Livewell
LiveWell is a Connecticut-based 501(c)(3) nonprofit that operates assisted living, skilled nursing, and wellness programs for people living with dementia and their care partners, while also leading the nation's first FINGER-based cognitive prevention clinic in partnership with Yale School of Nursing.
- Company typePrivate
- Founded1992
- HeadquartersPlantsville, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
Livewell firmographics
Firmographics- Name
- Livewell
- Legal name
- LiveWell Alliance, Inc.
- Website
- https://livewell.org
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- LiveWell is a Connecticut-based 501(c)(3) nonprofit that operates assisted living, skilled nursing, and wellness programs for people living with dementia and their care partners, while also leading the nation's first FINGER-based cognitive prevention clinic in partnership with Yale School of Nursing.
- Ownership category
- akta.pro rank
Livewell industry classification
Industry- Product category
- Dementia Care and Senior Living Services
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Assisted Living Facilities for the Elderly (623312)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)
- akta.pro primary industry
- Large Campus / Multi-Building Assisted Living Communities (HLADABAG)
- akta.pro secondary industries
- Skilled Dementia Nursing / Memory Care SNFs (HLADADAE), Assisted Living with Memory Care (Mixed Campus) (HLADABAB), Memory Care Units within Skilled Nursing Facilities (SNF/Nursing Homes) (HLADACAC)
Keywords
Where Livewell is headquartered
LocationHeadquarters
- HQ city
- Plantsville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Livewell business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Residential Care Services: LiveWell generates revenue through assisted living and skilled nursing residential services. The organization provides comprehensive care including 24/7 on-campus registered nurses, physician services, dietary services, and access to the Resilient Living Center. Pricing is not publicly disclosed and likely varies based on care level and accommodation type.
- Membership Programs: LiveWell offers two membership tiers: LiveWell Plus at $50/month and LiveWell Membership at $25/month. Members receive access to virtual and in-person signature programs, discounts on coaching and courses, priority registration, and access to Resilient Living Center spaces. A 3-month free trial is offered for new members.
- Programs and Courses: The Resilient Living Center offers educational programs, courses, and workshops for cognitive wellness. Programs include the Healthy Lifestyles Course, Resilient Living Program, cognitive fitness classes, personal training, and integrative health coaching. Some programs are complimentary while others have associated fees.
- The Gathering Place Cafe: A cafe operation that serves breakfast and lunch to visitors, community members, and residents. Revenue is generated through food and beverage sales with prices ranging from $1-$8 for food items and $1.50-$4 for drinks.
- Donations and Fundraising: LiveWell is a nonprofit organization that relies on donations to support programs and services. A capital campaign is currently underway to raise funds for outdoor gardens and courtyards as part of the campus transformation project.
- Occupational Therapy Services: Home-based occupational therapy services provided to people living with dementia and care partners. These evidence-informed services include Home Based Memory Rehabilitation (HBMR), COPE-CT, and Skills to Care programs. Services are typically covered by Medicare Part B or commercial insurance, with private payment options available.
- Business Consulting: The LiveWell Institute provides consulting services to organizations seeking to improve dementia care. Services include evaluating physical design of dementia care settings, creating empowering work environments, leadership development, and organizational consultation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | LiveWell Plus Membership - $50/month with comprehensive access |
| Subscription | Monthly | LiveWell Membership - $25/month basic tier |
| Unit Pricing | Pay-as-you-go | The Gathering Place Cafe menu items |
| Other | Monthly | Residential Care - Assisted Living and Skilled Nursing |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels9 records
Livewell product offering
Product offeringCore offering
LiveWell (LiveWell Alliance, Inc.) is a Connecticut-based 501(c)(3) nonprofit that operates a dementia care campus in Plantsville, CT, offering assisted living residences (River Homes), skilled nursing neighborhoods, a Resilient Living Center with 50+ wellness/cognitive programs, occupational therapy services, a membership program, The Gathering Place Café, the LiveWell Institute (consulting, research, advocacy), the FINGER Brain Health and Dementia Prevention Clinic in partnership with Yale School of Nursing, and the Empowering Partnerships Network of people living with dementia, care partners, and university collaborators.
