Cookies Clothing
Cookies Clothing is a San Francisco-based streetwear brand selling branded apparel and accessories through global DTC e-commerce (Shopify), a flagship store, and limited-edition collaborations with music, sports, and lifestyle partners serving streetwear, women's, and kids segments.
- Company typePrivate
- Founded2011
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Cookies Clothing does
Cookies Clothing is a San Francisco-based streetwear brand founded in 2011 by Gilbert Milam (Berner) and operated as a private company with 51–100 employees. The company designs, produces, and sells branded apparel and accessories — including tees, hoodies, crewnecks, jackets, jerseys, bottoms, shorts, hats, bags, and lifestyle items such as rolling trays, ashtrays, jars, and socks — primarily through a Shopify-powered direct-to-consumer e-commerce storefront that ships to 100+ countries, supplemented by a physical flagship store in San Francisco and wholesale distribution. Pricing is unit-based, ranging from roughly $5 accessories to $350 premium varsity jackets, with Afterpay buy-now-pay-later available across the catalog.
The business model centers on a high-velocity seasonal drop cadence (roughly 20+ collections per year spanning Spring, Summer, Fall, and Holiday) layered with an extensive limited-edition collaboration portfolio spanning music (Rolling Stones, Shoreline Mafia, Ruff Ryders, Glo Gang, Peter Tosh), sports heritage (Mitchell & Ness, New Era), and lifestyle brands (True Religion, PSD, Santa Cruz Shredder, Turino, Your Highness). The core customer is male streetwear consumers, with dedicated lines for women and the Crumbs by Cookies kids sub-brand, alongside a separate Cookies Glass sub-brand for smoking accessories. There is no public revenue or funding disclosed beyond a single 2018 Mesh Ventures round, no disclosed AI/ML capabilities, and no API or technology platform beyond Shopify and POS.
Cookies Clothing firmographics
Firmographics- Name
- Cookies Clothing
- Legal name
- Cookies Clothing
- Website
- https://cookiessf.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Cookies Clothing is a San Francisco-based streetwear brand selling branded apparel and accessories through global DTC e-commerce (Shopify), a flagship store, and limited-edition collaborations with music, sports, and lifestyle partners serving streetwear, women's, and kids segments.
- Ownership category
- akta.pro rank
Cookies Clothing industry classification
Industry- Product category
- Streetwear Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)
Keywords
Where Cookies Clothing is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cookies Clothing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Apparel and Accessories Sales: Direct consumer sales of branded streetwear including T-shirts, hoodies, outerwear, bottoms, hats, bags, and accessories. One-time purchase model with seasonal collection drops. Also offers accessories such as storage jars, trays, ashtrays, socks, and lifestyle merchandise.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard apparel pricing |
| Unit Pricing | Pay-as-you-go | Accessories pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Cookies Clothing product offering
Product offeringCore offering
Cookies Clothing designs, sells, and ships branded streetwear apparel and lifestyle accessories directly to consumers. The core catalog spans tees, hoodies, crewnecks, jackets, jerseys, knits, button-ups, bottoms, shorts, hats, bags, and accessories, released through seasonal Spring, Summer, Fall, and Holiday collections and augmented by limited-edition collaborations with brands such as Rolling Stones, Mitchell & Ness, Ruff Ryders, True Religion, and New Era.
Product overview
Cookies Clothing is a streetwear fashion brand offering a comprehensive apparel and accessories portfolio. The core offering includes tees, hoodies, crewnecks, jackets, jerseys, knits, button-ups, bottoms, shorts, hats, bags, and accessories. The brand operates multiple sub-brands including Crumbs by Cookies (kids clothing) and Cookies Glass (glassware and smoking accessories). A significant portion of the product strategy centers on limited-edition collaboration collections with music artists, sports brands, and lifestyle labels including Turino, Shoreline Mafia, Ruff Ryders, Mitchell & Ness, True Religion, Rolling Stones, Glo Gang, New Era, Santa Cruz Shredder, and others. Products are sold through seasonal collections spanning Spring, Summer, Fall, and Holiday releases. The brand utilizes Shopify as its e-commerce platform and offers Afterpay as a payment option.
Differentiator
Problem solved
Functional benefit
Brands
- Crumbs by Cookies: Kids clothing line
- Cookies Glass
Products and services
- Tees
Companies that use Cookies Clothing
Customer profileSegments4 records
Ideal customer profiles5 records
Cookies Clothing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cookies Clothing partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- TurinominorTurino collection featuring embroidered knits, fleece shorts, windbreaker jackets, pullover hoodies, and sweatpants for the 2026 season.
- Shoreline MafiaminorCollaboration with Los Angeles hip-hop group Shoreline Mafia featuring tees, hoodies, jerseys, sweatpants, and accessories with 15 products.
- Ruff RydersminorStreetwear collaboration featuring chrome, flame, and pitbull themed apparel including tees, hoodies, jerseys, sweatpants, and accessories.
