through tiers (Green Shirt at $1M net profit, Black Shirt at $2M net profit). Distribution and recruiting are driven by content marketing — the SMB Training Blog, Steve Spencer's YouTube channel (200,000+ views), Twitter, and Facebook — feeding a selective application funnel through the firm's careers page.
SMB Capital firmographics
Firmographics- Name
- SMB Capital
- Legal name
- SMBU LLC
- Website
- https://smbcap.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SMB Capital is a privately-held, founder-owned proprietary trading desk in Midtown Manhattan that recruits and trains new and experienced traders to trade US equities, options, and futures with firm capital, proprietary Gr8trade/Gr8py execution technology, and structured mentoring programs.
- Ownership category
- akta.pro rank
SMB Capital industry classification
Industry- Product category
- Proprietary Trading
- NAICS
- Other Financial Investment Activities (5239), Portfolio Management and Investment Advice (523940)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)
- akta.pro primary industry
- SME Lending & Working Capital Platforms (FSAGAJAA)
Keywords
Where SMB Capital is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SMB Capital business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Proprietary Trading: SMB Capital operates as a proprietary trading desk where traders trade the firm's capital. The firm earns profits from successful trading across equities, options, and futures. Traders who generate profits share in the earnings, with top performers able to become seven-figure traders.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
SMB Capital product offering
Product offeringCore offering
SMB Capital is a proprietary trading desk in Midtown Manhattan that trades equities, options, and futures using the firm's own capital. The firm recruits and develops individual traders, providing them with capital, proprietary execution technology (Gr8trade® and Gr8py®), structured training, coaching, and mentoring so they can become consistently profitable and potentially seven-figure traders. SMB Edge is the umbrella program that takes traders from beginner to elite performance.
Product overview
SMB Capital is a proprietary trading firm offering a unified platform combining proprietary execution technology with comprehensive trader development programs. The core technology stack consists of Gr8trade® and Gr8py®, proprietary execution platforms supporting both discretionary and automated trading. The trader development ecosystem includes structured training programs (SMB DNA of Successful Trading with 14 modules, The Winning Trader with 20 strategies), Team Trading for collaborative development, and multiple daily mentoring sessions (SMB AM Meeting with Spencer, AM Meeting with Floor Manager, Trader Development, Reading the Tape, These Guys Are Good, and The PlayBook sessions). The company trades equities, options, and futures, providing traders with capital, technology, and training to grow from beginners to consistently profitable to seven-figure traders.
Differentiator
Problem solved
Functional benefit
Products and services
- Proprietary Trading Desk Proprietary trading seat on the firm's Midtown Manhattan desk trading equities, options, and futures. Selected traders are funded with firm capital and given access to proprietary execution technology, cost structure, and internal resources to grow as discretionary, automated, or hybrid traders. Top performers can progress to seven-figure trader status.
- SMB Edge Training and Trader Development Program Structured trader development program that develops traders from beginner to consistently profitable to seven-figure traders. Includes SMB DNA of Successful Trading (14 on-demand modules on stock selection, risk management, price action, trading psychology, and trade review), The Winning Trader (20 professional trading strategies), Team Trading led by Senior Traders, and daily mentoring sessions (SMB AM Meeting with Spencer, AM Meeting with Floor Manager, Trader Development, Reading the Tape, These Guys Are Good, and The PlayBook).
Quantifiable outcome
- Top traders can become seven-figure traders, trading multiple products and time frames
- +2 more outcomes
Companies that use SMB Capital
Customer profileSegments2 records
Ideal customer profiles2 records
SMB Capital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
SMB Capital partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
SMB Capital competitors and assessment
Company assessmentDirect peers
- Topstep: Funded trader evaluation and capital provision platform for futures traders. Closely comparable to SMB in business model — recruiting aspiring traders, providing training/capital, and sharing in trading profits — but delivered remotely rather than from an in-person desk.
- FTMO: Global funded-trader program that evaluates traders and provides them with funded accounts in exchange for profit splits. Mirrors SMB's core economic model of capital provision plus trader development, but at remote/online scale across multiple asset classes.
- The5ers: Funded trading program providing capital to traders after an evaluation phase, with a profit-split structure. Comparable to SMB's recruit-train-fund playbook, executed through a remote, online model.
- Wolverine Trading: Proprietary trading firm focused on options, equities, and futures with in-house execution technology. Comparable to SMB in business model, asset class focus (especially options), and trader-development culture.
- Earn2Trade: Funded trader program combining trader education with evaluation-to-funded pathways. Directly comparable to SMB's combined training-plus-capital offering, delivered via online cohorts.
- Apex Trader Funding: Funded futures trading program with evaluation and funded accounts for retail traders. Closely mirrors SMB's capital-provision model for developing traders but at much larger remote scale.
- Akuna Capital: Proprietary trading firm with a strong options market-making and trading focus. Directly comparable in recruiting and developing traders, providing capital and technology, and trading equities/options for own account — though at significantly larger scale than SMB.
Emerging players
- Warrior Trading: Day-trading education and small chat-room community targeting aspiring active traders. Comparable to SMB's education and content-led top-of-funnel motion, but does not provide firm capital or operate a trading desk.
- Investors Underground: Day-trading education, stock-scanning tools, and chat-room community. Comparable to SMB's content and training side, addressing the same aspiring active-trader audience but without a prop trading desk or capital provision.
Broad incumbents
- Jane Street: Large global proprietary trading firm active in equities, options, and ETFs. Comparable to SMB in core business of proprietary trading for own account, but at materially greater scale, broader product set, and without SMB's training/education emphasis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
SMB Capital social profiles
Digital presenceSMB Capital financial estimates
Financial estimateRevenue estimate
Valuation estimate
SMB Capital leadership team
Management profileNumber of profiles
Profiles5 records
SMB Capital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SMB Capital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SMB Capital
What does SMB Capital do?
SMB Capital is a proprietary trading desk in Midtown Manhattan that trades equities, options, and futures using the firm's own capital. The firm recruits and develops individual traders, providing them with capital, proprietary execution technology (Gr8trade® and Gr8py®), structured training, coaching, and mentoring so they can become consistently profitable and potentially seven-figure traders. SMB Edge is the umbrella program that takes traders from beginner to elite performance.
Is SMB Capital a public or private company?
SMB Capital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SMB Capital founded?
SMB Capital was founded in 2005. It employs 101 to 250 people.
Where is SMB Capital based?
SMB Capital is headquartered in New York, United States, in the North America region.
How does SMB Capital make money?
One revenue line is on record: proprietary Trading.
Who are SMB Capital's main competitors?
Direct peers on record are Topstep, FTMO, The5ers, Wolverine Trading, Earn2Trade, Apex Trader Funding and Akuna Capital. Emerging players are Warrior Trading and Investors Underground. Jane Street is listed as a broad incumbent.
Does SMB Capital have an API?
No public API is recorded for SMB Capital.
What industry is SMB Capital in?
SMB Capital's product category is Proprietary Trading. Its primary akta.pro industry code is FSAGAJAA, SME Lending & Working Capital Platforms. Its NAICS code is 5239 and its SIC code is 6211.