Tattooed Chef
Tattooed Chef is a US plant-based frozen food company, owned by Planted Ventures LLC since 2024, that sells pizzas, bowls, and veggie blends through major grocery retailers, differentiated by a first-to-market cottage cheese crust pizza line.
- Company typePrivate
- Founded2018
- HeadquartersParamount, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Tattooed Chef does
Tattooed Chef is a US-based plant-based frozen food company founded in 2018 by Sarah Galletti and currently headquartered in Paramount, California. Following a 2023 bankruptcy filing and subsequent $4.75 million investor settlement, the brand was acquired by Planted Ventures LLC in 2024, which also purchased a production and sourcing facility in Italy. Under Planted Ventures ownership, Tattooed Chef is relaunching with a portfolio of frozen pizzas, entree bowls, smoothie bowls, appetizers, and veggie blends, including a first-to-market Cottage Cheese Crust Pizza line launched in March 2026 across Albertson's, Kroger, and Sprouts Farmers Markets at $6.99 per unit. The company's primary product differentiation is higher-protein (up to 23g per serving), gluten-free pizza formulations using cottage cheese-based crusts, supported by Italian-sourced ingredients from its owned Mediterranean facility. The business operates a traditional consumer packaged goods (CPG) go-to-market, selling one-time unit-priced frozen products through major US grocery retail chains, with end customers being health-conscious and convenience-oriented consumers seeking plant-based meal solutions. The company employs 51-100 people and has historically pursued M&A-driven expansion (acquired Foods of New Mexico for ~$37M in May 2021 and Belmont Confections for ~$18M in October 2021), although post-bankruptcy the operational footprint is now significantly smaller than at peak.
Tattooed Chef firmographics
Firmographics- Name
- Tattooed Chef
- Legal name
- Tattooed Chef
- Website
- https://tattooedchef.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Tattooed Chef is a US plant-based frozen food company, owned by Planted Ventures LLC since 2024, that sells pizzas, bowls, and veggie blends through major grocery retailers, differentiated by a first-to-market cottage cheese crust pizza line.
- Ownership category
- akta.pro rank
Tattooed Chef industry classification
Industry- Product category
- Frozen Plant-Based Foods
- NAICS
- Frozen Specialty Food Manufacturing (311412)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Frozen Plant-Based & Vegetarian Meals (CRADADAF)
- akta.pro secondary industries
- Frozen Entrées & Complete Meals (CRADADAA), Frozen prepared meals & entrées manufacturing (AFAKAHAA)
Keywords
Where Tattooed Chef is headquartered
LocationHeadquarters
- HQ city
- Paramount
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Tattooed Chef business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Frozen Food Product Sales: Tattooed Chef generates revenue through the sale of frozen plant-based food products including pizzas, entree bowls, smoothie bowls, and veggie blends through retail grocery channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Cottage Cheese Crust Pizza - $6.99 per unit |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Tattooed Chef product offering
Product offeringCore offering
Tattooed Chef manufactures and sells plant-based frozen food products including Cottage Cheese Crust Pizzas, Entree Bowls, Smoothie Bowls, Veggie Blends, and Appetizers. Products are distributed primarily through major U.S. retail grocery chains (Albertson's, Kroger, Sprouts Farmers Markets) and are positioned as better-for-you, high-protein, often gluten-free frozen meal solutions.
Product overview
Tattooed Chef is a plant-based frozen food company owned by Planted Ventures LLC, offering a diverse portfolio of frozen food products. The product line includes four varieties of Cottage Cheese Crust Pizzas (Four Cheese, Pizza Bianca, Spicy Vodka, and Killer Bee) representing first-to-market innovations with higher protein content. The core offerings span multiple categories: Entree Bowls (including Ravioli Parmigiana, Gnocchi Tteobokki, Creamy Pistachio Fusilli, Chili Crunch Wonton, Chipotle Sweet Potato, Hot Honey Mac & Cheese, Creamy Pesto Gnocchi, Brown Butter & Sage Agnolotti, Buddha Bowl, Enchilada Bowl, Cauliflower Mac & Cheese, Plant Based Burrito Bowl, Spicy Vodka Pasta, and Cacio e Pepe varieties), Smoothie Bowls (Organic Acai Bowl and Peanut Butter Acai Bowl), Appetizers (Dill Pickle Potato Pillows, Zucchini Fritters, Cheesy Birria Taco Bites, and Cacio e Pepe Bites), and Veggie Blends (Mexican Style Street Corn, Sheet Pan Vegetables, Cheesy Garlic Greens, Organic Riced Cauliflower Stir Fry, Veggie Wok, and Crispy Oven Baked Vegetables). The company sources Italian produce and has acquired manufacturing facilities to maintain quality control and product availability.
