What Rogerson Communities does

Rogerson Communities is a Massachusetts-based nonprofit organization founded in 1860 that operates a comprehensive portfolio of affordable housing, senior living, and care services for low-income older adults. The organization owns and manages 30 properties and programs serving more than 2,000 older adults across the Commonwealth, comprising 1,500+ housing units that include HUD Section 8, Section 202, and Section 811 subsidized apartments, moderate-income units, and specialized memory care and continuing care retirement communities (notably Briarwood in Worcester and the flagship Rogerson House in Jamaica Plain). Its service lines span income-eligible housing, assisted living, memory care assisted living, skilled nursing, Adult Day Health (licensed by the Massachusetts Department of Health), and the proprietary Fitness First supervised training program.

The underlying operational backbone consists of property management systems for 21+ owned properties, telehealth and Zoom-based remote services for Adult Day Health participants, and a Property Management Services business line that provides budgeting, compliance, maintenance, and grant writing to partner nonprofits. Technology is functional rather than differentiated: no API, SDK, or AI/ML capabilities are disclosed, and the Fitness First program relies on specialized senior-friendly equipment and trained staff rather than algorithmic personalization.

Rogerson's revenue model is multi-stream and characteristic of a mission-driven nonprofit. Recurring rental income flows from subsidized housing (typically 30% of resident income for Section 8 units) and a smaller set of moderate-income and market-rate units. Adult Day Health is reimbursed through Medicaid, ASAP, SCO, and private pay. Capital projects are funded through government grants (federal earmarks, City of Boston affordable housing funds), private and family foundation grants (Farnsworth Trust, Boston Foundation), corporate giving (P&G Gillette), an annual Welcome Home Gala, a planned-giving society, and individual major donors. Its go-to-market is community-led: resident referrals, healthcare and social-service agency referrals, municipal partnerships, and direct inquiries via website. There is no technology-product distribution, no app, and no AI product surface.

Name

Rogerson Communities

Legal name

Rogerson Communities

Website

https://rogerson.org

Company type

Private

Founded year

1860

Operating status

Operating

Headcount range

251–500 employees

Short description

Rogerson Communities is a 160-year-old Massachusetts nonprofit that owns and operates 30 affordable housing, senior living, memory care, and adult day health properties serving more than 2,000 low-income older adults.

Ownership category

akta.pro rank

Product category

Affordable Senior Housing and Elder Care Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities (623311), Services for the Elderly and Persons with Disabilities (624120), Nursing and Residential Care Facilities (623)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300), Services-Home Health Care Services (8082)

akta.pro primary industry

Active Adult (55+) Independent Living Communities (HLADAAAD)

akta.pro secondary industries

Large Campus / Multi-Building Assisted Living Communities (HLADABAG), Community-Based Senior Centers with Adult Day Services (HLADAIAJ), Memory Care Adult Day Programs (Dementia/Alzheimer’s) (HSABANAC)

Keywords

• Affordable senior housing
• Memory care services
• Nonprofit elder care
• Continuing care retirement
• Adult day health

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: Annual fund contributions, planned giving programs, corporate and foundation grants, gala fundraising events (Welcome Home Gala)
2. Rental Income: Revenue from affordable housing properties including subsidized units (HUD Section 8, Section 202, Section 811) and moderate-income apartments
3. Government Grants and Funding: Federal, state, and municipal funding for property development, redevelopment projects, and community programs
4. Foundation Grants: Support from private and family foundations for affordable housing creation, maintenance, and health/social service programs
5. Property Management Services: Management fees from partner nonprofits for property and program management services including budgeting, compliance, maintenance, and resident services

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Rogerson Communities is a Massachusetts nonprofit that owns, operates, and manages affordable housing, senior living, and memory care communities for low-income and moderate-income older adults across 30+ properties. Its core offerings include subsidized and mixed-income rental housing, continuing care retirement living, Alzheimer's/dementia memory care (anchored by Rogerson House, originally opened in 1997), a licensed Adult Day Health program, and the proprietary Fitness First wellness program. The organization also sells property management and real estate development services to other nonprofits.

