Riehl Solutions

What Riehl Solutions does

Riehl Solutions, Inc. is a privately held professional services firm headquartered in Lansing, Michigan, founded in 2004 by Traci Riehl. The company partners with associations and nonprofit organizations to deliver four integrated service lines: Association Management, Conference Management, Board Development, and Training & Facilitation. In its association management engagements, multiple client organizations share back-office resources (administrative staff, vendor relationships, operational infrastructure) for cost efficiency while retaining operational autonomy through dedicated phone numbers, email addresses, and cloud-based file systems. Conference management spans events from 20-person two-day meetings to 800-person multi-day conferences, and board development work covers mission grounding, team-building, restructuring, and retreat facilitation. Training and facilitation services include leadership curriculum development, workshops, and meeting facilitation.

The firm's underlying technology is minimal and commodity-based: cloud-based file systems for client organizations and a WordPress-hosted website (makeitriehl.com) for marketing and lead generation. A co-founded sister company, Think Space, operates a purpose-built physical facilitation center in Lansing that Riehl Solutions clients can access for board meetings and retreats, providing a differentiated venue asset bundled into the service offering.

Riehl Solutions generates revenue through managed-services and project-based engagements priced on a quote basis (not publicly disclosed). The go-to-market motion is direct and relationship-driven: the firm engages association and nonprofit boards through consultative selling, supplemented by client testimonials and word-of-mouth referrals. Customers are regional Michigan associations and nonprofits, with named long-tenured clients including IMAGIN (15+ year relationship) and the Michigan Public Purchasing Officers Association. The company is founder-owned, has 1–10 employees, no disclosed funding or institutional investors, and no public technology platform or AI capabilities.

Name

Riehl Solutions

Legal name

Riehl Solutions, Inc.

Website

https://makeitriehl.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Riehl Solutions is a Lansing, Michigan-based professional services firm founded in 2004 that provides association management, conference management, board development, and training and facilitation services to nonprofit and association clients, primarily in Michigan.

Ownership category

akta.pro rank

Headquarters

HQ city

Lansing

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Association Management Services: Ongoing management services for associations where multiple organizations share resources for cost savings while maintaining autonomy with unique phone numbers, emails, and cloud-based file systems.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Riehl Solutions is a professional services firm that partners with associations and nonprofits to manage their operations, including corporate filings, board administration, financial oversight, and member communications. It also plans and executes conferences, delivers board development and strategic planning engagements, and provides training and facilitation services. In association management arrangements, multiple client organizations share back-office resources for cost savings while each retains its own dedicated phone numbers, email, and cloud-based file systems.

Product overview

Riehl Solutions is a professional services firm offering four integrated core service offerings: Association Management, Conference Management, Board Development, and Training & Facilitation. The company partners with associations and non-profits to execute their goals while maintaining operational excellence. In an association management arrangement, multiple organizations share resources for cost savings while maintaining autonomy with unique phone numbers, emails, and cloud-based file systems. The services are delivered through a team-based approach with expertise in board organization, advocacy, project execution, and strategic planning.

Differentiator

Problem solved

Functional benefit

Products and services

• Association Management Comprehensive management of associations and non-profits including corporate filings, agenda and minutes organization, financial management, and membership communication. Multiple organizations share back-office resources for cost savings while maintaining autonomy with unique phone numbers, email, and cloud-based file systems dedicated to each client.
• Conference Management End-to-end conference and event planning services for associations, spanning small 20-person two-day annual meetings to large 800-person multi-day conferences with attendee plenaries and breakout sessions.
• Board Development Strategic board development services including mission grounding, team-building, organizational restructuring, and engagement facilitation delivered at board meetings or full retreats.
• Training & Facilitation Leadership curriculum development, workshops, and facilitation services including member-delivered discussion guidelines and meeting facilitation aimed at learning and engagement outcomes.

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Think SpacecoreStrategic or Co-development PartnerThink Space is a sister company and unique facilitation center co-founded by Traci Riehl. It provides creatively designed meeting space to encourage strong outcomes. Riehl Solutions clients have access to this innovative space for board meetings and retreats. Space matters when holding an effective meeting, and Think Space is home to Riehl Solutions.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Association Headquarters (AH): Association Headquarters is a mid-sized AMC providing full-service association management, conferences, and board support to professional and trade associations. It directly competes with Riehl Solutions in the outsourced AMC space, with a similar menu of bundled services but a broader geographic footprint.
• Kellen Company: Kellen Company is a full-service association management firm offering management, conferences, government relations, and communications services. It mirrors Riehl Solutions' integrated service model and target customer base of trade and professional associations.
• Virtual, Inc. Virtual, Inc. is an AMC specializing in management of technology and standards-focused associations. It provides the same core association management, conference, and meeting services as Riehl Solutions but focuses on higher-tech, higher-budget client organizations.
• McKinley Advisors: McKinley Advisors provides management consulting, strategic planning, and board/leadership advisory services to associations and nonprofits. It is comparable to Riehl Solutions on the Board Development and strategic facilitation side of the service portfolio.
• AMR Management Services: AMR Management Services is a national AMC providing association management, conferences, and consulting to a range of professional societies. It is directly comparable to Riehl Solutions in service mix, although it serves clients across multiple U.S. regions.
• Tecker International: Tecker International is a consulting firm serving associations and nonprofits with strategy, governance, and board development services. It competes most directly with Riehl Solutions' Board Development and Training & Facilitation offerings.
• Management Solutions Plus: Management Solutions Plus is a smaller AMC providing association management, conference planning, and meeting services to nonprofit and professional associations. It is comparable to Riehl Solutions in scale, service mix, and target market.
• Talley Management Group: Talley Management Group is an AMC offering full-service association and conference management, with a similar scale profile to Riehl Solutions. It serves associations across multiple U.S. regions and competes for the same outsourced management mandates.

Broad incumbents

• SmithBucklin: SmithBucklin is the largest association management company (AMC) in the U.S., serving hundreds of associations across virtually every industry. It is comparable to Riehl Solutions as it provides full-service association management, but at vastly greater scale and national/international reach.
• MCI Group: MCI Group is a global events and association management firm offering conferences, association management, and consulting at significant scale. It overlaps with Riehl Solutions on conference management and association services but operates globally with much broader capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/riehl-solutions-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Riehl Solutions