Banca Sella Holding

What Banca Sella Holding does

Banca Sella Holding S.p.A. is the private parent company of Gruppo Sella, a diversified Italian financial services group headquartered in Biella with 5,001-10,000 employees and €802.3 million in share capital and reserves. The group traces its heritage to 450 years of family enterprise and operates through a multi-brand architecture spanning retail and commercial banking (Banca Sella, branded "Human Smart Bank"), wealth management (Banca Patrimoni Sella), Italy's largest neobank by customer count (Hype, with 1.9 million customers), an Open Finance API platform for third-party banks and businesses (Fabrick), asset management (Sella SGR), personal credit (Sella Personal Credit), fiduciary services (Sella Fiduciaria), payment infrastructure (Axerve), investment banking and proprietary trading for SMEs, mid-caps, and institutional clients, and a fintech venture capital and innovation apparatus (Sella Ventures, Sella VC, Sella Lab, Fintech District, Dpixel, Centrico Tech).

The group's revenue mechanics span multiple streams: traditional retail banking revenue from deposits, current accounts, lending, and mortgages; professional services revenue from investment banking advisory and proprietary trading; recurring subscription-style revenue from wealth and asset management through Banca Patrimoni Sella and Sella SGR; transaction fees from clearing membership at Euronext Clearing and structured products distribution; and digital subscription and interchange-style revenue from the Hype neobank's payments, savings, credit, and insurance offerings. The Open Finance platform Fabrick extends a B2B API/channel model enabling other banks and companies to integrate financial services into their own products.

Banca Sella Holding serves four primary customer segments: individuals and families (retail banking, digital banking, savings, insurance), entrepreneurs and SMEs (business banking, credit, investment banking advisory), high-net-worth individuals (wealth management via Banca Patrimoni Sella), and other banks and businesses seeking open finance integration via Fabrick. Distribution is omnichannel, combining a traditional branch network with the Hype mobile app, dedicated wealth management advisors, institutional sales coverage for investment banking, and an API channel through Fabrick. The group is privately held under the Sella family, has issued bonds under a Euro MTN programme, and operates with stated geographic exclusions of the United States, Canada, Japan, and Australia.

Name

Banca Sella Holding

Legal name

Banca Sella Holding S.p.A.

Website

https://sellagroup.eu

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Banca Sella Holding is the private parent of Italy's Gruppo Sella, operating a diversified financial services ecosystem that includes retail banking (Banca Sella), wealth management (Banca Patrimoni Sella), Italy's largest neobank Hype (1.9M customers), Open Finance platform Fabrick, asset management, investment banking, and fintech venture capital.

Ownership category

akta.pro rank

Product category

Retail Banking

akta.pro primary industry

BaaS Platforms & Sponsor Bank Enablement (FSAGALAA)

Keywords

• Retail banking services
• Wealth management solutions
• Open finance platform
• Neobank digital banking
• Investment banking advisory

Headquarters

HQ city

Biella

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Banking Services: Traditional banking services including deposits, current accounts, lending, and mortgages for individuals and businesses
2. Investment Banking: Advisory and investment banking products for SMEs, Mid-cap companies and institutional investors; proprietary trading on domestic markets, liquidity provision and venture capital investment
3. Wealth Management (Patrimoni): Asset management, wealth protection and valorization services through Banca Patrimoni Sella
4. Digital Banking (Hype): Neobank services via Hype app including payments, cryptocurrency, savings, credit, and insurance
5. Trading and Securities: Clearing member services for derivatives trading; structured products and certificates distribution

Distribution channels5 records

Marketing channels5 records

Core offering

Banca Sella Holding is the parent company of Gruppo Sella, providing retail and commercial banking through Banca Sella, wealth management via Banca Patrimoni Sella, digital neobank services through Hype, investment banking advisory for SMEs and mid-caps, and Open Finance infrastructure through Fabrick. The group serves families, entrepreneurs, high-net-worth individuals, and other banks across Italy.

Product overview

Banca Sella Holding operates as a multi-brand financial ecosystem offering a unified platform-plus-subsidiary architecture. The core offerings include traditional banking services (Banca Sella/Human Smart Bank), wealth management (Banca Patrimoni Sella), a leading neobank (Hype with 1.9 million customers), Open Finance solutions (Fabrick), and investment banking services. Additional specialized services include personal credit (Sella Personal Credit), fiduciary services (Sella Fiduciaria), and asset management (Sella SGR). The group also includes innovation initiatives (SellaLab) and venture capital operations (Sella.vc, Sella.ventures). The recent €85 million acquisition of Hype strengthens digital capabilities for younger customers while Hype continues operating as an independent entity.