Differentiator
Problem solved
Functional benefit
Products and services
- Four Cheese Cottage Cheese Crust Pizza Cottage Cheese Crust frozen pizza topped with Mozzarella, Provolone, Cheddar, and Parmesan cheeses over tomato basil sauce; a first-to-market creation with higher protein than typical frozen pizzas.
- Pizza Bianca (Cottage Cheese Crust) Cottage Cheese Crust frozen pizza with Béchamel sauce, Mozzarella, Provolone, and Romano cheeses, fresh basil, and lemon zest.
- Spicy Vodka Cottage Cheese Crust Pizza Cottage Cheese Crust frozen pizza with vodka sauce, Mozzarella cheese, and spicy jalapeño peppers.
- Killer Bee Cottage Cheese Crust Pizza Cottage Cheese Crust frozen pizza with ricotta cheese blended with spicy Calabrian chili, Mozzarella, and hot honey drizzle.
- Ravioli Parmigiana Bowl Frozen entree bowl of spinach and ricotta-filled ravioli tossed in marinara sauce with parmesan and mozzarella cheese.
- Gnocchi Tteobokki Bowl Frozen entree bowl of rice-cake gnocchi in a spicy, creamy gochujang tomato sauce topped with mozzarella cheese.
- Creamy Pistachio Fusilli Bowl Frozen entree bowl of fusilli pasta tossed in pistachio cream with pecorino cheese and chopped pistachios.
- Chili Crunch Wonton Bowl Frozen entree bowl of vegetable wontons filled with cabbage, carrots, spring onions, and bell peppers in a spicy chili crunch sauce.
- Chipotle Sweet Potato Bowl
- Hot Honey Mac & Cheese Bowl
- Creamy Pesto Gnocchi Bowl
- Brown Butter & Sage Agnolotti Bowl
- Buddha Bowl
- Enchilada Bowl
- Cauliflower Mac & Cheese Bowl
- Plant-Based Burrito Bowl
- Spicy Vodka Pasta Bowl
- Cacio e Pepe Bowl
- Organic Acai Bowl
- Peanut Butter Acai Bowl
- Dill Pickle Potato Pillows
- Zucchini Fritters with Pecorino Cheese
- Cheesy Birria Taco Bites
- Cacio e Pepe Bites
- Mexican Style Street Corn
- Sheet Pan Vegetables
- Cheesy Garlic Greens
- Organic Riced Cauliflower Stir Fry
- Veggie Wok
- Crispy Oven Baked Vegetables
Quantifiable outcome
- Up to 23 grams of protein per serving in cottage cheese crust pizzas
- +1 more outcomes
Companies that use Tattooed Chef
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles1 record
Tattooed Chef technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Tattooed Chef partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Belmont Confections, Inc.coreTattooed Chef acquired Belmont Confections, a private label manufacturer of nutritional bars, for approximately $18 million in cash and stock. The acquisition expanded manufacturing capacity and helped Tattooed Chef penetrate the ambient bar category. Belmont's facility was expected to generate over $100 million in annual revenue within a few years.
- Foods of New Mexico (New Mexico Food Distributors, Inc. and Karsten Tortilla Factory, LLC)coreTattooed Chef acquired New Mexico Food Distributors, Inc. and Karsten Tortilla Factory, LLC (collectively known as Foods of New Mexico) for approximately $37 million in cash. The acquisition expanded manufacturing capacity and diversified product offerings outside frozen foods.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Tattooed Chef competitors and assessment
Company assessmentDirect peers
- Evol Foods: Evol Foods produces frozen better-for-you entrées and bowls sold in US grocery. Comparable on frozen entrée format, health-and-taste positioning, and mass-grocery distribution model.
