What Etihad Etisalat Co. does

Etihad Etisalat Co., commercially known as Mobily, is a Saudi Arabian telecommunications operator founded in 1976 and headquartered in Riyadh. It is publicly traded on the Saudi Exchange (Tadawul:7020) and competes in a three-player domestic market alongside Saudi Telecom Company (stc) and Zain KSA. Mobily provides mobile and fixed-line telecom services, with a mobile subscriber base of 14.4 million (up 17% year-over-year) and an enterprise/government business aligned to Saudi Vision 2030 digital transformation. The company is approximately 27.99% owned by e& (formerly Etisalat UAE); e& terminated discussions in 2026 to raise its stake above 50%, leaving Mobily as an independently controlled public company.

Mobily's core technology stack centers on 5G network infrastructure, a submarine cable portfolio, and data center facilities. In February 2025, it landed the 10,000-km Africa-1 subsea cable in Duba (Pakistan-to-France route via the Red Sea, 96 Tbps designed capacity), and announced a $905 million investment covering three cable systems (Africa-1, SMW6, AAE1) and data centers with 39 MW of capacity. Mobily operates under a "SHINE" strategy emphasizing asset investment efficiency and returns from existing infrastructure, with 2025 capital expenditure of SAR 5.8 billion (up from SAR 2.6 billion in 2024). It reported 2025 net profit of SAR 3.46 billion (up from SAR 3.10 billion in 2024) on 8% revenue growth and a 38.8% EBITDA margin, the highest among Saudi peers. In February 2025, Eng. Nezar Banabeela was appointed CEO, succeeding Eng. Salman Abdulaziz Al Badran.

Mobily generates revenue primarily through subscription-based telecom services across consumer mobile and enterprise/government segments, supplemented by managed data center and digital solutions services. Distribution is split between a direct enterprise field-sales force targeting B2B digital solutions and traditional retail channels serving consumer subscribers. The company holds an MSCI ESG rating of AA, among the highest in its sector, supporting access to capital and alignment with government sustainability mandates.

Name

Etihad Etisalat Co.

Legal name

Etihad Etisalat Co.

Website

https://etisalat.ae

Company type

Public

Founded year

1976

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Etihad Etisalat Co. (Mobily) is a publicly traded Saudi telecom operator providing mobile, fixed-line, 5G, data center, and submarine cable services to 14.4 million consumer subscribers and enterprise/government customers under its SHINE strategy.

Ownership category

akta.pro rank

Product category

Telecommunications Services

NAICS

Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Wireless Telecommunications Carriers (except Satellite) (517112), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

akta.pro primary industry

Business/Enterprise ISPs (Dedicated Internet Access) (HDAIADAB)

Keywords

• Mobile telecommunications
• 5G network services
• Enterprise digital solutions
• Data center services
• Submarine cable connectivity

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Operations, Personnel, Marketing or Sales

Revenue model

1. Telecom Services: Mobile and fixed-line telecommunications services for consumer and enterprise segments in Saudi Arabia, generating primary revenue stream with 8% revenue growth in 2025
2. Enterprise Digital Solutions: Digital solutions and tailored services for enterprise clients including new data centers, loyalty programs, and operational revenues contributing to Q2 2025 net profit growth of 26%
3. Data Center Services: Revenue growth across all business divisions including new data centers expanding digital infrastructure capabilities

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Etihad Etisalat Co. (Mobily) is a Saudi Arabian telecommunications operator providing mobile and fixed-line voice and data services, 5G network connectivity, enterprise digital solutions, and data center services to consumer, business, and government customers across Saudi Arabia. The company also owns and operates submarine cable infrastructure connecting Saudi Arabia to global networks via the Red Sea, supporting international data exchange and cloud services.

Product overview

No product details available for Etihad Etisalat Co. in the source data. The sources indicate that Etihad Etisalat Co. (Mobily) is a Saudi telecom operator focused on mobile services, 5G expansion, data center infrastructure, and digital solutions under its SHINE strategy, but no named products, modules, or branded offerings are documented.

