What CATCH Global Foundation does

CATCH (Coordinated Approach To Child Health) Global Foundation is a 501(c)(3) nonprofit founded in 2014 in Austin, Texas, in partnership with the University of Texas Health Science Center at Houston (UTHealth) School of Public Health and MD Anderson Cancer Center. It develops and distributes evidence-based, standards-aligned health education programs for children, serving over 15,000 schools and childcare sites across all 50 U.S. states and 35 countries, reaching an estimated 3-4 million children annually. Its offering follows a "Whole Child" wellness model grounded in Social Cognitive Theory, coordinating curriculum across classroom, physical education, and community settings.

Products are delivered through a digital platform (letsgo.catch.org) that supports Single Sign-On and integration with standard learning management systems, plus an e-commerce storefront (shop.catch.org). The product portfolio spans Health Ed Journeys (K-8 health), PE Journeys (K-8 physical education), SEL Journeys (K-12 social-emotional learning), CATCH Kids Club (after-school), CATCH Early Childhood (ages 3-5), CATCH My Breath (youth vaping prevention), CATCH Healthy Smiles (oral health), Ray and the Sunbeatables (sun safety), and Substance Misuse Prevention, plus the Whole Child Coordination Kit and Professional Development Training. The CATCH trademark is held by The Regents of the University of California and licensed to the Foundation.

The organization operates a blended revenue model: direct sales of curriculum licenses and program bundles to schools, districts, and community organizations; paid professional development training (in-person in-service at $4,000, virtual at $2,000, Train-the-Trainer academies at $10,000, and per-seat vaping-prevention trainings from $99-$425); and grants and charitable contributions from foundations and corporations including CVS Health Foundation, Delta Dental Community Care Foundation, Michigan Health Endowment Fund, Aetna Foundation, and H-E-B. Some programs (CATCH My Breath, CATCH Healthy Smiles, Ray and the Sunbeatables) are provided free to U.S. schools via funder sponsorship, and the CATCH Promise equity fund provides free access to underserved communities, reaching over 1 million students annually. Go-to-market is direct sales-led, supplemented by event-driven professional development and community-led adoption through the Educators' Club and partners such as YMCAs and Boys & Girls Clubs. The team comprises roughly 24 staff plus a network of 14 named trainers, led by Founder & CEO Duncan Van Dusen, MPH.

Name

CATCH Global Foundation

Legal name

CATCH Global Foundation

Website

https://catch.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

CATCH Global Foundation is a nonprofit that develops evidence-based health, physical education, SEL, and vaping-prevention curriculum and educator training for K-12 schools, districts, and community organizations, reaching over 15,000 schools and 4 million children across 50 states and 35 countries.

Ownership category

akta.pro rank

Product category

K-12 Health Education Curriculum

NAICS

Educational Services (61), Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Physical Education & Health Instruction (EDAJAFAL)

akta.pro secondary industries

Student Wellness & Prevention Programs (Substance Use, Sexual Health, Bullying) (EDAJAIAG), Health, Safety & Hygiene Early Learning Content (EDAGACAH)

Keywords

• School health curriculum
• Youth vaping prevention
• Social emotional learning
• Physical education programs
• Wellness education training

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Curriculum and Program Sales: Schools, districts, and community organizations purchase CATCH curriculum materials, digital platform licenses, and program bundles. Products include Health Ed Journeys, PE Journeys, SEL Journeys, CATCH Kids Club, and Substance Misuse Prevention curricula at tiered price points. Revenue is earned through direct purchases via the CATCH.org shop platform.
2. Professional Development Training: CATCH provides paid professional development trainings for educators and public health professionals. Trainings range from in-person full-day sessions ($4,000) to virtual sessions ($2,000) to multi-day Train-the-Trainer academies ($10,000 in-person / $425 per person virtual). These training engagements are delivered year-round across seven health and wellness subject areas.
3. Grants and Charitable Giving: CATCH receives grant funding and charitable contributions from foundations, corporations, and individual donors. Major funders include CVS Health Foundation, Delta Dental Community Care Foundation, Michigan Health Endowment Fund, Aetna Foundation, H-E-B, and others. A portion of earned revenue from curriculum and training sales is allocated to the CATCH Promise equity fund.
4. Donations and Philanthropy: Individual donors contribute to the CATCH Promise global health equity fund, which provides free access to CATCH programs for underserved school communities. 100% of individual donor contributions go to CATCH Promise.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

CATCH Global Foundation develops and distributes evidence-based K-12 health education curriculum (Health Ed, PE, SEL, vaping prevention, oral health, sun safety, substance misuse, early childhood, after-school) via its CATCH Digital Platform and letsgo.catch.org, paired with paid professional development trainings for educators and supported by a global health equity fund (CATCH Promise).

