Woodmark Hotel & Still Spa
- Company typePrivate
- Founded1989
- HeadquartersKirkland, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
Woodmark Hotel & Still Spa firmographics
Firmographics- Name
- Woodmark Hotel & Still Spa
- Legal name
- Woodmark Hotel & Still Spa
- Website
- https://thewoodmark.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Woodmark Hotel & Still Spa industry classification
Industry- Product category
- Luxury Boutique Hotels
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Accommodation (721), Traveler Accommodation (7211)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
- akta.pro primary industry
- Marina & Waterfront Full-Service Hotels (THAGAAAK)
- akta.pro secondary industries
- Destination Spa Resorts (THAGAMAA), Destination Spas & Spa Resorts (HSALAFAC), Conference Retreat Hotels (THAGALAG)
Keywords
Where Woodmark Hotel & Still Spa is headquartered
LocationHeadquarters
- HQ city
- Kirkland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Woodmark Hotel & Still Spa business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D
Revenue model
- Guest Room Accommodations: Revenue from 100 recently renovated guest rooms including 21 suites. Offers various packages including romantic getaways, spa retreats, graduation stays, and advance purchase discounts up to 20% off.
- Still Spa Services: Full-service day spa offering massages, facials, body treatments, HydraFacial, and retail skincare products. Gift cards available for spa experiences.
- Carillon Kitchen Dining: Lakeside restaurant on-property serving guests and visitors. Part of the hotel's integrated guest experience.
- Meetings & Events: Event spaces for corporate meetings, weddings, and celebrations. Bookings facilitated through request information form on website.
- Retail & Gift Cards: Spa-inspired retail products, Voluspa candles, physical and e-gift cards sold through Shopify platform and in-property shop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Advance Purchase Rate - Up to 20% off Best Available Rate |
| Package/ bundle | Pay-as-you-go | Spa Rejuvenation Package |
| Package/ bundle | Pay-as-you-go | Reconnect to Romance Package |
| Package/ bundle | Pay-as-you-go | The Perfect Blend Package |
| Package/ bundle | Pay-as-you-go | Woof, Wag & Worry Less - Pet-Friendly Package |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels9 records
Woodmark Hotel & Still Spa product offering
Product offeringCore offering
Woodmark Hotel & Still Spa operates a luxury waterfront boutique hotel on the shores of Lake Washington in Kirkland, WA, featuring 100 recently renovated guest rooms (including 21 suites). The property offers an integrated hospitality experience anchored by Still Spa (full-service day spa with HydraFacial, massages, and body treatments), Carillon Kitchen (on-site lakeside restaurant), and meetings/weddings/event venues. The hotel also sells spa retail products and gift cards through an online Shopify storefront.
Product overview
The Woodmark Hotel & Still Spa is a waterfront boutique hotel offering a unified luxury hospitality experience. The property features 100 recently renovated guest rooms with 21 suites as its core accommodation product, complemented by the on-site Still Spa wellness sanctuary and Carillon Kitchen lakeside dining. Additional revenue streams include meeting and event venues, a Stash Hotel Rewards loyalty program, and a Shopify-powered retail gift shop selling spa products and gift cards. The hotel differentiates through sustainability initiatives (FloWater Refill Stations, NBPI air purification) and its location on Lake Washington at Carillon Point in Kirkland, WA.
Differentiator
Problem solved
Functional benefit
Brands
- Stash Hotel Rewards: Partner rewards program for loyal guests, part of the Stash Hotel Rewards network for independent hotels.
Products and services
- Guest Rooms & Suites Luxury accommodations offering 100 recently renovated guest rooms including 21 suites, featuring modern amenities and Lake Washington views, designed for leisure and business travelers.
- Still Spa Full-service day spa offering treatments including HydraFacial, massages, body treatments, facials, and skincare services for hotel guests and day visitors.
- Carillon Kitchen Lakeside on-site restaurant offering dining experiences with views of Lake Washington, serving hotel guests and external visitors.
- Meetings, Weddings & Events Event venues and event planning services for corporate meetings, conferences, weddings, receptions, and private celebrations, with waterfront settings at Carillon Point.
- Gift Shop & Spa Retail Online and on-site retail offering of Still Spa-inspired self-care products, Voluspa candles, skincare favorites, plus physical and e-gift cards, sold through the Shopify-powered Shop Woodmark storefront.
- Hotel Packages & Special Offers Themed promotional packages including Stay More Save More, Reconnect to Romance, Spa Rejuvenation, The Perfect Blend (wine country), Caps Off to Graduate, Last Minute Savings, and pet-friendly Woof, Wag & Worry Less packages.
Quantifiable outcome
- 97% filtration of airborne virus particulate with NPBI system
- +2 more outcomes
Companies that use Woodmark Hotel & Still Spa
Customer profileSegments5 records
Ideal customer profiles4 records
Woodmark Hotel & Still Spa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
Woodmark Hotel & Still Spa partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Global Plasma Solutions (GPS)coreProvider of Needlepoint Bipolar Ionization (NPBI) air purification technology. The NPBI system was installed at The Woodmark to provide safer indoor air quality in all public spaces, including Still Spa and Carillon Kitchen. The technology is the only active purification system approved to operate in commercial aircraft.
- Stash Hotel RewardscoreStash Hotel Rewards is a loyalty program for independent hotels. The Woodmark partners with Stash to offer members points toward free nights at over 300+ member hotels across the U.S., Caribbean, Panama, and Belize. Members can unlock exclusive rates and earn bonus points for group or catered events.
- Book4TimecoreSpa booking software platform used for Still Spa gift card and appointment scheduling. Guests can purchase Still Spa e-gift cards through the Book4Time platform at nwf98033.na.book4time.com/spagift/.
