What Jomla does

Jomla (jomla.ae) is a privately held, multi-category consumer e-commerce platform operating across the United Arab Emirates and Saudi Arabia, offering a catalog of over 45,000 SKUs spanning consumer electronics (including new and certified pre-owned Apple iPhones), mobile phones and accessories, home appliances (such as De'Longhi coffee equipment and Al Shabah insect killers), personal care items, toys, baby products, sports equipment, and watches. The platform is delivered through a responsive Arabic-language e-commerce website plus native Android and iOS applications, with order tracking, social login (Apple and Google), and integrated buy-now-pay-later checkout via Tabby and Tamara supporting the consumer purchase flow. The company earns revenue primarily through direct one-time product sales, with pricing ranging from budget items under 50 AED to premium electronics in the thousands of AED, supported by cash-on-delivery and four-installment interest-free payment options plus a standard 20 AED delivery charge.

The business is run as a product-led, direct-to-consumer operation targeting individual shoppers in the GCC, with go-to-market executed through its own storefronts, an influencer and referral program, and active social media presence across Facebook, Instagram, X, TikTok, YouTube, and Snapchat, supplemented by WhatsApp-based ordering and customer service at +971 50 335 8800. It carries a mix of third-party brands (Apple, Samsung, Xiaomi, De'Longhi, Anker, Sony, JBL, Taktik, Geepas, OnePlus, Skyworth, Porodo, and others) alongside at least one first-party own-brand product (Al Shabah), and earns customer trust signals through a 4.8/5 review rating across 379 reviews on its mobile accessories category and warranties on pre-owned devices. No revenue, headcount, funding, or incorporation details are publicly disclosed in the available data, and ownership, investor, and management team information is absent from the source material.

Name

Jomla

Legal name

Jomla

Website

https://jomla.ae

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Jomla is a multi-category consumer e-commerce marketplace serving shoppers in the UAE and Saudi Arabia with over 45,000 products across electronics, mobile accessories, home appliances, and personal care via website, mobile apps, and WhatsApp.

Ownership category

akta.pro rank

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Jomla generates revenue through direct product sales on its e-commerce platform. The company sells a wide variety of products including electronics, mobile accessories, toys, baby products, sports equipment, watches, and more. Products are sold at varying price points with discounts offered on many items.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Jomla is a direct-to-consumer e-commerce platform selling over 45,000 products across multiple categories including consumer electronics, mobile phones and accessories, home appliances, baby products, toys, sports equipment, kitchen appliances, and personal care items to customers in the UAE and Saudi Arabia. The company operates through its website (jomla.ae), dedicated Android and iOS mobile apps, and WhatsApp-based ordering, offering both new and certified pre-owned products with warranty, multiple payment options including cash on delivery and 4-interest-free installments via Tabby and Tamara, and real-time order tracking.

Product overview

Jomla (jomla.ae) is a multi-category e-commerce marketplace operating across UAE and Saudi Arabia with a catalog of over 45,000 products. The platform is built around a web-based shopping platform and native mobile applications for Android and iOS. Its product portfolio spans consumer electronics (including Apple iPhones and Taktik smart screens), home appliances (De'Longhi coffee makers and grinders, Al Shabah insect killers), personal care (iFlat fabric care products), and baby products. The platform integrates buy-now-pay-later services via Tabby and Tamara, offers WhatsApp-based ordering, and provides order tracking functionality. Key brands sold include Apple, Samsung, Xiaomi, De'Longhi, Taktik, Anker, Sony, and Samsung. The company also sells its own-brand products including Al Shabah insect killer devices.

