What GotPrint does

GotPrint (legally Printograph, Inc., headquartered in Burbank, California) is an online custom printing platform founded in 2001 that sells a broad catalog of print, signage, apparel, and personalized gift products directly to consumers, small and mid-sized businesses, graphic designers, and print brokers/resellers. The catalog spans Marketing & Stationery (business cards, postcards, brochures, catalogs, bookmarks, flyers, letterheads, envelopes, folders), Signs & Banners (banners, yard signs, rigid boards in foam/PVC/aluminum/acrylic, A-frame signs, retractable stands), Stickers & Labels (roll labels, die-cut stickers, magnets), Invitations & Events (greeting cards, event tickets), Gifts & Décor (mugs, photo books, canvas/metal/framed prints, puzzles), and Apparel (t-shirts, hoodies, polos, hats), with proprietary offerings such as the registered Trifecta triple-layered ultra-thick paper line.

The platform is built on a web-based e-commerce stack with integrated design tooling: a free browser-based Online Designer with hundreds of industry-segmented templates, an Instant Online Proof System for real-time previews, native iOS and Android apps, and a B2B API Service ($1,000 set-up fee, IP-restricted, minimum monthly volumes). Production runs across three state-of-the-art printing facilities using both offset and digital presses, supporting everything from short-run (no-minimum) apparel and booklets to bulk business-card, EDDM, and direct-mail campaigns.

Monetization is primarily transactional unit-pricing on custom print orders across ~60 SKUs, supplemented by paid in-house Design Services (from $39.00), premium paper-stock upcharges (Trifecta, Premium Linen, Ultra Premium Pearl, Raised UV/Foil finishes), integrated mailing/EDDM service fees, broker/reseller volume tiers under the POG Rewards Program, and API licensing. Go-to-market is a hybrid DTC e-commerce motion (website + mobile apps), a self-serve SMB/consumer funnel supported by SEO, email, blog content, and an Instagram user-generated-content program (#GotPrint), plus a structured Print Broker/Reseller channel and an embedded B2B API channel.

Name

GotPrint

Legal name

Printograph, Inc.

Website

https://gotprint.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

251–500 employees

Short description

GotPrint (Printograph, Inc.) is a Burbank, California-based online custom printing platform operating three production facilities to sell business cards, signage, apparel, and personalized print products to SMBs, designers, consumers, and print brokers via its website, mobile apps, and B2B API.

Ownership category

akta.pro rank

Headquarters

HQ city

Burbank

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Print Product Sales: One-time transaction sales of custom printed products including business cards, postcards, brochures, banners, apparel, stickers, and more. Customers pay per order based on quantity, size, paper stock, and finishes selected.
2. Design Services: In-house design team provides custom design services for products like business cards, postcards, envelopes, greeting cards, banners, yard signs, and logo design. Packages starting at $39.00, allowing customers to add professional design assistance to their orders.
3. Mailing Services: Direct mail and EDDM (Every Door Direct Mail) services where GotPrint handles print production plus postal preparation and mailing. Includes presorted First Class mailing and EDDM targeting specific marketing areas without requiring mailing lists.
4. API Access: B2B API integration service for qualified clients requiring a one-time $1,000 set-up fee. Clients must meet minimum order value requirements per month to maintain API access.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

GotPrint (operated by Printograph, Inc.) is an online custom printing platform that lets businesses and individuals design, order, and receive custom printed products including business cards, postcards, brochures, signage, banners, apparel, stickers, mugs, photo books, and more. Customers can design online using a free browser-based designer with templates, upload their own files, or purchase in-house Design Services. The company also bundles print production with mailing services (EDDM and presorted First Class) and exposes ordering programmatically via a paid API.

Product overview

GotPrint (operated by Printograph, Inc.) is an online custom printing platform offering a comprehensive portfolio of print products organized into six main categories: (1) Marketing & Stationery Essentials including business cards, postcards, brochures, catalogs/booklets, bookmarks, flyers, letterheads, envelopes, folders, notepads, and greeting cards; (2) Signs & Banners including banners, yard signs, A-frame signs, rigid signs (corrugated, foam, PVC, aluminum, acrylic boards), car magnets, floor decals, and retractable banner stands; (3) Stickers & Labels including roll labels in various materials and shapes; (4) Invitations & Events including greeting cards, wedding invitations, and event tickets; (5) Gifts & Decor including mugs, photo books, puzzles, wall prints, canvas prints, metal prints, and framed prints; (6) Apparel including t-shirts, sweatshirts, hoodies, polo shirts, and hats. The platform differentiates through an Online Designer tool providing free customizable templates, professional Design Services with in-house designers, mailing services (EDDM, Direct Mail, Direct Marketing Packages), and a developer-facing API. The company operates with a 100% satisfaction guarantee and offers industry-specific solutions across automotive, real estate, healthcare, restaurants, retail, and other sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Printograph: Alternate brand name used for the company as indicated in privacy policy: Printograph, Inc. d/b/a GotPrint

