OuiSi

What OuiSi does

OuiSi is a Brooklyn-founded (operating from Stone Ridge, NY) physical card game company that designs, produces, and sells visually connecting Photo Card sets under the "this looks like that" matching mechanic. The company's core product line comprises three 210-card sets — OuiSi Original (everyday objects, launched January 2020), OuiSi Nature (wildlife/nature photography with 16 contributing photographers, launched 2022), and OuiSi x Getty (artworks from the J. Paul Getty Museum collection, launched April 2023) — each accompanied by a Guidebook of 12-14 games (7 for Getty) spanning collaborative, competitive, creative, and mindfulness play modes. Proprietary technical elements include the Visual Connections matching system (each card has 10-20 visual matches yielding thousands of connections per set) and QR-linked learning portals on Nature and Getty cards that route to educational content about the depicted subjects and contributing artists/photographers.

OuiSi sells primarily direct-to-consumer through shop.ouisi.co, with US, Canada, and UK storefronts backed by regional warehouses, and supplements with retail distribution through Barnes & Noble, museum gift shops (Getty Museum, Nelson Atkins), and independent retailers via the Faire wholesale marketplace. Standard pricing is $34.99 per set, with bundles (Bestseller Bundle at $64.99; Megapack at $94.99) and custom quotes for bulk orders of 10+ sets serving schools and corporate gifting. The company serves a diversified customer base spanning families, K-12 educators, speech-language pathologists, occupational therapists, dementia/memory care providers, mindfulness practitioners, and corporate facilitators. As of end-2023, the company reported 175,000+ cumulative customers, an average rating of 4.7/5 across 11,099+ verified reviews, multiple industry awards (NAPPA, Tillywig, ASTRA, Mom's Choice, Creative Child), and a small upstate-NY team. In 2025 the company announced it would not print additional inventory due to tariff uncertainty, targeting to sell through remaining stock by end of November.

Name

OuiSi

Legal name

OuiSi Inc.

Website

https://shop.ouisi.co

Company type

Private

Founded year

2015

Operating status

Operating

Short description

OuiSi is a privately-held physical card game company that designs and sells three sets of 210 visually connecting Photo Cards (Original, Nature, Getty) at $34.99, distributed direct-to-consumer online, via Barnes & Noble and museum stores, and through Faire wholesale, serving families, K-12 educators, therapists, and dementia care providers.

Ownership category

akta.pro rank

Product category

Card Games & Educational Toys

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Gaming Collectibles, Merchandise & Toys Retail (CRACAFAI)

Keywords

• Visual connection games
• Photo card games
• Family board games
• Educational card games
• Mindful play games

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Physical Card Game Sales: OuiSi generates revenue through the direct sale of physical card game sets. Each set (Original, Nature, Getty) is priced at $34.99. Bundle packages offer discounted pricing. The company sells directly through its e-commerce platform and through retail distribution channels including Barnes & Noble, museum stores, and independent retailers. Bulk discounts are available for orders of 10+ sets.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

OuiSi designs and sells physical "Games of Visual Connection" — sets of 210 photo cards where each card connects visually to 10–20 others through shared patterns, shapes, and colors, accompanied by a Guidebook of 12–14 games. The product line includes OuiSi Original (everyday photography), OuiSi Nature (wildlife photography with QR-linked learning portals), and OuiSi x Getty (art cards from the J. Paul Getty Museum with art history learning portals), sold direct-to-consumer and through retail partners.

Product overview

OuiSi is a physical card game company offering visually connecting Photo Card sets based on the 'this looks like that' concept. The product line consists of three core Photo Card sets: OuiSi Original (everyday objects), OuiSi Nature (nature photography with 16 photographers), and OuiSi x Getty (artwork from the Getty Museum). Each set includes 210 cards with a Guidebook of games and activities. The company also offers bundles for classrooms (Bestseller Bundle combining Original and Nature) and a Megapack with all three sets. Optional QR codes on Nature and Getty cards link to proprietary learning portals for educational content about subjects and artists depicted.