Product overview
Livewell operates as a dementia care services organization offering a comprehensive platform of residential, wellness, and educational products. The core offering includes assisted living at the River Homes and skilled nursing neighborhoods, supported by the Resilient Living Center which provides cognitive fitness, wellness programming (over 50 in-person and virtual options), and membership access. The FINGER Brain Health and Dementia Prevention Clinic delivers evidence-based dementia prevention services in partnership with Yale School of Nursing. The LiveWell Institute serves as the research, education, and consulting arm, managing the Empowering Partnerships Network and Business Consulting Services. Additional offerings include occupational therapy, The Gathering Place café, Virtual Care Partner Support Groups, On-Demand Resilient Living programming, and the Dementia Friends Connecticut initiative. The organization rebranded from Alzheimer's Resource Center to Livewell and maintains campus transformation plans initiated in 2022.
Differentiator
Problem solved
Functional benefit
Products and services
- River Homes (Assisted Living) Co-designed assisted living communities (River Bend and River View) for people living with dementia, featuring single-family home design with kitchens, porches, parlors, and fireplaces. Residents have 24/7/365 access to dedicated care teams and the full campus including Resilient Living Center.
- Skilled Nursing Neighborhoods Comprehensive skilled nursing care including Well Spring, Hill Spring, and Mountain Spring neighborhoods offering private and semi-private suites with open circular design, interior courtyard views, living green walls, and natural light for individuals experiencing advanced cognitive change.
- Resilient Living Center
Quantifiable outcome
- Highest staffing levels in Connecticut
- +2 more outcomes
Companies that use Livewell
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
Livewell technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Livewell partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship, core, supporting and influencing.
- Yale School of NursingflagshipLiveWell has partnered with Yale School of Nursing to launch the nation's first FINGER-based cognitive wellness clinic at LiveWell's Resilient Living Center. The clinic, led by internationally recognized dementia prevention expert Dr. Miia Kivipelto, applies proven multidomain lifestyle interventions based on the landmark Finnish Geriatric Intervention Study to Prevent Cognitive Impairment and Disability (FINGER). Yale provides clinical leadership and research collaboration for this pioneering prevention initiative.
- Quinnipiac University School of NursingcoreQuinnipiac Nursing Professor Sheila Molony was awarded a $255,873 NIH/NIA grant for dementia research in partnership with LiveWell. The grant funds 'Holistic Evaluation to Advance...' research initiative.
- 26 University PartnerscoreAs of end of 2025, the Empowering Partnerships Network has formal partnerships with 26 universities for collaborative research, education, and community engagement. Partnerships include study design, award selection, implementation, evaluation, and dissemination activities.
- IMPACT CollaboratorycoreSeveral partners in the Empowering Partnerships Network presented at an IMPACT Collaboratory conference on co-partnerships in research, demonstrating LiveWell's national thought leadership in dementia research engagement.
- International Advisory Council for the EMPOWER Dementia NetworkcoreFour partners from the Empowering Partnerships Network serve on the International Advisory Council for the EMPOWER Dementia Network, helping determine how funds should be disseminated to researchers interested in co-partnerships.
- Alzheimer's AssociationsupportingLiveWell collaborates with the Alzheimer's Association through Connecticut Alzheimer's Advocacy Day and statewide Alzheimer's Walks. The EPN also participates in Alzheimer Association initiatives for awareness and fundraising.
- Gerontological Society of AmericasupportingPartners in the Empowering Partnerships Network engaged with the Gerontological Society of America to challenge videos and pamphlets that perpetuate myths about dementia and agitation, demonstrating advocacy and thought leadership.
- Southington Community PartnersflagshipDementia Positive Southington initiative involves partnerships with Southington residents, businesses, schools, faith groups, government agencies, and organizations to create a comprehensive dementia-positive community transformation. Includes Brain Healthy Zones and Dementia Prevention Clinic components.
- The Restaurant of Mistaken Orders (Japan)influencingThe Gathering Place cafe was inspired by The Restaurant of Mistaken Orders in Japan, where all servers have dementia. This international inspiration shaped the cafe's mission to create a space where individuals with cognitive change share their strengths and maintain purpose.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Livewell competitors and assessment
Company assessmentDirect peers
- Silverado Senior Living: Memory-care specialist operating assisted living and skilled nursing communities focused exclusively on dementia and Alzheimer's residents, with programs and clinical partnerships directly comparable to LiveWell's dementia-positive model.