- Chateau Ste. Michelle WineryminorPartnership for 'The Perfect Blend' package combining waterfront stay with Woodinville Wine Country experiences. The hotel's events calendar promotes concerts at Chateau Ste. Michelle as part of its local activities guide.
- Visit SeattleminorVisit Seattle logo appears on the website footer, indicating a tourism marketing partnership to promote Seattle-area tourism including The Woodmark.
- ADP (workforcenow.adp.com)minorADP workforce management platform used for hotel recruiting and hiring as referenced in the Careers page link.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Woodmark Hotel & Still Spa competitors and assessment
Company assessmentBroad incumbents
- Four Seasons Hotel Seattle: Luxury chain-affiliated property in downtown Seattle. Competes for the same luxury leisure, wedding, and corporate group demand from Seattle metro visitors; not waterfront in the same way but offers chain-backed distribution and global loyalty programs the Woodmark cannot match.
- Fairmont Olympic Hotel Seattle: Iconic luxury chain hotel in downtown Seattle with significant meeting and wedding event business. Competes directly for corporate meetings, weddings, and luxury leisure guests in the Seattle metro, with substantially larger meeting space and chain distribution advantages.
Direct peers
- Willows Lodge: Boutique luxury lodge in Woodinville, WA wine country with full-service spa and conference/event venues. Closely comparable PNW independent boutique with spa and wedding/event business, located just 10-15 minutes from the Woodmark and targeting overlapping Seattle-area leisure and corporate guests.
- Salish Lodge & Spa: Luxury independent resort and spa in Snoqualmie, WA (about 30 minutes from Seattle). Same PNW luxury positioning, integrated spa, scenic setting, and similar independent ownership ethos — and notably where Woodmark GM Scott Guthrie was previously GM, suggesting direct operational lineage.
- Inn at the Market: Boutique independent hotel in Pike Place Market, Seattle. Comparable scale and independent boutique positioning in the Seattle market, competing for similar leisure and corporate guests preferring independent over chain luxury properties.
- Alderbrook Resort & Spa: Waterfront resort on Hood Canal, WA with marina, spa, dining, and event venues. Comparable independent boutique property combining waterfront lodging with spa and weddings, targeting Pacific Northwest leisure travelers seeking scenic getaways.
- Sun Mountain Lodge: Independent luxury resort in Winthrop, WA with spa, dining, and conference/retreat facilities. Comparable independent boutique resort model targeting PNW leisure, corporate retreat, and event business outside Seattle's core.
- Hotel Bellwether: Independent luxury waterfront hotel on Bellingham Bay, WA with spa services and event venues. Comparable Pacific Northwest waterfront boutique positioning with integrated event business and similar independent ownership model.
- Semiahmoo Resort, Golf & Spa: Waterfront resort in Blaine, WA with full-service spa, dining, and event space. Comparable Pacific Northwest independent resort offering rooms + spa + events to leisure, wedding, and corporate guests seeking a waterfront scenic setting.
- The Edgewater Hotel: Iconic waterfront boutique hotel on Pier 67 in downtown Seattle. Comparable in being an independent (formerly Noble House) boutique hotel with waterfront setting, full-service amenities, and event business serving the same Seattle metro leisure and corporate demand.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Woodmark Hotel & Still Spa social profiles
Digital presenceWoodmark Hotel & Still Spa compliance and trust
Trust signalCompliance1 record
Woodmark Hotel & Still Spa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Woodmark Hotel & Still Spa leadership team
Management profileNumber of profiles
Profiles1 record
Woodmark Hotel & Still Spa subsidiaries and ownership
Company hierarchySubsidiaries1 record
Woodmark Hotel & Still Spa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Woodmark Hotel & Still Spa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Woodmark Hotel & Still Spa
What does Woodmark Hotel & Still Spa do?
Woodmark Hotel & Still Spa operates a luxury waterfront boutique hotel on the shores of Lake Washington in Kirkland, WA, featuring 100 recently renovated guest rooms (including 21 suites). The property offers an integrated hospitality experience anchored by Still Spa (full-service day spa with HydraFacial, massages, and body treatments), Carillon Kitchen (on-site lakeside restaurant), and meetings/weddings/event venues. The hotel also sells spa retail products and gift cards through an online Shopify storefront.
Is Woodmark Hotel & Still Spa a public or private company?
Woodmark Hotel & Still Spa is a private company. It is classified as unknown and is currently operating.
When was Woodmark Hotel & Still Spa founded?
Woodmark Hotel & Still Spa was founded in 1989. It employs 101 to 250 people.
Where is Woodmark Hotel & Still Spa based?
Woodmark Hotel & Still Spa is headquartered in Kirkland, United States, in the North America region.
How does Woodmark Hotel & Still Spa make money?
Five revenue lines are on record. Guest Room Accommodations are the primary driver. The others are still Spa Services, carillon Kitchen Dining, meetings & Events and retail & Gift Cards.
Who are Woodmark Hotel & Still Spa's main competitors?
Broad incumbents on record are Four Seasons Hotel Seattle and Fairmont Olympic Hotel Seattle. Direct peers are Willows Lodge, Salish Lodge & Spa, Inn at the Market, Alderbrook Resort & Spa, Sun Mountain Lodge, Hotel Bellwether, Semiahmoo Resort, Golf & Spa and The Edgewater Hotel.
Does Woodmark Hotel & Still Spa have an API?
No public API is recorded for Woodmark Hotel & Still Spa.
What industry is Woodmark Hotel & Still Spa in?
Woodmark Hotel & Still Spa's product category is Luxury Boutique Hotels. Its primary akta.pro industry code is THAGAAAK, Marina & Waterfront Full-Service Hotels, with a secondary code of THAGAMAA, Destination Spa Resorts. Its NAICS code is 72111 and its SIC code is 7000.