Product overview

CATCH Global Foundation offers a unified platform-plus-modules architecture centered on its digital platform (letsgo.catch.org) which hosts multiple evidence-based health education programs. The core product portfolio includes Health Ed Journeys (K-8 health curriculum), PE Journeys (K-8 physical education), SEL Journeys (social-emotional learning), CATCH Kids Club (after-school), CATCH Early Childhood (ages 3-5), CATCH My Breath (youth vaping prevention), CATCH Healthy Smiles (oral health), Ray and the Sunbeatables (sun safety), and Substance Misuse Prevention. These programs are designed to work independently or together as a coordinated Whole Child wellness approach, supported by the Whole Child Coordination Kit and Professional Development Training services. The CATCH Promise initiative provides equity-focused access to these programs for underserved communities.

Differentiator

Problem solved

Functional benefit

Brands

• CATCH Promise: A global health equity fund that provides access to CATCH's Whole Child health programs to select school partners in communities disproportionately impacted by social determinants of health.
• CATCH My Breath
• Health Ed Journeys
• PE Journeys
• SEL Journeys
• CATCH Early Childhood
• CATCH Kids Club
• CATCH Healthy Smiles
• CATCH Coordination Kit

Products and services

• CATCH Digital Platform (letsgo.catch.org) Web-based digital platform providing access to all CATCH curriculum, programs, and resources. Supports Single Sign-On (SSO) and student-facing content integrable into standard Learning Management Systems for K-12 districts.
• Health Ed Journeys (K-8) Comprehensive K-8 health education curriculum with 36-week scope and sequences covering foundational health literacy, nutrition & physical activity, mental health, substance misuse prevention, and injury & violence prevention. Includes presentation slides, assessments, and family engagement components. Standards-aligned to SHAPE America 2024 and multiple state standards.
• PE Journeys (K-8) Evidence-based, developmentally appropriate K-8 physical education curriculum teaching physical literacy, movement skills, physical fitness, social-emotional learning, and cognitive understanding of lifelong physical activity. Features non-elimination games and standards-aligned instruction.
• SEL Journeys K-12 social and emotional learning curriculum aligned to the CASEL Framework using movement and cultural learning (including Dance of the Month) to teach SEL concepts. Covers self-awareness, self-management, social awareness, relationship skills, and responsible decision-making.
• CATCH Kids Club (After School) Nutrition education and physical activity program for elementary and middle school-aged children (grades K-8) in out-of-school-time settings. Combines healthy habits nutrition curriculum with physical activities designed for YMCAs, Boys & Girls Clubs, and parks and recreation organizations. Meets National Afterschool Association HEPA Standards.
• CATCH Early Childhood Early childhood education program for children ages 3-5 combining physical activity, nutrition education, classroom-based gardening, and healthy eating encouragement. Includes physical activity packs, nutrition lessons, and parent tip sheets available in English and Spanish.
• CATCH My Breath Evidence-based youth vaping prevention program for grades 5-12 proven to reduce likelihood of e-cigarette experimentation. Features peer-led teaching, 4-session curriculum per grade band, STEM/humanities supplements, virtual field trips, and self-paced modules developed with Discovery Education. Core curriculum is free for U.S. schools.
• CATCH Healthy Smiles Oral health education program for grades Pre-K-2 teaching proper toothbrushing and flossing techniques, nutritious diet, and importance of regular dental visits. Includes classroom sessions, extension activities, PE supplemental activities, parent outreach materials, and a school-wide engagement toolkit. Free for U.S. schools.
• Ray and the Sunbeatables Sun safety curriculum developed in partnership with The University of Texas MD Anderson Cancer Center, designed for early childhood programs and elementary schools to teach sun protection habits.
• Substance Misuse Prevention K-12 substance misuse education curriculum covering prescription and over-the-counter medication, physiological effects of alcohol, tobacco, fentanyl and other drugs, addiction, refusal skills, and healthy alternatives. Aligned with national learning objectives and state education standards.
• Whole Child Coordination Kit Step-by-step implementation guide for K-8 schools to organize wellness teams and create a learning environment that teaches, supports, and reinforces healthy choices. Coordinates wellness activities across the campus including teachers, administrators, nutrition services, support staff, and parents.
• Professional Development Trainings Over 25 in-person and virtual professional development trainings across seven health and wellness subject areas: Physical Education, Health Education, Social & Emotional Learning, Youth Vaping Prevention, Substance Misuse, Mental Well-Being, and Early Childhood. Includes In-Service training (in-person from $4,000, virtual $2,000), Train-the-Trainer academies (in-person $10,000, virtual $425/person), and per-seat implementation trainings ($75-$99).

