Holovis

Name

Holovis

Legal name

Holovis International Ltd

Website

https://holovis.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Themed Entertainment Technology

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Software Publishers (5132)

SIC

Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)

Keywords

• Immersive experience design
• Themed entertainment technology
• Audiovisual systems integration
• Dark ride attractions
• Computer vision tracking

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Themed Entertainment Project Services: Full project lifecycle services from concept development through to installation, commissioning and lifetime support for theme parks, attractions and entertainment venues. Includes creative design, AV systems integration, software development, and technical operations.
2. Turnkey Attractions: Complete turnkey delivery of attractions and dark rides from concept through to opening day, managing every stage of the project lifecycle as a single delivery partner.
3. Hardware and Systems: Sale and installation of AV systems, LED solutions, projection equipment, motion platforms, and other hardware components for attractions.
4. Software Licensing: Licensing of proprietary software platforms including HoloTrac, DeepSmarts, Pix-Control, and other technology solutions to attraction operators.
5. 360Golf Product: Sale of 360Golf mini-golf systems including technology-embedded golf balls, course designs, and ongoing support to operators.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Holovis is an experiential design and immersive technology company that designs, engineers, and delivers turnkey attractions, dark rides, and audiovisual systems for theme parks, entertainment venues, cruise operators, museums, and global brands. The offering combines proprietary software platforms (HoloTrac computer vision tracking, DeepSmarts analytics, Pix-Control projector alignment, Hi-Finity spatial audio) with creative design, AV systems integration, software development, and content creation across the full project lifecycle from concept through commissioning and lifetime support.

Product overview

Holovis is an award-winning immersive technology company offering a portfolio of interconnected products and services for themed entertainment and attractions. The core product ecosystem centers on HoloTrac (computer vision and tracking platform) and DeepSmarts (analytics platform), which power personalized guest experiences. Supporting these platforms are specialized hardware and software products including 360Golf (mini-golf entertainment), The Descent (VR motion attraction), PlayCube (interactive LED gaming), and Escape Rooms. Additional products encompass Immersive Domes, Immersive Tunnels, Motion Platforms, PixControl (projector alignment), HiFinity (audio), RideView (visualization), VSimulator (research VR), TiO (dual-perspective technology), and HVR (free-roam VR). The company also provides comprehensive services including AV & Systems Integration, Turnkey Attractions, LED Solutions, Content Creation, Parkwide Experiences, Projection Mapping, and Software Stack Integration. Together, these products enable end-to-end delivery of complex themed entertainment projects from concept through commissioning.

Differentiator

Problem solved

Functional benefit

Brands

• 360Golf: Automated stroke-counting mini-golf technology with tracking in golf balls and customizable courses
• HoloTrac
• DeepSmarts
• PixControl
• Hi-Finity
• RideView
• TechPutt
• S·E·A Guardian Games

Products and services

• 360Golf Automated mini-golf entertainment system with sensors embedded in golf balls that track strokes and scores in real-time, supported by DeepSmarts analytics. Sold to FECs, resorts and entertainment venues.
• HoloTrac

Quantifiable outcome

• THEA Awards 2026 for multiple Universal Epic Universe attractions
• +4 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability18 records

Feature10 records

Partnerships

20 partnerships are on record, tiered major, core, notable and minor.

