National Women in Roofing

What National Women in Roofing does

National Women in Roofing (NWIR) is a volunteer-driven nonprofit trade association founded in 2016 and headquartered in Gadsden, Alabama, with governing jurisdiction in Colorado. The organization supports and advances the careers of women working across the roofing industry—including field workers, manufacturing, design, sales, and management/ownership—by providing mentorship, professional development, networking, and community. NWIR operates a small paid staff of 1–10 led by Executive Director Katie Bodiford, CAE, and is governed by a volunteer Board of Directors.

NWIR's product and service surface is structured around a membership-based association model. Core offerings include individual and corporate membership, the NWIR Connect online community platform (deployed on Novi AMS), the NWIR Days annual conference co-located with the International Roofing Expo, regional conferences, a one-on-one mentoring program, the NEWS scholarship, the Real Roofing Course educational resource, the Member Benefit Advantage perks program, the BOOTS (Building Our Organization Through Service) volunteer engagement program, and a network of local councils across multiple U.S. states and Canada (including a Virtual Council). All membership applications must be approved by staff.

Revenue is generated through four streams: recurring membership dues (individual and corporate), event registration fees (NWIR Days, regional conferences, webinars), tiered corporate sponsorships (Diamond, Platinum, and minor tiers—current Diamond sponsors include Owens Corning, Amrize, Johns Manville, Certainteed, GAF, ServiceTitan, SRS Distribution, Tremco, Roofr, and RoofersCoffeeShop; Platinum sponsors include Carlisle Construction Materials and ATAS International), and branded merchandise sales. Pricing is not publicly disclosed. Go-to-market is community-led, relying on word-of-mouth, member referrals, volunteer engagement, local council activity, and presence at major industry trade shows (IRE, FRSA, Metalcon, Western States Expo, WSRCA, MRCA, NERCA, IIBEC, Roofing Day in D.C.). NWIR is celebrating its 10-year anniversary in 2026.

Name

National Women in Roofing

Legal name

National Women in Roofing

Website

https://nationalwomeninroofing.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

National Women in Roofing is a volunteer-driven nonprofit trade association, founded in 2016 and headquartered in Gadsden, Alabama, that supports and advances careers of women across the roofing industry via membership, local councils, mentoring, an annual conference co-located with the International Roofing Expo, and corporate sponsorship programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Gadsden

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: NWIR generates revenue through annual membership dues paid by individual members and corporate members. Membership applications must be approved by staff. Multiple membership types exist (individual, company). Dues vary by type and are not publicly disclosed on the website.
2. Event Registration Fees: Revenue generated from registration fees for NWIR Days (annual conference), regional conferences, council events, webinars, mentoring program registration, and other educational events. NWIR Days is held in conjunction with the International Roofing Expo (IRE).
3. Sponsorships: Corporate sponsors (Diamond, Platinum, and other tiers) provide financial support. Sponsors include companies like Owens Corning, Amrize, Carlisle Construction Materials, Johns Manville, Certainteed LLC, GAF, ServiceTitan, SRS Distribution, Tremco, Roofr, RoofersCoffeeShop, Tamko Building Products LLC, and QXO (Beacon Building Products).
4. Merchandise Sales: NWIR operates a merch store selling branded merchandise to members and supporters.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

National Women in Roofing (NWIR) is a volunteer-driven nonprofit trade association that supports and advances careers of female roofing professionals across all facets of the industry. Its core offering is membership-based access to a national community ecosystem, including local councils, an annual conference (NWIR Days), a mentoring program, online community platform (NWIR Connect), educational resources, scholarships, and networking events. Revenue is generated through membership dues, event registration fees, and corporate sponsorships from major roofing industry partners.