Differentiator

Problem solved

Functional benefit

Products and services

• Jomla E-commerce Web Platform (jomla.ae) Multi-category e-commerce web storefront operating at jomla.ae with Arabic and English language support, providing search, filtering, detailed product pages, real-time order tracking, buy-now-pay-later checkout via Tabby and Tamara, cash on delivery, and WhatsApp-based customer support for shoppers in UAE and Saudi Arabia.
• Jomla Mobile Application (Android) Android shopping application distributed on Google Play Store allowing customers to browse products, place orders, track shipments, and manage their Jomla accounts from mobile devices.
• Jomla Mobile Application (iOS) iOS shopping application distributed on the Apple App Store (ID 1493216981) allowing iPhone and iPad users to browse products, place orders, track shipments, and manage their Jomla accounts.
• Al Shabah Flying Insects Killer Electric flying insect killer lamp with 22-25W power consumption covering up to 25 square meters; features flame-resistant housing, electrostatic coating, and UV light to attract insects. Sold as an own-brand Jomla product made in Jordan, priced at 169 AED.
• Apple iPhone 13 Pro Max 256GB (Used) Pre-owned iPhone 13 Pro Max with 256GB storage, sold in excellent condition with 1-month warranty, inspected battery exceeding 80% capacity, and 100% authentic (unopened). Listed at 1,844 AED (39% discount) on the Jomla platform.
• Taktik Floor Standing Smart Screen (21.5 Inch) Portable Android-powered smart screen with 21.5-inch touch display (1080x1920 resolution), built-in floor-standing stand, 4-hour battery life, 60Hz refresh rate, 4GB RAM, 64GB storage, and 40W built-in speakers. Features 3D surround sound, WiFi connectivity, and screen mirroring via Chromecast. Listed at 1,299 AED (28% discount).
• iFlat Spray Instant Fabric Wrinkles Remover Portable spray garment steamer and wrinkle remover with 250ml capacity; water-based formula free from alcohol, disinfects fabrics from common bacteria and viruses. Suitable for travel use. Listed at 46 AED (33% discount).
• De'Longhi Electric Coffee Grinder KG79 Electric coffee bean grinder with 120g capacity, 17 adjustable grind settings, dual safety auto-shutoff system, and removable top grinding wheel for easy cleaning. 110W power consumption. Listed at 129 AED (38% discount).
• De'Longhi Dedica Espresso Coffee Maker EC685 Compact 1350W espresso machine with 15-bar pressure, manual milk frother, dual-wall and single-wall filter baskets, and auto-shutoff. Available in multiple colors including black, silver, and red. Listed at 455 AED (9% discount).

Quantifiable outcome

• 4.8/5 customer rating

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• TabbycoreTechnology or IntegrationTabby provides buy-now-pay-later services allowing customers to split payments into 4 interest-free installments. Integration appears on product pages throughout the store.
• TamaracoreTechnology or IntegrationTamara offers installment payment options allowing customers to pay over 4 months with no interest. Available as payment option at checkout.
• Google PlaycoreChannel Partner/ Reseller/ DistributorJomla's Android mobile app is distributed through Google Play Store, enabling Android users to download and install the shopping application.
• Apple App StorecoreChannel Partner/ Reseller/ DistributorJomla's iOS mobile app is distributed through Apple App Store, enabling iPhone and iPad users to download the shopping application.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Namshi: Namshi is a fashion and lifestyle e-commerce platform operating across the GCC with Arabic UX, BNPL integrations, and cash-on-delivery — closely matching Jomla's regional commerce stack and target demographic.
• Noon: Noon is the leading multi-category horizontal e-commerce marketplace in the UAE and Saudi Arabia, directly overlapping Jomla in product breadth, geographies, payment methods (including Tabby/Tamara BNPL), and target consumer segment.
• Amazon Saudi Arabia: Amazon.sa is the primary e-commerce competitor in Jomla's second market, operating with the same Arabic UX, BNPL, and COD experience but with vastly greater catalog depth and Amazon Prime fulfillment.
• Amazon UAE: Amazon.ae is the dominant general-merchandise online retailer in the UAE serving the same consumer segment as Jomla across electronics, home, baby, and lifestyle categories with substantially larger scale and logistics infrastructure.

Broad incumbents

• Sharaf DG: Sharaf DG is one of the largest electronics and consumer technology retailers in the UAE with both online and physical retail, directly overlapping Jomla's mobile phones, accessories, and consumer electronics categories.
• Lulu Hypermarket: Lulu is a major GCC omnichannel retailer with extensive electronics, home, and baby assortments online, competing with Jomla across multiple categories from a strong physical-retail base.
• Carrefour UAE: Carrefour UAE operates a major omnichannel retail platform across grocery, electronics, baby, and home categories, competing with Jomla's horizontal assortment and offering same-day fulfillment Jomla cannot match.

Emerging players

• Ounass: Ounass is a UAE-based luxury and premium multi-category e-commerce platform competing with Jomla in the higher-end electronics, accessories, and home categories within the same geography.
• Mumzworld: Mumzworld is the leading baby and maternity e-commerce platform in the Middle East, competing directly with one of Jomla's product verticals using the same regional BNPL and COD payment rails.
• iStyle: iStyle is an Apple Premium Reseller operating across the GCC with online and physical channels, directly competing with Jomla's mobile phones and Apple accessories category with stronger brand authorization.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Jomla_ae
• YouTubeyoutube.com/channel/UC7S5qm_G67nUpnBHn_vN1EA/featured
• Facebookfacebook.com/Jomla.ae
• Instagraminstagram.com/jomla.ae
• TikToktiktok.com/@jomla.ae
• LinkedInlinkedin.com/company/jomla-ae

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jomla