What Advanced Magnet Lab, Inc. does

Advanced Magnet Lab, Inc. (AML) is a privately held, Florida-based specialty manufacturer founded in 1995 that designs and produces high-performance permanent magnets using its proprietary PM-Wire™ powder-in-tube process. PM-Wire™ is a scalable, modular manufacturing platform that yields both non-sintered and sintered permanent magnets at high rate and yield, supporting multiple chemistries including Neodymium Iron Boron (NdFeB), Mischmetal-NdFeB, Samarium Iron Nitride (SmFeN), and Manganese Bismuth (MnBi). Product variants include PM-Uniform™ (transverse/radial magnetization), PM-360™ (Halbach-array-like continuous magnetization), and PM-Axial™ (axial magnetization for rotors). The company complements its magnet products with two proprietary engineering software tools, MOEM™ (multi-objective electromagnetic modeling) and CoilCad™ (electrical machine design), which it uses to engage customers in preliminary design analysis, prototyping, and manufacturing planning.

AML targets three primary vertical segments: U.S. defense and military customers (qualified domestic supplier status via the Defense Logistics Agency for high-grade NdFeB magnets used in missiles, smart bombs, UAVs, and aircraft), electric motor OEMs in automotive, industrial, and aerospace applications seeking differentiated magnet geometries and assembly benefits, and aerospace/aviation programs pursuing >12 kW/kg power density for electric propulsion. Its revenue is drawn from permanent magnet hardware sales (currently at pilot scale, ramping toward a stated ~200 metric ton/year commercial line), U.S. government contracts (a $2M two-year DLA contract in 2026), government R&D funding (ARPA-E ASCEND Phase 1 award of $654,354 in 2020), and licensing/royalty arrangements (Royalty Management Holding convertible debt with royalty rights). Go-to-market is enterprise field sales with a structured engagement model (no-cost preliminary analysis → design analysis → prototyping → manufacturing planning), with stated plans to co-locate manufacturing with customers or supply chain partners. Ownership has been bootstrapped with government grants, convertible debt from American Resources Corporation/ReElement Technologies (2022) and Royalty Management Holding Corporation (2024), and a partner ecosystem spanning Phoenix Tailings, Momentum, Ionic Rare Earths, and ReElement for domestic rare-earth feedstock.

Name

Advanced Magnet Lab, Inc.

Legal name

Advanced Magnet Lab, Inc.

Website

https://mitusmagnets.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Advanced Magnet Lab (AML) is a Florida-based specialty manufacturer founded in 1995 that produces high-performance sintered and non-sintered permanent magnets via its proprietary PM-Wire™ powder-in-tube process, serving U.S. defense, electric motor OEM, and aerospace customers.

Ownership category

akta.pro rank

Product category

Rare Earth Permanent Magnets

NAICS

Ball and Roller Bearing Manufacturing (332991)

SIC

Electronic Coils, Transformers & Other Inductors (3677)

akta.pro primary industry

Magnetic Sensors (Hall/Magnetoresistive/Compass) (HDAHALAC)

Keywords

• Permanent magnet manufacturing
• Rare earth magnets
• Neodymium iron boron magnets
• Powder metallurgy magnets
• Electric motor components

Headquarters

HQ city

Melbourne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Permanent Magnet Product Sales: Sale of permanent magnets manufactured using PM-Wire™ technology. Products include sintered and non-sintered magnets for defense and commercial applications such as electric motors and generators.
2. Government Contracts: Revenue from U.S. government contracts, specifically the $2 million two-year DLA contract for qualifying domestic high-grade sintered NdFeB permanent magnets for defense applications.
3. Government R&D Funding: Funding from U.S. Department of Energy (ARPA-E) and Department of Defense for technology development programs including the ASCEND program for electric aircraft propulsion ($654,354 Phase 1 award).
4. Licensing/Royalties: Royalty Management Holding Corporation receives royalties on sales of products derived from the sponsored research program through convertible debt investment.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Advanced Magnet Lab (AML) manufactures permanent magnets using its proprietary PM-Wire™ powder-in-tube process, producing both sintered and non-sintered magnets in unique shapes (straight, curved, ring, helical) with various magnetization profiles. The company offers multiple material compositions including Neodymium Iron Boron (NdFeB), Samarium Iron Nitride (SmFeN), Manganese Bismuth (MnBi), and Mischmetal-NdFeB, and supports customers with proprietary design software (MOEM™ and CoilCad™) for electric motor and generator applications across defense, aerospace, and industrial markets.

Product overview

Advanced Magnet Lab (AML) offers a portfolio of permanent magnet products centered on its proprietary PM-Wire™ manufacturing platform. PM-Wire™ is a scalable, modular powder-in-tube process that produces both sintered and non-sintered permanent magnets at high rate and yield. The product line includes three branded magnet variants: PM-Uniform™ (transverse/radial magnetization), PM-360™ (continuously changing magnetization direction), and PM-Axial™ (axial magnetization for rotor topologies). AML also provides supporting design software tools (CoilCad™ and MOEM™) for customer analysis. Material options span NdFeB, SmFeN, MnBi, and Mischmetal-NdFeB compositions, enabling applications from industrial motors to defense systems.

