What 22MILES does

22Miles is a private enterprise software company, founded in 2007 and headquartered in Peachtree Corners, Georgia, that develops a content management system (CMS) platform for digital signage and indoor wayfinding. The company sells to large organizations across more than ten verticals including healthcare, government, education, transportation, manufacturing, retail, hospitality, and workplace, with named anchor customers such as a leading U.S. defense company (500+ licenses), a top-five global consulting firm (approximately 250 endpoints across Fort Worth, Hyderabad, and Paris), the Las Vegas Convention Center, and Tampa International Airport. The product is delivered via a 'Get a Demo' enterprise sales motion supplemented by a formal Partner Center for system integrators and AV integrators such as AVI-SPL.

The platform is modular: Digital Signage is the core CMS, with add-on modules for Video Walls, Room Booking, Wayfinding, Mobile, AI Products, Services, and Integrations & Hardware. Technical differentiators include a hardware-agnostic architecture with deep integration into BrightSign (Elite Partner in the Bright Alliance Program since 2018), Cisco, Crestron, ZeeVee, NanoLumens, Honeywell Emergency, Infor, and Power BI; a custom IPTV controller using BrightSign GPIO; a PowerBi widget for data visualization on displays; no-code real-time route management; ADA-compliant accessibility features; and both cloud-hosted SaaS and on-premise deployment for defense/government security requirements. The company also maintains an AI Products module covering conversational NLP, generative AI assistance, and process automation for healthcare and kiosk use cases.

Revenue mechanics are anchored on annual SaaS subscriptions priced by buildings and floors (not by square footage or per seat), with unlimited seats and unlimited collaboration included; professional services and training are billed separately. The company offers on-premise deployment behind a customer firewall for security-sensitive accounts. No funding rounds, revenue figures, or institutional investors are disclosed in the source materials, consistent with a privately held, bootstrapped operating profile. The company has approximately 11–50 employees and operates without a publicly identified executive team beyond founder and CEO Joey Zhao.

Name

22MILES

Legal name

22 Miles, Inc.

Website

https://22miles.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

22Miles is a private enterprise software company that develops a CMS platform for digital signage and indoor wayfinding, serving large organizations across healthcare, government, education, transportation, defense, and workplace verticals through modular subscriptions and system-integrator-led deployments.

Ownership category

akta.pro rank

Product category

Digital Signage Software

NAICS

Software Publishers (513210), Computer Systems Design and Related Services (5415)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Low-Code/No-Code Application Platforms (HDAEAKAA)

akta.pro secondary industry

Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)

Keywords

• Digital signage software
• Wayfinding solutions
• Content management system
• Interactive displays software
• Enterprise visual communications

Headquarters

HQ city

Peachtree City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (CMS Platform): 22Miles operates as a SaaS company providing a cloud-hosted content management system for digital signage and wayfinding. Pricing is based on buildings and floors rather than square footage, with unlimited seats and collaboration included. The subscription model allows customers to scale from 5 screens to hundreds without hidden costs.
2. On-Premise Deployment: For organizations with strict security protocols (defense, government, enterprise), 22Miles offers on-premise CMS deployment alongside BrightSign media players, providing enhanced control, security, and reliability behind a secure firewall.
3. Professional Services: Service hours and training hours are added to contracts for expansion to new locations, content license additions, and ongoing support. The company provides implementation and integration services through system integrator partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

22Miles develops and sells a unified, hardware-agnostic cloud and on-premise CMS software platform for enterprise digital signage, wayfinding, video walls, room booking, mobile navigation, and AI-powered signage interactions. The platform enables non-technical users to create, update, and publish content instantly across screens, with no-code route management for indoor navigation and deep integrations with AV/IT ecosystems including BrightSign, Crestron, Cisco, ZeeVee, Power BI, and emergency alerting systems. Pricing is subscription-based on buildings and floors with unlimited seats and collaboration, and the offering is delivered via direct enterprise sales and a partner channel of system integrators.