Differentiator

Problem solved

Functional benefit

Products and services

• Consumer Mobile Services Mobile voice, messaging, and data services for individual consumers in Saudi Arabia, including 5G network connectivity delivered through retail and digital channels.
• Enterprise Digital Solutions Tailored digital solutions, enterprise connectivity, loyalty programs, and operational digital services sold to corporate and government clients in Saudi Arabia.
• Data Center Services Managed data center capacity (39 MW) offered to enterprise and government clients as part of Mobily's digital infrastructure portfolio aligned with Saudi Vision 2030.
• Submarine Cable Connectivity (Africa-1) International subsea cable capacity connecting Saudi Arabia to Asia, Africa, and Europe via the Red Sea route, supporting 5G networks, AI systems, and cloud services for enterprise and carrier customers.

Quantifiable outcome

• Net profit SAR 3.46 billion in 2025, up from SAR 3.10 billion in 2024
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Africa-1 Cable Consortium (Alcatel Submarine Networks)coreTechnology or Integration · 1 February 2025Mobily landed Africa-1 subsea cable in Duba, Saudi Arabia, as part of 10,000-km cable system from Pakistan to France with designed capacity of 96 Tbps. The project enhances global connectivity supporting 5G networks, AI systems, and cloud services.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Saudi Telecom Company (stc): stc is the dominant Saudi telecom incumbent operating mobile, fixed-line, and enterprise digital services. Direct competitor to Mobily across all consumer and enterprise segments in Saudi Arabia, with materially larger scale.
• Zain Saudi Arabia: Zain KSA is the third mobile operator in Saudi Arabia, competing head-to-head with Mobily in mobile, 5G, and enterprise services. Closely comparable customer mix, technology stack, and ARPU dynamics.

Broad incumbents

• e& (formerly Etisalat Group): e& is Mobily's 27.99% shareholder and the UAE's flagship telecom group operating across MENA, Asia, and Africa. Comparable in mobile, fixed, and enterprise digital services, but at materially larger and more diversified scale.
• Vodafone Group: Vodafone is a global telecom incumbent with mobile, fixed, enterprise, and IoT services across multiple continents. Comparable in enterprise digital services, subsea cable investments, and scale of mobile operations, but globally diversified vs. Mobily's single-country exposure.
• Orange (formerly France Télécom): Orange is a global telecom incumbent with mobile, fixed, enterprise, and data center services across Europe, Africa, and the Middle East. Comparable in enterprise digital transformation, data center operations, and subsea cable investments.

Regional players

• du (Emirates Integrated Telecommunications): du is the UAE's second telecom operator offering mobile, fixed, and enterprise services. Comparable business model and regional context to Mobily, though operating in the UAE rather than Saudi Arabia.
• Ooredoo Group: Ooredoo is a major MENA telecom operator with mobile, broadband, and data center services across multiple markets. Comparable in regional mobile operator profile, infrastructure investments, and enterprise digital services, though geographically diversified across Qatar and other markets.
• Batelco (Beyon Group): Batelco is a Bahrain-based telecom operator offering mobile, fixed, and enterprise services with subsea cable infrastructure. Comparable regional MENA operator profile with similar enterprise and infrastructure emphasis.
• Turkcell: Turkcell is a leading Turkish mobile operator with growing data center and digital services businesses. Comparable in mobile-first model, 5G investments, and pivot to enterprise/digital services, though serving a different geography.

Emerging players

• Equinix: Equinix is a global data center and interconnection provider. Comparable to Mobily's data center and submarine cable ambitions as Mobily builds its 39 MW colocation platform, though Equinix is the global specialist while Mobily is a regional entrant.

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/etisalat
• Facebookfacebook.com/etisalat

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Etihad Etisalat Co.