Differentiator

Problem solved

Functional benefit

Brands

• Hype: Italian neobank offering payments, cryptocurrency, savings, credit, and insurance through a mobile app. The most important Italian neobank by number of customers.
• Banca Patrimoni Sella
• Fabrick
• Sella Lab
• Sella Investment Banking
• Sella Insights

Products and services

• Banca Sella (Human Smart Bank) Retail and commercial banking services for Italian families and entrepreneurs, providing deposits, current accounts, lending, mortgages, payments, and other core banking products with technology-enabled advisory.
• Banca Patrimoni Sella Wealth management and asset administration services for high-net-worth clients, focused on long-term portfolio valorization, asset protection, and relationship-based advisory.
• Hype Neobank Digital-only Italian neobank offering payments, cryptocurrency, savings, credit, and insurance services through a mobile application, serving 1.9 million customers.
• Fabrick Open Finance Platform Open Finance platform providing easy-to-integrate financial innovation solutions for banks and companies through an API-based open platform.
• SellaLab Impact Innovation Impact innovation initiative supporting Italian industrial districts and small-to-medium enterprises in innovation paths that bring measurable benefits to the territory.
• Sella Investment Banking Advisory and investment banking services supporting strategic projects of SMEs, mid-cap companies, and institutional investors, including market-making, liquidity provision, and venture capital investment.
• Sella Personal Credit Personal credit services for retail customers of the Gruppo Sella ecosystem.
• Sella Fiduciaria Fiduciary services for asset protection and management, supporting estate planning and wealth structuring for clients.
• Sella SGR Asset management and investment fund services for Gruppo Sella clients.

Quantifiable outcome

• 1.9 million active neobank customers via Hype
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• HypecoreTechnology or Integration · 5 November 2025Banca Sella and Banca Sella Holding acquiring Illimity's 50% stake in Hype for €85 million, pending Bank of Italy approval. Hype is an electronic money institution originally founded under Banca Sella in 2015, serving 1.9 million customers. The acquisition will strengthen digital capabilities for younger customers and accelerate AI developments.
• CofaceminorStrategic or Co-development PartnerPartnership between Coface and Banca Sella to support Italian businesses in credit risk management. Coface is a global leader in credit risk management.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Illimity Bank: Italian digital-first bank offering SME, corporate, and neobanking services. Direct competitor to Banca Sella's SME and digital banking franchises, and the seller of the remaining 50% stake in Hype.
• Banca Mediolanum: Italian banking group with retail banking, wealth management, and bancassurance offerings. Comparable multi-channel Italian banking model with strong family-founder heritage, similar to Gruppo Sella.
• FinecoBank: Italian multi-channel bank offering trading, banking, and investment services with a strong digital platform. Direct competitor in the Italian online brokerage and retail banking space.
• Banca Generali: Italian private bank specializing in wealth management and asset gathering through financial advisors. Comparable to Banca Patrimoni Sella's wealth management focus within an Italian banking group.
• Azimut Holding: Italian asset management and wealth advisory group. Comparable to Sella SGR's asset management and Banca Patrimoni Sella's wealth operations within an Italian financial services ecosystem.
• Credito Emiliano (Credem): Italian mid-sized private banking group with retail, SME, and wealth management services. Similar mid-tier family-influenced Italian banking peer with comparable customer segments.
• Tink: European open banking platform providing PSD2-based APIs to banks and businesses. Directly comparable to Fabrick's Open Finance platform offering across European banking clients.

Broad incumbents

• BPER Banca: Mid-tier Italian commercial bank with retail, SME, and wealth services across multiple regions. Overlaps with Banca Sella's SME and retail banking franchises but operates a broader geographic footprint.
• Plaid: Global open finance / bank-connectivity platform serving banks and fintechs. Comparable to Fabrick in providing API-based financial data connectivity and embedded finance infrastructure.

Emerging players

• Satispay: Italian mobile payments platform expanding into broader financial services. Emerging direct competitor to Hype in Italy's digital payments and consumer banking space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sellagroup

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments26 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Banca Sella Holding