Differentiator

Problem solved

Functional benefit

Brands

• OuiSi Original: Original Photo Card set celebrating the beauty of everyday life with 210 cards and 12 games.
• OuiSi Nature
• OuiSi Getty
• Bestseller Bundle

Products and services

• OuiSi Original A set of 210 visually connecting Photo Cards celebrating the beauty of everyday life, paired with a Guidebook containing 12 games and activities (10 collaborative, 2 competitive). Targets families and multigenerational players seeking screen-free play.
• OuiSi Nature A set of 210 visually connecting Photo Cards celebrating nature, created in partnership with 16 conservation photographers. Includes QR codes on each card linking to the OuiSi Go learning portal with educational content about the wildlife and the photographers behind the imagery.
• OuiSi x Getty A set of 210 Art Cards featuring close-up elements from artworks at the J. Paul Getty Museum, with QR codes linking to an art history learning portal. Designed for art lovers to explore visual connections across the museum collection.
• Bestseller Bundle (Classroom Bundle) A bundle combining OuiSi Original and OuiSi Nature sets at a discounted price of $64.99 (regular $69.98). Designed for classrooms of 20–30 students with enough Photo Cards for all students and cross-connections between nature and everyday objects.
• OuiSi Megapack A value bundle containing all three OuiSi sets (Original, Nature, and x Getty) priced at $94.99 (regular $104.99). Offers maximum variety for extended gameplay and large groups.

Quantifiable outcome

• 4.7 out of 5 star average rating from 11,099+ verified reviews
• +2 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• J. Paul Getty MuseumcoreStrategic or Co-development Partner · 1 April 2023OuiSi collaborated with the J. Paul Getty Museum to create OuiSi x Getty, featuring 210 Art Cards from the Getty collection. Each card displays close-ups of artistic elements from museum artworks with QR codes linking to art history learning portals. The collaboration was initiated after OuiSi Original began selling at Getty Museum gift shops.
• 16 Nature and Wildlife PhotographerscoreStrategic or Co-development PartnerOuiSi partnered with 16 conservation-focused photographers from around the world to create the photo collection for OuiSi Nature. Each photographer had a unique environmental focus, contributing to the diversity of nature imagery in the set.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• ThinkFun: Maker of single-player logic and visual puzzle games (Rush Hour, Zingo). Comparable to OuiSi in cognitive/visual-reasoning category, educational use cases, and family-with-kids buyer.
• Mudpuppy: Publisher of art-driven children's puzzles, games, and activity products. Comparable to OuiSi in design-forward family products, museum-store distribution, and similar price points.
• Buffalo Games: Established US publisher of jigsaw puzzles, family games, and adult party games. Comparable to OuiSi in tabletop family gaming category with broader mass-market retail distribution.
• Blue Orange Games: Independent publisher of family and educational tabletop games, including pattern-matching titles like Bazar. Comparable to OuiSi in channel mix (specialty retail, independent stores) and family audience.
• Set Enterprises: Maker of the SET card game, the most established visual pattern-matching card game on the market. Directly comparable to OuiSi in mechanic (finding visual matches), pricing tier, and family/educational positioning.
• eeBoo: Publisher of premium family and educational card games, puzzles, and art-based products. Highly comparable to OuiSi in target buyer (design-conscious families), retail placement (museum stores, gift shops), and aesthetic-driven product positioning.
• Skillmatics: Producer of educational card games for children and families (e.g., Guess in 10, Skillmatics ranges). Comparable to OuiSi in DTC-led growth, similar price points, and family/educational positioning.

Broad incumbents

• Ravensburger: Global leader in puzzles and family games. Comparable to OuiSi as an established incumbent in the visual/family game space with vastly larger distribution, IP catalog, and brand recognition — a credible competitive threat and aspirational scaling model.
• Asmodee: World's largest board and tabletop game publisher (Catan, Ticket to Ride). Comparable to OuiSi as a tabletop incumbent with global retail and licensing capabilities that could absorb a similar visual-matching concept at scale.

Regional players

• School Specialty (Really Good Stuff): Major US K-12 education supplies catalog retailer. Comparable to OuiSi as an institutional education channel for the K-12 segment already documented among OuiSi's buyer base, representing a clear distribution expansion vector.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/playouisi
• Facebookfacebook.com/playouisi
• Instagraminstagram.com/playouisi
• Pinterestpinterest.com/PlayOuisi

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OuiSi