Coverforce
Coverforce is an Australian commercial insurance brokerage founded in 1994 that places business with 100+ insurers across 30+ product lines and 20+ industry verticals, serving SMB and mid-market clients through five regional offices and an online quote channel.
- Company typePrivate
- Founded1994
- HeadquartersSydney, Australia
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Coverforce does
Coverforce is an Australian commercial insurance brokerage founded in 1994 and headquartered in Sydney, operating as Coverforce Pty Limited with wholly-owned subsidiaries Coverforce Insurance Broking Pty Ltd and Coverforce Partners Pty Ltd. The firm places general insurance business across more than 30 product categories (including Public Liability, Professional Indemnity, Contract Works, Motor Fleet, Cyber & Privacy, Management Liability, Strata Title, Marine, Workers Compensation and Product Recall) with 100+ global and Australian underwriters, organised into industry-specific solutions spanning construction, property & strata, professional services, hospitality, healthcare, transport & logistics, manufacturing, mining and not-for-profit sectors. Its technology footprint is a quote-request website layered on a traditional broker-advisory distribution model; no proprietary AI/ML platform is described.
The company generates revenue through commissions paid by insurers for placing business, with quote-based pricing tailored to each client's risk profile and annual billing cycles. Distribution is conducted through a sales-led model with direct broker advisory across five regional offices (Sydney, Melbourne, Brisbane, Adelaide, Perth), supplemented by an online quote-request funnel, 1800/1300 phone lines and LinkedIn/SEO-driven lead generation. The firm also runs group income protection sub-brands (PayCover, Uplus, WageCare, WageGuard) that aggregate buying power for employer schemes. Compliance posture includes NIBA membership, AFCA dispute resolution membership, General Insurance Code of Practice adherence and Target Market Determinations across 30+ insurer partners under Australia's DDO regime. Leadership comprises founder & CEO Jim Angelis, CFO Jitendra Dutt, and CBDO Andrew Ferguson; Pemba Capital Partners holds a minority stake from a June 2016 investment, with no subsequent institutional capital event disclosed.
Coverforce firmographics
Firmographics- Name
- Coverforce
- Legal name
- Coverforce Pty Limited
- Website
- https://coverforce.com.au
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Coverforce is an Australian commercial insurance brokerage founded in 1994 that places business with 100+ insurers across 30+ product lines and 20+ industry verticals, serving SMB and mid-market clients through five regional offices and an online quote channel.
- Ownership category
- akta.pro rank
Coverforce industry classification
Industry- Product category
- Commercial Insurance Broking
- NAICS
- Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)
- akta.pro secondary industry
- Mid-Market Commercial Package (Package Policies) (FSAJAFAB)
Keywords
Where Coverforce is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
Coverforce business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Broking Commissions: Coverforce generates revenue through commissions paid by insurance insurers for placing business. As an insurance broker, they access over 100 insurers across the globe to find quality cover for clients and earn commissions from these insurer relationships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Quote-based pricing tailored to individual business needs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Coverforce product offering
Product offeringCore offering
Coverforce is an Australian insurance brokerage firm providing commercial insurance broking and risk advisory services to businesses across Australia. The firm accesses over 100 global and domestic insurers to arrange tailored coverage across 30+ insurance product lines (Public Liability, Professional Indemnity, Cyber, Motor Fleet, Contract Works, Workers Compensation, Marine, etc.) and 20+ industry-specific solutions covering Construction, Strata, Property, Professional Services, Manufacturing, Hospitality, Healthcare, Transport, Dry Cleaners and other verticals. Coverage is delivered via a team of dedicated brokers across five Australian offices rather than direct online purchase.
Product overview
Coverforce is an Australian insurance broking firm providing professional risk advice and insurance solutions to businesses across the country since 1994. Its offering is a portfolio of specialist insurance products organised into two main groupings: (1) a broad range of standalone insurance products covering property, liability, people, marine, construction and specialty risks (including Contract Works, Public Liability, Professional Indemnity, Management Liability, Cyber & Privacy, Motor Fleet, Workers Compensation, Product Recall/Contaminated Product Insurance, Principal Controlled Insurance, Owner Builder Insurance, and many more); and (2) a set of industry-specific insurance solutions tailored for sectors such as Construction & Building, Hospitality, IT, Manufacturing, Marine, Medical & Dental, Mining & Resources, Real Estate, Transport & Logistics, and Dry Cleaners. Coverforce also distributes three group income protection sub-brands — PayCover, UPlus, WageCare, and WageGuard — which provide employer-sponsored employee benefit programs at group rates. The company accesses over 100 global insurers to arrange competitive coverage, with key offices in Sydney, Melbourne, Brisbane, Adelaide and Perth. Service differentiators include rapid online quotes (under 30 minutes for owner builder products), market-leading rates through broker negotiation, expert risk advice, and a dedicated claims team.
