Urban Farmer Foods

What Urban Farmer Foods does

Urban Farmer Foods, operating as UrbanFarmer LLC, is a US-based contract manufacturer and private-label producer of better-for-you frozen foods, founded in 2015 and headquartered in Manteno, Illinois. The company operates two USDA-certified, SQF-certified facilities totaling 161,000 sq ft on 27 acres, including a 111,000 sq ft production facility with multiple flexible baking lines and two-lane high-speed topping lines, and a 50,000 sq ft Innovation Center that supports collaborative product development cycles of 13–16 weeks. Its core technology is a proprietary vegetable-infused crust process that enables vegetables such as cauliflower, broccoli, carrots, and sweet potatoes to function as the primary ingredient in gluten-free pizza crusts while delivering conventional crust texture and crunch.

The company's revenue model spans four channels: co-manufacturing services for branded CPG companies, private-label production for grocery, mass, and specialty retailers, foodservice supply to quick-service restaurants and convenience chains, and its own Urban Farmer retail brand of gluten-free frozen pizzas sold in grocery and natural chains. Pricing is quote-based, with both toll and best-market-rate options offered to co-manufacturing partners. Urban Farmer is privately held and operates as a portfolio company of Paine Schwartz Partners; in November 2025 it acquired Caulipower, a cauliflower-crust frozen pizza brand and nine-year manufacturing partner, creating a vertically integrated platform in the better-for-you frozen pizza and dough market.

Name

Urban Farmer Foods

Legal name

Urban Farmer Foods LLC

Website

https://urbanfarmer.net

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Urban Farmer Foods is a Manteno, Illinois-based co-manufacturer and private-label producer of better-for-you frozen pizzas and vegetable-based gluten-free crusts, serving CPG companies, retailers, foodservice operators, and its own natural-channel retail brand from two USDA-certified facilities.

Ownership category

akta.pro rank

Product category

Co-Manufactured Frozen Foods

NAICS

Frozen Food Manufacturing (31141), Bakeries and Tortilla Manufacturing (3118)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Frozen Plant-Based & Vegetarian Meals (CRADADAF)

akta.pro secondary industry

Plant-Based Prepared Meals & Convenience Foods Manufacturing (AFAKAGAL)

Keywords

• Frozen food manufacturing
• Co-manufacturing services
• Private label production
• Gluten-free pizza crusts
• Vegetable-based frozen foods

Headquarters

HQ city

Manteno

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Co-Manufacturing Services: Provides contract manufacturing services for leading consumer packaged goods companies producing better-for-you branded products found in grocery, mass, and specialty retailers as well as online.
2. Private Label Production: Enables retailers to deliver unique and affordable frozen or deli (take and bake) high-quality better-for-you products made exclusively for retail partners.
3. Food Service Sales: Provides better-for-you crusts and frozen food products to quick-service restaurant brands, small restaurant operators and convenience chains.
4. Urban Farmer Retail Brand: Company's own branded gluten-free frozen pizzas on various veggie crusts sold in grocery and natural chains.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Urban Farmer Foods is a B2B co-manufacturer of better-for-you frozen foods, specializing in plant-based dough products and gluten-free vegetable-infused pizza crusts made with cauliflower, broccoli, carrots, and sweet potatoes. The company operates two USDA-certified facilities in Manteno, Illinois, providing contract manufacturing for consumer packaged goods companies, private label production for retailers, and foodservice supply, alongside its own Urban Farmer branded retail line of gluten-free frozen pizzas.

