Vivid Impact

What Vivid Impact does

Vivid Impact is a privately held marketing technology and visual communications company headquartered in Louisville, Kentucky, operating across four production facilities totaling more than 250,000 square feet with 320+ employees. The company provides end-to-end marketing execution services — creative design, proprietary technology, printing, fulfillment, logistics, and on-site installation — primarily to multi-location enterprise clients in three vertical markets: Convenience & Retail (anchored by Circle K across 6,500+ stores), Healthcare (Humana, Gentiva, Centerwell, BrightSpring), and Beverage & Alcohol (Brown-Forman, Sazerac, Diageo, Campari). Its core technology platform is PrecisionPOP, a proprietary store-profiling and promotional kit management system extended through modules including PrecisionPOP iQ (a patent-pending AI/ML layer), a mobile app for store-level ordering, an onsite installation tracking application, virtual planogram technology, a creative workflow platform, and a self-service digital storefront. Revenue is generated through a mix of subscription-style recurring technology services, project-based print production, and professional services including site surveys and installations; pricing follows a no-contract, transparent quote model. Under President Sam Campitella (who joined from Cintas Corp. in 2017 and assumed the president role in October 2021), Vivid Impact has transformed from a traditional commercial printer into a marketing execution platform, achieving FY2024 revenue of $55.25 million — a 68% year-over-year increase from $32.95 million in FY2023 — and executing its first acquisition in over a decade (Impressions, Inc., January 2024) along with West Coast expansion into Phoenix and a new Texas sales office.

Name

Vivid Impact

Legal name

Vivid Impact Company, LLC

Website

https://vividimpact.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

101–250 employees

Short description

Vivid Impact is a Louisville-based marketing technology company that provides end-to-end visual communications — including its proprietary PrecisionPOP platform, print production, fulfillment, and installation — to multi-location enterprise clients in Convenience & Retail, Healthcare, and Beverage & Alcohol verticals, most notably Circle K across 6,500+ stores.

Ownership category

akta.pro rank

Product category

Visual Communications and Marketing Execution Services

NAICS

Indoor and Outdoor Display Advertising (54185), Graphic Design Services (541430), Commercial Photography (541922)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Graphic Design & Visual Content Production (BPAFAIAC)

Keywords

• Visual communications services
• Marketing execution technology
• Commercial printing services
• Promotional kit fulfillment
• Multi-location retail marketing

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Marketing Technology Services: Comprehensive suite of services including creative services, custom printing, fulfillment and warehousing, digital storefronts, retail marketing technologies, site surveys and installations, remodels and re-imaging, and promotional products and apparel. Revenue streams include subscription-style recurring services combined with project-based professional services.
2. Print Production Services: Commercial, digital, and large format print production; direct mail campaigns; print-on-demand training materials; medical forms. Balanced mix of commercial and packaging printing, each representing approximately 50% of total volume.
3. Technology Platform Licensing: PrecisionPOP platform usage for store profiling, promotional kit management, and installation tracking. Includes digital storefront platforms for customer self-service ordering.
4. Professional Services: Creative design, video and animation, site surveys and installations, custom integration services, and logistics/fulfillment services.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels5 records

Core offering

Vivid Impact provides end-to-end visual communications for multi-location enterprise brands, combining in-house creative services, commercial/digital/large-format printing, warehousing and fulfillment logistics, site surveys and installations, and the proprietary PrecisionPOP technology platform that automates monthly promotional-kit ordering, store profiling, and execution tracking. The company serves convenience & retail, healthcare, and beverage & alcohol verticals, with the PrecisionPOP platform and its AI/ML extensions enabling branded, data-driven marketing execution across thousands of store locations.

Product overview

Vivid Impact is a marketing technology company that has evolved from a traditional commercial printer into a tech-enabled platform offering integrated print, creative, logistics, and technology services for multi-location brands in convenience and retail, healthcare, and beverage and alcohol sectors. The core platform is PrecisionPOP, a proprietary store-profiling and promotional management software that automates ordering, execution, and tracking of monthly promotional kits across thousands of store locations. PrecisionPOP is extended through multiple add-on modules: PrecisionPOP iQ (AI-driven machine learning layer), PrecisionPop Mobile App (field-level ordering and inventory management), PrecisionPOP Onsite (installation tracking and documentation), Virtual Planogram Technology (visual merchandising), Creative Workflow Platform (project and approval management), Digital Storefront (self-service order entry), and PrecisionPOP Surveys (site data collection). Supporting services include Conceptualization & Creative Services, Custom Print Services (commercial, digital, large-format, direct mail, print-on-demand), Logistics (warehousing, kitting, fulfillment), Site Surveys & Installations, and Custom Integration Services (API integration). The company completed its acquisition of Impressions Inc. in January 2024 to expand manufacturing capacity, and launched the AI-driven PrecisionPOP iQ machine learning platform in May 2024.

