Etisalat
e& Egypt (formerly Etisalat Misr) is a Cairo-based telecommunications operator serving 33.9 million subscribers across Egypt with mobile, home internet, entertainment (Twist), fintech (e& money), and enterprise ICT services, as a wholly-owned subsidiary of UAE-based e& Group.
- Company typePrivate
- Founded2007
- HeadquartersCairo, Egypt
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Etisalat does
e& Egypt (formerly Etisalat Misr) is a major Egyptian telecommunications operator and wholly-owned subsidiary of UAE-based e& Group (formerly Etisalat Group). Launched in May 2007 as Egypt's third mobile operator, the company has grown to serve 33.9 million subscribers with EGP 30.74 billion in 2024 revenue and a workforce of 8,879 employees. It operates a fully integrated telecom and digital services portfolio targeting both mass-market consumers and enterprise/government clients across Egypt.
The company's core technology platform spans 5G, 4G/LTE, 3.5G, and DSL infrastructure covering 80% of the Egyptian market, complemented by embedded SIM (eSIM) capability, mobile number portability, and the #1-rated My e& Egypt self-care application. Its product portfolio is organized around consumer mobile plans (premium postpaid Emerald, unit-based Primo, data-focused Hekaya Internet, bundle-oriented Hekaya Mixat, prepaid Akwa Kart, and Super Connect), home internet (eHome DSL/VDSL and wireless), entertainment (Twist Sport, Twist TV, Twist Music with premium content partnerships), fintech (e& money digital wallet), and enterprise solutions (B2B cloud, IoT, smart city deployments under Vision 2030). Supporting infrastructure includes the More loyalty program with 30+ merchant partners and a wholly-owned BPO subsidiary, e& CX Solutions, serving MENA.
e& Egypt generates revenue primarily through subscription-based mobile and home internet services, with additional streams from entertainment content subscriptions, fintech transaction fees, device/hardware sales via eShop, and enterprise/ICT contracts. It distributes through an omnichannel model including company-owned retail stores nationwide, the eShop e-commerce platform, mobile app self-service, USSD codes, third-party Fawry/POS recharge networks, and a dedicated B2B portal. The company holds ISO 9001/27001/27017/27018, PCI DSS v4.0.1, and SOC 2 Type II certifications, and has earned SBTi-validated emissions reduction targets and a CDP Climate Change A rating.
Etisalat firmographics
Firmographics- Name
- Etisalat
- Legal name
- e& Misr Company
- Website
- https://etisalat.eg
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- e& Egypt (formerly Etisalat Misr) is a Cairo-based telecommunications operator serving 33.9 million subscribers across Egypt with mobile, home internet, entertainment (Twist), fintech (e& money), and enterprise ICT services, as a wholly-owned subsidiary of UAE-based e& Group.
- Ownership category
- akta.pro rank
Where Etisalat is headquartered
LocationHeadquarters
- HQ city
- Cairo
- HQ country
- Egypt
- HQ region
- Africa
Offices2 records
Markets served
Etisalat business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Mobile Services: Prepaid and postpaid mobile voice, SMS, and data services generating the majority of revenue. Includes various tariff plans (Emerald, Hekaya, Primo, Akwa Kart prepaid) targeting different consumer segments.
- Home Internet Services: DSL and wireless home internet services (eHome) providing fixed-line connectivity to residential customers
- Entertainment Content: Twist Sports, Twist TV, Twist Music entertainment services bundled with plans and available as standalone subscriptions
- Digital Financial Services: e& money mobile wallet and financial services including money transfers, bill payments, and cash management
- Device and Hardware Sales: Mobile phones, TVs, laptops, tablets, gaming devices, and accessories sold through eShop
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Emerald postpaid premium tier with comprehensive benefits |
| Subscription | Monthly | Hekaya Internet flexible data plans |
| Subscription | Monthly | Hekaya Mixat bundled minutes and data plans |
| Unit Pricing | Monthly | Primo postpaid unit-based billing |
| Usage-based | Pay-as-you-go | Akwa Kart prepaid flexible recharge |
| Subscription | Monthly | Super Connect bundled data plans |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Etisalat product offering
Product offeringCore offering
e& Egypt is a mobile telecommunications operator providing prepaid and postpaid mobile voice, SMS, and data services, fixed-line DSL and wireless home internet, bundled entertainment content (Twist Sport, Twist TV, Twist Music), mobile financial services (e& money digital wallet), and enterprise ICT solutions (cloud, IoT, enterprise security, smart city). The company serves 33.9 million subscribers across consumer and business segments in Egypt.
