What Accent Decor does

Accent Decor is a privately held, US-based wholesale distributor of elevated home and event decor founded in 1997 and headquartered in Chamblee, Georgia. The company operates a B2B wholesale model selling handcrafted-style vases, planters, wall decor, candleholders, event structures, and seasonal merchandise to florists, event planners, wedding professionals, home and gift retailers, interior designers, and garden centers. Products are sold through an account-gated online wholesale portal and through physical showrooms at four major US trade markets: Dallas Market Center, Americasmart Atlanta, Las Vegas World Market, and IHFC High Point.

The product catalog is organized into four primary categories — Flower + Event, Plant + Garden, Home + Gift, and Seasonal — spanning 1,887+ in-stock SKUs across materials including ceramic, glass, metal, wood, concrete, natural fibers, and resin. A proprietary sub-brand, Eric + Eloise, provides differentiation through exclusive in-house designed animal-character decor in an Antique-Gold finish. The company maintains dedicated sub-categories for Floral Essentials, Core Pot Collection, Wedding & Event, Sustainable Floristry Vessels, and Glass Centerpiece Vessels, indicating category depth rather than breadth-only play.

Revenue is generated through one-time wholesale transactions with prices ranging from approximately $1 to $2,150 per item, with account registration required to access pricing. Distribution combines the e-commerce portal with physical showroom access during seasonal market windows, supplemented by a multi-channel content marketing engine including a Vessel blog, email newsletter, and active presence on Instagram, Facebook, TikTok, Pinterest, X, and YouTube. The company employs 101-250 people and is privately held with no disclosed external investment or M&A activity.

Name

Accent Decor

Legal name

Accent Decor

Website

https://accentdecor.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Accent Decor is a US-based B2B wholesale distributor of elevated home and event decor, serving florists, event planners, retailers, and designers through a 1,887+ SKU catalog, four trade-market showrooms, and a gated online wholesale portal.

Ownership category

akta.pro rank

Product category

Wholesale Home and Event Decor

NAICS

Home Furnishings Retailers (44912), Gift, Novelty, and Souvenir Retailers (459420)

SIC

Wholesale-Furniture & Home Furnishings (5020), Pottery & Related Products (3260)

akta.pro primary industry

Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)

akta.pro secondary industries

Seasonal, Holiday & Party Home Décor Retail (CRAIACAD), Outdoor Décor & Garden Accents Retail (Yard Art, Planters Décor, Doormats) (CRAIACAI)

Keywords

• Wholesale home decor
• Event floristry supplies
• Wholesale planters pots
• Wedding event decor
• Seasonal decor wholesale

Headquarters

HQ city

Chamblee

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Decor Products: B2B wholesale revenue from selling decor products including vases, pots, planters, bowls, candleholders, event structures, wall decor, and seasonal items to florists, event planners, retailers, and interior designers. Products are sold at wholesale pricing through an online portal and showrooms.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Accent Decor is a wholesale seller of handcrafted home, floral, plant, garden, and seasonal decor products. It sells vases, pots, planters, bowls, candleholders, event structures, wall decor, and holiday items at wholesale pricing through an online B2B portal (account registration required) and physical showrooms at four major US gift and furniture markets. Customers include florists, event planners, wedding designers, plant shops, garden centers, home and gift retailers, and interior designers.

Product overview

Accent Decor is a wholesale decor company operating an e-commerce platform that offers a diversified portfolio of elevated home and event decor products primarily for retailers, interior designers, and event florists. The product portfolio is organized into four main categories: Flower + Event (vases, vessels, budvases, compotes, event structures for florists), Plant + Garden (pots, planters, terrariums, plant accessories), Home + Gift (room decor, wall art, tabletop, candles, outdoor living), and Seasonal (Christmas, Halloween, Harvest, Easter, Valentine's Day decorations). The company also maintains an exclusive sub-brand, Eric + Eloise, featuring whimsical animal character decor in Antique-Gold metal finish. Products span materials including ceramic, glass, metal, wood, concrete, natural fibers, and resin, with items ranging from budget-friendly options under $10 to large-scale statement pieces. The company operates showrooms in High Point, Atlanta, Las Vegas, and Dallas for market season, and offers an online platform for wholesale ordering.

Differentiator

Problem solved

Functional benefit

Brands

• Eric + Eloise: A whimsical sub-brand featuring a charming cast of characters (Eric the Hare, Eloise the Fox, Frankie the Buck, Louie the Mouse, Eugene the Moose, Margie the Doe, Beatrice the Bear, Charlie the Duck, Emerson the Pheasant) that brings the magic of beloved tales to life through collectible, elevated home decor including wall mounts, busts, decorative objects, candelabras, and seasonal items.

Products and services

• Flower + Event Wholesale floral decor line including vases, vessels, budvases, compotes, urns, boats, bowls, candleholders, votives, candelabras, event structures, columns, dried and preserved items, and wedding and event accessories designed for everyday florals and special occasions. Sold at wholesale to florists, wedding designers, and event planners.
• Plant + Garden
• Home + Gift
• Seasonal
• Eric + Eloise Collection

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Knud Nielsen Company: Wholesale supplier of florist hard goods, containers, sprays, and memorial/event products to the floral industry. Closely aligned B2B customer base of professional florists.
• Pioneer Imports & Wholesale: Wholesale distributor of floral supplies, vases, baskets, ribbons, and wedding/event decor to florists and event professionals. Direct overlap with Accent Decor's Flower + Event and Wedding & Event categories.
• Smithers-Oasis / Floralife: Global manufacturer and supplier of floral foam, postharvest products, and floral design supplies. Comparable B2B supplier to the professional florist industry with overlapping customer segments.
• Syndicate Sales: Long-standing wholesale supplier of floral hard goods, vases, containers, and event accessories to florists and event professionals. Directly comparable B2B wholesale motion targeting the same primary florist customer base.
• Mud Pie: Wholesale gift and home decor company producing trend-forward, design-driven products sold through boutiques, gift shops, and floral/event retailers. Overlapping B2B wholesale model and customer base with Accent Decor.
• Napa Home & Garden: Wholesale home and garden decor company selling garden accessories, planters, statuary, and home accents to garden centers, gift shops, and designers. Directly comparable to Accent Decor's Plant + Garden category.
• DEMDACO: Wholesale gift and home decor company selling artisan-designed products through independent retailers, boutiques, and gift shops. Overlapping wholesale GTM and product categories (vases, wall decor, tabletop).
• Park Hill Collection: Wholesale home decor brand offering vintage-inspired furniture, accents, and seasonal decor to retailers. Comparable B2B wholesale model with overlap in home decor and seasonal categories.
• CbK (Crafted by King): Wholesale home decor and gift company selling furniture, rugs, lighting, and accessories to retailers and interior designers. Comparable B2B wholesale GTM and overlapping product portfolio.

Emerging players

• Faire: Online B2B wholesale marketplace connecting independent retailers with thousands of decor, gift, and home brands. An emerging channel that competes for the same buyer accounts Accent Decor targets, threatening to disintermediate traditional showrooms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/accentdecor
• YouTubeyoutube.com/accentdecor
• Facebookfacebook.com/AccentDecor
• LinkedInlinkedin.com/company/accent-decor-inc.
• Instagraminstagram.com/accentdecorinc
• TikToktiktok.com/@accentdecorinc
• Pinterestpinterest.com/accentdecorinc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Accent Decor