ViralHog
ViralHog operates a two-sided online marketplace that licenses viral user-generated video content, connecting individual content creators with media, advertisers, and brands, and earning marketplace commissions on each transaction.
- Company typePrivate
- Founded2014
- HeadquartersBozeman, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What ViralHog does
ViralHog is a privately held, two-sided online marketplace that licenses viral user-generated video content. Founded in 2014 and headquartered in Bozeman, Montana, the company connects individual content creators and videographers (sellers/licensors) with media outlets, advertisers, brands, and other buyers seeking viral footage for creative projects, broadcasts, advertising, and social media. The platform is built around a self-serve web interface where buyers can browse, filter, and submit licensing requests specifying usage type (all media, broadcast, website, social media, advertisement), territory (World, USA, UK), and duration (in perpetuity to one month), and where sellers can upload footage and receive payment when their videos are licensed.
The underlying technology is a conventional web-based marketplace with rights-management services layered on top, including contract administration, talent release tracking, DMCA processes, and licensing workflow support. The catalog is organized into nine categories — Humor, Animals, Fails, News, Weather, Feel Good, Satisfying, Brand Friendly, and Sports — and the platform supports advanced filtering by location, date, orientation, mood, type, duration, and tags. To date, the marketplace has facilitated 78,066 licensed videos, $24.4 million paid to content sellers, and 4,681 trusted buyers. Supplementary sub-brands include a merchandise e-commerce site (ViralHog Store) and a content blog.
ViralHog monetizes via a marketplace commission on each licensing transaction; pricing is quote-based and varies by usage, territory, and duration rather than via fixed public tiers. The company operates as ViralHog, LLC with no disclosed outside funding, parent company, or institutional investors, and has a headcount range of 11–50 employees. Global reach is claimed across the Americas, Europe, Asia Pacific, South Asia, the Caribbean, and Australia, served through the self-serve website rather than regional offices.
ViralHog firmographics
Firmographics- Name
- ViralHog
- Legal name
- ViralHog, LLC
- Website
- https://viralhog.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ViralHog operates a two-sided online marketplace that licenses viral user-generated video content, connecting individual content creators with media, advertisers, and brands, and earning marketplace commissions on each transaction.
- Ownership category
- akta.pro rank
ViralHog industry classification
Industry- Product category
- Video Licensing Marketplace
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Stock Media, Asset Marketplaces & Licensing Platforms (BPAMAJAM)
Keywords
Where ViralHog is headquartered
LocationHeadquarters
- HQ city
- Bozeman
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ViralHog business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Video Licensing Transaction Fees: ViralHog earns revenue by facilitating transactions between video content creators (licensors/sellers) and buyers seeking to license viral videos. The platform acts as a trusted intermediary, managing rights and payments. Content sellers receive payment for licensed videos while ViralHog takes a commission on each transaction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Custom quote-based licensing for all transactions |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
ViralHog product offering
Product offeringCore offering
ViralHog operates a two-sided online marketplace where independent content creators list and license viral or user-generated videos to buyers such as media outlets, advertisers, brands, and content creators. The platform manages end-to-end rights, contracts, and talent releases, and charges a commission on each completed licensing transaction. Pricing is quote-based and varies by usage type (broadcast, web, social, advertising), territory, and duration.
Product overview
ViralHog operates as a unified video licensing marketplace connecting content creators who capture viral videos with buyers seeking engaging content for creative projects, social media, advertisements, and broadcasts. The platform consists of the core ViralHog Video Marketplace with integrated licensing services, organized video categories spanning Humor, Animals, Fails, News, Weather, Feel Good, Satisfying, Brand Friendly, and Sports content, supported by supplementary sub-brands including the ViralHog Store and Blog. The platform facilitates 78,066 licensed videos with $24.4 million paid to content sellers and 4,681 trusted buyers.
Differentiator
Problem solved
Functional benefit
Products and services
- ViralHog Video Marketplace A web-based two-sided marketplace where independent content creators list viral or user-generated videos and license them to buyers (media outlets, advertisers, brands, content creators, individuals) for use in creative projects, social media, advertisements, and broadcasts. The marketplace facilitates browsing, filtering, and transactions through viralhog.com.
- Video Licensing Services Concierge-level rights management and licensing services provided by the ViralHog team, including contract management, talent release tracking, content protection, and transaction facilitation between video sellers (licensors) and buyers (licensees). Buyers submit structured licensing requests specifying usage type, media URLs, territory, and duration.
