Sir Kensington's

Sir Kensington's is a New York-based premium condiment brand producing clean-label mayonnaise, vegan mayo, globally-inspired Everything Sauces, and mustards for U.S. health-conscious consumers and culinary enthusiasts. Founded in 2012 and owned by Unilever since 2017, the company differentiates through Non-GMO, Certified Humane, and proprietary aquafaba-based vegan formulations.

Company typePrivate
Founded2012
HeadquartersNew York, United States
Headcount11–50
GTM typeB2C
OfferingHardware or Manufacturing

What Sir Kensington's does

Sir Kensington's is a New York-based premium condiment brand that produces a portfolio of natural and clean-label mayonnaise, vegan mayonnaise, globally-inspired Everything Sauces, and mustards. Founded in 2012, the company differentiates through formulation technology centered on premium inputs including Non-GMO Project Verified oils (sunflower and avocado), Certified Humane Cage Free eggs, and a proprietary chickpea-derived aquafaba formulation for vegan products that delivers authentic mayonnaise texture without eggs or soy. The brand also pursues global flavor innovation, evidenced by its Everything Sauces line featuring Moroccan, Korean, Mexican, Japanese, and Peruvian variants with packaging illustrations by artists representing each culinary culture. The company holds certifications across Non-GMO, Keto, Gluten-Free, Vegan, Paleo, USDA Organic, Kosher, and Dairy-Free categories.

Sir Kensington's operates a hybrid go-to-market model combining broad U.S. retail distribution (with a website-based store locator for consumers to find products) and direct-to-consumer e-commerce through sirkensingtons.com. The brand also invests heavily in content marketing through a 114+ recipe library, "Behind the Label" blog series, and partnerships with food influencers, plus a "Taste Buds" community program that offers exclusive product access and free merchandise. Marketing channels span Facebook, Pinterest, Instagram, X (TikTok), and email newsletters. The company has executed minor partnerships with New York Shuk, Superiority Burger (SK Cookbook Club), and Just Enough Wines for cross-promotional content.

Since 2017, Sir Kensington's has operated as a wholly-owned subsidiary of Unilever (legal entity: Kensington & Sons, LLC, under Conopco, Inc. d/b/a Unilever). The company has 11-50 employees, operates only within the United States, and has raised approximately $9.3M in funding prior to Unilever's acquisition, with Verlinvest as a notable investor. The brand's strategic positioning targets health-conscious consumers, culinary enthusiasts, and direct-to-consumer shoppers seeking clean-label, dietary-restriction-friendly condiments as alternatives to mass-market incumbents like Heinz.

Sir Kensington's firmographics

Firmographics

Name: Sir Kensington's
Legal name: Kensington & Sons, LLC
Website: https://sirkensingtons.com
Company type: Private
Founded year: 2012
Operating status: Operating
Headcount range: 11–50 employees
Short description: Sir Kensington's is a New York-based premium condiment brand producing clean-label mayonnaise, vegan mayo, globally-inspired Everything Sauces, and mustards for U.S. health-conscious consumers and culinary enthusiasts. Founded in 2012 and owned by Unilever since 2017, the company differentiates through Non-GMO, Certified Humane, and proprietary aquafaba-based vegan formulations.
Ownership category
akta.pro rank

Sir Kensington's industry classification

Industry

Product category: Premium Condiments
NAICS: Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941)
SIC: Miscellaneous Food Preparations & Kindred Products (2090)
akta.pro primary industry: Condiments, Sauces & Dressings (CRADAAAB)
akta.pro secondary industries: Mayonnaise & Aioli Manufacturing (AFAKADAB), Foods for Special Dietary Needs Manufacturing (Gluten-Free, Allergen-Free, Low-FODMAP, Low-Sodium) (AFAKAJAD)

Keywords

Premium condiments
Gourmet mayonnaise
Clean-label sauces
Vegan condiments
Specialty mustards

Where Sir Kensington's is headquartered

Location

Headquarters

HQ city: New York
HQ country: United States
HQ region: North America

Markets served

Sir Kensington's business model

Business model

GTM type: B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

Consumer Packaged Goods Sales: Sir Kensington's generates revenue through the sale of condiments including mayonnaise, vegan mayo, mustard, and Everything Sauces directly to consumers via e-commerce and through retail distribution channels.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Consumer products available for retail purchase

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Sir Kensington's product offering

Product offering

Core offering

Sir Kensington's manufactures and sells premium, clean-label condiments including a line of mayonnaises (Classic, Sriracha, Organic, Avocado Oil, Chipotle, and Truffle Garlic Aioli), plant-based vegan mayo alternatives formulated with chickpea-derived aquafaba, globally-inspired Everything Sauces (Moroccan, Korean, Mexican, and Japanese flavors), and traditional mustards (Dijon, Spicy Brown, Yellow). Products are made with Non-GMO ingredients, Certified Humane Cage Free eggs, and are certified Keto, Gluten-Free, Vegan, and Paleo, targeting health-conscious U.S. consumers through retail and e-commerce channels.

Product overview

Sir Kensington's is a condiment company offering a portfolio of mayonnaise products (Classic, Sriracha, Organic, Avocado Oil, Chipotle, Truffle Garlic Aioli), vegan mayo alternatives (Classic Vegan, Avocado Oil Vegan, Chipotle Vegan, Special Sauce Vegan), globally-inspired Everything Sauces (Moroccan Garlic, Korean Gochujang, Mexican Chile Lime Crema, Japanese Hibachi Yum Yum), and mustards (Dijon, Spicy Brown, Yellow). The products are unified by shared values: Non-GMO ingredients, Certified Humane Cage Free eggs, and clean-label positioning across keto, gluten-free, vegan, and organic certifications.

Differentiator

Problem solved

Functional benefit

Products and services

Classic Mayonnaise

Quantifiable outcome

Egg-free mayonnaise market projected to grow from USD 5.43 billion (2026) to USD 9.55 billion (2034) at 7.30% CAGR

Companies that use Sir Kensington's

Customer profile

Segments3 records

Ideal customer profiles3 records

Sir Kensington's technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Sir Kensington's partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered minor and core.

New York ShukminorStrategic or Co-development PartnerCollaboration with New York Shuk for recipe content. Sir Kensington's featured New York Shuk's Preserved Lemon Paste in a Chickpea Shawarma Caesar Salad recipe, demonstrating culinary partnership and cross-promotion between specialty food brands.
Superiority BurgerminorStrategic or Co-development PartnerSuperiority Burger, a James Beard Award-winning vegetarian restaurant in NYC's East Village, collaborated with Sir Kensington's for the SK Cookbook Club feature. The recipe from Brooks Headley's 'Superiority Burger Cookbook' was adapted and featured on the brand's recipe platform.
UnilevercoreOthersSir Kensington's is owned by Conopco, Inc., d/b/a Unilever. The brand operates as a Unilever portfolio company, with the official legal entity being Kensington & Sons, LLC. The website directs consumers to Unilever for branded communications and promotions.
Package Illustrators (Jasmina El Bouamraoui, Deb Lee, Marisol Ortega, Beena Mistry, Katt Aguirre, Aya Kakeda)minorStrategic or Co-development PartnerThe Everything Sauces packaging features illustrations by female and non-binary illustrators from the culinary cultures that inspired each sauce flavor. The team includes illustrators representing Moroccan, Korean, Mexican, Japanese, and Peruvian cultural influences.
Just Enough WinesminorStrategic or Co-development PartnerPartnership between Sir Kensington's and Just Enough Wines mentioned in sitemap, suggesting a cross-promotional or collaborative relationship between the condiment and wine brands.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Sir Kensington's competitors and assessment

Company assessment

Broad incumbents

Kraft Heinz: Kraft Heinz owns both mass-market (Heinz, Kraft) and premium (Primal Kitchen) condiment franchises, making it the key multi-tier competitor shaping pricing, shelf, and innovation dynamics against Unilever's Sir Kensington's + Hellmann's portfolio.
Heinz: Heinz is the dominant mass-market condiment incumbent (ketchup, mayo, mustard) that Sir Kensington's explicitly positions against as an artisanal alternative, competing for the same household condiment occasions at very different price points.

Emerging players

Amy's Kitchen: Amy's Kitchen sells a broad portfolio of certified-organic, vegetarian, and clean-label packaged foods including condiments and sauces — sharing Sir Kensington's organic, non-GMO, and clean-ingredient ethos across an overlapping premium natural consumer base.
New Primal: New Primal produces clean-label sauces, marinades, and condiments targeting Whole30, paleo, and keto consumers — overlapping Sir Kensington's certification-driven positioning and Everything Sauces flavor-extension strategy.

Direct peers

Hellmann's / Best Foods: Hellmann's is Unilever's own mass-market mayonnaise brand and Sir Kensington's sibling within the parent portfolio, competing in the same category across the same US retailers — making it the most direct internal benchmark for share, pricing, and innovation cadence.
Chosen Foods: Chosen Foods built its brand around 100% avocado-oil products including mayonnaise and dressings, competing with Sir Kensington's Avocado Oil Mayonnaise and Avocado Oil Vegan Mayo on the same better-for-you, premium ingredient positioning.
Primal Kitchen: Primal Kitchen (acquired by Kraft Heinz in 2021) makes premium avocado-oil mayonnaise, dressings, and sauces with clean-label positioning — directly overlapping Sir Kensington's premium mayo, vegan mayo, and Everything Sauce categories with a comparable target consumer.
Tessemae's: Tessemae's makes clean-label dressings, marinades, and sauces targeted at health-conscious consumers — directly overlapping Sir Kensington's Everything Sauces and condiments in the natural and mainstream grocery channel.
Follow Your Heart: Follow Your Heart's Vegenaise is one of the original plant-based mayonnaises and competes head-to-head with Sir Kensington's Classic Vegan Mayo in natural and mainstream grocery channels, particularly among vegan and allergen-conscious consumers.
Eat Just (JUST Mayo): JUST Mayo pioneered the plant-based mayonnaise category and competes directly with Sir Kensington's vegan mayo line on egg-free, plant-based formulation in retail and foodservice channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Sir Kensington's compliance and trust

Trust signal

Compliance12 records

Sir Kensington's financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Sir Kensington's leadership team

Management profile

Number of profiles

Profiles1 record

Sir Kensington's funding detail

Funding detail

Funding overview

Funding rounds5 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Sir Kensington's M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sir Kensington's

What does Sir Kensington's do?

Is Sir Kensington's a public or private company?

Sir Kensington's is a private company. It is classified as corporate owned and is currently operating.

When was Sir Kensington's founded?

Sir Kensington's was founded in 2012. It employs 11 to 50 people.

Where is Sir Kensington's based?

Sir Kensington's is headquartered in New York, United States, in the North America region.

How does Sir Kensington's make money?

One revenue line is on record: consumer Packaged Goods Sales.

Who are Sir Kensington's's main competitors?

Broad incumbents on record are Kraft Heinz and Heinz. Emerging players are Amy's Kitchen and New Primal. Direct peers are Hellmann's / Best Foods, Chosen Foods, Primal Kitchen, Tessemae's, Follow Your Heart and Eat Just (JUST Mayo).

Does Sir Kensington's have an API?

No public API is recorded for Sir Kensington's.

What industry is Sir Kensington's in?

Sir Kensington's's product category is Premium Condiments. Its primary akta.pro industry code is CRADAAAB, Condiments, Sauces & Dressings, with a secondary code of AFAKADAB, Mayonnaise & Aioli Manufacturing. Its NAICS code is 311941 and its SIC code is 2090.