Product overview

Urban Farmer Foods operates as a food manufacturing company offering a unified portfolio of frozen better-for-you pizza products and co-manufacturing services. The core product line consists of three main offerings: Pizza Crusts (gluten-free vegetable-based crusts made with cauliflower, broccoli, carrots, and sweet potatoes), Topped Pizza (classic and innovative pizza formulations including National Brand Equivalents), and Snack Bites (hand-held appetizers and snacks). These products are supported by four service offerings: Co-Manufacturing Services (for branded consumer goods companies), Private Label Services (for retailers), Food Service (for quick-service restaurants and convenience chains), and the company's own Urban Farmer Retail Brand (gluten-free frozen pizzas for grocery and natural chains). The company recently expanded through the acquisition of Caulipower in November 2025 to create a vertically integrated platform in the better-for-you frozen foods industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Pizza Crusts Gluten-free pizza crusts made with real vegetables like cauliflower, broccoli, carrots, and sweet potatoes. Made without artificial preservatives, colors, additives, or high fructose corn syrup, designed to perform like a regular crust with a perfect crunch.
• Topped Pizza Classic or new combination pizzas, including exact National Brand Equivalents (NBE) or Better Than NBE formulations, with innovation capabilities for leading brands.
• Snack Bites Seasoned or filled hand-held shapes that cater to appetizers and snacks, providing better-for-you options for consumers.
• Co-Manufacturing Services Contract manufacturing services for leading consumer packaged goods companies producing better-for-you branded products found in grocery, mass, and specialty retailers as well as online.
• Private Label Services Enables retailers to deliver unique and affordable frozen or deli (take and bake) high-quality better-for-you products made exclusively for retail partners.
• Food Service Provides better-for-you crusts and frozen food products to quick-service restaurant brands, small restaurant operators and convenience chains.
• Urban Farmer Retail Brand Company's own branded gluten-free frozen pizzas on various veggie crusts sold in grocery and natural chains.

Quantifiable outcome

• 71% of Millennials and 65% of all consumers have purchased better-for-you products
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Richelieu Foods: Private-label and co-manufacturer of frozen pizzas, sauces, and specialty foods; directly comparable to Urban Farmer given the same B2B frozen-food contract-manufacturing model serving retailers and CPGs. Notably, several Urban Farmer executives (Director of Quality, Director of Manufacturing, VP HR) previously worked at Richelieu Foods.
• TNT Crust: Specialty pizza crust manufacturer producing par-baked, frozen, and traditional crusts for foodservice and retail brands. Directly comparable to Urban Farmer's crust-focused manufacturing capability; Urban Farmer's CEO Chris Jaromin previously held senior roles at TNT Crust.
• Berner Food and Beverage: Co-manufacturer of shelf-stable and frozen dairy, beverages, and food products for CPG brands. Comparable as a private-label/contract food manufacturer with similar customer base; Urban Farmer's Director of Quality previously served as Director of QA at Berner.
• Bellisio Foods (Overhill Farms): Frozen meal and entrée co-manufacturer serving branded CPGs and foodservice operators across frozen prepared meals. Directly comparable as a contract manufacturer of frozen value-added meals with overlapping CPG customers.

Broad incumbents

• Amy's Kitchen: Leading branded producer of organic and vegetarian frozen meals, pizzas, and entrees for grocery and natural channels. Comparable as a larger incumbent in the better-for-you frozen meal/pizza category in which Urban Farmer competes via its Urban Farmer retail brand and Caulipower subsidiary.
• Conagra Brands: Large packaged food incumbent with deep presence in frozen meals and pizzas (Banquet, Healthy Choice, Marie Callender's). Comparable as a large incumbent customer/competitor in frozen meals whose private-label and better-for-you initiatives directly overlap Urban Farmer's segments.
• DiGiorno (Nestlé USA): Nestlé-owned leading frozen pizza brand expanding into better-for-you and plant-based crust offerings. Comparable as a dominant incumbent in frozen pizza whose scale and shelf presence shape the competitive context for Urban Farmer's retail brand and co-manufacturing customers.

Emerging players

• Real Good Foods: Public better-for-you frozen food company producing low-carb, gluten-free, high-protein frozen meals and pizzas. Comparable as a smaller branded competitor in the BFY frozen pizza/meal space that Urban Farmer both competes against and could co-manufacture for.
• Better Brand: Emerging DTC and retail brand selling better-for-you frozen pizzas with alternative crusts. Comparable as a direct competitor in the gluten-free / alternative-crust frozen pizza category where Urban Farmer's Urban Farmer retail brand and Caulipower compete.
• Tattooed Chef: Plant-based frozen meal brand selling vegetable-driven entrées and pizzas in retail channels. Comparable as a competing better-for-you frozen brand targeting the same plant-based, vegetable-forward consumer as Urban Farmer's brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Farmer Foods