Zak Designs
- Company typePrivate
- Founded1974
- HeadquartersAirway Heights, United States
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
Zak Designs firmographics
Firmographics- Name
- Zak Designs
- Legal name
- Zak Designs
- Website
- https://zak.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Where Zak Designs is headquartered
LocationHeadquarters
- HQ city
- Airway Heights
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Zak Designs business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure, Others
Revenue model
- Direct Product Sales: One-time purchase model for drinkware products sold directly to consumers through e-commerce website. Products include water bottles, tumblers, and toddler cups with various character designs. Revenue generated from product transactions with no subscription component.
- Licensing Royalties: Revenue derived from licensing agreements with entertainment companies (Disney, Bluey, Marvel, etc.) to use their characters on drinkware products. These partnerships enable the sale of branded products while paying royalties to licensors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer direct pricing - water bottles and tumblers |
| Unit Pricing | Pay-as-you-go | St. Jude Partnership Collection |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels8 records
Zak Designs product offering
Product offeringCore offering
Zak Designs manufactures and direct-to-consumer sells leak-proof, vacuum-insulated drinkware for kids and adults, including toddler tumblers, kids' water bottles, and adult tumblers, organized into product lines such as Kelso, Capri, Sage, Fairway, Harmony, Sutton, and Beacon. Products feature a proprietary bite-and-sip silicone leak-proof valve, double-wall vacuum insulation, BPA-free materials, and licensed character artwork from Disney, Bluey, Marvel, Sesame Street, and similar franchises. The portfolio is sold primarily through the company's own e-commerce site zak.com, with an Illustrate Hope sub-collection donating a portion of proceeds to St. Jude Children's Research Hospital.
Product overview
Zak Designs operates as a housewares company specializing in drinkware products, primarily focused on children's hydration solutions. The company offers a unified portfolio of leak-proof water bottles and tumblers organized into distinct product lines: Kelso (leak-proof tumblers with silicone straws for kids 3+), Capri (toddler-specific tumbler sets with handles for ages 1-3), Sage (vacuum-insulated stainless steel bottles with flip-up spouts), Fairway (insulated straw tumblers with handles for active kids), Harmony (recycled stainless steel bottles with straw spouts), Sutton (larger insulated tumblers with splash-proof lids), and Beacon (toddler bottles with covered spouts). The product lines share common technology platforms including leak-proof valve systems, vacuum insulation, soft silicone straws, and dishwasher-safe designs. A special sub-brand called the Illustrate Hope Collection features designs inspired by St. Jude patients, with proceeds supporting the hospital's mission.
Differentiator
Problem solved
Functional benefit
Brands
- Illustrate Hope: A product collection where drinkware is inspired by the art of St. Jude patients, with a portion of proceeds donated to St. Jude Children's Research Hospital
Products and services
- Kelso Tumbler Top-selling leak-proof hydration tumbler for kids featuring a silicone sipper spout with a built-in valve to prevent spills. Available in plastic and insulated stainless steel versions, sold in 2-packs, and designed for children aged 3+.
- Capri Tumbler Leak-proof toddler tumbler set designed for little hands, featuring a soft silicone straw with a built-in valve, carry handle, and BPA-free plastic construction. Sold in 2-packs and designed for ages 1-3.
- Sage Insulated Bottle Vacuum-insulated stainless steel water bottle with flip-up spout cover, locking lid to prevent spills, and a carry loop. Keeps drinks cold for up to 10 hours and is designed for kids aged 3-12.
- Fairway Insulated Tumbler Vacuum-insulated stainless steel straw tumbler with a sealed silicone straw, handle, and cup-holder compatibility. Designed for active kids and marketed to keep drinks cold and prevent splashes on the go.
- Harmony Insulated Bottle Stainless steel insulated water bottle with a flip-up straw spout, including recycled stainless steel variants. Designed for older kids with various character themes and color options.
Quantifiable outcome
- 200% revenue growth achieved without adding product development headcount
- +2 more outcomes
Companies that use Zak Designs
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Zak Designs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Zak Designs partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- St. Jude Children's Research HospitalcoreIllustrate Hope partnership where Zak Designs creates a special line of drinkware inspired by the art of St. Jude patients. A portion of proceeds from these products is donated to St. Jude Children's Research Hospital to support its mission: Finding cures. Saving children.