• NetflixmajorStrategic or Co-development PartnerHolovis collaborated with Netflix on creation of multiple immersive experiences at Netflix House locations in Dallas and Philadelphia, including Top 9 Mini Golf, Sakamoto Days game, and Squid Game: Survive the Trials. Previously delivered Squid Game: The Experience in New York. Represents significant milestone in location-based entertainment.
• Merlin Magic Making / Merlin EntertainmentscoreStrategic or Co-development PartnerLong-term partnership delivering multiple turnkey attractions including LEGO Factory Adventure Ride at multiple LEGOLAND parks, Justice League: A Call for Heroes at Madame Tussauds, and Wicker Man at Alton Towers. Merlin Magic Making serves as creative division for Merlin Entertainments.
• MiralcoreStrategic or Co-development PartnerPartnership with Miral for Ferrari World Abu Dhabi and SeaWorld Yas Island Abu Dhabi. Responsible for parkwide AV solutions and major attraction development including Mission Ferrari and S.E.A Guardian Games. Long-standing relationship with extensive project portfolio in UAE.
• United Parks & EntertainmentcoreStrategic or Co-development PartnerPartner in development of SeaWorld Yas Island Abu Dhabi, the first SeaWorld-branded Park to open in 30 years outside of North America. Major landmark marine life park project.
• Busch Gardens WilliamsburgmajorStrategic or Co-development PartnerDelivered DarKoaster turnkey dark ride attraction, building upon narrative and fan base of original DarKastle attraction. Close partnership from initial design through installation.
• VeritynotableTechnology or IntegrationPartnered with Verity to create impressive indoor drone show featuring 160 drones at SeaWorld Yas Island Abu Dhabi, synchronized with One Ocean LED wall and LED Globe displays.
• ETF Ride SystemsnotableTechnology or IntegrationCollaborated with ETF Ride Systems on LEGO Factory Adventure Ride trackless motion vehicle systems. Partnership on AGV people-moving technology for turnkey attractions.
• D-BOXnotableTechnology or IntegrationPartnership with D-BOX for next-generation motion technology in The Descent VR attraction. D-BOX provides ultra-precise, dynamic motion engineered to flight simulation standards with 4 actuators delivering 1.5 inches of heave.
• Bohemia InteractivenotableTechnology or IntegrationWorked with Bohemia Interactive on JALO Training dome simulator, accredited by UK Joint Air Land Organisation for military JTAC training. Used VBS3 simulation software.
• Nautilus International Risk ConsultantsnotableTechnology or IntegrationPartner on JALO Training simulator providing emulated JTAC equipment including LF28 Laser Target Designator, PLRF25 Laser Range Finders, and IZLID Ultra pointer. accreditation for Type 1, 2 and 3 controls.
• Cedar FairmajorStrategic or Co-development PartnerDelivered The Battle for Cedar Point and The Battle for Kings Dominion - narrative-driven parkwide gamification experiences. Cedar Fair rolled out application across multiple parks.
• FoxNext DestinationsnotableStrategic or Co-development PartnerCreated Alien: Escape immersive experience at Madame Tussauds London following release of Alien: Covenant film. Partnership with FoxNext for IP-based attraction.
• Creatures Inc.notableStrategic or Co-development PartnerCreative partner for Alien: Escape at Madame Tussauds, responsible for creature design that brought Xenomorph and other aliens to life with authentic detail.
• Daniels Wood LandnotableStrategic or Co-development PartnerPartner for Mystic Timbers theming, providing queue line theming including mysterious crashed truck and ride billboard. Scenic partnership for immersive storytelling.
• WMG at University of WarwicknotableStrategic or Co-development PartnerLong-standing academic partnership with WMG for research collaboration and education. Holovis hosted Malaysian Government delegation including visit to WMG facilities. Partnership for applied science, technology and engineering.
• Butlin'snotableStrategic or Co-development PartnerDelivered 360Golf TechPutt installation at Butlin's Bognor Regis PLAYXPERIENCE with three themed courses (Vegas, Music, Neon). £15 million indoor activity centre partnership.
• Level X / Lane7notableStrategic or Co-development PartnerDelivered Big Putts 360Golf installations at Level X sites in Glasgow and Middlesbrough. Multi-activity venue FEC partnership for VR, crazy golf, bowling, karaoke.
• Discovery DestinationsnotableStrategic or Co-development PartnerDelivered Immersive Dining experience for Discovery Destinations at Pointe Orlando. Partnership positioning Holovis as technology partner for experiential settings.
• Bacchus AgencyminorStrategic or Co-development PartnerEnhanced interactive Garden of Wonder for Perrier-Jouët with AR entertainment layer. Activation at Manchester's The Refuge, Principal Hotel.
• FarboundminorStrategic or Co-development PartnerExperiential gaming company partner in Discovery Destinations demo space, bringing scenes from TV, film and video games into physical world through gamified adventures.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Simworx: UK-based Simworx designs and manufactures dark rides and media-based attractions for theme parks worldwide. It competes with Holovis on turnkey attraction delivery, particularly trackless/AGV dark rides where Holovis has delivered LEGO Factory Adventure.
• CAVU Designwerks: CAVU Designwerks provides immersive experience design, fabrication and integration for attractions and entertainment venues. They overlap with Holovis on themed builds combining scenic, AV and interactive technology.
• Kraft Technology Group: Kraft Technology Group is a US-based AV and show systems integrator specializing in themed entertainment, museum and attraction projects. They compete directly with Holovis on complex, multi-discipline themed entertainment integrations.
• Thinkwell Group: Thinkwell is a global experience design and master planning firm for theme parks, museums and attractions. They overlap with Holovis on creative-to-delivery project lifecycles for large-scale immersive destinations.
• Electrosonic: Electrosonic is a long-standing AV and systems integration firm serving theme parks, museums, control rooms and corporate environments. It is the closest head-to-head competitor to Holovis on AV integration, immersive venues and lifetime support for attractions.
• Batwin + Robin Productions: Batwin + Robin Productions is a New York-based themed entertainment design, production and integration company serving museums, theme parks and brand experiences. Their full-service creative-plus-build model parallels Holovis's turnkey offering.

Broad incumbents

• Barco: Barco is a large display, projection and visualization technology vendor with strong presence in themed entertainment, control rooms and cinemas. They supply technology Holovis integrates, making them a partial competitor and supplier relationship in the same value chain.
• Christie Digital Systems: Christie is a global projection and visualization hardware/platform incumbent serving cinema, large-venue displays and projection mapping. Their projectors and auto-alignment tooling overlap with Holovis's Pix-Control and projection integration work, but they sell broadly rather than running turnkey attractions.

Emerging players

• Cosm: Cosm operates large-format immersive LED dome and shared-experience venues (sports, entertainment) and competes with Holovis-built immersive venues for entertainment and corporate experiential budgets. They are more venue-operator than integrator, but their technology focus overlaps with DeepSmarts and HoloTrac-style personalization.

Others

• D-BOX Technologies: D-BOX is a motion platform technology supplier that partners with Holovis on attractions like The Descent VR. They are an ecosystem partner and adjacent enabler in the immersive attraction stack rather than a direct competitor for turnkey delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/holovis
• Xx.com/holovis

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holovis