Product overview

Rogerson Communities operates as a nonprofit organization providing a comprehensive portfolio of senior care and housing services across Massachusetts. The organization offers income-eligible housing through 19+ distinct residential properties (including Beacon House, Carleton House, Farnsworth House, Longfellow House, Hong Lok House, and others), senior living communities such as Briarwood Community (continuing care retirement), and flagship memory care at Rogerson House. Supporting these residential offerings are health and wellness programs including Adult Day Health (licensed by Massachusetts Department of Health) and the Fitness First fitness program. The organization also provides management and development services to other nonprofits. With over 160 years of history and serving more than 2,000 older adults across 30 properties, Rogerson functions as an integrated senior living and affordable housing provider rather than a technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Income-Eligible Housing Subsidized and affordable rental housing for low-income older adults across multiple properties in Massachusetts, including HUD Section 8, Section 202, and Low-Income Housing Tax Credit properties with rents typically set at 30% of resident income.
• Beacon House Mixed-income property on Beacon Hill with 85 subsidized and 31 moderate-income apartments for persons age 55 and over, offering modern studios and one-bedroom apartments.
• Carleton House Low-income housing with 44 units near Franklin Park offering studios and one-bedroom apartments in a newly renovated historic building.
• Cooper House HUD 202 PRAC subsidized property with 37 apartments for low-income elders on a historic campus overlooking Franklin Park.
• Council Tower 17-story elevator building with 144 subsidized units for elders, including a computer learning center, fitness center, and community roof deck.
• Farnsworth House 75-unit property providing rent-subsidized one- and two-bedroom apartments for income-eligible frail elders and persons with disabilities.
• Hong Lok House 74 affordable apartments for low-income elders in Boston's Chinatown with a green roof and tai chi deck.
• Joy Street Residence 20-unit independent residence for low-income persons living with HIV/AIDS with supportive services, originally developed in partnership with the AIDS Action Committee of Boston.
• Longfellow House 44 apartments for low-income elders in a transformed 120-year-old school building with antique architectural elements and public garden.
• Peter Faneuil House 48 low-income apartments for individuals and families in the former Faneuil School on Beacon Hill.
• Roslindale House 83 affordable apartments for low-income elders and people with disabilities in a former high school with spacious units.
• Spencer House 46 apartments for low-income elders on the Egleston Square campus.
• Walnut House Group home for 34 adults with disabilities operated by Bay Cove Human Services.
• Briarwood Community Continuing care retirement community in Worcester offering independent living apartments, assisted living units, memory care units, and skilled nursing facility beds.
• Community at Pond Meadow 66 single-story clustered homes for independent seniors with supportive services from adjacent Pond Home.
• Pond Home 43-bed private nonprofit Residential Care Facility with Supportive Nursing Care Unit.
• Hale House 56-unit residential care facility offering private bedrooms, meals, housekeeping, laundry, engagement activities, and 24-hour on-site nursing.
• Rogerson House Flagship memory care assisted living community in Jamaica Plain for individuals with Alzheimer's disease and other dementias, the first assisted living community in Greater Boston dedicated exclusively to Alzheimer's care. Under redevelopment to add 66 new memory care residences and 41 affordable independent living apartments in a new six-story building.
• Adult Day Health Program Licensed day program providing health and wellness services, nursing, medication management, therapy, social and recreational engagement, and nutritious meals for older adults, with specialized memory care programs. Covered by Medicaid, ASAP, and SCO insurance, with private-pay option available; transportation pickup and drop-off included in the Greater Boston area.
• Fitness First Innovative fitness program offering one-on-one supervised training for residents and Adult Day Health participants to improve strength, mobility, balance, and flexibility, using state-of-the-art equipment specifically designed for older adults.
• Property Management Services Property and program management services for partner nonprofits including budgeting, accounting, capital improvements, maintenance, compliance, resident services, grant writing, and HR management.
• Real Estate Development Services Development services including strategic planning, regulatory approvals, new construction, rehabilitation, refinancing, and fundraising for housing and mixed-use properties on behalf of partner organizations.
• Advocacy Services Policy development, public awareness campaigns, and coalition-building to influence housing policy and address the Massachusetts housing crisis for older adults.

Quantifiable outcome

• Serving over 2,000 older adults across 30 properties and programs
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor.

• P&G GilletteminorStrategic or Co-development PartnerCorporate foundation partner sharing values of equality, inclusion, community impact, and innovation. Long-term supporter of Rogerson's mission and programs.
• HEARTH (Boston non-profit)minorChannel Partner/ Reseller/ DistributorAssisted residents Delphia and Terry in securing affordable housing at Hong Lok House through housing placement services
• AIDS Action Committee of BostonminorStrategic or Co-development PartnerHistorical partner in developing Joy Street Residence for persons with HIV/AIDS, first developed in partnership with this organization

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Hebrew SeniorLife: Boston-area nonprofit senior services organization offering housing, memory care, and adult day health programs. Direct comparable in mission, geography, and service mix; similarly relies on government funding and philanthropy.
• Benchmark Senior Living: New England-based operator of assisted living and memory care communities with significant Massachusetts presence. Comparable in senior living service offering and target demographic.
• Five Star Senior Living: Massachusetts-headquartered senior living operator offering independent living, assisted living, and memory care across New England. Directly comparable regional peer in senior living operations.
• North Hill: Needham, Massachusetts-based nonprofit continuing care retirement community offering independent living, assisted living, skilled nursing, and memory care. Direct regional peer in CCRC operations.
• EPOCH Senior Living: New England-based senior living operator with multiple Massachusetts communities including memory care and assisted living. Comparable regional operator targeting similar middle-income senior demographic.
• Lasell Village: Newton, Massachusetts-based nonprofit continuing care retirement community with independent and assisted living. Comparable regional CCRC serving Massachusetts seniors.
• The Boston Home: Boston-area nonprofit residence serving adults with advanced neurological disabilities, including multiple sclerosis. Comparable in mission-driven specialty residential care for vulnerable adults in Massachusetts.

Broad incumbents

• Sunrise Senior Living: National senior living operator with broad assisted living and memory care footprint. Larger incumbent offering overlapping services including dedicated memory care neighborhoods.
• Brookdale Senior Living: Largest U.S. senior living operator offering independent living, assisted living, memory care, and CCRCs nationwide. Broad incumbent competing for the same resident pool with greater scale.
• Atria Senior Living: Large national senior living provider with multiple Massachusetts communities. Competes in the assisted living and memory care segments where Rogerson also operates.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rogersoncomm

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rogerson Communities