Product overview

22Miles offers an award-winning Digital Signage and Wayfinding platform built on a scalable, flexible CMS software architecture. The core platform, Digital Signage, serves as the foundation enabling content creation, management, and distribution across digital displays. The platform is modular, with specialized add-on modules including Video Walls for large-scale display management, Room Booking for meeting space and hot-desk reservations, AI Products for AI-powered interactions and automation, Wayfinding for indoor navigation, and Mobile Solution for mobile-based navigation and enterprise apps. Integrations & Hardware provides hardware-agnostic compatibility with BrightSign, Crestron, Cisco, and other solutions, while Services offers professional implementation and ongoing support. The company positions itself as a unified platform where users can scale from 5 screens to hundreds with no hidden costs, unlimited seats, and unlimited collaboration.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Signage Scalable and flexible CMS software platform for enterprise digital signage that enables teams to create, update, and publish content across display networks using templates, with changes going live on screen in seconds. Includes unlimited seats and unlimited collaboration and is sold via subscription to enterprise customers in workplace, healthcare, education, government, transportation, and other verticals.
• Video Walls Software module for managing large-scale video wall displays in enterprise environments, supporting 40-foot video walls and immersive experience centers with multi-touch interactivity and seamless content distribution. Targeted at enterprises deploying flagship videowalls in venues, defense campuses, and consulting experience centers.
• Room Booking Room scheduling and hot-desking software module that integrates with Cisco and Crestron room boards to let employees reserve meeting spaces and desks with real-time availability. Designed for enterprise workplaces deploying unified room reservation and space utilization workflows.
• AI Products AI-powered digital signage module featuring generative AI-driven signage for real-time responses, AI-powered assistance, chatbots, and self-service kiosks with natural language interactions. Enables automated content generation and intelligent automation of routine tasks across enterprise signage networks.
• Wayfinding Indoor mapping and navigation software for multi-floor buildings and complex venues, with no-code real-time route updates, construction rerouting, and point of interest management that does not require IT or developer support. Sold to enterprises in airports, healthcare, education, hospitality, and large venue environments.
• Mobile Solution Mobile wayfinding and navigation application providing 3D indoor navigation, space reservations, and colleague location services via enterprise mobile apps and web-based wayfinding mobile apps. Enables seamless indoor-outdoor navigation experiences for enterprise campuses and venues.
• Professional Services Professional services including implementation support, training, system integration, and ongoing partnership for digital signage and wayfinding deployments. Includes service hours and training hours added to contracts for expansion to new locations and content license additions, delivered directly and via system integrator partners such as AVI-SPL XTG.
• Integrations & Hardware Compatibility Hardware-agnostic integration solution supporting BrightSign media players, Crestron and Cisco room boards, ZeeVee IPTV, Power BI data visualizations, Honeywell Emergency alerts, Infor room booking, and Google Analytics via custom APIs. Allows enterprise customers to use their preferred AV/IT hardware and software ecosystems with the 22Miles CMS.

Quantifiable outcome

• Digital signage has an 83% recall rate, double that of traditional advertising
• +2 more outcomes

Named customers4 records

Segments10 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability8 records

Feature9 records

Partnerships

Five partnerships are on record, tiered core and minor.

• BrightSigncoreTechnology or Integration · 1 January 2018BrightSign provides dedicated media players for 22Miles' digital signage platform. The partnership was established in 2018 when a leading defense company chose BrightSign for its non-Windows-based security and stability advantages. 22Miles joined the Bright Alliance Program as an Elite Partner. The hardware-agnostic platform enables seamless integration between 22Miles' CMS and BrightSign media players, with support for GPIO integration for IPTV control.
• AVI-SPL's XTG Experience Technology GroupcoreImplementation/ SI/ Consulting PartnerXTG designed the immersive experience center for a top-five global consulting firm's Fort Worth location, integrating with 22Miles' platform for multi-touch interactivity on large-scale videowalls.
• GenslerminorImplementation/ SI/ Consulting PartnerRenowned architectural firm designed the immersive experience center at a consulting firm's Fort Worth campus, working with 22Miles for visual communications integration.
• Cisco (Room Boards)coreTechnology or Integration22Miles integrates with Cisco room booking systems and digital signage hardware, enabling unified visual communications across Cisco-powered enterprise environments.
• CrestroncoreTechnology or IntegrationCrestron digital signage hardware and room booking systems integrate with 22Miles' platform, enabling flexibility in hardware selection for enterprise deployments.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stratacache (Scala): Stratacache acquired Scala and X2O Media, making it the largest enterprise digital signage CMS provider and the most direct competitor to 22Miles across global enterprise, retail, and venue deployments. 22Miles is actively targeting customers migrating away from Scala/X2O, underscoring the direct overlap.
• Four Winds Interactive (FWI / Poppulo): FWI is a long-standing enterprise digital signage CMS (now part of Poppulo) targeting workplace communications, wayfinding, and corporate environments—an almost identical use-case set to 22Miles' core workplace, healthcare, and government verticals.
• Appspace: Appspace is a workplace experience platform combining digital signage, room booking, and employee communications, directly mirroring 22Miles' Workplace segment and Cisco/Crestron room-board integrations.
• Broadsign: Broadsign provides a digital signage and DOOH CMS used for venue, retail, and out-of-home networks; it competes with 22Miles in large-format video wall and multi-location enterprise deployments.
• ScreenCloud: ScreenCloud is a cloud-native digital signage SaaS competing with 22Miles on ease of use, template-based content creation, and enterprise integrations, though it skews more mid-market.
• Raydiant: Raydiant offers digital signage and in-location experience software for retail, hospitality, and venues—directly comparable to 22Miles' Venues & Hospitality and Banking/Retail segments.

Emerging players

• Yodeck: Yodeck is a cloud digital signage SaaS popular with SMBs and mid-market; it overlaps with 22Miles' no-code, hardware-agnostic positioning but serves smaller, less complex deployments.

Others

• BrightSign: BrightSign is 22Miles' closest hardware partner (Elite Partner in Bright Alliance) and supplies the media players used in marquee deployments; it also offers its own signage ecosystem, making it both a partner and an adjacent competitor.
• Crestron: Crestron supplies room booking and digital signage hardware integrated with 22Miles; it also sells its own control and signage software, positioning it as both a key integration partner and adjacent competitor.

Broad incumbents

• Cisco (Webex / Collaboration): Cisco's Webex collaboration portfolio includes room booking and digital signage capabilities integrated with its hardware—a broad incumbent competing for the same enterprise workplace signage wallet 22Miles targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutu.be/bBrE0DBn7go
• Xx.com/22miles
• LinkedInlinkedin.com/company/22miles-inc.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 22MILES