- Categorized Video Catalog Pre-organized video content categories within the ViralHog marketplace: Humor (37,964 videos), Animals (35,463), Fails (15,758), News (5,378), Weather (5,817), Feel Good (20,262), Satisfying (196), Brand Friendly (22,114), and Sports (2,318). Each category supports advanced filtering by location filmed, occurred date, orientation, muted files, mood, type, duration, and tags.
Quantifiable outcome
- $24.4 million paid to content sellers
- +2 more outcomes
Companies that use ViralHog
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
ViralHog technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ViralHog partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights4 records
ViralHog competitors and assessment
Company assessmentDirect peers
- Storyful (Jukin Media): Storyful (which merged with/acquired Jukin Media) is a direct competitor operating a similar viral-UGC licensing marketplace for newsrooms, brands, and agencies, with rights-cleared footage at comparable price points and the same SMB and enterprise buyer mix.
- Pond5: Pond5 is a creator-driven stock video and media marketplace that licenses footage to filmmakers, agencies, and broadcasters; it competes head-to-head with ViralHog for SMB and prosumer video licensing, with a similar take-rate business model.
Broad incumbents
- Shutterstock: Shutterstock is a large public stock-media incumbent that licenses video footage to editorial and commercial buyers worldwide; it competes for the same advertising, broadcast, and social-media budgets ViralHog serves, but with a much broader photo/video/music catalog and enterprise sales force.
- Getty Images: Getty Images operates one of the world's largest editorial and commercial stock media libraries, including video; it overlaps with ViralHog in news, sports, and entertainment video licensing, especially for broadcast and newsroom buyers.
- Adobe Stock: Adobe Stock is a major stock-media marketplace embedded in Creative Cloud workflows; it sells stock and editorial video to enterprise creative teams that overlap with ViralHog's buyer persona, albeit with broader product scope.
Emerging players
- Envato Elements: Envato Elements operates a subscription-based stock media marketplace including video footage, templates, and audio; it overlaps with ViralHog in SMB content licensing and competes on price for high-volume social and marketing buyers.
- Storyblocks: Storyblocks provides unlimited-download stock video and audio subscriptions aimed at SMB creators and marketers; it competes for the same freelance and SMB video-buying segment that ViralHog serves, with a subscription model instead of per-clip licensing.
- Pexels: Pexels offers free stock photos and videos to creators and SMBs; while free rather than paid, it competes for the same low-budget social and marketing video use cases that anchor ViralHog's lower-priced licensing tier.
- Coverr: Coverr provides free-to-license stock video footage for creators and small businesses, overlapping with ViralHog's SMB and feel-good/satisfying categories and putting downward pressure on per-clip pricing in the entry-tier segment.
Regional players
- AP Archive (Associated Press): AP Archive licenses news and archival video footage globally to broadcasters and newsrooms; it overlaps with ViralHog's News and Breaking News categories, especially for editorial buyers, though its catalog skews to professionally-shot rather than user-generated content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ViralHog social profiles
Digital presenceViralHog financial estimates
Financial estimateRevenue estimate
Valuation estimate
ViralHog leadership team
Management profileNumber of profiles
Profiles1 record
ViralHog funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ViralHog M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ViralHog
What does ViralHog do?
ViralHog operates a two-sided online marketplace where independent content creators list and license viral or user-generated videos to buyers such as media outlets, advertisers, brands, and content creators. The platform manages end-to-end rights, contracts, and talent releases, and charges a commission on each completed licensing transaction. Pricing is quote-based and varies by usage type (broadcast, web, social, advertising), territory, and duration.
Is ViralHog a public or private company?
ViralHog is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ViralHog founded?
ViralHog was founded in 2014. It employs 11 to 50 people.
Where is ViralHog based?
ViralHog is headquartered in Bozeman, United States, in the North America region.
How does ViralHog make money?
One revenue line is on record: video Licensing Transaction Fees.
Who are ViralHog's main competitors?
Direct peers on record are Storyful (Jukin Media) and Pond5. Broad incumbents are Shutterstock, Getty Images and Adobe Stock. Emerging players are Envato Elements, Storyblocks, Pexels and Coverr. AP Archive (Associated Press) is listed as a regional player.
Does ViralHog have an API?
No public API is recorded for ViralHog.
What industry is ViralHog in?
ViralHog's product category is Video Licensing Marketplace. Its primary akta.pro industry code is BPAMAJAM, Stock Media, Asset Marketplaces & Licensing Platforms. Its NAICS code is 5131 and its SIC code is 7900.