Product overview
e& Egypt (formerly Etisalat Egypt) operates as a fully digital telecom operator providing an integrated portfolio of consumer and enterprise services. For consumer mobile, the core plans are Emerald (premium postpaid with entertainment and VIP perks), Hekaya Mixat (bundled voice/data with family sharing), Hekaya Internet (data-focused), Primo (unit-based postpaid), Super Connect (data bundles with entertainment), Akwa Kart (prepaid), and Super Sa3at (per-minute internet). Home internet is delivered via eHome DSL (ADSL/VDSL) and eHome Wireless (fixed wireless). Entertainment sub-brands — Twist Sport, Twist TV, and Twist Music — are bundled within mobile plans or offered standalone. Fintech services include e& money mobile wallet for payments, transfers, and online transactions. The company also provides business/enterprise solutions including B2B products, cloud services, IoT, enterprise security, and smart city infrastructure. Supporting infrastructure includes SIM services (eSIM, number portability), the e& Egypt self-care app, and the More rewards loyalty program. The subsidiary e& CX Solutions extends customer experience BPO services across MENA.
Differentiator
Problem solved
Functional benefit
Brands
- Emerald: Premium postpaid tariff plan offering wide spectrum of telecom services, connectivity and entertainment with exclusive privileges including VIP lounges, personal account manager, and hotel discounts.
- Hekaya
- Hekaya Mixat
- Akwa Kart
- Primo
- Super Connect
- e& money
- Twist
- More Program
- eHome
- HI Traveler
- Ro2ya
Quantifiable outcome
- 33.9 million subscribers served in Egypt
- +4 more outcomes
Companies that use Etisalat
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Etisalat technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Etisalat partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Entertainment Content Partners (Twist, Shahid, TOD, VIU, Starzplay, Amazon Prime, Netflix)coreContent licensing and integration partnerships with major streaming and entertainment platforms including Twist Sports, Twist TV, Twist Music, Shahid, TOD, VIU, Starzplay, Amazon Prime, and Netflix. Entertainment content is bundled with postpaid and prepaid plans.
- HoneywellcoreStrategic IoT partnership for enterprise solutions in Egypt's digital transformation initiatives under Vision 2030.
- iWire GlobalminorIoT market player with USD 34 million Series A funding. Part of broader MENA IoT ecosystem developments in the telecom sector.
- More Program Partner MerchantsminorOver 30 partner merchants in MORE loyalty program including McDonald's, Buffalo Burger, Vienna, Renaissance Cinemas, Galaxy Cinemas, Plaza Cinema, Kazyon, Seoudi, B.TECH, Abu Auf, Ignite Gym, and others. Points can be redeemed at partner locations.
- Egyptian Government (Vision 2030)corePartnership with Egyptian government for digital transformation initiatives including smart cities, IoT deployments, cloud computing, and enterprise security under Egypt's Vision 2030 strategy.
- Abu Dhabi Islamic Bank (ADIB)minorCo-branded ADIB-e& Egypt card offering instant complimentary access to 840 global airport lounges for Emerald members.
- HuaweicoreNetwork infrastructure partnership for advanced network solutions as part of Egypt's 5G rollout preparations.
Scale indicators19 records
Recent moves6 records
Expansion highlights6 records
Etisalat competitors and assessment
Company assessmentDirect peers
- Vodafone Egypt: The leading mobile operator in Egypt and the most direct competitor to e& Egypt, offering overlapping prepaid/postpaid mobile, fixed broadband, and enterprise services in the same Egyptian market with comparable ARPU and distribution scale.