Differentiator

Problem solved

Functional benefit

Products and services

• PM-Wire™ Permanent Magnets Scalable and modular manufacturing platform that produces both non-sintered and sintered permanent magnets at high rate and high yield using a powder-in-tube process, supporting NdFeB, SmFeN, MnBi, and Mischmetal-NdFeB material compositions for defense and commercial electric motor applications.
• PM-Uniform™ Magnets Straight, curved, ring or helical magnets with transverse or radial magnetization, produced via the PM-Wire™ process for electric motor and generator applications.
• PM-360™ Magnets Straight, ring or helical magnets with continuously changing magnetization direction, providing Halbach array-like performance without iron in the rotor.
• PM-Axial™ Magnets Curved magnets with axial magnetization designed for rotor topologies with breakthrough benefits including 20% higher operational temperature and 50% reduction in rotor overwrap.
• Sintered Neodymium Iron Boron (NdFeB) Permanent Magnets Sintered NdFeB permanent magnets including grades N48SH and N35EH produced via the PM-Wire™ process for defense applications such as missiles, smart bombs, UAVs, and aircraft, and commercial high-performance applications.
• Samarium Iron Nitride (SmFeN) Magnets Non-sintered magnet material option produced via PM-Wire™ process providing an alternative to traditional rare earth magnets with reduced critical element dependency.
• Manganese Bismuth (MnBi) Magnets Non-sintered magnet material option produced via PM-Wire™ process, entering OEM qualification for various applications as a non-rare earth or reduced-rare earth alternative.
• (Mischmetal-Nd)FeB Magnets

Quantifiable outcome

• Replaces 2,750 Halbach arranged magnets with 8 PM-Wire™ rings for EV motor while eliminating active rotor cooling
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core, minor and key.

• Ionic Rare Earths Limited (IonicRE)coreStrategic or Co-development Partner · 1 May 2026Binding sales agreements to supply recycled rare earth oxides including neodymium/praseodymium oxide and dysprosium oxide under AML's DLA contract for domestic high-grade sintered NdFeB permanent magnets. Also includes MOU for recycling manufacturing scrap and preconsumer scrap to support AML's PM-Wire manufacturing platform.
• Phoenix TailingscoreStrategic or Co-development Partner · 1 May 2025Strategic supplier for rare earth inputs as part of AML's efforts to establish domestic rare earth feedstock pathway. Collaboration supports the DLA contract for qualifying domestic NdFeB magnet production.
• MomentumcoreStrategic or Co-development Partner · 1 May 2025Strategic partner for rare earth inputs supporting AML's domestic supply chain development for permanent magnet manufacturing.
• National Defense Industrial Association (NDIA)minorStrategic or Co-development Partner · 1 January 2024AML presented at first annual Mine-to-Magnet workshop sponsored by Lockheed Martin, gathering over 100 industry and government stakeholders to discuss challenges and opportunities in strengthening U.S. supply chain for critical materials and permanent magnets.
• Oak Ridge National Laboratory (ORNL)keyStrategic or Co-development Partner · 1 January 2023Collaboration for electric vehicle motor development. AML's PM-Wire technology to replace 2,750 complex Halbach array sintered magnets with eight non-sintered helical magnets, eliminating need for active motor rotor cooling.
• ReElement Technologies CorporationcoreStrategic or Co-development Partner · 1 December 2022Offtake agreement providing high-purity raw rare earth elemental feedstock (>99.5% purity) using patented chromatography technology. Also includes preliminary strategic investment through convertible debt structure that converts to equity.
• Center for Advanced Power Systems (CAPS) at Florida State UniversitykeyStrategic or Co-development Partner · 1 August 2020Collaboration on ARPA-E ASCEND program for electric aircraft propulsion. CAPS developing high-power density power converters to drive and control AML's motors.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• MP Materials: MP Materials operates the Mountain Pass rare earth mine in California and is building a U.S. sintered NdFeB magnet facility, making it a directly comparable domestic player pursuing the same mine-to-magnet thesis as AML.
• USA Rare Earth: USA Rare Earth is developing domestic rare earth mining and magnet manufacturing capacity in Stillwater, Oklahoma, with a government-backed mission to reduce dependence on Chinese magnets—directly competitive with AML's domestic sourcing focus.
• Magnequench: Magnequench specializes in bonded NdFeB magnetic powders and magnets, and is a direct technology peer competing with AML's powder-in-tube processing approach for advanced magnet applications.
• Arnold Magnetic Technologies: Arnold manufactures precision permanent magnets (NdFeB, SmCo, AlNiCo) and assemblies for aerospace, defense, and industrial markets—a directly comparable specialty magnet manufacturer with similar target customers.
• Electron Energy Corporation: Electron Energy manufactures samarium cobalt and other permanent magnets for aerospace, defense, and medical applications, making it a directly comparable specialty magnet manufacturer serving similar high-end verticals.

Broad incumbents

• Vacuumschmelze (VAC): VAC is a long-established European manufacturer of sintered NdFeB and SmCo permanent magnets serving automotive, energy, and defense markets, making it a broad incumbent reference for AML's magnet production capabilities.
• Shin-Etsu Chemical: Shin-Etsu is the world's largest producer of sintered NdFeB magnets through its Magnetic Materials division, serving EV traction motors and HDDs—the dominant incumbent benchmark for sintered magnet quality and scale.
• Hitachi Metals (Proterial): Hitachi Metals (rebranded Proterial) is a global leader in sintered NdFeB magnets and is one of the major qualified producers for automotive traction motors, making it a directly relevant incumbent peer.
• TDK Corporation: TDK produces neodymium magnets and a broad portfolio of magnetic materials for automotive, industrial, and consumer electronics, making it a broad incumbent peer in permanent magnet manufacturing.

Emerging players

• Lynas Rare Earths: Lynas operates the Mt Weld mine and Kalgoorlie processing facility, supplying separated rare earth oxides including NdPr; while primarily upstream, it competes for the same domestic/ally-sourced feedstock mandate that anchors AML's magnet strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@AdvancedMagnetLab
• LinkedInlinkedin.com/company/1278797
• Xx.com/AMLInnovation
• Facebookfacebook.com/AMLInnovation

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advanced Magnet Lab, Inc.