Stash Hotel Rewards
Stash Hotel Rewards is a free, web-based loyalty program exclusively for independent and boutique hotels across the U.S., Canada, Mexico, and the Caribbean. Members earn 5x points per dollar at 375+ vetted partner properties, with points that never expire and no blackout dates.
- Company typePrivate
- Founded2010
- HeadquartersPalo Alto, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Stash Hotel Rewards does
Stash Hotel Rewards, operated by RevPAR Collective, Inc., is a loyalty rewards platform exclusively serving independent and boutique hotels across the United States, Canada, Mexico, and the Caribbean. Founded in 2010 and headquartered in Palo Alto, California, the company operates a network of 375+ Stash Partner Hotels, each averaging 150–200 rooms and maintaining TripAdvisor Recommend ratings above 80 percent. Members enroll free of charge via StashRewards.com and earn 5 Stash Points per dollar on eligible room rates, with no blackout dates and points that never expire. The company is privately held with 11–50 employees and reports no public funding history.
The platform is built on a web-based booking and loyalty infrastructure accessible to members through StashRewards.com and to hotel partners through a dedicated hotelier portal at hoteliers.stashrewards.com. Product extensions include the Luxe Collection (curated luxury independents on a separate domaine), a Pet Friendly Hotels collection, and a Groups and Meetings service for event planners. The platform integrates TripAdvisor ratings and reviews into partner hotel listings, applies dynamic points redemption pricing that varies with occupancy, demand, room type, season, and local events, and operates a request-availability workflow with a one-business-day SLA where real-time rates are unavailable. No public-facing or partner-facing API or SDK is documented.
The revenue model is a transaction fee: Stash retains a commission from partner hotels on qualifying bookings facilitated through the platform. Distribution is product-led and direct-to-consumer, combining self-serve booking on StashRewards.com with direct booking at partner hotels; third-party OTA bookings are explicitly excluded from earning eligibility. Marketing relies on earned media (The New York Times, Travel + Leisure), content, email, SEO, and member referrals. Named hotel-side relationships span portfolio operators including Vibrant, Columbia Hospitality, Crestline Hotels & Resorts, and Saunders Group, supplemented by independent hospitality industry association partnerships (NEIRA, Southern Innkeepers, CHLA).
Stash Hotel Rewards firmographics
Firmographics- Name
- Stash Hotel Rewards
- Legal name
- RevPAR Collective, Inc.
- Website
- https://stashrewards.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Stash Hotel Rewards is a free, web-based loyalty program exclusively for independent and boutique hotels across the U.S., Canada, Mexico, and the Caribbean. Members earn 5x points per dollar at 375+ vetted partner properties, with points that never expire and no blackout dates.
- Ownership category
- akta.pro rank
Stash Hotel Rewards industry classification
Industry- Product category
- Hotel Loyalty Program
- NAICS
- Hotels (except Casino Hotels) and Motels (721110)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences) (THALAKAC)
Keywords
Where Stash Hotel Rewards is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Markets served
Stash Hotel Rewards business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Commission on Hotel Bookings: Stash earns revenue by facilitating bookings between travelers and Stash Partner Hotels. Members book through StashRewards.com or directly with partner hotels, earning points on eligible room rates. The company retains a commission from the hotel on each qualifying booking. Third-party bookings (Expedia, Booking.com, etc.) are not eligible for point earnings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free membership with 5x points earning on eligible room rates |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Stash Hotel Rewards product offering
Product offeringCore offering
Stash Hotel Rewards operates a free loyalty rewards program exclusively for independent and boutique hotels. Travelers earn 5 Stash Points per dollar on eligible room rates at 375+ partner properties across the U.S., Canada, Mexico, and the Caribbean, and redeem points for free nights with no blackout dates and points that never expire. Revenue is generated through commissions retained from partner hotels on qualifying bookings made by members.
Product overview
Stash Hotel Rewards operates as a loyalty rewards platform for independent hotels. The core product is the Stash Hotel Rewards program, where travelers earn points on stays at partner properties and redeem them for free nights. The platform spans the U.S., Canada, Mexico, and the Caribbean. The Luxe Collection by Stash represents a premium sub-brand of high-end luxury properties, while the Pet Friendly Hotels collection serves travelers with pets. For hotel partners, Stash for Hoteliers provides a platform for independent properties to join the network. The Groups and Meetings feature serves corporate and event planners booking multiple rooms.
Differentiator
Problem solved
Functional benefit
Brands
- Stash Hotel Rewards for Hoteliers: A partner portal for independent hotels to join the Stash loyalty network and access tools for guest loyalty and retention.
Products and services
- Stash Hotel Rewards Loyalty Program
- Luxe Collection by Stash Curated premium sub-brand within Stash Hotel Rewards featuring luxury independent hotels recognized by Michelin Keys, Condé Nast, Forbes, and AAA Diamonds. Targets premium-tier travelers through a dedicated website.