- Caulipower: Caulipower manufactures frozen pizzas and baked goods using alternative (cauliflower) crusts, sold in US grocery. Directly comparable to Tattooed Chef's cottage cheese crust pizza positioning in the alternative-crust frozen pizza segment.
- Amy's Kitchen: Amy's Kitchen is a leading frozen plant-based and organic meal brand sold across mainstream US grocery. Closely comparable to Tattooed Chef on plant-based positioning, frozen entrée portfolio, and grocery-channel distribution.
- Real Good Foods: Real Good Foods manufactures frozen low-carb, high-protein meals and pizzas sold in US grocery. Directly comparable to Tattooed Chef on high-protein frozen positioning and frozen pizza category.
- Saffron Road: Saffron Road produces globally-inspired frozen entrées (many plant-based) distributed in US grocery. Comparable to Tattooed Chef on frozen meal format, ethnic/global flavor profile, and retail grocery channel.
- Daily Harvest: Daily Harvest offers frozen plant-based smoothies, bowls, and prepared meals via DTC and grocery. Closely comparable on plant-based frozen positioning, health-conscious target consumer, and bowl-style product format.
Broad incumbents
- Beyond Meat: Beyond Meat is a broad plant-based protein brand with frozen meal and pizza SKUs sold in grocery. Comparable on plant-based positioning but operates at much larger scale with broader protein-analog portfolio.
- Sweet Earth Foods: Sweet Earth (Nestlé) produces plant-based and globally-inspired frozen entrées sold in US grocery. Comparable on plant-based frozen meals, ethnic flavors, and grocery distribution, though operated as part of a global CPG portfolio.
- Birds Eye: Birds Eye (Conagra Brands) is a leading frozen vegetable and entrée brand with national US grocery presence. Comparable as a competing frozen brand in the same freezer aisles, though not plant-based specialized.
- Gardein: Gardein (Conagra Brands) is a major plant-based frozen protein brand sold in US grocery. Comparable on plant-based frozen positioning, though operates as a sub-brand of a large incumbent CPG portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Tattooed Chef social profiles
Digital presenceTattooed Chef financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tattooed Chef leadership team
Management profileNumber of profiles
Profiles2 records
Tattooed Chef subsidiaries and ownership
Company hierarchySubsidiaries3 records
Tattooed Chef funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tattooed Chef M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tattooed Chef
What does Tattooed Chef do?
Tattooed Chef manufactures and sells plant-based frozen food products including Cottage Cheese Crust Pizzas, Entree Bowls, Smoothie Bowls, Veggie Blends, and Appetizers. Products are distributed primarily through major U.S. retail grocery chains (Albertson's, Kroger, Sprouts Farmers Markets) and are positioned as better-for-you, high-protein, often gluten-free frozen meal solutions.
Is Tattooed Chef a public or private company?
Tattooed Chef is a private company. It is classified as corporate owned and is currently operating.
When was Tattooed Chef founded?
Tattooed Chef was founded in 2018. It employs 51 to 100 people.
Where is Tattooed Chef based?
Tattooed Chef is headquartered in Paramount, United States, in the North America region.
How does Tattooed Chef make money?
One revenue line is on record: frozen Food Product Sales.
Who are Tattooed Chef's main competitors?
Direct peers on record are Evol Foods, Caulipower, Amy's Kitchen, Real Good Foods, Saffron Road and Daily Harvest. Broad incumbents are Beyond Meat, Sweet Earth Foods, Birds Eye and Gardein.
Does Tattooed Chef have an API?
No public API is recorded for Tattooed Chef.
What industry is Tattooed Chef in?
Tattooed Chef's product category is Frozen Plant-Based Foods. Its primary akta.pro industry code is CRADADAF, Frozen Plant-Based & Vegetarian Meals, with a secondary code of CRADADAA, Frozen Entrées & Complete Meals. Its NAICS code is 311412 and its SIC code is 2030.