- Centric SoftwarecoreZak Designs implemented Centric Software's PLM (Product Lifecycle Management) solution to improve product development and operational efficiency. The integration led to 200% revenue growth, reduced item setup time by over 99%, and eliminated an inefficient item-numbering system, saving approximately 1.5 person-years of workload annually without adding headcount.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Zak Designs competitors and assessment
Company assessmentDirect peers
- Contigo: Contigo is a direct peer to Zak Designs in leak-proof kids' and adult drinkware (autoseal lids, kids' tumblers, water bottles). Both brands compete head-to-head at retail in the spill-proof hydration category and license popular characters for children's SKUs.
- Simple Modern: Simple Modern is a comparable DTC-led insulated drinkware brand selling kids' and adults' tumblers and water bottles through its own storefront and Amazon. It overlaps directly with Zak's Sutton, Sage, and Kelso lines in design, price band, and target buyer.
- CamelBak: CamelBak is a direct competitor in kids' and family hydration bottles and tumblers, with comparable leak-proof spouts, straw bottles, and back-to-school SKUs. It shares Zak's core use case of durable, leak-resistant drinkware for active children.
- Reduce: Reduce is a comparable kids' hydration brand (formerly ReduceWare) selling insulated bottles, tumblers, and snack jars with character and school-themed designs. It overlaps directly with Zak's toddler and back-to-school drinkware assortment.
Broad incumbents
- Thermos (Thermos LLC): Thermos is a long-established incumbent in vacuum-insulated drinkware for kids and adults (FUNtainer, Stainless King lines). It competes broadly with Zak's Sage, Sutton, and Harmony insulated bottles across mass retail.
- Yeti: Yeti is a premium drinkware incumbent whose Rambler tumblers and bottles compete with Zak's adult Sutton line on insulation performance and brand cachet, even though Yeti does not focus on kids' character drinkware.
- Hydro Flask: Hydro Flask is a broad incumbent in insulated stainless steel drinkware for kids and adults, distributed widely through outdoor and mass-retail channels. It competes with Zak's Sage, Harmony, and Sutton SKUs on insulation and design.
- Stanley (PMI): Stanley, owned by Pacific Market International, has become a broad incumbent in the viral tumbler and water bottle category with strong adult-skewing character and lifestyle collaborations. Its Quencher tumbler competes with Zak's Sutton line for adult gift and self-purchase occasions.
Emerging players
- Owala: Owala is a fast-growing DTC and retail drinkware brand known for its FreeSip spout and bold color/character collaborations. It targets the same kids-and-adult hydration buyer as Zak Designs with overlapping spill-proof and straw-tumbler functionality.
- Brumate: Brumate is an emerging DTC drinkware brand with insulated tumblers and stylish, lifestyle-driven designs. It targets a similar adult character/lifestyle buyer to Zak's adult Sutton SKUs but with a fashion-first positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Zak Designs social profiles
Digital presenceZak Designs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zak Designs leadership team
Management profileNumber of profiles
Profiles1 record
Zak Designs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zak Designs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zak Designs
What does Zak Designs do?
Zak Designs manufactures and direct-to-consumer sells leak-proof, vacuum-insulated drinkware for kids and adults, including toddler tumblers, kids' water bottles, and adult tumblers, organized into product lines such as Kelso, Capri, Sage, Fairway, Harmony, Sutton, and Beacon. Products feature a proprietary bite-and-sip silicone leak-proof valve, double-wall vacuum insulation, BPA-free materials, and licensed character artwork from Disney, Bluey, Marvel, Sesame Street, and similar franchises. The portfolio is sold primarily through the company's own e-commerce site zak.com, with an Illustrate Hope sub-collection donating a portion of proceeds to St. Jude Children's Research Hospital.
Is Zak Designs a public or private company?
Zak Designs is a private company. It is classified as family owned and is currently operating.
When was Zak Designs founded?
Zak Designs was founded in 1974. It employs 251 to 500 people.
Where is Zak Designs based?
Zak Designs is headquartered in Airway Heights, United States, in the North America region.
How does Zak Designs make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are licensing Royalties.
Who are Zak Designs's main competitors?
Direct peers on record are Contigo, Simple Modern, CamelBak and Reduce. Broad incumbents are Thermos (Thermos LLC), Yeti, Hydro Flask and Stanley (PMI). Emerging players are Owala and Brumate.
Does Zak Designs have an API?
No public API is recorded for Zak Designs.