Quantifiable outcome

• MVPA in PE increased from 21% to 73% meeting national recommendations after CATCH training
• +8 more outcomes

Named customers14 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• University of Texas Health Science Center at Houston (UTHealth) School of Public HealthcoreStrategic or Co-development Partner · 1 January 2014CATCH Global Foundation was founded in 2014 in partnership with UTHealth School of Public Health. UTHealth researchers, including Dr. Steven H. Kelder, developed the original CATCH program. The foundation links underserved schools and communities to resources developed in collaboration with UTHealth researchers. Dr. Steve Kelder serves on the CATCH Board of Directors as Professor/Co-Director at UTHealth School of Public Health Austin Campus.
• MD Anderson Cancer CentercoreStrategic or Co-development Partner · 1 January 2014CATCH Global Foundation was founded in 2014 with support from MD Anderson Cancer Center. MD Anderson developed the Ray and the Sunbeatables sun safety curriculum, licensed to CATCH for distribution. Dr. Ernest Hawk, VP & Division Head at MD Anderson Cancer Center, serves on the CATCH Board of Directors.
• Discovery EducationcoreTechnology or IntegrationDiscovery Education is a key technology partner in the Be Vape Free initiative. CATCH and Discovery Education co-developed STEM/humanities supplements, virtual field trips, and self-paced modules for CATCH My Breath. Discovery Education logo is featured on the site.
• YMCA of the USAcoreStrategic or Co-development PartnerYMCAs nationwide implement CATCH Kids Club as a centerpiece of after-school programming. New Jersey YMCAs operate Healthy U, a CATCH Kids Club-based initiative. CATCH is featured on the YMCA national website.
• National Head Start AssociationcoreStrategic or Co-development PartnerCATCH is an official partner of the National Head Start Association. CATCH Early Childhood curriculum meets Head Start standards and is designed for use in Head Start programs.
• National Center on Health, Physical Activity and Disability (NCHPAD)minorStrategic or Co-development PartnerNCHPAD partnered with CATCH to develop the Inclusion Guide for CATCH Kids Club, providing best practices for including students with all disabilities in meaningful physical activity.
• Special Olympics InternationalminorStrategic or Co-development PartnerSpecial Olympics International co-developed the CATCH Kids Club Inclusion Guide in partnership with NCHPAD and the CDC.
• Additional CollaboratorsminorStrategic or Co-development PartnerAdditional collaborators include: Action for Healthy Kids, Active Schools, Arizona Department of Health, ASAPHERD, ASHA, Brighter Bites, CalFresh, California Department of Public Health, Cornell Cooperative Extension, Northwestern Medicine, SHAPE America, SNAP-Ed, UNC Health Southeastern, University of Waterloo, Working on Wellness, and others listed on the partners page.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CharacterStrong: CharacterStrong delivers K-12 character education and SEL curricula and trainings, including a school wellness/practice component. It directly competes with CATCH's SEL Journeys and Whole Child wellness framework for the same district SEL budget.
• Sanford Harmony: Sanford Harmony (National University) provides a K-6 SEL program emphasizing relationship skills and inclusion. It directly overlaps with CATCH's SEL Journeys, particularly for elementary-grade SEL adoption at the district level.
• PLT4M: PLT4M is a digital physical education curriculum for middle and high schools focused on fitness, strength, and lifelong activity. It directly competes with CATCH's PE Journeys for secondary-level PE curriculum adoption and equipment-friendly program purchasing.
• Move This World: Move This World delivers SEL programming through movement, videos, and educator resources for K-12 schools. It directly mirrors CATCH's movement-based SEL approach and competes for the same district-level SEL and PE-integration budgets.
• Committee for Children (Second Step): Committee for Children's Second Step program is one of the most widely adopted SEL curricula in U.S. K-12 schools. It directly competes with CATCH's SEL Journeys and Whole Child SEL+PE integration offerings for the same district-level SEL budget.
• Inner Explorer: Inner Explorer provides daily mindfulness and SEL practice programs for K-12 classrooms. It overlaps with the mental well-being and SEL components of CATCH's Whole Child platform, particularly for districts seeking short, repeatable SEL routines.
• EVERFI: EVERFI (now part of Curriculum Associates) provides K-12 digital curricula in health, SEL, financial literacy, and substance misuse prevention. It directly overlaps with CATCH's Health Ed Journeys, SEL Journeys, and substance misuse programs, targeting the same districts with standards-aligned digital content.
• Botvin LifeSkills Training: Botvin LifeSkills Training is an evidence-based substance misuse and violence prevention curriculum used widely in U.S. middle and high schools. It directly competes with CATCH's Substance Misuse Prevention and CATCH My Breath programs for the same prevention-education budgets.
• GoNoodle: GoNoodle delivers movement, mindfulness, and SEL video content to K-5 classrooms and at-home users. It directly competes with CATCH Kids Club and PE Journeys by providing short-format physical activity and SEL content to the same elementary school audience.

Broad incumbents

• Discovery Education: Discovery Education is a large, broad K-12 digital content provider covering science, math, health, and SEL. While a current CATCH partner on the Be Vape Free initiative, it competes across the broader district-content purchasing process and dwarfs CATCH in scale and content breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CATCHhealth
• YouTubevimeo.com/catchhealth
• Facebookfacebook.com/CATCHhealth
• LinkedInlinkedin.com/company/catch-global-foundation
• Instagraminstagram.com/catch_health
• TikToktiktok.com/@catchhealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CATCH Global Foundation