Differentiator
Problem solved
Functional benefit
Brands
- PayCover: Insurance product brand offered through Coverforce network
- Uplus
- WageCare
- WageGuard
Products and services
- Bathing Box Insurance
- Builders Warranty Insurance
- Business Package Insurance
- Cargo & Transit Insurance
- Commercial Hull Insurance
- Commercial Property Insurance
- Contractors Plant Insurance
- Contract Works Insurance
- Corporate Travel Insurance
- Cyber & Privacy Insurance
- Directors & Officers Insurance
- Group Income Protection
- HBCF Insurance
- Industrial Special Risks Insurance
- International Business Insurance
- IT Liability Insurance
- Latent Defects Insurance
- Management Liability Insurance
- Marine Liability Insurance
- Motor Fleet Insurance
- Owner Builder Insurance
- Principal Controlled Insurance
- Product Recall / Contaminated Product Insurance
- Professional Indemnity Insurance
- Promotional Insurance
- Protection & Indemnity Insurance
- Public Liability Insurance
- Strata Title Insurance
- Town Planners Insurance
- Trade Credit Insurance
- Workers Compensation Insurance
- Construction & Building Insurance Solution
- Hospitality Insurance Solution
- Information Technology Insurance Solution
- Manufacturing Insurance Solution
- Marina Operators Insurance Solution
- Marine Insurance Solution
- Medical & Dental Insurance Solution
- Mining & Resources Insurance Solution
- Not For Profit Insurance Solution
- Professional Services Insurance Solution
- Property Developers Insurance Solution
- Property Valuers Insurance Solution
- Real Estate Insurance Solution
- Small Business Insurance Solution
- Sport & Leisure Insurance Solution
- Transport & Logistics Insurance Solution
- Dry Cleaners Insurance Solution
- PayCover (Group Income Protection)
- UPlus (Group Income Protection)
- WageCare (Group Income Protection)
- WageGuard (Group Income Protection)
Quantifiable outcome
- 95% of online quotes returned in under 30 minutes
- +1 more outcomes
Companies that use Coverforce
Customer profileNamed customers4 records
Segments11 records
Ideal customer profiles6 records
Coverforce technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Coverforce partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered core and supporting.
- AIGcoreGlobal insurer partner providing corporate travel, group personal accident, and commercial insurance products through Coverforce's broker network.
- AllianzcoreMajor global insurer offering comprehensive insurance products distributed through Coverforce brokers.
- QBEcoreLeading global insurer with fleet motor, commercial motor, and commercial insurance solutions available through Coverforce.
- ChubbcoreGlobal insurance specialist providing business pack, fine art, leisure travel, marine, and strata insurance products.
- ZurichcoreGlobal insurer partner offering personal and general insurance products through Coverforce's broker network.
- CGUcoreAustralian insurer offering home building, commercial motor, fleet motor, and owner builder insurance products.
- VerocoreAustralian insurer providing commercial motor fleet and other general insurance solutions.
- HollardcoreInsurer partner offering commercial motor, home building, and landlords insurance products.
- LloydscoreGlobal insurance market providing specialised insurance capacity through Coverforce brokers.
- Blue ZebrasupportingAustralian insurer offering home building, landlord, motor, and business insurance products.
- GIOsupportingAustralian insurer brand providing commercial insurance solutions.
- DualsupportingSpecialist underwriting agency providing accident and health insurance products.
- LibertysupportingSpecialty insurer offering commercial insurance products through Coverforce.
- NTIsupportingSpecialist insurer providing transport pack, fleet motor, and marine insurance.
- MeconsupportingInsurer offering single project and contractors plan insurance products, particularly for owner builders.
- LongitudesupportingSpecialist insurer providing strata insurance products.
- MillersupportingSpecialist insurance broker providing commercial insurance solutions.
- CHUsupportingSpecialist strata insurer providing residential and commercial strata insurance.
- GT InsurancesupportingInsurance agency providing various commercial insurance products.
- QuantasupportingInsurance provider with products distributed through Coverforce.
- SUUsupportingSpecialist strata insurer providing residential and commercial strata insurance.
- UAAsupportingInsurance provider with products available through Coverforce.
- AIA AustraliacoreInsurer providing group insurance products including WageGuard, WageCare, PayCover, and UPlus through Coverforce.
- ProRisksupportingSpecialist underwriting agency providing various insurance products.
- BerkleysupportingInsurance company providing commercial insurance solutions.
- IAL (Insurance Australia Group)supportingInsurance provider offering various commercial and personal insurance products.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Coverforce competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Coverforce social profiles
Digital presenceCoverforce compliance and trust
Trust signalCompliance3 records
Coverforce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coverforce leadership team
Management profileNumber of profiles
Profiles9 records
Coverforce subsidiaries and ownership
Company hierarchySubsidiaries2 records
Coverforce funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coverforce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coverforce
What does Coverforce do?
Coverforce is an Australian insurance brokerage firm providing commercial insurance broking and risk advisory services to businesses across Australia. The firm accesses over 100 global and domestic insurers to arrange tailored coverage across 30+ insurance product lines (Public Liability, Professional Indemnity, Cyber, Motor Fleet, Contract Works, Workers Compensation, Marine, etc.) and 20+ industry-specific solutions covering Construction, Strata, Property, Professional Services, Manufacturing, Hospitality, Healthcare, Transport, Dry Cleaners and other verticals. Coverage is delivered via a team of dedicated brokers across five Australian offices rather than direct online purchase.
Is Coverforce a public or private company?
Coverforce is a private company. It is classified as venture growth investor backed and is currently operating.
When was Coverforce founded?
Coverforce was founded in 1994. It employs 101 to 250 people.
Where is Coverforce based?
Coverforce is headquartered in Sydney, Australia, in the Oceania region.
How does Coverforce make money?
One revenue line is on record: insurance Broking Commissions.
Does Coverforce have an API?
No public API is recorded for Coverforce.
What industry is Coverforce in?
Coverforce's product category is Commercial Insurance Broking. Its primary akta.pro industry code is FSAEADAJ, Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines), with a secondary code of FSAJAFAB, Mid-Market Commercial Package (Package Policies). Its NAICS code is 52421 and its SIC code is 6411.