Differentiator

Problem solved

Functional benefit

Products and services

• PrecisionPOP

Quantifiable outcome

• 30% time savings on average for execution using PrecisionPOP
• +12 more outcomes

Named customers27 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature10 records

Partnerships

Four partnerships are on record, tiered minor, major and core.

• CanonminorGTM or Marketing Partner · 18 August 2025Canon-sponsored video interview featuring President Sam Campitella on WhatTheyThink discussing marketing technology. Canon sponsored the video content.
• Komori AmericamajorTechnology or Integration · 5 July 2024Installation of Komori GL 640/C, 6 Color Sheetfed Commercial Press. Vivid Impact has had Komori presses for over 25 years. The new press replaces older generation Komori and Heidelberg equipment, enhancing production capabilities with LED curing for synthetic substrates.
• Impressions, Inc.coreStrategic or Co-development Partner · 31 May 2024Acquisition completed in January 2024. Impressions, Inc. was a local Louisville firm that added 30,000 sq. ft. facility at 2500 Constant Comment Place, approximately 30 employees, and an eight-color perfecting press. This acquisition strengthened Vivid Impact's manufacturing capacity and was their first acquisition in over a decade.
• AgfamajorTechnology or Integration · 1 September 2023Purchase of Agfa Tauro H3300 hybrid printer during PRINTING United Expo. The hybrid printer supports wide format printing capabilities.

Scale indicators24 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• The Vomela Companies: Vomela is a large-format printing, signage, and visual communications company serving multi-location retail, banking, and hospitality clients. Directly comparable to Vivid Impact on print production, signage installation, and multi-location marketing execution services.
• HH Global: HH Global is a global marketing execution services provider offering creative production, print procurement, and retail marketing services. A direct peer through its InnerWorkings acquisition; both compete for enterprise multi-location marketing budgets.
• Williams Lea Tag: Williams Lea Tag provides marketing execution, branded merchandise, and document services to enterprise clients globally. Comparable to Vivid Impact on multi-location marketing services, creative production, and consolidated vendor model.
• InnerWorkings (now part of HH Global): InnerWorkings (acquired by HH Global in 2020) provided managed print and marketing execution services to mid-market and enterprise clients. Closely comparable business model and customer base to Vivid Impact's enterprise sales motion.
• Image National: Image National produces and installs signage, displays, and graphics for retail, restaurant, and convenience store chains. Direct peer for the signage/installation segment of Vivid Impact's business, particularly within convenience and retail verticals.

Broad incumbents

• RR Donnelley (RRD): RRD is a large, multi-business marketing and communications services provider with scale across print, packaging, labels, and marketing services. Overlaps with Vivid Impact across print production and marketing execution but at much greater scale and broader portfolio.
• Quad: Quad is a large marketing experience company offering print, retail marketing, agency services, and data analytics. Comparable on print and retail marketing execution, though with significantly broader capabilities across media and agency services.
• Cenveo: Cenveo is a large commercial printing and packaging company serving enterprise customers across multiple verticals. Overlaps with Vivid Impact on commercial and large-format print production, though it is a much broader incumbent with different scale economics.
• SGK (Matthews International): SGK, the brand solutions segment of Matthews International, provides brand activation, packaging, and merchandising services to consumer brands. Comparable on retail brand activation and packaging, particularly within beverage/alcohol verticals.

Emerging players

• Stratus (formerly InnerWorkings rebrand): Stratus is a managed print and brand execution services provider with comparable mid-market positioning to Vivid Impact. Both companies target multi-location enterprise marketing execution with technology-enabled workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/vividimpactco
• Facebookfacebook.com/vividimpact
• LinkedInlinkedin.com/company/vivid-impact

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vivid Impact