What Virtalent does

Virtalent Ltd is a UK-based managed virtual assistant service founded in 2014 by Co-Founders Sam Wilson and Ellie Wilson, operating from Birmingham with a registered office in London. The company matches UK businesses and professionals with over 200 vetted, UK-based Virtual Assistants, each required to have a minimum of 8 years of professional experience (acceptance rate of approximately 4% of applicants). VAs are identity-verified through Veriphy 360 and provide services including email and diary management, scheduling, travel booking, research, social media management, content creation, marketing support, finance administration, customer service, and project coordination across eight discrete service modules ranging from Virtual Admin Assistant to Virtual Executive Assistant.

The underlying delivery infrastructure consists of a client portal/dashboard (VirtalentDash) for time tracking, task monitoring, and communication, supported by dedicated Client Success Coaches managing the ongoing client relationship. Virtalent is GDPR compliant (since 25 May 2018), ICO registered, Cyber Essentials certified, and a Living Wage Employer (since 2023), with all work covered by Hiscox professional indemnity insurance.

Revenue is generated primarily through hourly VA services on a subscription/monthly recurring basis, with plans starting at 10 hours per month and an hourly rate from £28 (exclusive of VAT). Unused hours roll over to the following month, and additional hours above the plan threshold are billed at the defined hourly rate. GTM is sales-led via inside sales: a free 20-minute consultation, handpicked VA matching within 24 hours, a meet-VA-before-signing step, and ongoing Client Success Coach support. The primary customer segment is UK SMBs (coaches, consultants, agency owners, NGOs/charities, individuals), supplemented by select enterprise clients. Marketing channels include content/SEO, comparison pages against alternatives (independent VAs, offshore, AI, employees), Review.io ratings, case studies, referrals, and PR.

Name

Virtalent

Legal name

Virtalent Ltd

Website

https://virtalent.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Virtalent is a UK-based managed virtual assistant service founded in 2014 that matches UK businesses and professionals with over 200 vetted, UK-based Virtual Assistants (minimum 8 years experience) for administrative, marketing, and operational support, billing hourly from £28 on subscription plans.

Ownership category

akta.pro rank

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hourly VA Services: Virtalent charges clients on an hourly basis for virtual assistant services. Clients purchase monthly plans (packages of hours) and pay for additional hours above the plan threshold at the defined hourly rate. Plans start from 10 hours per month. Unused hours can roll over to the following month only. All fees are exclusive of VAT.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Virtalent provides a managed UK-based virtual assistant service that matches clients with vetted, experienced (minimum 8 years) VAs for administrative, executive assistance, marketing, and social media tasks. Clients buy monthly hour packages (starting at 10 hours, £28+ per hour) and are assigned a dedicated Client Success Coach, with service delivered through a client portal that tracks time and progress.

Product overview

Virtalent offers a suite of Virtual Assistant services designed for UK businesses. The core offering is a managed VA service that matches businesses with handpicked, UK-based virtual assistants (minimum 8 years experience, top 4-2% of applicants). The product portfolio includes Business Support (admin and operational tasks), Marketing Support (content and campaigns), Part Time PA (flexible personal assistant), Social Media Virtual Assistant (platform management), Virtual Admin Assistant (meeting and travel support), Virtual Executive Assistant (senior-level strategic support), and Virtual PA (general PA tasks). All services share the same delivery infrastructure including a client dashboard, time tracking, rollover hours, and dedicated Client Success Coach support. Pricing starts from £28/hour with plans from 10 hours/month.

Differentiator

Problem solved

Functional benefit

Products and services

• Virtual Assistant Service (Core Managed Service) Managed UK-based virtual assistant service that matches business owners with vetted, handpicked VAs (minimum 8 years' experience) for flexible administrative, PA, marketing, and operational support, delivered through a dedicated Client Success Coach model with a client portal and satisfaction guarantee.
• Virtual Executive Assistant Senior-level VA support for founders and CEOs covering calendar management, stakeholder coordination, research and briefing, communications management, project administration, and financial administration.
• Social Media Virtual Assistant
• Marketing Support Service Marketing assistance for marketing agencies and growing businesses, covering content creation, email campaigns, social media support, CRM updates, client follow-ups, and proposal preparation.
• Business Support Service Administrative and operational support including email management, diary coordination, tech support, system management, and general business administration.

Quantifiable outcome

• Save over 50 hours per month (Marco Pierre White Restaurants)
• +3 more outcomes

Named customers14 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Information Commissioner's Office (ICO)coreOthersVirtalent maintains registration with the ICO to guarantee data protection best practices. The company is fully GDPR compliant since May 25, 2018.
• Veriphy 360coreOthersBackground and identity verification checks conducted on all Virtual Assistants during the vetting process using Veriphy 360.
• VeremarkminorOthersBasic background checks required as part of VA application process. References and background verification are standard onboarding requirements.
• HiscoxcoreOthersAll work is comprehensively insured by Hiscox, providing professional indemnity coverage for clients.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/virtalent
• Facebookfacebook.com/virtalent
• LinkedInlinkedin.com/company/virtalent

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Virtalent