- Pet Friendly Hotels Collection Specialized collection of Stash Partner Hotels that welcome pet guests, offering amenities and services for travelers with dogs and cats, including chef-created pet menus and organic doggie beds.
- Stash for Hoteliers Partner Program B2B partner program enabling independent hotels to join the Stash rewards network. Provides hoteliers with tools to attract new guests and build loyalty, competing against chain-hotel loyalty programs. Includes a dedicated hotelier portal with onboarding, partner testimonials, and a knowledge base.
- Groups and Meetings Booking service for meeting and event planners to organize group stays at Stash Partner Hotels, with many properties offering bonus Stash Points for meetings and events.
Quantifiable outcome
- Earn a free night in as little as 5 stays at standard earning rates (5x points per $1)
- +2 more outcomes
Companies that use Stash Hotel Rewards
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles2 records
Stash Hotel Rewards technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Stash Hotel Rewards partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- VibrantcoreVibrant is a boutique hotel portfolio operator using Stash as its loyalty program. The President & CFO stated that Stash had a positive impact on guest loyalty and impressive ROI, making it one of the best decisions for their boutique hotels.
- Columbia HospitalitycoreColumbia Hospitality, a hospitality management company, partners with Stash for guest engagement and loyalty. The Area Director of Revenue Management noted that Stash provides insight and guidance to engage guests more effectively, and the collaboration grows as their portfolio expands.
- Crestline Hotels & ResortscoreCrestline Hotels & Resorts uses Stash to compete against chain hotel loyalty programs. The Director of Revenue called Stash the '#1 solution' for leveling the playing field and noted its flexibility to tailor to individual hotel needs.
- Saunders GroupcoreSaunders Group, a hotel management company, partners with Stash to give independent hotels the loyalty tools of chains. The VP of Revenue praised the combination of independent hotels with easy technology that provides guest value.
- Henry Howard HotelminorThe Henry Howard Hotel is a member of the Stash Luxe Collection. The GM described the partnership as wonderful and noted being honored to be in the closely vetted and curated collection, with reward redemption guests always being a pleasure.
- NEIRA (Northeast Innkeepers Resort Association)minorNEIRA is listed as a 'Friend of Stash' industry association partner, supporting independent hotel representation in the northeastern United States.
- Southern InnkeepersminorSouthern Innkeepers is listed as a 'Friend of Stash' industry association partner supporting independent hotels in the southern United States.
- California Hotel & Lodging Association (CHLA)minorCHLA is listed as a 'Friend of Stash' industry association partner supporting independent hotels in California.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Stash Hotel Rewards competitors and assessment
Company assessmentPeers
- World Hotels (World Hotels Rewards):
Direct peers
- I Prefer Hotel Rewards (Preferred Hotels & Resorts): Operates a loyalty program exclusively for member properties of Preferred Hotels & Resorts — a global portfolio of independent luxury and boutique hotels. Direct competitor in the independent-hotel loyalty niche.
- Leaders Club (Leading Hotels of the World): Loyalty program for Leading Hotels of the World, a curated collection of 400+ luxury independent properties. Closest analog to Stash at the luxury end of the independent segment.
- SLH Club (Small Luxury Hotels of the World): Invited members-only loyalty program for Small Luxury Hotels of the World's portfolio of independent luxury properties. Direct overlap with Stash's Luxe Collection positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Stash Hotel Rewards social profiles
Digital presenceStash Hotel Rewards financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stash Hotel Rewards leadership team
Management profileNumber of profiles
Stash Hotel Rewards funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stash Hotel Rewards M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stash Hotel Rewards
What does Stash Hotel Rewards do?
Stash Hotel Rewards operates a free loyalty rewards program exclusively for independent and boutique hotels. Travelers earn 5 Stash Points per dollar on eligible room rates at 375+ partner properties across the U.S., Canada, Mexico, and the Caribbean, and redeem points for free nights with no blackout dates and points that never expire. Revenue is generated through commissions retained from partner hotels on qualifying bookings made by members.
Is Stash Hotel Rewards a public or private company?
Stash Hotel Rewards is a private company. It is classified as unknown and is currently operating.
When was Stash Hotel Rewards founded?
Stash Hotel Rewards was founded in 2010. It employs 11 to 50 people.
Where is Stash Hotel Rewards based?
Stash Hotel Rewards is headquartered in Palo Alto, United States, in the North America region.
How does Stash Hotel Rewards make money?
One revenue line is on record: commission on Hotel Bookings.
Who are Stash Hotel Rewards's main competitors?
World Hotels (World Hotels Rewards) is listed as a peer. Direct peers are I Prefer Hotel Rewards (Preferred Hotels & Resorts), Leaders Club (Leading Hotels of the World) and SLH Club (Small Luxury Hotels of the World).
Does Stash Hotel Rewards have an API?
No public API is recorded for Stash Hotel Rewards.
What industry is Stash Hotel Rewards in?
Stash Hotel Rewards's product category is Hotel Loyalty Program. Its primary akta.pro industry code is THALAKAC, Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences). Its NAICS code is 721110 and its SIC code is 7011.