Go4it Capital

What Go4it Capital does

Go4it Capital is a privately held holding company and investment vehicle based in São Paulo, Brazil, founded in 2015 by Cesar Villares and Marc Lemann, with Bruno Moura Brasil serving as COO. The firm functions as a co-investment structure between its two principals, partnering with entrepreneurs building global businesses in sports, digital media, and well-being, with the stated objective of fostering a more active world. Each founder also invests independently through separate holding platforms — Cesar via 4mholding.com and Marc via maai.com — alongside joint bets executed through Go4it.

Go4it Capital does not operate a product, service, or fund vehicle. Its operating model is select co-investment alongside institutional and strategic capital, with disclosed portfolio companies including Strava (fitness technology platform, $2.2B valuation, 150M+ users, nearly $500M ARR per source citation), WSC Sports (automated sports video content technology), TAPPP (digital sports platform), and DAZN (global sports streaming). The company has 1-10 employees, no public revenue, pricing, or fee disclosure, and no public funding rounds. Its competitive positioning rests on founder relationships and domain expertise in sports and digital media rather than on proprietary technology, scale, or differentiated distribution.

Operationally, Go4it exercises no operational control over portfolio companies; it functions as a financial partner with a long-term holding mentality, relying on the operating teams and lead investors (e.g., Sequoia Capital in Strava's case) to drive value creation. The absence of fundraising, M&A, or team expansion signals suggests the entity is intentionally lean and principals-led rather than a scaling asset manager.

Name

Go4it Capital

Legal name

Go4it Capital

Website

https://go4itcapital.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Go4it Capital is a São Paulo-based private holding company founded in 2015 by Cesar Villares and Marc Lemann that co-invests in sports, digital media, and well-being businesses, with a disclosed portfolio including Strava, WSC Sports, TAPPP, and DAZN.

Ownership category

akta.pro rank

Product category

Private Equity and Venture Capital Holdings

NAICS

Other Investment Pools and Funds (5259)

SIC

Investment Advice (6282)

akta.pro industry

PRIMARYFSANACAA

Technology & Software Growth Equity

Financial & Insurance/Private Equity & Venture Capital/Growth Equity Firms

SECONDARYFSAEAMAE

Private Capital Introducers (PE/VC/Private Credit)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Introducers, Finders & Referral Networks

Keywords

• Private equity investments
• Venture capital holdings
• Sports technology investing
• Digital media investments
• Growth-stage partnerships

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Others

Core offering

Go4it Capital is a private holding company that partners with entrepreneurs building innovative global businesses in sports, digital media, and well-being. Founded in 2015 by Cesar and Marc, it functions as a co-investment vehicle providing capital and strategic partnership to growth-stage companies in the active lifestyle and digital media sectors. Its portfolio includes Strava, WSC Sports, TAPPP, and DAZN.

Product overview

Go4it Capital is a holding company and investment firm that partners with entrepreneurs building innovative global businesses in sports, digital media, and well-being. Founded in 2015 by Cesar and Marc, the company operates as a holding vehicle for their co-investments. The company's investment portfolio includes portfolio companies such as Strava (fitness technology platform), WSC Sports (sports video technology), TAPPP (digital sports platform), and DAZN (sports streaming service). Rather than offering a product or service, Go4it Capital functions as a strategic investor and partner to early-stage and growth-stage companies in the active lifestyle and digital media sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Co-investment Capital and Strategic Partnership

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Emerging players

• Lead Edge Capital: A growth-equity firm backing later-stage consumer and technology companies with a long-duration capital base. Comparable to Go4it because of its growth-stage orientation, longer holding periods, and willingness to back consumer-engagement platforms similar to those in Go4it's portfolio.

Direct peers

• Causeway Media Partners: A private equity firm investing in sports media, content, and technology companies. Comparable to Go4it on the sports-media-tech intersection, growth-equity posture, and preference for differentiated, IP-rich assets in the live sports and content ecosystem.
• Bruin Capital Partners: A private equity firm focused on sports, media, and consumer technology. Comparable because of its growth-stage orientation and the overlap with Go4it's portfolio in sports technology, content, and consumer engagement platforms such as WSC Sports and DAZN-adjacent assets.
• RSE Ventures: A sports, entertainment, and media-focused investment firm backing operating companies and venture-stage businesses. Compares to Go4it via the shared thesis of sports + digital media investment, founder-led partnership model, and pattern of co-investing with strategic partners in consumer sports assets.
• Sapphire Sport: A venture and growth investment firm focused exclusively on sports technology, teams, and sports-related businesses. Comparable to Go4it because of its tight sports-tech thesis, growth-stage orientation, and backing of consumer-facing sports platforms — overlapping directly with Go4it's Strava, WSC Sports, and TAPPP exposure.
• 4mholding: Co-founder Cesar Villares' personal investment holding vehicle operating alongside Go4it Capital. It is structurally and operationally identical to Go4it — a single-principal holding company making growth investments in sports, digital media, and well-being — making it the most directly comparable entity.
• SeventySix Capital: A sports-focused venture capital firm investing across sports technology, media, and consumer brands. Directly comparable because of its sports-vertical specialization, early/growth-stage orientation, and pattern of backing consumer-engagement platforms similar to Go4it's portfolio.
• maai: Co-founder Marc Lemann's individual investment platform, run in parallel with Go4it Capital. Same thesis (sports, digital media, well-being), same holding-company structure, same small team — providing a near-perfect functional mirror for benchmarking activity and capacity.

Broad incumbents

• CVC Capital Partners: One of the largest global private equity firms with a substantial sports and media franchise (CVC has historically held major sports league rights). Relevant as a broader incumbent competitor that targets many of the same sports-media assets Go4it accesses, but at far larger cheque sizes.
• Insight Partners: A large growth-equity and venture firm with deep exposure to software and internet businesses. Comparable as a growth-equity investor in many of the same technology-driven, consumer-engagement businesses (e.g., fitness, media tech) that Go4it targets — but operating at materially greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments22 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Go4it Capital