Products and services

• Business Cards Custom-printed business cards in standard (2\" x 3.5\") and European (2.17\" x 3.35\") sizes, on multiple paper stocks (14 pt. Gloss, 14 pt. Uncoated, Premium Linen, Premium Matte, Ultra Premium Pearl, Premium Kraft, Ultra Premium Smooth White, and exclusive Trifecta triple-layer papers) with specialty finishes including Raised UV and Raised Foil (Gold, Silver, Rose Gold). Targeted at businesses and individuals needing professional branded cards.
• Postcards Custom postcards in multiple sizes (4\" x 6\", 5\" x 7\", and larger formats) on glossy, matte, or uncoated paper stocks, used for direct mail, EDDM campaigns, and marketing handouts.
• Brochures Marketing brochures in multiple sizes and folding options (tri-fold, bi-fold, etc.) on various paper weights with glossy or matte finishes for professional marketing materials.
• Catalogs/Booklets Custom catalogs and booklets in three sizes (5.5\" x 8.5\", 6\" x 9\", 8.5\" x 11\") with saddle-stitch (8-96 pages) or perfect binding (48-96 pages) and self-cover or plus cover options.
• Bookmarks Custom bookmarks in 15 sizes ranging from 1.5\" x 7\" to 2.75\" x 8.5\" on 14 pt. Gloss, 14 pt. Uncoated, Premium Linen, Premium Matte, Ultra Premium Pearl, Premium Kraft, and Trifecta ultra-thick triple-layered papers.
• Banners Custom banners in various sizes with options for grommets and different materials for indoor and outdoor use, suitable for events, retail, and promotional displays.
• Yard Signs Outdoor yard signs in popular 12\" x 18\" size with metal stakes included, printed on weather-resistant materials for promotional and real-estate applications.
• T-Shirts Custom T-shirts in multiple colors (White, Black, Red, Blue, Navy, Cream/Natural, Charcoal, Athletic Heather) with no minimum order requirement; standard cuts and V-neck styles available.
• Stickers Custom stickers in shapes including Circle, Half Circle, Leaf, Oval, Rectangle, Square, and Wink, printed on 60 lb. Gloss or Uncoated label materials.
• Roll Labels Roll labels in multiple shapes and materials including White Vinyl, Clear BOPP, White BOPP, Silver Foil BOPP, White Textured, Cream Laid Textured, White Laid Textured, White Removable, and Clear Removable for branding and packaging applications.
• Greeting Cards Custom greeting cards in 5\" x 7\" popular size across styles including baby shower, birth announcements, birthday (children's, simple, Sweet 16, 50th), wedding invitations, bridal shower, engagement, and holiday cards.
• Letterheads Custom letterheads printed on premium paper stocks for professional business correspondence.
• Envelopes Custom envelopes including standard #10 envelopes, window envelopes, and logo envelopes printed on various paper stocks.
• Folders Custom presentation folders in popular 9\" x 12\" size with pocket and card slit options for organizing marketing materials and presentations.
• Flyers Custom flyers in sizes including the popular 8.5\" x 11\" on different paper weights, with single or double-sided printing options.
• Door Hangers Custom door hangers for advertising, hotel welcome materials, or promotional campaigns, available in various sizes and paper options.
• Mugs Custom ceramic mugs that can be personalized with photos, logos, text, and artwork for personal gifts or promotional items.
• Photo Books Custom photo books for preserving memories, available in various sizes and binding styles.
• Canvas Prints Custom canvas prints for wall art and home décor in various sizes with different thickness options.
• Puzzles Custom photo puzzles available in various piece counts for personalized gifts.
• Notepads Custom notepads in various sizes and paper options including pre-made designs such as Planners, Reminder Notepads, and To-Do Notepads.
• Calendars

Quantifiable outcome

• 100% satisfaction guarantee for first-time customers
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• PrintingForLess: PrintingForLess is an online commercial printer focused on short-to-medium run marketing materials, direct mail, and business stationery. It is a direct peer to GotPrint with overlapping product categories and SMB customer base, competing on quality and turnaround.
• MOO: MOO is a premium online printing brand known for business cards, postcards, and marketing materials with strong design sensibilities. It competes directly with GotPrint in the SMB and creative professional segment, with comparable online ordering and template tools but positioned at higher price points.
• UPrinting: UPrinting is an online commercial printing company offering business cards, brochures, banners, and marketing materials with both consumer and trade/reseller channels. It mirrors GotPrint's hybrid DTC plus broker model with a comparable online ordering platform.
• 4over: 4over is a trade printing platform serving print brokers, resellers, and businesses with a broad catalog of commercial printing products. It is the closest direct peer to GotPrint's broker program, operating a comparable multi-product catalog at trade/resale pricing through an online ordering platform.
• PrintRunner: PrintRunner is an online printing service offering business cards, postcards, brochures, stickers, and marketing materials via a self-serve web platform. It targets the same SMB and reseller customer segments as GotPrint with a similar product mix and pricing structure.
• NextDayFlyers: NextDayFlyers is an online commercial printer offering business cards, flyers, postcards, banners, and marketing materials with expedited turnaround. It is a close peer competing with GotPrint on the same product categories, online ordering model, and SMB target market.

Broad incumbents

• Cimpress (Vistaprint): Cimpress operates the Vistaprint brand and is the largest online custom printing and marketing services platform globally. It is the dominant scaled incumbent competing head-to-head with GotPrint across business cards, marketing materials, signage, and apparel, with materially larger marketing and production budgets.
• Shutterfly: Shutterfly is a large-scale consumer-focused printing platform specializing in photo books, personalized gifts, cards, and photo prints. It overlaps with GotPrint's Gifts & Decor category and shares the custom printing e-commerce model, though it targets consumers rather than SMBs.
• Staples Print Services: Staples offers business printing services including business cards, flyers, banners, and signage through both online ordering and retail locations. It is a broad incumbent competing with GotPrint on standard SMB printing categories with the advantage of physical retail touchpoints.

Emerging players

• Printful: Printful is a print-on-demand fulfillment and apparel customization platform serving ecommerce merchants and creators. It overlaps with GotPrint's apparel and custom product offerings but is primarily fulfillment-focused for online stores rather than a general SMB printer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/gotprint
• LinkedInlinkedin.com/company/gotprint

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GotPrint