Laforêt
Laforêt is a 34-year-old French real estate franchise network operating 720+ agencies and 4,800+ collaborators, providing residential buying, selling, rental, and management services to individual consumers and franchisees across France, supported by a digital platform with AI search, virtual tours, and electronic signature.
- Company typePrivate
- Founded1991
- HeadquartersLa Teste-de-buch, France
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Laforêt does
Laforêt is a French residential real estate franchise network founded in 1991 and operated by LAFORET FRANCE SAS, headquartered in Paris. The company recruits and supports franchisees who open and operate branded agencies providing residential property sales, rentals, and management services to individual consumers, landlords, and small property investors. As of the most recent data, the network comprises over 720 agencies and more than 4,800 collaborators, executes roughly 50,000 transactions per year, and lists approximately 29,262 active properties, claiming a 92% customer satisfaction rate.
The underlying platform combines physical agency distribution with a digital stack built around laforet.com. The website exposes an AI-powered natural-language property search, a free online property estimation tool, Matterport-powered 3D virtual tours, electronic signature for transaction documents, and the i-SUIVI personalized customer dashboard. Sub-brands extend the offering: Favoriz provides an exclusive sales mandate with premium seller services, Laforêt Collection targets luxury and prestige properties, and Laforêt Entreprendre runs the franchise development program.
Laforêt's revenue is generated through three main streams: (i) transaction commissions on sales (typically 5-6%, paid by the seller) and rentals (tenant fees typically one month's rent plus service charges) booked through franchise agencies, (ii) recurring property management fees (6-8% of monthly rent), and (iii) recurring franchise royalties, setup, and service fees from the 720+ franchisees. Pricing is not publicly disclosed and is negotiated agency by agency. Operations are exclusively domestic (France), with no international expansion disclosed.
Laforêt firmographics
Firmographics- Name
- Laforêt
- Legal name
- LAFORET FRANCE
- Website
- https://laforet.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Laforêt is a 34-year-old French real estate franchise network operating 720+ agencies and 4,800+ collaborators, providing residential buying, selling, rental, and management services to individual consumers and franchisees across France, supported by a digital platform with AI search, virtual tours, and electronic signature.
- Ownership category
- akta.pro rank
Laforêt industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
Keywords
Where Laforêt is headquartered
LocationHeadquarters
- HQ city
- La Teste-de-buch
- HQ country
- France
- HQ region
- Europe
Offices10 records
Markets served
Laforêt business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Real Estate Transaction Commissions: Laforêt generates revenue through commissions on real estate transactions (sales and rentals) conducted through its franchise network. Each franchisee pays royalties and fees to the franchisor. The transaction-based model means revenue scales with property values and transaction volumes.
- Property Management Fees: Some agencies offer property management services for landlords, generating recurring management fees.
- Franchise Fees: Revenue from franchise setup fees and ongoing royalty payments from the 720+ franchise agencies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Rental listings with agent fees charged to tenants |
| Transaction based/ take rate | Pay-as-you-go | Property sales commissions |
| Subscription | Monthly | Property management services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Laforêt product offering
Product offeringCore offering
Laforêt is a French residential real estate franchise network operating 720+ agencies across France. Its core offering is intermediation services for the purchase, sale, rental, and management of residential property, delivered through locally owned franchise agencies using shared digital tools (AI property search, virtual tours, online estimation, electronic signature). The network also earns recurring revenue from property management mandates and franchise royalties.
Product overview
Laforêt Immobilier operates as a unified real estate agency network platform offering a comprehensive suite of property services through its 720+ franchise agencies across France. The core offering encompasses property buying, selling, renting, and management services, supported by digital tools including the Favoriz exclusive sales mandate add-on, AI-powered property search, Matterport 3D virtual tours, online property estimation, and electronic signature capabilities. The Laforêt Collection sub-brand serves the luxury segment, while Laforêt Entreprendre manages franchise development. The i-SUIVI customer portal provides account management, completing an integrated ecosystem for residential and commercial property transactions.
Differentiator
Problem solved
Functional benefit
Brands
- Favoriz: Exclusive sales mandate service offered by Laforêt for sellers.
- Laforêt Collection
Products and services
- Laforêt Immobilier (residential brokerage network) Core residential real estate brokerage service delivered through 720+ franchise agencies across France, covering buying, selling, renting, and property management, with shared digital tools (AI search, virtual tours, online estimation, electronic signature, i-SUIVI portal).
- Favoriz (exclusive sales mandate) Premium exclusive sales mandate service for residential property sellers, offering enhanced marketing, priority visibility across the network's 29,000+ listings, and dedicated agent support to optimize sale conditions and price.
