California Storm

What California Storm does

California Storm is a Sacramento-based women's soccer club founded in 1998, one of the oldest continuously active women's soccer clubs in the United States. The organization fields competitive teams in two leagues — the Women's Premier Soccer League (WPSL) Pacific North Conference and the USL W League Northern California Division — drawing players from NCAA standouts, post-collegiate athletes, and former national team players including World Cup champions Brandi Chastain and Alex Morgan.

The club operates a multi-revenue-stream business model: ticket and season-pass sales through the GoPassage platform; sponsorship and kit deals (True Story, Power Business Technology, Bonney Plumbing, MAGNAK, Bella Football, Visit YOLO, PUMA, Amazon, Jiffy Lube, UC Davis Health, Mission Tiger/Kellogg's); merchandise sales via a dedicated e-commerce storefront; a subscription-based Futsal Academy ($150/month) for youth players (U6–U14); donations and fundraising supporting youth girls' soccer in the Sacramento region; and live streaming through SportsEngine Play and YouTube. Its technology stack is largely undifferentiated — built on SportsEngine's Sports Relationship Management platform for web, ticketing, and content distribution, with Bella Football providing mobile scheduling/operations tooling. No proprietary technology, AI/ML capability, or patented IP was identified.

Customer segments span three primary personas: youth and high-school girls seeking collegiate pathways, current NCAA athletes needing off-season competitive play, and post-collegiate/retired professional players seeking local competition and mentorship. The club's value proposition is built on a 25+ year community track record, elite coaching (FIFA Hall of Famer Sissi as Technical Coach), and a strong Sacramento/Northern California community footprint anchored by a partnership with Davis Legacy Soccer Club, where all home matches are played.

Name

California Storm

Legal name

California Storm

Website

https://calstormsoccer.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

California Storm is a Sacramento-based women's soccer club founded in 1998 that fields competitive teams in the WPSL and USL W League, serves youth and collegiate athletes through a Futsal Academy, and generates revenue from tickets, sponsorships, merchandise, and donations in Northern California.

Ownership category

akta.pro rank

Product category

Women's Soccer Club & Athletic Programs

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAKACAE

Local Amateur Clubs & Community Sports Organizations

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYMPAKAJAA

Youth Multi-Sport Camps (General Athletics, Summer Camps)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Camps, Academies & Training Centers

SECONDARYEDALAIAB

Club Sports Programs

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

Keywords

• Women's soccer club
• Futsal training
• Youth soccer development
• Soccer camps
• Competitive soccer leagues

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue from single game tickets and season tickets for home matches. Tickets sold through GoPassage platform.
2. Sponsorship and Kit Sponsorship: Revenue from corporate sponsors including kit sponsorship (True Story), general sponsors (Power Business Technology, Bonney Plumbing, MAGNAK, Bella Football), and regional business sponsors. Sponsors receive signage, social media exposure, and brand integration.
3. Futsal Academy Programs: Monthly subscription at $150/month for youth futsal training programs including weekly training, academy shirts, and nutritional education.
4. Merchandise Sales: Online team store selling jerseys, apparel, and merchandise through their e-commerce platform.
5. Donations and Fundraising: Donation program supporting youth girls soccer development in Sacramento region.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

California Storm is Sacramento's premier women's soccer club fielding competitive teams in the Women's Premier Soccer League (WPSL) and USL W League. The club operates a year-round Futsal Academy ($150/month) for youth players aged U6–U14, hosts community soccer camps, sells team merchandise through an online store, and offers single-game and season tickets to home matches at Davis Legacy Soccer Fields.

Product overview

California Storm is a women's soccer club offering competitive soccer programs across two leagues (USL W League and WPSL), supplemental training through its Futsal Academy, youth soccer camps, merchandise sales, and match ticketing. The organization operates as a unified club with the mission of inspiring and empowering girls through soccer.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Soccer Teams (WPSL and USL W League) Competitive women's soccer teams fielded in both the Women's Premier Soccer League (WPSL) Pacific North Conference and the USL W League Northern California Division. Players are drawn from NCAA standouts, former national team players, and professional athletes competing during the off-season. Four-time WPSL champions including the 2022 Jerry Zanelli Cup.
• Futsal Academy
• Soccer Camps Youth soccer camp programs offering young players opportunities to develop skills and participate in training activities. Community-oriented programs aimed at youth in the Sacramento region.
• Team Store (Merchandise) Online merchandise store at shop.calstormsoccer.com offering California Storm branded apparel, jerseys, and merchandise for fans and supporters.
• Match Tickets and Live Streaming Single game and season ticket sales for home matches at Davis Legacy Soccer Fields, sold through the GoPassage platform. Live streaming of home matches available through SportsEngine Play and YouTube for selected games including special events such as the Brandi Chastain Cup Championship.