- Sunrise Senior Living: Large senior living operator with a dedicated memory care program (Reminiscence neighborhoods) offering residential care, programming, and family engagement models that overlap significantly with LiveWell's continuum of dementia services.
- Atria Senior Living: National senior living provider with a defined memory care offering (Life Guidance) combining residential settings with programming, life enrichment, and care partner support — directly comparable to LiveWell's assisted living + Resilient Living Center approach.
- Benchmark Senior Living: Northeast-focused senior living provider with strong memory care programs and a culture-driven care model that overlaps with LiveWell's campus-based, programming-rich approach to dementia care.
- Brandywine Living: Regional assisted living and memory care provider (Northeast/Mid-Atlantic) with dedicated Reflections memory care programming, directly comparable to LiveWell's geographic and service mix.
- Juniper Communities: Senior living operator with a wellness-centered, programs-rich model (including memory care) emphasizing purposeful living, comparable to LiveWell's Resilient Living Center philosophy and community programming approach.
- Five Star Senior Living: Senior living operator offering assisted living and memory care (Bridge to Rediscovery) across multiple states, providing a comparable mix of residential care and enriched programming for residents living with dementia.
- The Arbor Company: Senior living provider with dedicated memory care (Evergreen by Arbor) programs emphasizing engagement and quality of life, paralleling LiveWell's capabilities-based dementia care philosophy.
Broad incumbents
- Brookdale Senior Living: Largest U.S. senior living operator with a broad portfolio of independent living, assisted living, memory care (Clare Bridge), and home health, providing a broad-incumbent benchmark for scale and capability breadth relative to LiveWell's specialty focus.
Others
- Alzheimer's Association: National nonprofit focused on Alzheimer's/dementia research, advocacy, and care support; relevant ecosystem counterpart to LiveWell's Empowering Partnerships Network, Dementia Friends Connecticut, and LiveWell Institute advocacy/research activities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Livewell social profiles
Digital presenceLivewell financial estimates
Financial estimateRevenue estimate
Valuation estimate
Livewell leadership team
Management profileNumber of profiles
Profiles4 records
Livewell funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Livewell M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Livewell
What does Livewell do?
LiveWell (LiveWell Alliance, Inc.) is a Connecticut-based 501(c)(3) nonprofit that operates a dementia care campus in Plantsville, CT, offering assisted living residences (River Homes), skilled nursing neighborhoods, a Resilient Living Center with 50+ wellness/cognitive programs, occupational therapy services, a membership program, The Gathering Place Café, the LiveWell Institute (consulting, research, advocacy), the FINGER Brain Health and Dementia Prevention Clinic in partnership with Yale School of Nursing, and the Empowering Partnerships Network of people living with dementia, care partners, and university collaborators.
Is Livewell a public or private company?
Livewell is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Livewell founded?
Livewell was founded in 1992. It employs 51 to 100 people.
Where is Livewell based?
Livewell is headquartered in Plantsville, United States, in the North America region.
How does Livewell make money?
Seven revenue lines are on record. Residential Care Services are the primary driver. The others are membership Programs, programs and Courses, the Gathering Place Cafe, donations and Fundraising, occupational Therapy Services and business Consulting.
Who are Livewell's main competitors?
Direct peers on record are Silverado Senior Living, Sunrise Senior Living, Atria Senior Living, Benchmark Senior Living, Brandywine Living, Juniper Communities, Five Star Senior Living and The Arbor Company. Brookdale Senior Living is listed as a broad incumbent. Alzheimer's Association is listed as an others.
Does Livewell have an API?
No public API is recorded for Livewell.
What industry is Livewell in?
Livewell's product category is Dementia Care and Senior Living Services. Its primary akta.pro industry code is HLADABAG, Large Campus / Multi-Building Assisted Living Communities, with a secondary code of HLADADAE, Skilled Dementia Nursing / Memory Care SNFs. Its NAICS code is 62331 and its SIC code is 8050.