SAFTI

What SAFTI does

SAFTI is a French real estate brokerage network founded in 2010 and headquartered in Toulouse, operating a distributed model in which over 6,000 independent advisors (mandataires immobiliers) deliver residential property services — buying, selling, renting, and valuation — across France and, more recently, Spain and Portugal. The company's core technology is a marketplace platform (safti.fr) paired with a mobile referral application (SAFTI Connect, on iOS and Android) that enables users to submit leads and earn commissions averaging €875 on completed transactions. Complementary products include Bien Estimer (a self-service property valuation tool) and SAFTI Prestige (a premium segment for high-value deals).

SAFTI monetizes through a tiered transaction-commission model — residential fees range from a flat €6,000 to 5–10% of property price depending on value brackets, with commercial properties at 7–12% and rental services priced per square meter under ALUR-law zone caps — supplemented by referral payouts from the SAFTI Connect program. The platform retains a share of each advisor's commission while the advisor keeps the balance, a franchise-style economics pattern common in French mandataire networks. Marketing is anchored by a heavy national TV presence (over 25,000 cumulative spots) and a recruitment engine that continuously expands the advisor supply.

The company is privately held with registered share capital of €100,000, holds a French carte professionnelle under Loi Hoguet, carries professional liability insurance with GENERALI IARD, is GDPR/RGPD compliant, and is a member of UNIS. Operating segments span five customer types: home buyers, home sellers, renters, prospective advisors, and SAFTI Connect referrers. Brand strength is anchored by an IFOP #1 ranking in awareness among French real estate networks, a 96% Kantar satisfaction rate, and a 4.9/5 Trustpilot score over 3,000+ reviews.

Name

SAFTI

Legal name

SAFTI

Website

https://safti.fr

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

SAFTI is a French real estate brokerage network operating a distributed platform of over 6,000 independent advisors (mandataires) who deliver residential buying, selling, renting, and valuation services to consumers across France, with newer sub-brands extending into Spain, Portugal, and a mobile referral app.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing) (BPAJANAE)

Keywords

• Real estate brokerage
• Property advisory
• Residential real estate
• Real estate network
• Property transactions

Headquarters

HQ city

Toulouse

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Commission: SAFTI charges commissions on property sales based on a tiered fee structure. For residential properties, fees range from 5% to 10% depending on property value, with a flat fee of €6,000 for properties under €60,000. Commercial property fees range from 7% to 12% including VAT.
2. Referral Fees (SAFTI Connect): Users who refer real estate leads through the SAFTI Connect app receive 10% of the transaction fees if the sale is completed, averaging €875 per referral.
3. Rental Services: Fees for rental property services shared between landlord and tenant according to ALUR law regulations, ranging from €8.07/m² to €12.10/m² depending on the zone (non-tensed, tensed, or very tensed).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

SAFTI operates a national network of over 6,000 independent real estate advisors (mandataires) across France providing residential and commercial property brokerage services covering buying, selling, renting, and valuation. Revenue is generated primarily through tiered commissions on property transactions (5% to 10% residential, 7% to 12% commercial) plus rental service fees regulated under ALUR law, with an additional referral-reward channel via the SAFTI Connect mobile app.

Product overview

SAFTI is a national proximity real estate network structured as a platform-and-independent-advisor model. Its core offering is a marketplace connecting property buyers, sellers, and renters with a network of over 6,000 independent mandataire immobilier (commission-based property advisors) spread across France. The main SAFTI platform (safti.fr) provides property listings, search, and advisor matching for buying, selling, renting, and estimating real estate. This core platform is extended by SAFTI Connect, a mobile referral application that lets users earn commissions by referring real estate leads to advisors. Complementary services include Bien Estimer (online property valuation), SAFTI Prestige (premium segment), and international sub-brands for Spain and Portugal. Together, the portfolio covers the full residential real estate transaction lifecycle from discovery and valuation through to referral rewards.

Differentiator

Problem solved

Functional benefit

Brands

• SAFTI Connect: Mobile application for sharing real estate leads and earning commissions
• SAFTI Prestige
• SAFTI Espagne
• SAFTI Portugal

Products and services

• SAFTI Real Estate Brokerage Network National proximity real estate network connecting buyers, sellers, and renters with over 6,000 independent property advisors (mandataires immobiliers) across France, offering buying, selling, renting, and property valuation services for residential and commercial properties.
• SAFTI Connect

Quantifiable outcome

• 96% customer satisfaction rate based on Kantar survey
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• UNISmoderateOthersSAFTI is a member of UNIS (Union des Négociateurs de l'Immobilier), a professional real estate organization in France that promotes ethical practices and professional standards in the real estate industry.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• OptimHome: OptimHome is a French real estate network built on the mandataire model, offering independent advisors a similar technology platform, training, and lead-generation tools. It targets the same consumer segments and advisor pool as SAFTI.
• MegAgence: MegAgence is a French mandataire real estate network providing independent advisors with back-office, marketing, and lead-generation support, directly mirroring SAFTI's core network offering and targeting the same residential buyer/seller market.
• IAD France: IAD France is the largest direct competitor to SAFTI in France, operating a national network of independent mandataire real estate advisors under a similar platform-and-independent-advisor business model. It competes head-to-head for advisor recruitment and consumer mind share in France.
• Safer Immo: Safer Immo is a French network of independent real estate agents operating with a similar mandataire model, providing comparable transaction, training, and lead-generation services to independent advisors across France.
• CapiFrance: CapiFrance runs a comparable French network of independent real estate advisors (mandataires) with tiered commission structures and a focus on training and tools — directly overlapping with SAFTI's mandate, advisor recruitment, and consumer offerings.

Emerging players

• SeLoger: SeLoger is one of France's largest online real estate portals, aggregating listings from brokerages including SAFTI. As a digital listing and lead-generation platform, it is an indirect competitor and a key channel for SAFTI's distribution.

Broad incumbents

• Century 21 France: Century 21 France is one of the largest traditional real estate franchise networks in France, offering brokerage services across residential and commercial property. It competes for the same consumer transactions but uses a franchise (not mandataire) model with salaried agents.
• Laforêt: Laforêt is a long-established French real estate franchise network offering brokerage and property management services. It competes with SAFTI for French residential transactions but operates an agency/storefront franchise model.
• Orpi: Orpi is a leading French cooperative real estate network with hundreds of local branches, providing buying, selling, and rental services. It overlaps with SAFTI's consumer offerings but operates a member-cooperative structure rather than an independent-advisor platform.
• eXp Realty: eXp Realty is a global cloud-based brokerage operating a similar agent-centric, commission-based independent advisor model. While primarily US-based, it competes internationally and represents the same disruptive brokerage model category as SAFTI.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/agencesafti
• Facebookfacebook.com/ReseauSAFTI
• LinkedInlinkedin.com/company/safti

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAFTI