Leslie

What Leslie does

Leslie is a private UK-based hospitality technology company founded in 2021 and headquartered in London. The company develops software aimed at the hospitality and food service industry, focused on enabling more efficient ordering, customer interaction, and payment processing for food and drink. Per its own positioning, Leslie targets hospitality operators on a global scale, though specific geographic footprint beyond the UK headquarters is unverified in the available source material.

The company's core product offering centers on a digital ordering and payment platform, with implied point-of-sale and customer interaction functionality for food and drink service venues. No specific technical architecture, technology stack, proprietary features, or AI/ML components are disclosed in the available source material. Leslie employs 51-100 people, indicating an early growth-stage operational scale achieved within roughly three years of founding.

Leslie's business model and revenue mechanics are not disclosed in available sources — no pricing model, customer segments, go-to-market detail, or revenue figures are documented. The company received investment from The Middleby Corporation, a major commercial food service equipment manufacturer, in November 2021. The company is led by co-founder and CEO Joey Barnett. The Middleby investment suggests a strategic channel or vertical alignment angle within the hospitality supply chain, though specific go-to-market mechanics, pricing structure, and revenue model details remain unavailable.

Name

Leslie

Website

https://getleslie.com

Company type

Private

Founded year

2021

Headcount range

51–100 employees

Short description

Leslie is a London-based hospitality technology company founded in 2021 that builds software for ordering, customer interaction, and payment processing in food and drink service establishments globally.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Core offering

Leslie provides hospitality and food-and-beverage operators with a digital platform to order, interact, and pay for food and drink. The company sells technology that enables venues to streamline guest ordering experiences and payment workflows on a global scale.

Differentiator

Problem solved

Functional benefit

Products and services

• Leslie Hospitality Ordering and Payments Platform A digital platform that enables hospitality and food-and-beverage venues (restaurants, bars, cafes, commercial foodservice operators) to streamline how guests order, interact with service, and pay for food and drink.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Direct peers

• SevenRooms: Restaurant CRM, marketing and on-premises ordering platform that combines guest engagement, reservations and payments for hospitality operators.
• ChowNow: Direct online ordering platform purpose-built for independent restaurants, offering commission-free ordering integrated into restaurant websites and apps.
• SpotOn: Hospitality-focused software and payments company offering restaurant POS, online ordering and integrated payment services for SMB venues.
• Deliverect: Restaurant-tech platform integrating third-party delivery and on-premise ordering into a unified POS interface — a fellow European operator with comparable ordering-domain focus.
• Toast: Leading US restaurant POS and ordering platform offering integrated ordering, payment, and team management — directly comparable to Leslie's stated offering for hospitality venues.
• Lightspeed Restaurant: Hospitality-focused POS and commerce platform serving restaurants, bars and cafés with ordering, payment and inventory functionality across multiple geographies.
• Olo: Digital ordering SaaS specializing in restaurant direct online ordering and digital rails for major chains — comparable ordering-first mission targeting restaurant operators.
• Tock (American Express): Reservation, ordering and payment platform for restaurants, with strong adoption among fine-dining and chef-driven venues where premium digital experiences command willingness to pay.

Broad incumbents

• Square (Block): Payment-led platform from Block serving SMBs including restaurants with POS, online ordering and appointment tools — overlap with Leslie's ordering and payment thesis but a much broader portfolio.
• Clover (Fiserv): POS and business management platform from Fiserv serving restaurants and hospitality alongside many other verticals — broader incumbent with overlapping ordering and payment capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/leslie_global
• Facebookfacebook.com/leslie.tech
• LinkedInlinkedin.com/company/leslie-tech

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leslie