- Orange Egypt: Second major mobile operator in Egypt and a direct competitor across consumer mobile, home internet, and B2B ICT services. Backed by Orange Group, Orange Egypt competes for the same prepaid/postpaid subscriber base and enterprise digital transformation wallet.
- Telecom Egypt (WE): State-backed Egyptian incumbent operator of fixed-line and 4G mobile services under the WE brand. Directly competes with e& Egypt across fixed broadband, mobile, and enterprise solutions, with structural advantages from infrastructure ownership and government alignment.
- e& (Etisalat UAE): UAE-headquartered parent group and sister operator within the e& Group family. Operates similar mobile, home internet, fintech, and entertainment stacks in the UAE, sharing technology platforms, procurement, and management bench with e& Egypt.
Broad incumbents
- STC Group (Saudi Telecom): Largest telecom operator in Saudi Arabia and a broad regional incumbent with mobile, fiber, cloud, and digital services across MENA. Comparable to e& Egypt in business model (integrated telecom + ICT) and scale, though serving a different primary geography.
- MTN Group: Africa's largest mobile operator with deep emerging-market exposure across 18+ markets. Directly comparable as a high-volume, prepaid-led emerging-market mobile operator with expanding fintech (MoMo) and digital services.
- Airtel Africa: Pan-African mobile operator with mobile money (Airtel Money), home broadband, and enterprise services. Comparable to e& Egypt on consumer scale, prepaid dependency, and a fintech cross-sell thesis in underbanked markets.
- Zain Group: Kuwait-based regional telecom with operations across MENA and Africa offering mobile, data, and digital services. Comparable integrated telecom operator with similar prepaid-heavy mix and B2B/digital transformation ambitions.
Others
- Ooredoo Group: Qatari-headquartered regional telecom operating mobile, broadband, and digital services across MENA and Asia. Comparable integrated telecom operator with similar consumer/enterprise split and emerging-market exposure.
Regional players
- Maroc Telecom: Morocco's incumbent operator with mobile, fixed, and ICT services across North and sub-Saharan Africa. Comparable integrated telecom operator serving a similar Maghreb/MENA customer profile and regulatory environment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Etisalat social profiles
Digital presenceEtisalat compliance and trust
Trust signalCompliance6 records
Etisalat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Etisalat leadership team
Management profileNumber of profiles
Etisalat subsidiaries and ownership
Company hierarchySubsidiaries4 records
Etisalat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Etisalat M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Etisalat
What does Etisalat do?
e& Egypt is a mobile telecommunications operator providing prepaid and postpaid mobile voice, SMS, and data services, fixed-line DSL and wireless home internet, bundled entertainment content (Twist Sport, Twist TV, Twist Music), mobile financial services (e& money digital wallet), and enterprise ICT solutions (cloud, IoT, enterprise security, smart city). The company serves 33.9 million subscribers across consumer and business segments in Egypt.
Is Etisalat a public or private company?
Etisalat is a private company. It is classified as corporate owned and is currently operating.
When was Etisalat founded?
Etisalat was founded in 2007. It employs 1,001 to 5,000 people.
Where is Etisalat based?
Etisalat is headquartered in Cairo, Egypt, in the Africa region.
How does Etisalat make money?
Five revenue lines are on record. Mobile Services are the primary driver. The others are home Internet Services, entertainment Content, digital Financial Services and device and Hardware Sales.
Who are Etisalat's main competitors?
Direct peers on record are Vodafone Egypt, Orange Egypt, Telecom Egypt (WE) and e& (Etisalat UAE). Broad incumbents are STC Group (Saudi Telecom), MTN Group, Airtel Africa and Zain Group. Ooredoo Group is listed as an others. Maroc Telecom is listed as a regional player.
Does Etisalat have an API?
No public API is recorded for Etisalat.