Quantifiable outcome

• WPSL Jerry Zanelli Cup Champions 2022, WPSL PAC North Champions 2023

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• True Story FoodscoreGTM or Marketing Partner · 5 November 2024Expanded partnership with True Story (premium, humanely raised meats provider) as official kit sponsor. True Story logo appears on lower back of jerseys. Partnership highlights shared commitment to quality, wellness, and excellence. Jamie Levoy, Executive Director, called them 'more than a sponsor' and praised their commitment to athlete health and wellbeing.
• Power Business TechnologycoreGTM or Marketing Partner · 28 May 2024Significant new sponsorship deal with Power Business Technology (office solutions and managed IT services provider for Northern California and Bay Area). Partnership includes joint social media initiatives and prominent branding at Davis Legacy Soccer Fields. Jamie Levoy stated their dedication to innovation and excellence mirrors the club's own values.
• Bonney Plumbing, Heating, & AirminorGTM or Marketing Partner · 18 May 2024New sponsorship with Bonney Plumbing, Heating, & Air (home services business established 1978, near Sacramento). Partnership includes prominent signage at all home games and dynamic social media activation. Bonney's community investment commitment aligns with California Storm values.
• G6 Performance TrainingcoreStrategic or Co-development Partner · 16 December 2023New partnership aimed at enhancing player performance through comprehensive Metrix testing provided to California Storm players. Testing began with organization's open training on December 19th. Tests tailored to specific needs of each player for accurate and valuable data for player development. Jamie Levoy stated the partnership will 'unlock new levels of success on the field'.
• MAGNAK (dba IGH Naturals, Inc.)minorGTM or Marketing Partner · 30 May 2023Partnership with MAGNAK, a cutting-edge sports drink company based in Sacramento. Sports drink brand providing hydration for athletes.
• Mission Tiger and Kellogg's Frosted FlakesminorGTM or Marketing Partner · 16 February 2023Partnership announced with Mission Tiger and Kellogg's Frosted Flakes for brand sponsorship and community engagement.
• Visit YOLOminorGTM or Marketing Partner · 30 January 2023Sponsorship deal with Visit YOLO, the visitors bureau representing travel destinations, activities, and accommodations in YOLO County.
• Davis Legacy Soccer ClubcoreStrategic or Co-development PartnerCalifornia Storm operates at Davis Legacy Soccer Complex and has close partnership with Davis Legacy Soccer Club for player development. Robbo Robertson serves as Executive Director of Davis Legacy Soccer Club and Technical Programs Manager of NorCal Premier.
• USL W LeaguecoreGTM or Marketing PartnerOfficial league affiliation - California Storm competes in USL W League (pre-professional league) as part of Northern California Division alongside teams including The Olympic Club, Stockton Cargo SC, Pleasanton Rage, San Francisco Glens SC, Academica SC, Marin FC Sirens, and Oakland Soul SC.
• Women's Premier Soccer League (WPSL)coreGTM or Marketing PartnerOfficial league affiliation - California Storm competes in WPSL (largest women's soccer league in the world, established 1998) Pacific North Conference alongside teams including BattleBorn FC, Diablo Valley Wolves, FC Davis, Fresno Freeze, Lamorinda United, Napa Valley 1839 FC, San Francisco Elite Soccer Club, San Francisco Nighthawks, and San Ramon FC.
• Bay FCminorStrategic or Co-development PartnerBay FC co-founded by Jamie Levoy, California Storm Executive Director. Bay FC is a professional women's soccer team.
• Sacramento LGBT Community CenterminorOthersCalifornia Storm supports Sacramento LGBT Community Center during Pride Month. The center, established 1986, provides safe space for LGBTQ+ community with programs including youth support, mental health services, and community outreach.
• PUMAminorGTM or Marketing PartnerPUMA logo visible in sponsors section - kit/apparel sponsor providing team uniforms and equipment.
• AmazonminorGTM or Marketing PartnerAmazon logo visible in sponsors section - general merchandise sponsor.
• Jiffy LubeminorGTM or Marketing PartnerJiffy Lube logo visible in sponsors section - automotive services sponsor.
• UC Davis HealthminorGTM or Marketing PartnerUC Davis Health logo visible in sponsors section - healthcare provider sponsor.
• WPSL SoccerminorGTM or Marketing PartnerWPSL Soccer logo visible in sponsors/partners section.
• USL W LeagueminorGTM or Marketing PartnerUSL W League logo visible in sponsors/partners section.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• FC Davis: WPSL Pacific North Conference competitor; women's soccer club geographically anchored near Storm's Davis Legacy Soccer Fields home venue.
• Stockton Cargo SC: USL W League Northern California Division competitor; women's pre-professional soccer club operating in California's Central Valley close to Storm's catchment area.
• Lamorinda United: WPSL Pacific North Conference competitor; women's semi-pro soccer club in the East Bay competing in the same amateur league as California Storm.
• San Francisco Glens SC: Fellow USL W League Northern California Division competitor; semi-professional women's soccer club competing in the same pre-professional league as California Storm, with similar geographic and target-market overlap.
• San Francisco Nighthawks: WPSL Pacific North Conference competitor; women-focused amateur/semi-professional soccer club operating in the Bay Area with overlapping player and sponsor pool.
• Pleasanton Rage: USL W League Northern California Division competitor; women's pre-professional club in the East Bay competing for the same talent pool and fan base.
• Oakland Soul SC: USL W League Northern California Division competitor; women-focused pre-professional soccer club operating in the same Bay Area geography with similar competitive structure.

Broad incumbents

• Bay FC: Professional NWSL franchise co-founded by California Storm's Executive Director Jamie Levoy; operates one tier above Storm in the same Northern California women's soccer ecosystem and shares talent and sponsor pools.
• San Jose Earthquakes (NWSL / MLS): Established NorCal professional soccer organization with women's development pathways; competes for sponsorship and fan mindshare in the broader regional soccer market where California Storm operates.

Regional players

• Davis Legacy Soccer Club: Youth soccer club and strategic partner that hosts California Storm's home matches and shares leadership (David Robertson is Executive Director of Davis Legacy); a comparable regional player in Sacramento-area soccer operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/calstormsoccer

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about California Storm