- Laforêt Entreprendre (franchise program) Franchise development program that recruits and supports entrepreneurs to open new Laforêt agencies or affiliate existing independent agencies into the network, providing training, branding, shared technology, and ongoing operational support.
- Laforêt Collection (luxury real estate) Luxury and prestige property sub-brand within the Laforêt network, dedicated to high-end residential and prestige real estate transactions in France.
- Property Estimation Tool (online valuation) Standalone online property valuation service letting owners of houses, apartments, commercial spaces, land, parking, and business goodwill estimate market value for free, used as a lead-generation and pre-listing tool by the network.
Quantifiable outcome
- 92% customer satisfaction rate
- +2 more outcomes
Companies that use Laforêt
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Laforêt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
Laforêt partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Agilyx ASAminorLafor holds a joint ownership stake in GreenDot Global with Agilyx ASA. Lafor (likely referring to Laforêt's corporate entity or investment arm) acquired shares in GreenDot Global S.à.r.l. jointly with Agilyx from Circular Resources, increasing Agilyx's stake from 46% to 50.1%. This transaction strengthens the partnership between Agilyx and Lafor.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Laforêt competitors and assessment
Company assessmentBroad incumbents
- Nexity: Nexity is France's largest integrated real estate group spanning development, brokerage, property management, and services. Broader than Laforêt on portfolio (it is also a developer), but overlaps directly on residential brokerage and rental management.
- Foncia: Foncia is a leading French property manager with ~500+ branches focused on co-ownership (syndic), rental management, and transactions. Comparable on property management fees; broader and more incumbent than Laforêt on operations side.
Emerging players
- SeLoger: SeLoger is France's largest online real estate listing portal (owned by Axel Springer/Adevinta). It overlaps with Laforêt on property discovery but does not deliver transactions — a partial competitor for marketing funnel rather than closed deals.
Others
- Bien'ici: Bien'ici is a French digital real estate platform (initially a Crédit Agricole/Le Figaro joint venture) with property listings and AI-driven search. It overlaps on listing and AI-search surface, but as a portal/advertising layer rather than transactional brokerage.
Direct peers
- Century 21 France: Century 21 France is one of the largest real estate franchise networks in France with ~900 agencies using the same franchise GTM model. It competes head-to-head with Laforêt for both end consumers (buy/sell/rent) and franchisee recruitment.
- Stéphane Plaza Immobilier: Stéphane Plaza Immobilier is a French franchise real estate network leveraging a celebrity-fronted brand. Comparable to Laforêt on network model, residential transactions, and franchise-driven scale in France.
- Guy Hoquet Immobilier: Guy Hoquet is a French real estate franchise network (~550+ agencies) using the same franchisor-franchisee model. Directly competes with Laforêt on residential brokerage, rental, and franchisee recruitment in France.
- ERA France: ERA France operates a franchise real estate network in France (~300+ agencies) under the ERA brand. Comparable on franchise GTM, residential brokerage focus, and digital listing tools.
- ORPI: ORPI is a leading French real estate cooperative/affiliate network with ~1,400+ agencies nationwide. Comparable to Laforêt in offering buy/sell/rent/management services through a distributed local-agency model in France.
- Cimm Immobilier: Cimm Immobilier is a French real estate franchise network with ~250+ agencies offering buy/sell/rent and management services. Directly comparable on franchise GTM and residential positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Laforêt social profiles
Digital presenceLaforêt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Laforêt leadership team
Management profileNumber of profiles
Profiles4 records
Laforêt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Laforêt M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Laforêt
What does Laforêt do?
Laforêt is a French residential real estate franchise network operating 720+ agencies across France. Its core offering is intermediation services for the purchase, sale, rental, and management of residential property, delivered through locally owned franchise agencies using shared digital tools (AI property search, virtual tours, online estimation, electronic signature). The network also earns recurring revenue from property management mandates and franchise royalties.
Is Laforêt a public or private company?
Laforêt is a private company. It is classified as unknown and is currently operating.
When was Laforêt founded?
Laforêt was founded in 1991. It employs 1,001 to 5,000 people.
Where is Laforêt based?
Laforêt is headquartered in La Teste-de-buch, France, in the Europe region.
How does Laforêt make money?
Three revenue lines are on record. Real Estate Transaction Commissions are the primary driver. The others are property Management Fees and franchise Fees.
Who are Laforêt's main competitors?
Broad incumbents on record are Nexity and Foncia. SeLoger is listed as an emerging player. Bien'ici is listed as an others. Direct peers are Century 21 France, Stéphane Plaza Immobilier, Guy Hoquet Immobilier, ERA France, ORPI and Cimm Immobilier.
Does Laforêt have an API?
No public API is recorded for Laforêt.
What industry is Laforêt in?
Laforêt's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes). Its NAICS code is 53121 and its SIC code is 6531.