Product overview

National Women in Roofing (NWIR) is a volunteer-driven professional association that supports and advances careers of female roofing professionals. The organization operates a membership-based platform with multiple integrated services including NWIR Connect (an online community), NWIR Days (annual conference), Regional Conferences, Mentoring Program, BOOTS volunteer engagement program, NEWS Scholarship, Real Roofing Course educational resources, local Council networks, and Member Benefit Advantage program. These offerings are coordinated through a central website and NWIR Connect platform to provide networking, education, mentorship, and professional development across all facets of the roofing industry.

Differentiator

Problem solved

Functional benefit

Brands

• NWIR Connect: Online community platform for members to network, share ideas, and engage with local councils and special interest groups.
• NWIR Days
• BOOTS Program
• NEWS Scholarship

Products and services

• NWIR Membership (Individual and Company) Individual and corporate annual membership providing access to the NWIR community, including NWIR Connect platform, councils, events, mentoring, and benefits; applications are reviewed and approved by NWIR staff.
• NWIR Days Annual Conference Annual day-and-a-half flagship conference for women in roofing, held prior to the International Roofing Expo, offering networking, education, awards, and national community connection.
• Regional Conferences Regional events and conferences held throughout the year across multiple U.S. states and Canada to enable local networking and professional development for women in roofing.
• NWIR Connect Online Community Platform Online community platform for NWIR members to network, share ideas, engage with local councils, committees, and special interest groups through discussion threads, resource libraries, and event coordination.
• NWIR Mentoring Program Structured one-on-one mentoring program that matches members with mentors or mentees to support career growth, professional development, and leadership advancement in the roofing industry.
• BOOTS Volunteer Engagement Program Member engagement program (Building Our Organization Through Service) that encourages members to take an active role in shaping NWIR's future through volunteering, mentoring, and resource sharing.
• NEWS Scholarship Scholarship program that supports educational opportunities for women in the roofing industry, including support for Mentoring Program participants.
• Real Roofing Course Educational course and training resources for professional development in the roofing industry, accessible through the NWIR member resources.
• Member Benefit Advantage Program Discount and benefits program providing NWIR members with exclusive access to partner offers and industry resources through negotiated perks.

Quantifiable outcome

• 10-year anniversary in 2026, marking a decade of continuous operation and industry impact
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Owens CorningcoreGTM or Marketing PartnerDiamond-level sponsor of NWIR. Owens Corning is a major roofing materials manufacturer. The partnership includes sponsorship of NWIR events, panels (including an AI webinar), plant tours for council members, and general industry advocacy for women in roofing.
• Amrize (Holcim Building Envelope)coreGTM or Marketing PartnerDiamond-level sponsor. Amrize (NYSE: AMRZ) is a major building materials company serving the U.S. and Canadian construction markets. Contact: Sara Kangas, Product Marketing Associate. Multiple Amrize brands (Malarkey Roofing Products, GenFlex) have employees active in NWIR leadership.
• Carlisle Construction MaterialscoreGTM or Marketing PartnerPlatinum-level sponsor of NWIR. Carlisle Construction Materials is a leading manufacturer of commercial roofing and building envelope solutions.
• Johns ManvillecoreGTM or Marketing PartnerDiamond-level sponsor. Johns Manville is a major manufacturer of commercial and residential roofing products, insulation, and building materials.
• Certainteed LLCcoreGTM or Marketing PartnerDiamond-level sponsor. Certainteed is a leading manufacturer of building and roofing materials for residential and commercial applications.
• GAFcoreGTM or Marketing PartnerSponsor of NWIR. GAF is the largest roofing and waterproofing manufacturer in North America, offering a broad range of residential and commercial roofing products.
• ServiceTitancoreGTM or Marketing PartnerDiamond-level sponsor. ServiceTitan is a software company serving the trades, including roofing contractors. Sue Drummond serves as the primary contact and is a longtime NWIR member and active contributor to the Education Committee.
• SRS DistributioncoreGTM or Marketing PartnerSponsor of NWIR. SRS Distribution is a major distributor of building materials serving roofing contractors across the United States.
• Tremco Roofing and Building MaintenancecoreGTM or Marketing PartnerSponsor of NWIR. Tremco Roofing and Building Maintenance provides commercial roofing and building maintenance solutions. Lorna Rojas, HR National Recruiter at Tremco, leads the Hispanic Special Interest Group.
• RoofrminorGTM or Marketing PartnerDiamond-level sponsor. Roofr provides roofing software solutions. Serves as a sponsor partner supporting NWIR's mission and programs.
• RoofersCoffeeShopcoreGTM or Marketing PartnerDiamond-level sponsor. RoofersCoffeeShop is a leading online roofing industry media platform, producing podcasts and content. Megan Ellsworth, Multimedia Manager, is an active NWIR member from the Colorado council.
• Tamko Building Products LLCminorGTM or Marketing PartnerSponsor of NWIR. Tamko Building Products is a manufacturer of residential roofing materials, including shingles and related building products.
• QXO (Beacon Building Products)minorGTM or Marketing PartnerSponsor of NWIR. QXO (formerly Beacon Building Products, NYSE: QXO) is a major wholesale distributor of building materials in North America.
• International Roofing Expo (IRE)coreStrategic or Co-development PartnerNWIR Days is held in conjunction with the International Roofing Expo (IRE) annually. This co-location provides mutual promotional benefit and positions NWIR in front of the largest gathering of roofing professionals in North America. NWIR Days typically takes place January 17-18 each year, just prior to IRE.
• ATAS International, Inc.minorGTM or Marketing PartnerPlatinum-level sponsor as noted in 2026 communications. ATAS International is a manufacturer of metal roofing, wall panels, and ceiling systems.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• National Association of Women in Construction (NAWIC): A national volunteer-driven association dedicated to advancing women in the construction industry. Closest direct analog to NWIR's mission, with chapters, education, awards, and corporate partnerships - but at a broader construction (not roofing-specific) scope.
• Professional Women in Construction (PWC): U.S. non-profit supporting women working in construction and related industries through networking, education, scholarships, and recognition events. Highly comparable member-based, volunteer-driven model in the construction ecosystem.

Broad incumbents

• National Roofing Contractors Association (NRCA): The largest U.S. trade association for the roofing industry. Overlaps with NWIR's ecosystem (members, sponsors, events like IRE) but is a broad incumbent serving the entire industry rather than a women-focused association.
• National Association of Home Builders (NAHB) Women's Council: The Women's Council within NAHB serves women in the residential building industry via networking and leadership programs. Comparable women-in-trades association structure nested within a larger incumbent trade body.
• Associated Builders and Contractors (ABC): A large U.S. construction trade association representing commercial and industrial contractors. Overlaps with NWIR in the construction trades community and serves as a venue for sponsorship/partnership opportunities.

Emerging players

• Women in HVACR: A volunteer-driven community organization supporting women across the heating, ventilation, air conditioning, and refrigeration trades. Direct analog of NWIR's model applied to an adjacent trade vertical, often co-sponsors events.
• Women in Manufacturing: A national association supporting women in manufacturing careers through education, events, and networking. Mirrors NWIR's council, mentoring, and education framework, and overlaps with NWIR's manufacturer-member base.

Others

• CAREERS IN CONSTRUCTION MONTH / Build Your Future (NCCER): Industry-wide workforce development initiatives encouraging young people into the skilled trades. Adjacent to NWIR's mission of advancing careers in construction-adjacent trades and an ecosystem partner for outreach and diversity pipelines.
• International Roofing Expo (Informa Markets): The largest North American roofing trade show, run by Informa Markets, where NWIR co-locates its flagship NWIR Days conference. Ecosystem event partner rather than direct competitor.
• Roofing Industry Educational Institute (RIEI): An educational/research arm of NRCA focused on advancing roofing industry knowledge. Complementary educational mission and shared constituents with NWIR's Real Roofing Course and education committee programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/natlwomeninroof
• Facebookfacebook.com/nationalwomeninroofing

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Women in Roofing