- Mitchell & NesscorePremium collaboration with historic sportswear brand featuring varsity jackets ($350), football jerseys ($140), hockey jerseys, and mesh shorts. Flagship collaboration showcasing premium streetwear meets sports heritage.
- True ReligionminorDenim and streetwear collaboration featuring trucker hats, skull beanies, and relaxed sweatpants.
- Glo GangminorCollaboration with Chief Keef's Glo Gang brand (collection currently shows no active products).
- Rolling StonescoreExtensive collaboration featuring Rolling Stones iconic tongue logo across 36+ products including arch sweatpants, tees, crewnecks, mesh shorts, pocket tees, and snapbacks. Multi-season partnership.
- New EraminorCookies x New Era collaboration featuring 59FIFTY fitted hats and other headwear styles.
- Santa Cruz ShredderminorCollaboration with premium grinder brand featuring specialty products.
- PSD (Premium Snacks Distribution)minorApparel collaboration with PSD brand.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Cookies Clothing competitors and assessment
Company assessmentDirect peers
- Supreme: Iconic streetwear brand built on limited drops, cultural cachet, and hype-driven demand. Closely comparable to Cookies in terms of drop model, scarcity, and lifestyle branding, though Supreme operates at significantly larger scale.
- The Hundreds: LA-based streetwear brand with strong California identity, limited collaborations, and omnichannel retail. Closely comparable mid-scale streetwear peer serving overlapping customer segments and price points.
- Stüssy: Heritage streetwear label originating from Southern California surf/skate culture with global DTC and wholesale distribution. Comparable to Cookies as a multi-channel streetwear brand with seasonal collections and broad product range.
- HUF Worldwide: San Francisco-originated streetwear brand rooted in skate culture with broad apparel range and global distribution. Comparable as a streetwear brand with California roots, similar product breadth, and DTC-plus-wholesale model.
- Diamond Supply Co. San Francisco-based streetwear/skate brand with similar cultural positioning and California heritage. Comparable in target demographic, price points, and product mix including apparel, headwear, and accessories.
- BAPE (A Bathing Ape): Japanese streetwear brand known for collaborations, limited drops, and cultural cachet. Comparable to Cookies in collaboration-heavy product strategy and global DTC reach, though at larger scale and broader brand recognition.
- Obey Clothing: Shepard Fairey's streetwear label offering graphic apparel and accessories globally. Comparable as an artist/designer-driven streetwear brand with similar product breadth and international DTC distribution.
Broad incumbents
- Carhartt WIP: Workwear-rooted brand with strong streetwear positioning, global DTC, and seasonal collections. Comparable as a multi-channel apparel brand with workwear/heritage aesthetic and similar product breadth including jackets, pants, and accessories.
- Champion: Heritage athletic apparel brand now heavily positioned in streetwear with hoodies, crewnecks, and joggers. Comparable in core product categories (hoodies, sweatshirts, tees) and overlapping streetwear customer base.
Emerging players
- Riot Society: Streetwear brand targeting a similar demographic with graphic tees and hoodies. Comparable in product mix (apparel-led with accessories) and price positioning, though smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Cookies Clothing social profiles
Digital presenceCookies Clothing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cookies Clothing leadership team
Management profileNumber of profiles
Profiles2 records
Cookies Clothing subsidiaries and ownership
Company hierarchySubsidiaries2 records
Cookies Clothing funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cookies Clothing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cookies Clothing
What does Cookies Clothing do?
Cookies Clothing designs, sells, and ships branded streetwear apparel and lifestyle accessories directly to consumers. The core catalog spans tees, hoodies, crewnecks, jackets, jerseys, knits, button-ups, bottoms, shorts, hats, bags, and accessories, released through seasonal Spring, Summer, Fall, and Holiday collections and augmented by limited-edition collaborations with brands such as Rolling Stones, Mitchell & Ness, Ruff Ryders, True Religion, and New Era.
Is Cookies Clothing a public or private company?
Cookies Clothing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cookies Clothing founded?
Cookies Clothing was founded in 2011. It employs 51 to 100 people.
Where is Cookies Clothing based?
Cookies Clothing is headquartered in San Francisco, United States, in the North America region.
How does Cookies Clothing make money?
One revenue line is on record: apparel and Accessories Sales.
Who are Cookies Clothing's main competitors?
Direct peers on record are Supreme, The Hundreds, Stüssy, HUF Worldwide, Diamond Supply Co., BAPE (A Bathing Ape) and Obey Clothing. Broad incumbents are Carhartt WIP and Champion. Riot Society is listed as an emerging player.
Does Cookies Clothing have an API?
No public API is recorded for Cookies Clothing.
What industry is Cookies Clothing in?
Cookies Clothing's product category is Streetwear Apparel. Its primary akta.pro industry code is CRAAAAAI, Outerwear & Cold-Weather Apparel Manufacturers. Its NAICS code is 458110 and its SIC code is 5600.